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Products
Digital Marketing Fundamentals: From Strategy to ROI
Marjolein Visser, Berend Sikkenga, Mike Berry
Paperback
• Author(s): Marjolein Visser | Berend Sikkenga | Mike Berry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralDigital Marketing Fundamentals is the first fully-fledged tex...
View full detailsDigital Business Analysis
Fredrik Milani
Hardcover
• Author(s): Fredrik Milani • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Data Science - GeneralFrom the Back CoverThis book frames business analysis in the context of digital technologies. It ...
View full detailsDigital Technology In Teaching International Business
Erdener Kaynak, Lloyd Russow
Paperback
• Author(s): Erdener Kaynak | Lloyd Russow • Publisher: Taylor & Francis • Publisher Imprint: Int Bus Pr • Subject: Business Management • BISAC: Government & BusinessExplore the potentialand the pitfallsof digital technology in internatio...
View full detailsBusiness Communication: Rethinking your professional practice for the post-digital age
Peter Hartley, Peter Chatterton
Paperback
• Author(s): Peter Hartley | Peter Chatterton • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business Communication - Meetings & PresentationsEffective communication in business and co...
View full detailsE-Negotiations: Networking and Cross-Cultural Business Transactions
Nicholas Harkiolakis, Daphne Halkias, Sam Abadir
Hardcover
• Author(s): Nicholas Harkiolakis | Daphne Halkias | Sam Abadir • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementPractical negotiating skills, including those needed for cross-cultural negotiations ha...
View full detailsPractical Management for the Digital Age: An Introduction for Engineers Scientists and Other Disciplines
Martin Baumers
Hardcover
• Author(s): Martin Baumers • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: General Books • BISAC: Project ManagementPractical Management for the Digital Age is an innovative introductory management textbook that shows...
View full detailsFanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline…
Jeb Blount
Hardcover
• Author(s): Jeb Blount • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Sales & Selling - ManagementDitch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting gives sal...
View full detailsRhetorical Public Speaking: Social Influence in the Digital Age
Crick
Paperback
• Author(s): Crick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public Speaking & Speech WritingThis textbook offers an innovative approach to public speaking by employing the rhetor...
View full detailsMarketing: An Introduction
Rosalind Masterson, Nichola Phillips, David Pickton
Paperback
• Author(s): Rosalind Masterson | Nichola Phillips | David Pickton • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA comprehensive and foundational text introducing the essential concepts of Marke...
View full detailsA Dictionary Of Marketing : NCS P
Charles Doyle
Paperback
• Author(s): Charles Doyle • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: DictionariesA Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of mark...
View full detailsManaging Global Supply Chains: Contemporary Global Challenges in Supply Chain Management
Basu, Ron
Paperback
• Author(s): Basu | Ron • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralWhat are the key factors affecting global supply chains today and how can we manage them? Startin...
View full detailsPractical Business Negotiation
William W. Baber, Chavi C-Y Fletcher-Chen
Paperback
• Author(s): William W. Baber | Chavi C-Y Fletcher-Chen • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business ManagementKnown for its accessible approach and concrete real-life examples, the second edition of Pract...
View full detailsMarketing Tourism and Hospitality: Concepts and Cases
George, Richard
Paperback
• Author(s): George | Richard • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismThis textbook explores the fundamental principles of marketing applied to to...
View full detailsCryptography And E-Commerce: Cryptography Basics for Non-technical Managers Working with E-business Products and Services
Jon C. Graff
Paperback
• Author(s): Jon C. Graff • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book A clear and easy guide on how to use cryptography to secure e-commerce transactions To be on the cutting edge of e-commerce, you ...
View full detailsIntroduction To Digital Economics: FoundationsBusiness Models And Case Studies
VerbyHarald
Paperback
• Author(s): VerbyHarald • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Information ManagementFrom the Back CoverInnovations and developments in technology have laid the foundations for an econo...
View full detailsSearch Engine Optimization and Marketing: A Recipe for Success in Digital Marketing
Das
Hardcover
• Author(s): Das • Publisher: Taylor & Francis • Publisher Imprint: Chapman Hall • Subject: Business Management • BISAC: Internet - Search EnginesSearch Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the...
View full detailsThe Digital Customer Experience Playbook: How to Design Digital First Experiences That Cons
Wheeler, Joe
Hardcover
• Author(s): Wheeler | Joe • Publisher: MixIG-UK • Publisher Imprint: MixIG-UK • Subject: Business Management • BISAC: Marketing - DirectThe definitive guide to designing digital-first experiences customers love. In his third book on the topic o...
View full detailsProduct Training for the Technical Expert The Art of Developing and Delivering Hands-On Learning
Bixby
Paperback
• Author(s): Bixby • Publisher: Wiley • Publisher Imprint: Wiley-IEEE • Subject: Business Management • BISAC: Industrial TechnologyFrom the Back Cover "I was pleased to review Dan's new book - pleased because he addresses an old topic in a new wa...
View full detailsComputational Leadership: Connecting Behavioral Science And Technology To Optimize Decision-Making And Increase Profits
Spisak, Brian
Hardcover
• Author(s): Spisak | Brian • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Management ScienceFrom the Back CoverPraise for COMPUTATIONAL LEADERSHIP "The convergence of behavioral science, data science, and c...
View full detailsThe Magnet Effect: Attracting and Retaining an Internet Audience Today and in the Future
Jesse Berst
Hardcover
• Author(s): Jesse Berst • Publisher: McGraw Hill • Publisher Imprint: McGrawHill • Subject: Business ManagementAbout the Book Everyone in business today knows that the Internet is one of the fastest growing mediums ever developed, but unfortunat...
View full detailsSelling In The New World Of Business
Bob Kimball, Others
Paperback
• Author(s): Bob Kimball | Others • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementDoing business the old-fashioned way is a thing of the past Selling in the New World of Business presents a practic...
View full detailsDesign Thinking Playbook
Lewrick, Michael
Paperback
• Author(s): Lewrick, Michael • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Industrial ManagementA radical shift in perspective to transform your organization to become more innovative The Design Thinking P...
View full detailsHey Whipple Squeeze This
Sullivan, Luke
Paperback
• Author(s): Sullivan, Luke • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Advertising & PromotionThe new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squ...
View full detailsWinning Clients In A Wired World: Seven Strategies for Growing Your Business Using Technology and the Web
Kip Gregory
Hardcover
• Author(s): Kip Gregory • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Personal Finance - GeneralAbout the Book A valuable guide to making technology work for your business Now that the Internet bubble has ...
View full detailsFuturize Your Enterprise: Business Strategy in the Age of the E-customer
David Siegel
Hardcover
• Author(s): David Siegel • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementPraise for Futurize Your Enterprise "David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with ma...
View full detailsMarketing Research
Alvin Burns
Paperback
• Author(s): Alvin Burns • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business Management • BISAC: Marketing - General
Mind Map Mastery: The Complete Guide to Learning and Using the Most Powerful Thinking Tool in the U
Buzan, Tony
Paperback
• Author(s): Buzan, Tony • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Decision Making & Problem Solving''''I would recommend Tony's new book to anybody who wants to improve their thinking and achieve M...
View full detailsIce Cold Leader
Errol Doebler
Hardcover
• Author(s): Errol Doebler • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: LeadershipFrom the Inside FlapImagine being in the fight of your life and not even knowing it. Now imagine winning that fight. That's...
View full details100 Methods for Total Quality Management
Gopal K. Kanji, Mike Asher
Paperback
• Author(s): Gopal K. Kanji | Mike Asher • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThis book is a succinct and very accessible reference to the 100 most frequently adopted methods for implem...
View full detailsBusiness Models For The Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing
Ted Shelton
Hardcover
• Author(s): Ted Shelton • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Strategic PlanningFrom the Back CoverWill your business be relevant in 10, 20, or 50 years? As people use mobile devices more and more,...
View full detailsFast Alliances: Power Your E-business
Larraine Segil
Hardcover
• Author(s): Larraine Segil • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Crucial techniques for business and finance managers making e-business alliances Alliances and mergers are coming fast and furi...
View full detailsQuantitative Methods For Business
D Et Al Anderson
Paperback
• Author(s): D Et Al Anderson • Publisher: Cengage • Publisher Imprint: South-West • Subject: Business Management • BISAC: Decision Making & Problem SolvingThis edition of 'Quantitative Methods for Business' provides students with a conceptua...
View full detailsMedia Telecommunications and Business Strategy
Gershon
Paperback
• Author(s): Gershon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Communication StudiesAs the clear lines and historic boundaries that once separated broadcasting, cable, telephone and I...
View full detailsTwo But Rule The Skeptics Guide To
Misc
• Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: EntrepreneurshipFrom the Back CoverPraise for THE TWO BUT RULE "In a world of boring business books, The Two But Rule is a surprising page-turner that delivers...
View full detailsStudy Skills For Business And Management: How to Succeed at University and Beyond
Patrick Tissington
Hardcover
• Author(s): Patrick Tissington • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: SkillsWant to stand out from the thousands of other business and management students when you graduate f...
View full detailsNet Profit: How to Succeed in Digital Business
David Soskin
Paperback
• Author(s): David Soskin • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Strategic Planning"This book has been written by an experienced entrepreneur who has built a highly successful online business. H...
View full details