Search results for “[subject: techniques-digital]”

• Author(s): Marjolein Visser | Berend Sikkenga | Mike Berry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralDigital Marketing Fundamentals is the first fully-fledged tex...

• Author(s): Erdener Kaynak | Lloyd Russow • Publisher: Taylor & Francis • Publisher Imprint: Int Bus Pr • Subject: Business Management • BISAC: Government & BusinessExplore the potentialand the pitfallsof digital technology in internatio...

• Author(s): Peter Hartley | Peter Chatterton • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business Communication - Meetings & PresentationsEffective communication in business and co...

• Author(s): Crick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public Speaking & Speech WritingThis textbook offers an innovative approach to public speaking by employing the rhetor...

• Author(s): Rosalind Masterson | Nichola Phillips | David Pickton • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA comprehensive and foundational text introducing the essential concepts of Marke...

• Author(s): Charles Doyle • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: DictionariesA Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of mark...

• Author(s): William W. Baber | Chavi C-Y Fletcher-Chen • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business ManagementKnown for its accessible approach and concrete real-life examples, the second edition of Pract...

• Author(s): Basu | Ron • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralWhat are the key factors affecting global supply chains today and how can we manage them? Startin...

• Author(s): George | Richard • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismThis textbook explores the fundamental principles of marketing applied to to...

• Author(s): Sullivan, Luke • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Advertising & PromotionThe new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squ...

• Author(s): Alvin Burns • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business Management • BISAC: Marketing - General

• Author(s): Bob Kimball | Others • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementDoing business the old-fashioned way is a thing of the past Selling in the New World of Business presents a practic...

• Author(s): D Et Al Anderson • Publisher: Cengage • Publisher Imprint: South-West • Subject: Business Management • BISAC: Decision Making & Problem SolvingThis edition of 'Quantitative Methods for Business' provides students with a conceptua...

• Author(s): Watson • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Management - GeneralFrom the Back CoverThis book provides a set of integrated frameworks--capital, systems, and objects--that t...

• Author(s): Colin Rickwood | Andrew Thomas • Publisher: McGraw Hill • Publisher Imprint: McGrawHill • Subject: Business ManagementThis third edition of a most successful and well-respected textbook emphasises principles and techniques involved i...

• Author(s): Gary Hankins • Publisher: Kaplan Business • Publisher Imprint: Kaplan Bus • Subject: Business ManagementFrom informal luncheons to formal meetings before selection committees, more than one million business presentations are given in...

• Author(s): Fons Wijnhoven • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: System Administration - Storage & RetrievalInformation and its management is central to modern society. Organ...

• Author(s): Miltiadis D. Lytras | Ambjorn Naeve • Publisher: IGI Global • Publisher Imprint: IGI Global • Subject: Business ManagementAbout the Book The importance of semantics has been recognized in different areas of data and information manag...

• Author(s): Johnson Miriam J. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Publishers & Publishing IndustryProviding a concise toolbox for publishing professionals and students of p...

• Author(s): Dennis W. Johnson | Others • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Political Process - GeneralAbout the Book The Routledge Handbook of Political Management is a compreh...

• Author(s): Yong Ling | Lam • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Finance - Financial EngineeringThis book introduces machine learning in finance and illustrates how we can use c...

• Author(s): Beynon-Davies | Paul • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Management - GeneralFrom the Back CoverThis textbook offers an essential introduction to design orientation in busines...

• Author(s): Gilbert Held • Publisher: Taylor & Francis • Publisher Imprint: Auerbach P • Subject: Business Management • BISAC: Production & Operations ManagementDetailing powerful methods for reducing the energy costs associated with ope...

• Author(s): Robert K. Wysocki • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Information TechnologyThe popular guide to the project management body of knowledge, now fully updated Now in its seventh edition...

• Author(s): Kathryn W. Hegar | Richard M. Hodgetts • Publisher: Cengage • Publisher Imprint: South-West • Subject: Business Management

• Author(s): Paul Grefen • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralIn Beyond E-Business: Towards Networked Structures Paul Grefen returns with his tried and tested...

• Author(s): BEVERIDGE • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingWith companies actively marketing products and services beyond their borders, marketers must ...

• Author(s): Kristen K. Swanson | Judith C. Everett • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & Textile • BISAC: Industries - Fashion & Textile IndustryWith the rise of digital media, promotion remains a ke...

• Author(s): Ennis | Sean • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Marketing - GeneralSports are big business. Most companies want to expand into global markets, enhance their brand and underst...

• Author(s): Richard O. Young • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: MotivationalThis updated and expanded edition of Persuasive Communication offers a comprehensive introduction t...

• Author(s): John Doorley • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Language Arts And DisciplinesThe fifth edition of this classic text, which was the first on the subject of reputation manageme...

• Author(s): Wyn Jenkins | Dave Williamson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralHow can managers analyze their current and future business strategies? This te...

• Author(s): Wirtz | Bernd W. • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Industries - Media & CommunicationsFrom the Back CoverThis textbook offers business, communication, journalism an...

• Author(s): North • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Information ManagementFrom the Back CoverThis textbook on knowledge management draws on the authors' more than twenty years of r...