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Products
Creating a Customer Experience-Centric Startup: A Step-By-Step Framework
Thomas Suwelack
Paperback
• Author(s): Thomas Suwelack • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Customer RelationsThis book explains how startups and brands in general can achieve a high level of customer experienc...
View full detailsCause-Related Marketing: Case Studies from a Global Perspective
M. Mercedes Galan-Ladero
Paperback
• Author(s): M. Mercedes Galan-Ladero • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis textbook uses a case study approach to present a variety of cause-related marketing campaigns that have ...
View full detailsRelationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
Thorsten Hennig-Thurau
Paperback
• Author(s): Thorsten Hennig-Thurau • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralThe concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In...
View full detailsCustomer Relationship Management: Organizational and Technological Perspectives
Federico Rajola
Paperback
• Author(s): Federico Rajola • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsCompanies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a str...
View full details3D Printing in Plastic Reconstructive and Aesthetic Surgery: A Guide for Clinical Practice
Luigi Di Rosa
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• Author(s): Luigi Di Rosa • Publisher: Springer • Publisher Imprint: Springer • BISAC: Surgery - Cosmetic & ReconstructiveFrom the Back CoverThis handy volume illustrates the basics of clinical three-dimensional (3D) printing, addressing the...
View full detailsCollaborative Customer Relationship Management: Taking Crm to the Next Level
Alexander H. Kracklauer
Paperback
• Author(s): Alexander H. Kracklauer • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverDriven by rapidly changing business environments and increasingly demanding consumers, many organizations are s...
View full detailsCompetitive Advantage of Customer Centricity
Sathit Parniangtong
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• Author(s): Sathit Parniangtong • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverThis book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons fo...
View full detailsElectronic Customer Care: Die Anbieter-Kunden-Beziehung Im Informationszeitalter
Andreas Muther
Paperback
• Author(s): Andreas Muther • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsF�r viele Unternehmen ist die Reorganisation der sogenannten Front-Office-Prozesse Neuland. Worauf m�ssen Unternehmen achten, wenn sie CRM-...
View full detailsCustomer Relationship Management: Concept, Strategy, and Tools
V. Kumar
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• Author(s): V. Kumar • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverThis book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we kno...
View full detailsCustomer Success Management: Helping Business Customers Achieve Their Goals
Michael Kleinaltenkamp
Paperback
• Author(s): Michael Kleinaltenkamp • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverEnd of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Custo...
View full detailsThe Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management
Pekka Aula
Paperback
• Author(s): Pekka Aula • Publisher: Springer • Publisher Imprint: Springer • BISAC: Public RelationsFrom the Back CoverThis book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the signif...
View full detailsMarketing and Customer Loyalty: The Extra Step Approach
Mauro Cavallone
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• Author(s): Mauro Cavallone • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverThis book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, b...
View full detailsSubject-Oriented Business Process Management. Process Customer Satisfaction and Process Excellence: 16th International Conference, S-BPM One 2025, Mun
Matthes Elstermann, Matthias Lederer
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• Author(s): Matthes Elstermann | Matthias Lederer • Publisher: Springer • Publisher Imprint: Springer • BISAC: Database Administration & ManagementThis book constitutes the refereed proceedings of the 16th International Conference on Subject...
View full detailsMathematical Knowledge in Teaching
Tim Rowland
Paperback
• Author(s): Tim Rowland • Publisher: Springer • Publisher Imprint: Springer • BISAC: Teaching - Subjects - MathematicsFrom the Back CoverCumulative research within a number of traditions has shown that effective teaching calls for distinctive, i...
View full detailsSubjekt, System, Diskurs: Edmund Husserls Begriff Transzendentaler Subjektivität in Sozialtheoretischen Bezügen
H. B. Schmid
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• Author(s): H. B. Schmid • Publisher: Springer • Publisher Imprint: Springer • BISAC: Movements - PhenomenologyDass Edmund Husserl am Problem der Intersubjektivität gescheitert ist, gilt als ausgemacht - und ebenso, welche Konsequenzen daraus z...
View full detailsIn Defence of Our Humanity: Real Life as a United Nations Ambassador in a Troubled World
Stephen Hill
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• Author(s): Stephen Hill • Publisher: Springer • Publisher Imprint: Springer • BISAC: International Relations - GeneralThis book is based on Stephen Hill's direct experience working in the United Nations for many years as consultant and over a d...
View full detailsRelationale Datenbanken Und SQL in Theorie Und PRAXIS
Michael Unterstein, Günter Matthiessen
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• Author(s): Michael Unterstein | Günter Matthiessen • Publisher: Springer • Publisher Imprint: Springer • BISAC: Database Administration & ManagementMit Zusatzmaterial und Beispieldatenbank, s. Zus�tzliche Informationen auf dieser SeitePrakt...
View full detailsBeyond Balancing: How States Actually Respond to Threatening Adversaries
Fred H. Lawson
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• Author(s): Fred H. Lawson • Publisher: Springer • Publisher Imprint: Springer • BISAC: International Relations - General
Humanism in Trans-Civilizational Perspectives: Relational Subjectivity and Social Ethics in Classical Chinese Philosophy
Jana S. Rosker
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• Author(s): Jana S. Rosker • Publisher: Springer • Publisher Imprint: Springer • BISAC: GlobalizationFrom the Back CoverThis book introduces into the current global ethics debate models of humanism developed in classical Chinese traditions, whic...
View full detailsCollaboration and Co-Creation: New Platforms for Marketing and Innovation
Gaurav Bhalla
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• Author(s): Gaurav Bhalla • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverPraise for Collaboration and Co-Creation "In today's customer-empowered world, collaboration and co-creation competencie...
View full detailsLogical Data Modeling: What It Is and How to Do It
Alan Chmura
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• Author(s): Alan Chmura • Publisher: Springer • Publisher Imprint: Springer • BISAC: Database Administration & ManagementFrom the Back CoverLOGICAL DATA MODELING: What It Is and How To Do IT is directed toward three groups of people: (1) Bus...
View full detailsA Study of Diplomatic Protocol and Etiquette: From Theory to Practice
Jiali Zhou
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• Author(s): Jiali Zhou • Publisher: Springer • Publisher Imprint: Springer • BISAC: International Relations - DiplomacyFrom the Back CoverThis book, with its focus on the study of diplomatic protocol and etiquette, collects high-quality papers w...
View full detailsReport of Strategic Studies in China (2019): Once-In-A-Century Transformation and China's Period of Strategic Opportunity
Honghua Men
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• Author(s): Honghua Men • Publisher: Springer • Publisher Imprint: Springer • BISAC: World - AsianFrom the Back CoverThis book is devoted to taking a lead in establishing a multi-disciplinary and inter-disciplinary platform for exchanging fresh ...
View full detailsThe Politics of Nuclear Weapons: New updated and completely revised
Andrew Futter
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• Author(s): Andrew Futter • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Military and Police Studies • BISAC: Security (National & International)About the Book This comprehensively updated second edition provides an in...
View full detailsThe Companion to Peace and Conflict Fieldwork
Roger Mac Ginty, Roddy Brett
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• Author(s): Roger Mac Ginty | Roddy Brett • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Politics and Current Affairs • BISAC: International Relations - GeneralAbout the Book This unique companion is a much-needed guide fo...
View full detailsInternational Organization: Theories And Institutions
Barkin, J. Samuel
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• Author(s): Barkin | J. Samuel • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: General Books • BISAC: International Relations - GeneralFrom the Back CoverThis comprehensively revised and updated edition offers an introducti...
View full detailsLehrbuch Der Allgemeinen Humangenetik
Friedrich Vogel
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• Author(s): Friedrich Vogel • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneticsAls der Verlag vor knapp drei Jahren an mich mit der Aufforderung herantrat, ein Lehrbuch der Humangenetik etwa in Charakter und Umfang des Lehrbuch...
View full detailsPeace Research and Peacebuilding
Chadwick F. Alger
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• Author(s): Chadwick F. Alger • Publisher: Springer • Publisher Imprint: Springer • BISAC: International Relations - GeneralFrom the Back CoverThis is the third volume to commemorate the 90th birthday of the distinguished scholar Chadwick F. Alg...
View full detailsGlobal Norm Compliance: A Study on the Implementation of the Extractive Industries Transparency Initiative
Aliya Tskhay
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• Author(s): Aliya Tskhay • Publisher: Springer • Publisher Imprint: Springer • BISAC: International Relations - GeneralFrom the Back CoverThis book examines the implementation of, the spread of, and compliance with emerging global norms. Based o...
View full detailsFrom Customer Retention to a Holistic Stakeholder Management System: Living a Vision
Margit Huber
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• Author(s): Margit Huber • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsBeing the fourth in the series on Stakeholder Management books, the current volume looks back at the beginnings of Stakeholder Management and...
View full detailsNavigating Complexity: Understanding Human Respons
Yibin Ao, Homa Bahmani
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• Author(s): Yibin Ao | Homa Bahmani • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social WorkThis thought-provoking book unravels the intricate interplay between human behavior and disasters, weaving a rich narrative that transcen...
View full detailsPower Concentration in World Politics: The Political Economy of Systemic Leadership, Growth, and Conflict
William R. Thompson
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• Author(s): William R. Thompson • Publisher: Springer • Publisher Imprint: Springer • BISAC: PeaceFrom the Back CoverThis book discusses the role of space, time and cyclical behavior in world politics. More specifically, the political-economic r...
View full detailsThe Science of Well-Being: The Collected Works of Ed Diener
Ed Diener
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• Author(s): Ed Diener • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverThe Collected Works of Ed Diener, in 3 volumes, present the major works of the leading research scientist studying happiness a...
View full detailsNuclear Proliferation in South Africa: History and Politics
Lucky E. Asuelime
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• Author(s): Lucky E. Asuelime • Publisher: Springer • Publisher Imprint: Springer • BISAC: Security (National & International)From the Back CoverThis book investigates drivers and trends in nuclear proliferation in the Global South. Based on...
View full detailsStatistical Design and Analysis for Intercropping Experiments: Volume 1: Two Crops
Walter T. Federer
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• Author(s): Walter T. Federer • Publisher: Springer • Publisher Imprint: Springer • BISAC: Probability & Statistics - GeneralThis textbook provides a comprehensive survey of design and analysis of experiments for intercropping experiments. I...
View full detailsUs Energy Diplomacy in the Caspian Sea Basin: Changing Trends Since 2001
Omid Shokri Kalehsar
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• Author(s): Omid Shokri Kalehsar • Publisher: Springer • Publisher Imprint: Springer • BISAC: International Relations - DiplomacyFrom the Back CoverThis book provides the first comprehensive analysis of US policy from the perspective of an analy...
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