Search results for “[Subject: consumer-behavior]”

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralConsumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psycholog...

• Author(s): Ayalla Ruvio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIn Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subjec...

• Author(s): Mark Gabbott • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsThis approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It est...

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchCases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour...

• Author(s): Jagdish N Sheth • Publisher: Wiley • Publisher Imprint: WileyThe Howard-Sheth Theory of Buyer Behavior (1969) is recognized as a major catalyst for the rise of consumer behavior as a standalone discipline and independent of market re...

• Author(s): Satyam Kantamneni • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIgniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them wi...

• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics

• Author(s): Barden | Phil P. • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralA groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizat...

• Author(s): Barry J. Davies • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralManaging Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of cons...

• Author(s): Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl • Publisher: Wiley • Publisher Imprint: WileyNeuromarketing is an up-and-coming field where researchers study consumers' cognitive responses to advertising and media. Through this st...

• Author(s): Darren Duxbury • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Accounting - GeneralThis monograph reports the results of a large scale experimental study into the decision-making process, in particular into how repeated decisi...

• Author(s): Chan • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Education & Psychology • BISAC: Forensic PsychologyANIMAL ABUSE & INTERPERSONAL VIOLENCE A COMPREHENSIVE EXAMINATION OF THE CAUSES OF, AND LINKS BETWEEN, INTERPERS...

• Author(s): Dr. Bijal Zaveri Amin • Publisher: Wiley • Publisher Imprint: WileyThe book covers all of the important aspects of online marketing, including the areas associated with buying behavior in virtual environment, online search and online...