Search results for “[Subject: consumer-behavior]”

• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...

• Author(s): Leon G. Schiffman • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and applicat...

• Author(s): Udit Malaiya • Publisher: AK International Publication • Publisher Imprint: AK International Publication • Subject: Business Management

• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): CANAVAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Economics - MacroeconomicsContemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores cur...

• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis textbook explores how technological developments and emerging technologies i...

• Author(s): Andrew Smith | Evgeniya Lukinova | John Harvey • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Consumer Behavior - GeneralMany decisions in our lives are decisions we make as consumers ...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Management - GeneralThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Anup Krishnamurthy | S. Ramesh Kumar • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Industries - Media & CommunicationsThe book Advertising, Brands and Consumer Behaviour thr...

• Author(s): Jim Blythe • Publisher: Cengage • Publisher Imprint: Thom Learn • Subject: Business ManagementAbout the Book Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand...

• Author(s): Isabelle Szmigin • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management

• Author(s): Karin M. Ekstr÷m | Kay Glans • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralResearch on consumption can shed light on many fundamental questions, su...

• Author(s): Russell W. Belk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementThe first generation that has grown up in a digital world is now in our university classrooms. They, their teachers and th...

• Author(s): Dinesh Kumar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementConsumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in ma...

• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementDelves into the psyches of Chinese consumers. This book uncovers the core drivers of behaviour and preference in key market segments, a...

• Author(s): Joshua Seiden • Publisher: MixIUK • Publisher Imprint: MixIUK • Subject: Business Management • BISAC: Consumer Behavior - GeneralIn the old days, when we made physical products, setting project goals wasn't that hard. But in today's ...

• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralEssentials of Consumer Behavior offers an alternative to traditional textbooks for ...

• Author(s): Bruce Pietrykowski • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - ResearchConsumption forms a major part of people's lives. As such, geographers, historians of tec...

• Author(s): Funk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralNow in a fully revised and updated second edition, this textbook offers a complete introduction ...

• Author(s): BEVERIDGE • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingWith companies actively marketing products and services beyond their borders, marketers must ...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Kyle Allison • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Business And EconomicsBecome the expert to deliver next-level digital consumer experiences at the synergy of qualitative thinking and...

• Author(s): Ekström | Karin M. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralFashion as a societal phenomenon has fascinated scholars in different disciplines ...

• Author(s): V. Kumar | Kumar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralAbout the Author V. Kumar is a Regents’ Professor, Richard and Susan Lenny Distinguished Ch...

• Author(s): Kotler, Philip • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - DirectRediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter ...

• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...