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Products
Research Methodology in Marketing: Theory Development Empirical Approaches and Philosophy
Martin Eisend, Alfred Kuss
Hardcover
• Author(s): Martin Eisend | Alfred Kuss • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis textbook describes and explains the fundamentals of applying em...
View full detailsPrinciples Of Sequencing And Scheduling Second Edition
Baker
Hardcover
• Author(s): Baker • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Management - GeneralAbout the Book An updated edition of the text that explores the core topics in scheduling theory The second edition of Pr...
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If You'Re Not First, You'Re Last: Sales Strategies to Dominate Your Market and Beat Your Competition
If You'Re Not First, You'Re Last: Sales Strategies to Dominate Your Market and Beat Your Competition
Grant Cardone
Hardcover
• Author(s): Grant Cardone • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Sales & Selling - GeneralDuring economic contractions, it becomes much more difficult to sell your products, maintain your custom...
View full detailsThe Routledge Companion To Accounting Communication
Lisa Jack, Jane Davison, Russell Craig
Hardcover
• Author(s): Lisa Jack | Jane Davison | Russell Craig • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Accounting - GeneralAbout the Book One of the prime purposes of accounting is to commun...
View full detailsOperational Risk: Measurement and Modelling
Jack L. King
Hardcover
• Author(s): Jack L. King • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralAbout the Book Operational Risk erlautert verschiedene Theorien und Modelle zum Betriebsrisiko anhand von Fallstudien...
View full detailsBrand Assets: The Wiley Finance Series
Tony Tollington
Hardcover
• Author(s): Tony Tollington • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Corporate Finance - GeneralAbout the Book Brand Assets befasst sich mit einem brandaktuellen Thema - der Bewertung von Marken und a...
View full detailsConversational Marketing How The World'S Fastest Growing Companies: Use Chatbots To Generate Leads 24 7 365 (And How You Can Too)
Cancel
Hardcover
• Author(s): Cancel • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: E-Commerce - Digital MarketingAbout the Book Real-time conversations turn leads into customers Conversational Marketing is the definitive gu...
View full detailsRobust Equity Portfolio Management + Website: Formulations, Implementations, and Properties Using MATLAB
Woo Chang Kim, Jang Ho Kim, Frank J. Fabozzi
Hardcover
• Author(s): Woo Chang Kim | Jang Ho Kim | Frank J. Fabozzi • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Investments & Securities - GeneralFrom the Back CoverSince Harry Markowitz published his mean-va...
View full detailsHandbook Of Multicriteria Analysis
Constantin Zopounidis, Panos M. Pardalos
Hardcover
• Author(s): Constantin Zopounidis | Panos M. Pardalos • Publisher: Springer Verlag • Publisher Imprint: Springer V • Subject: Business Management • BISAC: Artificial Intelligence - GeneralFrom the Back CoverMulticriteria analysis is a rapidly gr...
View full detailsTrading Regime Analysis: The Probability of Volatility
Murray Gunn
Hardcover
• Author(s): Murray Gunn • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Finance - GeneralTrading Regime Analysis is a groundbreaking work on how markets behave and how to profit from this behaviour. The book...
View full detailsDiscrete-Time Asset Pricing Models In Applied Stochastic Finance
P-C. G. Vassiliou
Hardcover
• Author(s): P-C. G. Vassiliou • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Probability & Statistics - GeneralStochastic finance and financial engineering have been rapidly expanding fields of sci...
View full detailsThe Intelligent Company: Five Steps to Success with Evidence-Based Management
Marr, Bernard
Hardcover
• Author(s): Marr, Bernard • Publisher: MixGD • Publisher Imprint: MixGD • Subject: Business Management • BISAC: Management - GeneralFrom the Back CoverToday's most successful companies are Intelligent Companies that use the best available data t...
View full detailsStatiscal Data Analysis: A Practical Guide With 1250 Exercises and Answer Key on CD
Milan Meloun, Jiri Militky
Hardcover
• Author(s): Milan Meloun | Jiri Militky • Publisher: Woodhead • Publisher Imprint: Woodhead • Subject: Business Management • BISAC: Probability & Statistics - GeneralThe goal of data processing and the level of expertise of the problems solv...
View full detailsEncyclopedia Of Quantitative Finance (MULTI VOL SETS 4 Vols.)
Rama Cont
Hardcover
• Author(s): Rama Cont • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Finance - General"What initially looked like an impossible undertaking has become a formidable achievement, stretching from the theo...
View full detailsThe Routledge Companion to Modern Marketing Research
Wright Len Tiu
Hardcover
• Author(s): Wright Len Tiu • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - ResearchAbout the Book This single-volume reference provides an alternative to traditional marketing ...
View full detailsLearning Through Improvisation: How to Make Training Creative, Flexible and Spontaneous
Paul Z. Jackson
Hardcover
• Author(s): Paul Z. Jackson • Publisher: Taylor & Francis • Publisher Imprint: Gower • Subject: Business ManagementThis training book treats creativity as the door to success, and aims to provide the keys to unlock it. Drawing on sources as ...
View full detailsRethinking Business Anthropology: Cultural Strategies in Marketing and Management
Alf H. Walle
Hardcover
• Author(s): Alf H. Walle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementQualitative methods of business research are emerging as vital tools. Business anthropology is at the heart of this movement....
View full detailsRisk Assessment: A Practical Guide to Assessing Operational Risks
Georgi Popov, Bruce K. Lyon, Bruce Hollcroft
Hardcover
• Author(s): Georgi Popov | Bruce K. Lyon | Bruce Hollcroft • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Industrial Health & SafetyFrom the Back CoverA "Risk-centric" Approach--The Future of the S...
View full detailsCompeting Risks: A Practical Perspective
Melania Pintilie
Hardcover
• Author(s): Melania Pintilie • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: BiostatisticsFrom the Back CoverCompeting Risks A Practical Perspective. The term 'competing risks' refers to the situation when m...
View full detailsValuing Technology: The New Science of Wealth in the Knowledge Economy
Chris Westland
Hardcover
• Author(s): Chris Westland • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementHow do you value e-business? Since IT now consumes over half of new capital investment in US firms, the central question facing senior managem...
View full detailsBrands and Branding: Strategy to Build and Nurture Books
Ashita Aggarwal, Suraj Commuri
Hardcover
• Author(s): Ashita Aggarwal | Suraj Commuri • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementThis volume examines the importance of strategic brand imaging and brand management. It covers the f...
View full detailsSocial Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer
Jamie Shanks
Hardcover
• Author(s): Jamie Shanks • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: E-Commerce - Digital MarketingFrom the Back CoverIf you're currently running a playbook of social selling tips, tricks, and tactics, t...
View full detailsThe Fat Tail : The Power of Political Knowledge for Strategic Investing
Bremmer, Keat, Preston Keat
Hardcover
• Author(s): Bremmer | Keat | Preston Keat • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Investments & Securities - GeneralIn recent years, investors have learned the hard truth that in the inte...
View full detailsTriumph Over Tragedy: September 11 and the Rebirth of a Business
John Duffy, Mary S. Schaeffer
Hardcover
• Author(s): John Duffy | Mary S. Schaeffer • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book A true story of rebuilding and remembrance in the wake of tragedy The September 11 attacks on the World Trade C...
View full detailsThe Sortino Framework For Constructing Portfolios: Focusing on Desired Target Return to Optimize Upside Potential Relative to Downside Risk
Frank Alphonse Sortino
Hardcover
• Author(s): Frank Alphonse Sortino • Publisher: Elsevier • Publisher Imprint: Elsevier • Subject: Business Management • BISAC: Investments & Securities - GeneralThe most common way of constructing portfolios is to use traditional asset alloc...
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