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Digital Marketing Fundamentals: From Strategy to ROI

Marjolein Visser, Berend Sikkenga, Mike Berry

Paperback

Current price ₹5,663
Original price ₹8,090
Original price ₹8,090
Original price ₹8,090
(-30%)
₹5,663
Current price ₹5,663

• Author(s): Marjolein Visser | Berend Sikkenga | Mike Berry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralDigital Marketing Fundamentals is the first fully-fledged tex...

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Digital Business Analysis

Fredrik Milani

Hardcover

Current price ₹6,610
Original price ₹10,169
Original price ₹10,169
Original price ₹10,169
(-35%)
₹6,610
Current price ₹6,610

• Author(s): Fredrik Milani • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Data Science - GeneralFrom the Back CoverThis book frames business analysis in the context of digital technologies. It ...

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Digital Technology In Teaching International Business

Erdener Kaynak, Lloyd Russow

Paperback

Current price ₹3,648
Original price ₹5,611
Original price ₹5,611
Original price ₹5,611
(-35%)
₹3,648
Current price ₹3,648

• Author(s): Erdener Kaynak | Lloyd Russow • Publisher: Taylor & Francis • Publisher Imprint: Int Bus Pr • Subject: Business Management • BISAC: Government & BusinessExplore the potentialand the pitfallsof digital technology in internatio...

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Business Communication: Rethinking your professional practice for the post-digital age

Peter Hartley, Peter Chatterton

Paperback

Current price ₹5,207
Original price ₹7,438
Original price ₹7,438
Original price ₹7,438
(-30%)
₹5,207
Current price ₹5,207

• Author(s): Peter Hartley | Peter Chatterton • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business Communication - Meetings & PresentationsEffective communication in business and co...

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E-Negotiations: Networking and Cross-Cultural Business Transactions

Nicholas Harkiolakis, Daphne Halkias, Sam Abadir

Hardcover

Current price ₹13,149
Original price ₹20,228
Original price ₹20,228
Original price ₹20,228
(-35%)
₹13,149
Current price ₹13,149

• Author(s): Nicholas Harkiolakis | Daphne Halkias | Sam Abadir • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementPractical negotiating skills, including those needed for cross-cultural negotiations ha...

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Practical Management for the Digital Age: An Introduction for Engineers Scientists and Other Disciplines

Martin Baumers

Hardcover

Current price ₹8,059
Original price ₹12,397
Original price ₹12,397
Original price ₹12,397
(-35%)
₹8,059
Current price ₹8,059

• Author(s): Martin Baumers • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: General Books • BISAC: Project ManagementPractical Management for the Digital Age is an innovative introductory management textbook that shows...

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Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline…

Jeb Blount

Hardcover

Current price ₹1,819
Original price ₹2,797
Original price ₹2,797
Original price ₹2,797
(-35%)
₹1,819
Current price ₹1,819

• Author(s): Jeb Blount • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Sales & Selling - ManagementDitch the failed sales tactics, fill your pipeline, and crush your numberFanatical Prospecting gives sal...

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Rhetorical Public Speaking: Social Influence in the Digital Age

Crick

Paperback

Current price ₹4,496
Original price ₹6,916
Original price ₹6,916
Original price ₹6,916
(-35%)
₹4,496
Current price ₹4,496

• Author(s): Crick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public Speaking & Speech WritingThis textbook offers an innovative approach to public speaking by employing the rhetor...

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Marketing: An Introduction

Rosalind Masterson, Nichola Phillips, David Pickton

Paperback

Current price ₹846
Original price ₹995
Original price ₹995
Original price ₹995
(-15%)
₹846
Current price ₹846

• Author(s): Rosalind Masterson | Nichola Phillips | David Pickton • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA comprehensive and foundational text introducing the essential concepts of Marke...

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A Dictionary Of Marketing : NCS P

Charles Doyle

Paperback

Current price ₹896
Original price ₹1,280
Original price ₹1,280
Original price ₹1,280
(-30%)
₹896
Current price ₹896

• Author(s): Charles Doyle • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: DictionariesA Dictionary of Marketing is an accessible, practical, and internationally-focused A-Z guide to all areas of mark...

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Managing Global Supply Chains: Contemporary Global Challenges in Supply Chain Management

Basu, Ron

Paperback

Current price ₹5,768
Original price ₹8,873
Original price ₹8,873
Original price ₹8,873
(-35%)
₹5,768
Current price ₹5,768

• Author(s): Basu | Ron • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralWhat are the key factors affecting global supply chains today and how can we manage them? Startin...

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Practical Business Negotiation

William W. Baber, Chavi C-Y Fletcher-Chen

Paperback

Current price ₹697
Original price ₹995
Original price ₹995
Original price ₹995
(-30%)
₹697
Current price ₹697

• Author(s): William W. Baber | Chavi C-Y Fletcher-Chen • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business ManagementKnown for its accessible approach and concrete real-life examples, the second edition of Pract...

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Marketing Tourism and Hospitality: Concepts and Cases

George, Richard

Paperback

Current price ₹4,040
Original price ₹6,214
Original price ₹6,214
Original price ₹6,214
(-35%)
₹4,040
Current price ₹4,040

• Author(s): George | Richard • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Industries - Hospitality, Travel & TourismThis textbook explores the fundamental principles of marketing applied to to...

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Cryptography And E-Commerce: Cryptography Basics for Non-technical Managers Working with E-business Products and Services

Jon C. Graff

Paperback

Current price ₹1,449
Original price ₹2,898
Original price ₹2,898
Original price ₹2,898
(-50%)
₹1,449
Current price ₹1,449

• Author(s): Jon C. Graff • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book A clear and easy guide on how to use cryptography to secure e-commerce transactions To be on the cutting edge of e-commerce, you ...

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Introduction To Digital Economics: FoundationsBusiness Models And Case Studies

VerbyHarald

Paperback

Current price ₹4,407
Original price ₹6,779
Original price ₹6,779
Original price ₹6,779
(-35%)
₹4,407
Current price ₹4,407

• Author(s): VerbyHarald • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Information ManagementFrom the Back CoverInnovations and developments in technology have laid the foundations for an econo...

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Search Engine Optimization and Marketing: A Recipe for Success in Digital Marketing

Das

Hardcover

Current price ₹9,756
Original price ₹15,008
Original price ₹15,008
Original price ₹15,008
(-35%)
₹9,756
Current price ₹9,756

• Author(s): Das • Publisher: Taylor & Francis • Publisher Imprint: Chapman Hall • Subject: Business Management • BISAC: Internet - Search EnginesSearch Engine Optimization and Marketing: A Recipe for Success in Digital Marketing analyzes the...

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The Digital Customer Experience Playbook: How to Design Digital First Experiences That Cons

Wheeler, Joe

Hardcover

Current price ₹10,448
Original price ₹10,660
Original price ₹10,660
Original price ₹10,660
(-2%)
₹10,448
Current price ₹10,448

• Author(s): Wheeler | Joe • Publisher: MixIG-UK • Publisher Imprint: MixIG-UK • Subject: Business Management • BISAC: Marketing - DirectThe definitive guide to designing digital-first experiences customers love. In his third book on the topic o...

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Product Training for the Technical Expert The Art of Developing and Delivering Hands-On Learning

Bixby

Paperback

Current price ₹3,577
Original price ₹5,502
Original price ₹5,502
Original price ₹5,502
(-35%)
₹3,577
Current price ₹3,577

• Author(s): Bixby • Publisher: Wiley • Publisher Imprint: Wiley-IEEE • Subject: Business Management • BISAC: Industrial TechnologyFrom the Back Cover "I was pleased to review Dan's new book - pleased because he addresses an old topic in a new wa...

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Computational Leadership: Connecting Behavioral Science And Technology To Optimize Decision-Making And Increase Profits

Spisak, Brian

Hardcover

Current price ₹1,755
Original price ₹2,700
Original price ₹2,700
Original price ₹2,700
(-35%)
₹1,755
Current price ₹1,755

• Author(s): Spisak | Brian • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Management ScienceFrom the Back CoverPraise for COMPUTATIONAL LEADERSHIP "The convergence of behavioral science, data science, and c...

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The Magnet Effect: Attracting and Retaining an Internet Audience Today and in the Future

Jesse Berst

Hardcover

Current price ₹1,061
Original price ₹2,121
Original price ₹2,121
Original price ₹2,121
(-50%)
₹1,061
Current price ₹1,061

• Author(s): Jesse Berst • Publisher: McGraw Hill • Publisher Imprint: McGrawHill • Subject: Business ManagementAbout the Book Everyone in business today knows that the Internet is one of the fastest growing mediums ever developed, but unfortunat...

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Selling In The New World Of Business

Bob Kimball, Others

Paperback

Current price ₹1,688
Original price ₹2,411
Original price ₹2,411
Original price ₹2,411
(-30%)
₹1,688
Current price ₹1,688

• Author(s): Bob Kimball | Others • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementDoing business the old-fashioned way is a thing of the past Selling in the New World of Business presents a practic...

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Design Thinking Playbook

Lewrick, Michael

Paperback

Current price ₹2,321
Original price ₹3,570
Original price ₹3,570
Original price ₹3,570
(-35%)
₹2,321
Current price ₹2,321

• Author(s): Lewrick, Michael • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Industrial ManagementA radical shift in perspective to transform your organization to become more innovative The Design Thinking P...

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Hey Whipple Squeeze This

Sullivan, Luke

Paperback

Current price ₹1,882
Original price ₹2,894
Original price ₹2,894
Original price ₹2,894
(-35%)
₹1,882
Current price ₹1,882

• Author(s): Sullivan, Luke • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Advertising & PromotionThe new edition of the book readers call the bible for advertising The sixth edition of Hey Whipple, Squ...

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Winning Clients In A Wired World: Seven Strategies for Growing Your Business Using Technology and the Web

Kip Gregory

Hardcover

Current price ₹3,862
Original price ₹7,724
Original price ₹7,724
Original price ₹7,724
(-50%)
₹3,862
Current price ₹3,862

• Author(s): Kip Gregory • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Personal Finance - GeneralAbout the Book A valuable guide to making technology work for your business Now that the Internet bubble has ...

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Futurize Your Enterprise: Business Strategy in the Age of the E-customer

David Siegel

Hardcover

Current price ₹1,812
Original price ₹3,623
Original price ₹3,623
Original price ₹3,623
(-50%)
₹1,812
Current price ₹1,812

• Author(s): David Siegel • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementPraise for Futurize Your Enterprise "David Siegel has taken the New Economy to an exciting new level. Futurize Your Enterprise is packed with ma...

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Marketing Research

Alvin Burns

Paperback

Current price ₹6,447
Original price ₹9,917
Original price ₹9,917
Original price ₹9,917
(-35%)
₹6,447
Current price ₹6,447

• Author(s): Alvin Burns • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business Management • BISAC: Marketing - General

Mind Map Mastery: The Complete Guide to Learning and Using the Most Powerful Thinking Tool in the U

Buzan, Tony

Paperback

Current price ₹1,847
Original price ₹2,511
Original price ₹2,511
Original price ₹2,511
(-26%)
₹1,847
Current price ₹1,847

• Author(s): Buzan, Tony • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Decision Making & Problem Solving''''I would recommend Tony's new book to anybody who wants to improve their thinking and achieve M...

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Ice Cold Leader

Errol Doebler

Hardcover

Current price ₹1,882
Original price ₹2,894
Original price ₹2,894
Original price ₹2,894
(-35%)
₹1,882
Current price ₹1,882

• Author(s): Errol Doebler • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: LeadershipFrom the Inside FlapImagine being in the fight of your life and not even knowing it. Now imagine winning that fight. That's...

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100 Methods for Total Quality Management

Gopal K. Kanji, Mike Asher

Paperback

Current price ₹761
Original price ₹895
Original price ₹895
Original price ₹895
(-15%)
₹761
Current price ₹761

• Author(s): Gopal K. Kanji | Mike Asher • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementThis book is a succinct and very accessible reference to the 100 most frequently adopted methods for implem...

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Business Models For The Social Mobile Cloud: Transform Your Business Using Social Media, Mobile Internet, and Cloud Computing

Ted Shelton

Hardcover

Current price ₹2,509
Original price ₹3,860
Original price ₹3,860
Original price ₹3,860
(-35%)
₹2,509
Current price ₹2,509

• Author(s): Ted Shelton • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Strategic PlanningFrom the Back CoverWill your business be relevant in 10, 20, or 50 years? As people use mobile devices more and more,...

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Fast Alliances: Power Your E-business

Larraine Segil

Hardcover

Current price ₹1,350
Original price ₹2,700
Original price ₹2,700
Original price ₹2,700
(-50%)
₹1,350
Current price ₹1,350

• Author(s): Larraine Segil • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business ManagementAbout the Book Crucial techniques for business and finance managers making e-business alliances Alliances and mergers are coming fast and furi...

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Quantitative Methods For Business

D Et Al Anderson

Paperback

Current price ₹7,410
Original price ₹11,399
Original price ₹11,399
Original price ₹11,399
(-35%)
₹7,410
Current price ₹7,410

• Author(s): D Et Al Anderson • Publisher: Cengage • Publisher Imprint: South-West • Subject: Business Management • BISAC: Decision Making & Problem SolvingThis edition of 'Quantitative Methods for Business' provides students with a conceptua...

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Media Telecommunications and Business Strategy

Gershon

Paperback

Current price ₹3,478
Original price ₹5,350
Original price ₹5,350
Original price ₹5,350
(-35%)
₹3,478
Current price ₹3,478

• Author(s): Gershon • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Communication StudiesAs the clear lines and historic boundaries that once separated broadcasting, cable, telephone and I...

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Two But Rule The Skeptics Guide To

Misc

Current price ₹1,882
Original price ₹2,894
Original price ₹2,894
Original price ₹2,894
(-35%)
₹1,882
Current price ₹1,882

• Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: EntrepreneurshipFrom the Back CoverPraise for THE TWO BUT RULE "In a world of boring business books, The Two But Rule is a surprising page-turner that delivers...

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Study Skills For Business And Management: How to Succeed at University and Beyond

Patrick Tissington

Hardcover

Current price ₹7,752
Original price ₹12,920
Original price ₹12,920
Original price ₹12,920
(-40%)
₹7,752
Current price ₹7,752

• Author(s): Patrick Tissington • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: SkillsWant to stand out from the thousands of other business and management students when you graduate f...

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Net Profit: How to Succeed in Digital Business

David Soskin

Paperback

Current price ₹1,568
Original price ₹2,411
Original price ₹2,411
Original price ₹2,411
(-35%)
₹1,568
Current price ₹1,568

• Author(s): David Soskin • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Strategic Planning"This book has been written by an experienced entrepreneur who has built a highly successful online business. H...

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