Search results for “[Subject: consumer-behavior]”

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralConsumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psycholog...

• Author(s): Ayalla Ruvio • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIn Consumer Behavior, the authors deliver a cutting-edge examination of consumer behavior, combining a thorough introduction to the subjec...

• Author(s): Brian Solis • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralFrom the Back CoverIt's a new era of business and consumerism--and you play a role in defining it Today's biggest trends--the mobile web, s...

• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchCases in Consumer Behaviour Cases in Consumer Behaviour contains a selection of case studies which examine different aspects of the behaviour...

• Author(s): Mark Gabbott • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsThis approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It est...

• Author(s): Jagdish N Sheth • Publisher: Wiley • Publisher Imprint: WileyThe Howard-Sheth Theory of Buyer Behavior (1969) is recognized as a major catalyst for the rise of consumer behavior as a standalone discipline and independent of market re...

• Author(s): A. K. Pradeep • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Computer Science and Information Technology • BISAC: Mental HealthIt is the most powerful revolution of this century. Neuroscience-powered GenAi enables massive i...

• Author(s): Satyam Kantamneni • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralIgniting business growth through UX In an increasingly digital world, users are rewarding products and services that provide them wi...

• Author(s): Kotler, Philip • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - DirectRediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter ...

• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics

• Author(s): Eric V. Holtzclaw • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralFrom the Inside FlapWAKE UP! It's a consumer-powered economy. The introduction of new disruptive technologies in recent years has cha...

• Author(s): Bonnie Goebert • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralFrom the Back Cover"In the dangerous jungle of consumer research, Bonnie Goebert is the ultimate guide. A few hours and the price of thi...

• Author(s): Susan Baker • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - GeneralAbout the Book New Consumer Marketing beschreibt die Realit�t des neuen Marktumfeldes und zeigt den neuen Verbrauc...

• Author(s): Roger Dooley • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - GeneralFrom the Inside FlapAccording to leading neuroscientists, 95 percent of all thoughts, emotions, and learning occur ...

• Author(s): Barden | Phil P. • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Sales & Selling - GeneralA groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizat...

• Author(s): Mark Earls • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchCan you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? Th...

• Author(s): Barry J. Davies • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralManaging Retail Consumption locates retailing in its social context and develops the position that retailing can be regarded as a site of cons...

• Author(s): Joseph Jaffe • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Customer RelationsFrom the Inside FlapThroughout the history of advertising and marketing, communicating with consumers has been a one...

• Author(s): Tom Baum • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Industries - Hospitality, Travel & TourismThe tourism and hospitality sector is, arguably, one of the largest components of the global economy, with a growth rate in...

• Author(s): Lars Tvede • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Finance - GeneralThere is one constant factor in the chaos of the markets and that constant is human psychology. In the Psychology of Finance readers are shown how the...

• Author(s): Mary Lou Quinlan • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchFrom the Back CoverPraise for JUST ASK A WOMAN "Just when you think you know it all, Mary Lou Quinlan helps you with your thinking in a new a...

• Author(s): R. L. Davies • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: New Business EnterprisesFrom the Back CoverStore Location and Store Assessment Research Edited by R. L. Davies University of Newcastle, UK and D. S. Rogers D. S. R. ...

• Author(s): Bob Lowson • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsThe gap between demand for consumer goods and their efficient supply is greater now than at any other time, and is widening as consumers' wants becom...

• Author(s): Anthony Thomson • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Finance - GeneralA 13-point manifesto for a new financial services marketing model Anthony Thomson knows a thing or two about new and disruptive financial service...

• Author(s): Stephen J. Genco, Andrew P. Pohlmann, Peter Steidl • Publisher: Wiley • Publisher Imprint: WileyNeuromarketing is an up-and-coming field where researchers study consumers' cognitive responses to advertising and media. Through this st...

• Author(s): Darren Duxbury • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Accounting - GeneralThis monograph reports the results of a large scale experimental study into the decision-making process, in particular into how repeated decisi...

• Author(s): Philip Kotler • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - ResearchMarketing has changed forever--this is what comes next Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-ge...

• Author(s): Frank J. Bruno • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Education, Training & SupervisionFrom the Back Cover A complete course, from brain biology to abnormal psychology Hundreds of questions and many review tests K...

• Author(s): Hosken • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Bio-Science and Agriculture • BISAC: Life Sciences - EcologyAbout the Book Provides a broad snapshot of recent findings showing how the environment and genes influence b...

• Author(s): Christopher Elliott • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralFrom the Back CoverSCAMMED Most of us wouldn't buy that bridge in Brooklyn that some guy wants to sell us. We wouldn't wire money t...

• Author(s): H. Kent Baker • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Investments & Securities - GeneralFrom the Back CoverWhy do investors behave as they do? Investor behavior often deviates from logic and reason. Emotional proce...

• Author(s): Doug Stephens • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralTraditional retail is becoming increasingly volatile and challenged as a business model. Brick-and-mortar has shifted to online, while online is ...

• Author(s): David R. Just • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Economics - GeneralIntroduction to Behavioral Economics is focused on the broad principles of behavior, which are illustrated using real-world examples from experim...

• Author(s): Robert Harles • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Strategic PlanningExplore the human side of the latest digital technologies and trends In Human-Driven Experience: The Battle for Trust in a Digital Age, veteran d...

• Author(s): Brian Solis • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralSomewhere along the way, we got distracted. As much as we multitask, love our devices and feel like we're in control, deep down we know tha...

• Author(s): Will Bonner • Subject: Politics and Current Affairs • BISAC: Investments & Securities - GeneralFrom the Back CoverCollectively, people think and act in ways that are different from how they think and act as individuals. Understan...