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Research Methodology in Marketing: Theory Development Empirical Approaches and Philosophy
Martin Eisend, Alfred Kuss
Hardcover
• Author(s): Martin Eisend | Alfred Kuss • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis textbook describes and explains the fundamentals of applying em...
View full detailsStrategic Communication: An Introduction to Theory and Global Practice: An Introduction to Theory and Global Practice
Jesper Falkheimer, Mats Heide
Paperback
• Author(s): Jesper Falkheimer | Mats Heide • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralThis textbook provides an overview of the core concepts, theories and methods ...
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If You'Re Not First, You'Re Last: Sales Strategies to Dominate Your Market and Beat Your Competition
If You'Re Not First, You'Re Last: Sales Strategies to Dominate Your Market and Beat Your Competition
Grant Cardone
Hardcover
• Author(s): Grant Cardone • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Sales & Selling - GeneralDuring economic contractions, it becomes much more difficult to sell your products, maintain your custom...
View full detailsFinancial Management: A Strategic Perspective
Bhagaban Das, Nikhil Chandra Shil
Paperback
• Author(s): Bhagaban Das | Nikhil Chandra Shil • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Management - GeneralThis book discusses the concepts of financial management by using real-life ...
View full detailsPrinciples Of Sequencing And Scheduling Second Edition
Baker
Hardcover
• Author(s): Baker • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Management - GeneralAbout the Book An updated edition of the text that explores the core topics in scheduling theory The second edition of Pr...
View full detailsCorporate Coaching: The Essential Guide
Sraban Mukherjee
Paperback
• Author(s): Sraban Mukherjee • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralWorldwide, organizations invest heavily on their employees to enhance their capabilities and ...
View full detailsWorking The Phones: Control and Resistance in Call Centers
Jamie Woodcock
Paperback
• Author(s): Jamie Woodcock • Publisher: Pluto • Publisher Imprint: Pluto • Subject: Business Management • BISAC: GeneralCall centers have become a near-ubiquitous site of employment in our late capitalist world, with over a million people workin...
View full detailsConversational Marketing How The World'S Fastest Growing Companies: Use Chatbots To Generate Leads 24 7 365 (And How You Can Too)
Cancel
Hardcover
• Author(s): Cancel • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: E-Commerce - Digital MarketingAbout the Book Real-time conversations turn leads into customers Conversational Marketing is the definitive gu...
View full detailsThe Routledge Companion To Accounting Communication
Lisa Jack, Jane Davison, Russell Craig
Hardcover
• Author(s): Lisa Jack | Jane Davison | Russell Craig • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Accounting - GeneralAbout the Book One of the prime purposes of accounting is to commun...
View full detailsOperational Risk: Measurement and Modelling
Jack L. King
Hardcover
• Author(s): Jack L. King • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralAbout the Book Operational Risk erlautert verschiedene Theorien und Modelle zum Betriebsrisiko anhand von Fallstudien...
View full detailsBrand Assets: The Wiley Finance Series
Tony Tollington
Hardcover
• Author(s): Tony Tollington • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Corporate Finance - GeneralAbout the Book Brand Assets befasst sich mit einem brandaktuellen Thema - der Bewertung von Marken und a...
View full detailsBusiness Valuation Demystified
Nelling, Edward
Paperback
• Author(s): Nelling, Edward • Publisher: MixBT • Publisher Imprint: MixBT • Subject: Business Management • BISAC: Finance - GeneralPriceless business valuation methods made easy!Business valuation is one of the toughest classes in any business c...
View full detailsBlogging Successfully: Steps And Techniques To Build An Audience And Make Money With Your Blog. Ste
Robinson, Joseph
Paperback
• Author(s): Robinson, Joseph • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Marketing - GeneralDo you currently have a blog, but feel that you could be doing better with it? Does the data that you've found ...
View full detailsCompetency Mapping and Assesment A Practitioner's Handbook
Seema Sanghi
Paperback
• Author(s): Seema Sanghi • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis book provides an in-depth coverage on competency mapping and assessment centre and includes an extensive list of g...
View full detailsRobust Equity Portfolio Management + Website: Formulations, Implementations, and Properties Using MATLAB
Woo Chang Kim, Jang Ho Kim, Frank J. Fabozzi
Hardcover
• Author(s): Woo Chang Kim | Jang Ho Kim | Frank J. Fabozzi • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - GeneralFrom the Back CoverSince Harry Markowitz published his mean-va...
View full detailsHandbook Of Multicriteria Analysis
Constantin Zopounidis, Panos M. Pardalos
Hardcover
• Author(s): Constantin Zopounidis | Panos M. Pardalos • Publisher: Springer Verlag • Publisher Imprint: Springer V • Subject: Business Management • BISAC: Artificial Intelligence - GeneralFrom the Back CoverMulticriteria analysis is a rapidly gr...
View full detailsHow Performance Management Is Killing Performance-And What to Do about It: Rethink. Redesign. Reboo
Chandler, M. Tamra
Paperback
• Author(s): Chandler, M. Tamra • Publisher: Accessible Pub.Syst • Publisher Imprint: ReadHowYouWant • Subject: Business Management • BISAC: Management - GeneralAbout the Book Most people associate performance management with the annual review, w...
View full detailsTrading Regime Analysis: The Probability of Volatility
Murray Gunn
Hardcover
• Author(s): Murray Gunn • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralTrading Regime Analysis is a groundbreaking work on how markets behave and how to profit from this behaviour. The book...
View full detailsCorporate Strategic Communication: A General Social and Economic Theory
Richard Stanton
Paperback
• Author(s): Richard Stanton • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Academic • Subject: Business Management • BISAC: Business Communication - GeneralAbout the Book This textbook takes a refreshing approach to strategic corporate ...
View full detailsMining Capital : Methods Best-Practices and Case Studies for Financing Mining Projects
Michael Seeger
Paperback
• Author(s): Michael Seeger • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Finance - GeneralFrom the Back CoverMining is a capital-intensive industry, and involves long lead times to develop pro...
View full detailsThe Intelligent Company: Five Steps to Success with Evidence-Based Management
Marr, Bernard
Hardcover
• Author(s): Marr, Bernard • Publisher: MixGD • Publisher Imprint: MixGD • Subject: Business Management • BISAC: Management - GeneralFrom the Back CoverToday's most successful companies are Intelligent Companies that use the best available data t...
View full detailsLeveraging Your Business With Barter: The Secret Currency
Verne Gardiner
Paperback
• Author(s): Verne Gardiner • Publisher: Forty Degrees South • Publisher Imprint: Forty Degrees South • Subject: Economics • BISAC: Small Business - GeneralBusiness insider Verne Gardiner reveals his secrets to success and shows you how easy it c...
View full detailsDo Archives Have Value?
Moss
Paperback
• Author(s): Moss • Publisher: Facet Publishing • Publisher Imprint: FacetPub. • Subject: Business Management • BISAC: Library & Information Science - GeneralThis book will explore ways of establishing value and measuring in the archives and ...
View full detailsDiscrete-Time Asset Pricing Models In Applied Stochastic Finance
P-C. G. Vassiliou
Hardcover
• Author(s): P-C. G. Vassiliou • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Probability & Statistics - GeneralStochastic finance and financial engineering have been rapidly expanding fields of sci...
View full detailsStatiscal Data Analysis: A Practical Guide With 1250 Exercises and Answer Key on CD
Milan Meloun, Jiri Militky
Hardcover
• Author(s): Milan Meloun | Jiri Militky • Publisher: Woodhead • Publisher Imprint: Woodhead • Subject: Business Management • BISAC: Probability & Statistics - GeneralThe goal of data processing and the level of expertise of the problems solv...
View full detailsCrush It!: The Art Of Marketing Your Business Online
R. K. G., Kiran
Paperback
• Author(s): R. K. G., Kiran • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Marketing - General"The Best Marketing Book of All Time" - Book Authority The ART of Marketing Your Business OnlineFounder of Uberc...
View full detailsAgile Development & Business Goals: The Six Week Solution
Bill Holtsnider, Others
Paperback
• Author(s): Bill Holtsnider | Others • Publisher: Elsevier • Publisher Imprint: MorganKauf • Subject: Business Management • BISAC: Business & Productivity Software - GeneralAgile Development and Business Goals: The Six-Week Solution is a gui...
View full detailsThe Art of the Q: Build Your Business with Questions
Van Hecke, Charlie
Paperback
• Author(s): Van Hecke, Charlie • Publisher: Createspace • Publisher Imprint: Createspace • Subject: Business Management • BISAC: Sales & Selling - GeneralThe Art of the Q - Build Your Business with Questions by Charlie Van Hecke Charlie Van ...
View full detailsEncyclopedia Of Quantitative Finance (MULTI VOL SETS 4 Vols.)
Rama Cont
Hardcover
• Author(s): Rama Cont • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Finance - General"What initially looked like an impossible undertaking has become a formidable achievement, stretching from the theo...
View full detailsAccounting Made Easy
A, Kevin
Paperback
• Author(s): A, Kevin • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: GeneralBy the time you finish reading this book, you should be ...
View full detailsThe Routledge Companion to Modern Marketing Research
Wright Len Tiu
Hardcover
• Author(s): Wright Len Tiu • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - ResearchAbout the Book This single-volume reference provides an alternative to traditional marketing ...
View full detailsManagement Research: Applying the Principles
Susan Rose, Nigel Spinks, Ana Domingos Canhoto
Paperback
• Author(s): Susan Rose | Nigel Spinks | Ana Domingos Canhoto • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralFor many post-graduate students undertaking a research proj...
View full detailsBusiness Ethics:Methods and Application
Becker
Paperback
• Author(s): Becker • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business Ethics Ethical aspects of business and the economy are of increasing concern in business practice, higher educat...
View full detailsLearning Through Improvisation: How to Make Training Creative, Flexible and Spontaneous
Paul Z. Jackson
Hardcover
• Author(s): Paul Z. Jackson • Publisher: Taylor & Francis • Publisher Imprint: Gower • Subject: Business ManagementThis training book treats creativity as the door to success, and aims to provide the keys to unlock it. Drawing on sources as ...
View full detailsQuantitative Analysis for Management
Barry Render
Paperback
• Author(s): Barry Render • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementQuantitative Analysis for Management helps you develop a real-world understanding of business analytics, quantitative methods, and managemen...
View full detailsNetworks and Collaboration in the Public Sector
Joris Voets
Paperback
• Author(s): Joris Voets • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Nonprofit Organizations & Charities - GeneralNetworks and other collaborations are central to the public sector'...
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