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Research Methodology in Marketing: Theory Development Empirical Approaches and Philosophy

Martin Eisend, Alfred Kuss

Hardcover

Current price ₹11,017
Original price ₹16,949
Original price ₹16,949
Original price ₹16,949
(-35%)
₹11,017
Current price ₹11,017

• Author(s): Martin Eisend | Alfred Kuss • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis textbook describes and explains the fundamentals of applying em...

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Principles Of Sequencing And Scheduling Second Edition

Baker

Hardcover

Current price ₹8,725
Original price ₹13,423
Original price ₹13,423
Original price ₹13,423
(-35%)
₹8,725
Current price ₹8,725

• Author(s): Baker • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Management - GeneralAbout the Book An updated edition of the text that explores the core topics in scheduling theory The second edition of Pr...

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If You'Re Not First, You'Re Last: Sales Strategies to Dominate Your Market and Beat Your Competition

Grant Cardone

Hardcover

Current price ₹1,755
Original price ₹2,700
Original price ₹2,700
Original price ₹2,700
(-35%)
₹1,755
Current price ₹1,755

• Author(s): Grant Cardone • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Sales & Selling - GeneralDuring economic contractions, it becomes much more difficult to sell your products, maintain your custom...

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The Routledge Companion To Accounting Communication

Lisa Jack, Jane Davison, Russell Craig

Hardcover

Current price ₹20,783
Original price ₹31,973
Original price ₹31,973
Original price ₹31,973
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₹20,783
Current price ₹20,783

• Author(s): Lisa Jack | Jane Davison | Russell Craig • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Accounting - GeneralAbout the Book One of the prime purposes of accounting is to commun...

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Operational Risk: Measurement and Modelling

Jack L. King

Hardcover

Current price ₹8,453
Original price ₹16,905
Original price ₹16,905
Original price ₹16,905
(-50%)
₹8,453
Current price ₹8,453

• Author(s): Jack L. King • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralAbout the Book Operational Risk erlautert verschiedene Theorien und Modelle zum Betriebsrisiko anhand von Fallstudien...

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Brand Assets: The Wiley Finance Series

Tony Tollington

Hardcover

Current price ₹7,052
Original price ₹14,104
Original price ₹14,104
Original price ₹14,104
(-50%)
₹7,052
Current price ₹7,052

• Author(s): Tony Tollington • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Corporate Finance - GeneralAbout the Book Brand Assets befasst sich mit einem brandaktuellen Thema - der Bewertung von Marken und a...

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Conversational Marketing How The World'S Fastest Growing Companies: Use Chatbots To Generate Leads 24 7 365 (And How You Can Too)

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Hardcover

Current price ₹1,819
Original price ₹2,797
Original price ₹2,797
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₹1,819
Current price ₹1,819

• Author(s): Cancel • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: E-Commerce - Digital MarketingAbout the Book Real-time conversations turn leads into customers Conversational Marketing is the definitive gu...

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Robust Equity Portfolio Management + Website: Formulations, Implementations, and Properties Using MATLAB

Woo Chang Kim, Jang Ho Kim, Frank J. Fabozzi

Hardcover

Current price ₹7,847
Original price ₹12,071
Original price ₹12,071
Original price ₹12,071
(-35%)
₹7,847
Current price ₹7,847

• Author(s): Woo Chang Kim | Jang Ho Kim | Frank J. Fabozzi • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - GeneralFrom the Back CoverSince Harry Markowitz published his mean-va...

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Handbook Of Multicriteria Analysis

Constantin Zopounidis, Panos M. Pardalos

Hardcover

Current price ₹19,060
Original price ₹19,499
Original price ₹19,499
Original price ₹19,499
(-2%)
₹19,060
Current price ₹19,060

• Author(s): Constantin Zopounidis | Panos M. Pardalos • Publisher: Springer Verlag • Publisher Imprint: Springer V • Subject: Business Management • BISAC: Artificial Intelligence - GeneralFrom the Back CoverMulticriteria analysis is a rapidly gr...

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Trading Regime Analysis: The Probability of Volatility

Murray Gunn

Hardcover

Current price ₹5,401
Original price ₹8,308
Original price ₹8,308
Original price ₹8,308
(-35%)
₹5,401
Current price ₹5,401

• Author(s): Murray Gunn • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralTrading Regime Analysis is a groundbreaking work on how markets behave and how to profit from this behaviour. The book...

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Discrete-Time Asset Pricing Models In Applied Stochastic Finance

P-C. G. Vassiliou

Hardcover

Current price ₹12,807
Original price ₹19,702
Original price ₹19,702
Original price ₹19,702
(-35%)
₹12,807
Current price ₹12,807

• Author(s): P-C. G. Vassiliou • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Probability & Statistics - GeneralStochastic finance and financial engineering have been rapidly expanding fields of sci...

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The Intelligent Company: Five Steps to Success with Evidence-Based Management

Marr, Bernard

Hardcover

Current price ₹3,060
Original price ₹3,415
Original price ₹3,415
Original price ₹3,415
(-10%)
₹3,060
Current price ₹3,060

• Author(s): Marr, Bernard • Publisher: MixGD • Publisher Imprint: MixGD • Subject: Business Management • BISAC: Management - GeneralFrom the Back CoverToday's most successful companies are Intelligent Companies that use the best available data t...

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Statiscal Data Analysis: A Practical Guide With 1250 Exercises and Answer Key on CD

Milan Meloun, Jiri Militky

Hardcover

Current price ₹3,917
Original price ₹5,595
Original price ₹5,595
Original price ₹5,595
(-30%)
₹3,917
Current price ₹3,917

• Author(s): Milan Meloun | Jiri Militky • Publisher: Woodhead • Publisher Imprint: Woodhead • Subject: Business Management • BISAC: Probability & Statistics - GeneralThe goal of data processing and the level of expertise of the problems solv...

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Encyclopedia Of Quantitative Finance (MULTI VOL SETS 4 Vols.)

Rama Cont

Hardcover

Current price ₹74,382
Original price ₹106,260
Original price ₹106,260
Original price ₹106,260
(-30%)
₹74,382
Current price ₹74,382

• Author(s): Rama Cont • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Finance - General"What initially looked like an impossible undertaking has become a formidable achievement, stretching from the theo...

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The Routledge Companion to Modern Marketing Research

Wright Len Tiu

Hardcover

Current price ₹19,935
Original price ₹30,668
Original price ₹30,668
Original price ₹30,668
(-35%)
₹19,935
Current price ₹19,935

• Author(s): Wright Len Tiu • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - ResearchAbout the Book This single-volume reference provides an alternative to traditional marketing ...

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Learning Through Improvisation: How to Make Training Creative, Flexible and Spontaneous

Paul Z. Jackson

Hardcover

Current price ₹3,915
Original price ₹7,830
Original price ₹7,830
Original price ₹7,830
(-50%)
₹3,915
Current price ₹3,915

• Author(s): Paul Z. Jackson • Publisher: Taylor & Francis • Publisher Imprint: Gower • Subject: Business ManagementThis training book treats creativity as the door to success, and aims to provide the keys to unlock it. Drawing on sources as ...

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Rethinking Business Anthropology: Cultural Strategies in Marketing and Management

Alf H. Walle

Hardcover

Current price ₹14,421
Original price ₹22,185
Original price ₹22,185
Original price ₹22,185
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₹14,421
Current price ₹14,421

• Author(s): Alf H. Walle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementQualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement....

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Risk Assessment: A Practical Guide to Assessing Operational Risks

Georgi Popov, Bruce K. Lyon, Bruce Hollcroft

Hardcover

Current price ₹8,161
Original price ₹12,554
Original price ₹12,554
Original price ₹12,554
(-35%)
₹8,161
Current price ₹8,161

• Author(s): Georgi Popov | Bruce K. Lyon | Bruce Hollcroft • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Industrial Health & SafetyFrom the Back CoverA "Risk-centric" Approach--The Future of the S...

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Competing Risks: A Practical Perspective

Melania Pintilie

Hardcover

Current price ₹7,122
Original price ₹10,956
Original price ₹10,956
Original price ₹10,956
(-35%)
₹7,122
Current price ₹7,122

• Author(s): Melania Pintilie • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: BiostatisticsFrom the Back CoverCompeting Risks A Practical Perspective. The term 'competing risks' refers to the situation when m...

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Valuing Technology: The New Science of Wealth in the Knowledge Economy

Chris Westland

Hardcover

Current price ₹5,796
Original price ₹11,592
Original price ₹11,592
Original price ₹11,592
(-50%)
₹5,796
Current price ₹5,796

• Author(s): Chris Westland • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementHow do you value e-business? Since IT now consumes over half of new capital investment in US firms, the central question facing senior managem...

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Brands and Branding: Strategy to Build and Nurture Books

Ashita Aggarwal, Suraj Commuri

Hardcover

Current price ₹1,117
Original price ₹1,595
Original price ₹1,595
Original price ₹1,595
(-30%)
₹1,117
Current price ₹1,117

• Author(s): Ashita Aggarwal | Suraj Commuri • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis volume examines the importance of strategic brand imaging and brand management. It covers the f...

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Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer

Jamie Shanks

Hardcover

Current price ₹1,882
Original price ₹2,894
Original price ₹2,894
Original price ₹2,894
(-35%)
₹1,882
Current price ₹1,882

• Author(s): Jamie Shanks • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: E-Commerce - Digital MarketingFrom the Back CoverIf you're currently running a playbook of social selling tips, tricks, and tactics, t...

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The Fat Tail : The Power of Political Knowledge for Strategic Investing

Bremmer, Keat, Preston Keat

Hardcover

Current price ₹1,882
Original price ₹2,894
Original price ₹2,894
Original price ₹2,894
(-35%)
₹1,882
Current price ₹1,882

• Author(s): Bremmer | Keat | Preston Keat • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Investments & Securities - GeneralIn recent years, investors have learned the hard truth that in the inte...

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Triumph Over Tragedy: September 11 and the Rebirth of a Business

John Duffy, Mary S. Schaeffer

Hardcover

Current price ₹1,206
Original price ₹2,411
Original price ₹2,411
Original price ₹2,411
(-50%)
₹1,206
Current price ₹1,206

• Author(s): John Duffy | Mary S. Schaeffer • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book A true story of rebuilding and remembrance in the wake of tragedy The September 11 attacks on the World Trade C...

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The Sortino Framework For Constructing Portfolios: Focusing on Desired Target Return to Optimize Upside Potential Relative to Downside Risk

Frank Alphonse Sortino

Hardcover

Current price ₹3,395
Original price ₹6,789
Original price ₹6,789
Original price ₹6,789
(-50%)
₹3,395
Current price ₹3,395

• Author(s): Frank Alphonse Sortino • Publisher: Elsevier • Publisher Imprint: Elsevier • Subject: Business Management • BISAC: Investments & Securities - GeneralThe most common way of constructing portfolios is to use traditional asset alloc...

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