Search results for “[Subject: consumer-behavior]”

• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...

• Author(s): Leon G. Schiffman • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and applicat...

• Author(s): Udit Malaiya • Publisher: AK International Publication • Publisher Imprint: AK International Publication • Subject: Business Management

• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...

• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis textbook explores how technological developments and emerging technologies i...

• Author(s): CANAVAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Economics - MacroeconomicsContemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores cur...

• Author(s): Anup Krishnamurthy | S. Ramesh Kumar • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Industries - Media & CommunicationsThe book Advertising, Brands and Consumer Behaviour thr...

• Author(s): Jim Blythe • Publisher: Cengage • Publisher Imprint: Thom Learn • Subject: Business ManagementAbout the Book Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand...

• Author(s): Isabelle Szmigin • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management

• Author(s): Karin M. Ekstr÷m | Kay Glans • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralResearch on consumption can shed light on many fundamental questions, su...

• Author(s): Dinesh Kumar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementConsumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in ma...

• Author(s): Joshua Seiden • Publisher: MixIUK • Publisher Imprint: MixIUK • Subject: Business Management • BISAC: Consumer Behavior - GeneralIn the old days, when we made physical products, setting project goals wasn't that hard. But in today's ...

• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralEssentials of Consumer Behavior offers an alternative to traditional textbooks for ...

• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...

• Author(s): Funk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralNow in a fully revised and updated second edition, this textbook offers a complete introduction ...

• Author(s): Ekström | Karin M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralFashion as a societal phenomenon has fascinated scholars in different disciplines ...

• Author(s): BEVERIDGE • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingWith companies actively marketing products and services beyond their borders, marketers must ...

• Author(s): Kyle Allison • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Business And EconomicsBecome the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and...

• Author(s): V. Kumar | Kumar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralAbout the Author V. Kumar is a Regents’ Professor, Richard and Susan Lenny Distinguished Ch...

• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...

• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...

• Author(s): Nuttavuthisit • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThis book presents both theoretical research methods and practical uses of qualita...

• Author(s): Hinson | Robert Ebo • Publisher: Taylor & Francis • Publisher Imprint: ProductivityP • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismHospitality and Tourism Marketing: Building Customer Drive...

• Author(s): Debashish Sengupta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - General1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion...

• Author(s): Dave Marshall • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWhat drives children as consumers? How do advertising campaigns and branding effect childr...

• Author(s): George | Richard • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismThis textbook explores the fundamental principles of marketing applied to to...

• Author(s): Parsons | Elizabeth • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - ResearchThis third edition of Contemporary Issues in Marketing and Consumer Behaviour has been r...

• Author(s): Tejash Hasmukhlal Shah • Publisher: Independently Published • Publisher Imprint: Independently Published • Subject: Business Management, • BISAC: Consumer Behavior - GeneralAre you a business owner stuck between growing your brand a...

• Author(s): Dr Hemantha Y • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Business Management • BISAC: business and economics Art of Retail Analytics: A Perfect Blend of Retail Merchandisi...

• Author(s): Sanal Kumar Velayudhan • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Business ManagementRural markets offer a sizable and resilient pool of consumers to organizations and marketers. This book offer...