Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[subject: consumer]”

Filters

Products

Consumer Behaviour

Dinesh Kumar

Paperback

Current price ₹1,040
Original price ₹1,300
Original price ₹1,300
Original price ₹1,300
(-20%)
₹1,040
Current price ₹1,040

• Author(s): Dinesh Kumar • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business ManagementConsumer Behaviour is a comprehensive textbook designed to meet the requirements of post graduate management students specializing in ma...

View full details

Retail Management

S.C. Bhatia

Paperback

₹338
Original price ₹450
Original price ₹450
Original price ₹450
(-25%)
₹338
Current price ₹338

• Author(s): S.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementRetailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use...

View full details

Oracle Primavera P6: Version 8.1 & 8.2 Professional Client & Optional Client

Paul E. Harris

Paperback

₹8,664
Original price ₹8,664
Original price ₹8,664
₹8,664
Current price ₹8,664

• Author(s): Paul E. Harris • Publisher: Eastwood Harris Pty Ltd • Publisher Imprint: Eastwood Harris Pty Ltd • Subject: Computer Science and Information Technology • BISAC: Computer Engineering这是一本提供给项目管理专业人士的用户指南和培训手册,为其学习在已建立的存在或不存在资源与角色的Prima...

View full details

Handbook of Glomerulonephritis

Lavier, Van

Paperback

₹5,976
Original price ₹5,976
Original price ₹5,976
₹5,976
Current price ₹5,976

• Author(s): Lavier | Van • Publisher: MixIG-UK • Publisher Imprint: MixIG-UK • Subject: Medical, Nursing and Health Sciences • BISAC: ToxicologyGlomerulonephritis (GN), also known as Bright's disease, is an inflammation of the glomeruli, which a...

View full details

Essential Statistical Inference Theory and Methods

Boos

Paperback

Current price ₹8,732
Original price ₹13,433
Original price ₹13,433
Original price ₹13,433
(-35%)
₹8,732
Current price ₹8,732

• Author(s): Boos • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Mathematics and Statistics • BISAC: Probability & Statistics - GeneralFrom the Back Cover​This book is for students and researchers who have had a first y...

View full details

Charan Singh - Selected Works

Charan Singh

Paperback

Current price ₹5,200
Original price ₹7,999
Original price ₹7,999
Original price ₹7,999
(-35%)
₹5,200
Current price ₹5,200

• Author(s): Charan Singh • Publisher: Charan Singh Archive • Publisher Imprint: Charan Singh Archive • Subject: Politics and Current Affairs

Mobility Models For Mobile Ad Hoc Network By Simulation

Tengviel John

Paperback

₹5,928
Original price ₹5,928
Original price ₹5,928
₹5,928
Current price ₹5,928

• Author(s): Tengviel John • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • Subject: Computer Science and Information Technology • BISAC: Networking - GeneralMobile Ad hoc Networks (MANETs) are d...

View full details

Core Statutes on Commercial & Consumer Law 2021-22

Graham Stephenson

Paperback

₹1,876
Original price ₹1,876
Original price ₹1,876
₹1,876
Current price ₹1,876

• Author(s): Graham Stephenson • Publisher: Red Globe Press • Publisher Imprint: Red Globe Press • BISAC: Commercial - GeneralWell-selected and authoritative, Macmillan Core Statutes provide the key materials needed by students in a format that i...

View full details

Die Relevanz von Emotionen bei der Kaufentscheidung von Fast-Moving-Consumer-Goods (FMCG)

Mehmet Matur

Paperback

₹3,815
Original price ₹3,815
Original price ₹3,815
₹3,815
Current price ₹3,815

• Author(s): Mehmet Matur • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule für Medien, Kommuni...

View full details

Profiles of News Consumption: Platform Choices, Perceptions of Reliability, and Partisanship

Michael Pollard, Jennifer Kavanagh

Paperback

₹1,892
Original price ₹1,892
Original price ₹1,892
₹1,892
Current price ₹1,892

• Author(s): Michael Pollard | Jennifer Kavanagh • Publisher: RAND Corporation • Publisher Imprint: RAND Corporation • BISAC: Media StudiesIn this report, the authors use survey data to explore how U.S. media consumers use news platforms (e.g., p...

View full details

Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices

Marco Pichierri

Paperback

Current price ₹3,639
Original price ₹5,597
Original price ₹5,597
Original price ₹5,597
(-35%)
₹3,639
Current price ₹3,639

• Author(s): Marco Pichierri • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThe book examines the use of nostalgia as a marketing lever that can potentially affe...

View full details

Inside Consumption: Consumer Motives, Goals, and Desires

S. Ratneshwar, David Glen Mick

Paperback

Current price ₹4,285
Original price ₹7,141
Original price ₹7,141
Original price ₹7,141
(-40%)
₹4,285
Current price ₹4,285

• Author(s): S. Ratneshwar | David Glen Mick • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsFollowing on from The Why of Consumption, this book examines motivational factors in diverse consumption behavio...

View full details

Understanding the Consumer: A Psychological Approach

David a. Statt

Paperback

Current price ₹4,575
Original price ₹6,535
Original price ₹6,535
Original price ₹6,535
(-30%)
₹4,575
Current price ₹4,575

• Author(s): David a. Statt • Publisher: Palgrave • Publisher Imprint: Palgrave • BISAC: Management - GeneralUnderstanding the Consumer is a core text for students of consumer or buyer behaviour. It looks at the subject from a psychological persp...

View full details

A Nation of Consumers: Prosperity, Patriotism, and the American Dream

Pasquale de Marco

Paperback

₹1,558
Original price ₹1,558
Original price ₹1,558
₹1,558
Current price ₹1,558

• Author(s): Pasquale de Marco • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Popular Culture - GeneralIn the aftermath of World War II, America embarked on an unprecedented journey of consumerism, fore...

View full details

Consumer Behavior: Building Marketing Strategy ISE

David Mothersbaugh

Paperback

Current price ₹6,829
Original price ₹7,210
Original price ₹7,210
Original price ₹7,210
(-5%)
₹6,829
Current price ₹6,829

• Author(s): David Mothersbaugh • Publisher: McGraw-Hill Education • Publisher Imprint: McGraw-Hill Education

Consumer Behavior

Dominique Xardel, Dominique Xardel, M.S. Raju

Paperback

₹550
Original price ₹550
Original price ₹550
₹550
Current price ₹550

• Author(s): Dominique Xardel | Dominique Xardel | M.S. Raju • Publisher: Vikas Publishing House Pvt. Ltd • Publisher Imprint: Vikas Publishing House Pvt. Ltd • BISAC: Marketing - ResearchThis book offers a comprehensive coverage of the sciences ...

View full details

Consumers Perception and Attitude Towards Organic Food Choice

Hashi Kiran L.

Paperback

Current price ₹2,761
Original price ₹3,960
Original price ₹3,960
Original price ₹3,960
(-30%)
₹2,761
Current price ₹2,761

• Author(s): Hashi Kiran L. • Publisher: Self Employed • Publisher Imprint: Self Employed • BISAC: Regional & Ethnic - Soul FoodOrganic agriculture includes an integrated production management system promotes and improves agro-ecosystem healt...

View full details

Contemporary Advertising ISE

Michael Weigold

Paperback

Current price ₹6,644
Original price ₹6,982
Original price ₹6,982
Original price ₹6,982
(-5%)
₹6,644
Current price ₹6,644

• Author(s): Michael Weigold • Publisher: McGraw-Hill Education • Publisher Imprint: McGraw-Hill EducationThe rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertis...

View full details

Advanced Consumer Psychology: Motivational Triggers

Emily Carter

Paperback

Current price ₹1,825
Original price ₹2,110
Original price ₹2,110
Original price ₹2,110
(-14%)
₹1,825
Current price ₹1,825

• Author(s): Emily Carter • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionExperience a groundbreaking exploration of the hidden forces that drive consumer decisions. This autho...

View full details

Understanding the Older Consumer: The Grey Market

Gunter Barrie

Paperback

Current price ₹3,458
Original price ₹5,763
Original price ₹5,763
Original price ₹5,763
(-40%)
₹3,458
Current price ₹3,458

• Author(s): Gunter Barrie • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychologi...

View full details

The importance of customer relationship management in the automotive supply industry

Michael Schäfer

Paperback

Current price ₹5,310
Original price ₹6,187
Original price ₹6,187
Original price ₹6,187
(-14%)
₹5,310
Current price ₹5,310

• Author(s): Michael Schäfer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2006 in the subject Business economics - Customer Relationship Management, CRM, grade: B-, University...

View full details

Enlightened Consumer : Fully Armed To FI

Mudpuppy

Paperback

Current price ₹521
Original price ₹695
Original price ₹695
Original price ₹695
(-25%)
₹521
Current price ₹521

• Author(s): Mudpuppy • Publisher: VIJ BOOKS • Publisher Imprint: VIJ BOOKS • Subject: General Books • BISAC: ConsumerFully Armed to Fight Wily Service Providers and Traders.

Consumer Debt: Are Credit Cards Bankrupting Americans? - Scholar's Choice Edition

United States Congress House of Represen

Paperback

Current price ₹1,575
Original price ₹1,770
Original price ₹1,770
Original price ₹1,770
(-11%)
₹1,575
Current price ₹1,575

• Author(s): United States Congress House of Represen • Publisher: Scholar's Choice • Publisher Imprint: Scholar's Choice • BISAC: General This work has been selected by scholars as being culturally important, and is part of the knowledge base of...

View full details

Framing Public Life: Perspectives on Media and Our Understanding of the Social World

Stephen D. Reese, Oscar H. Gandy Jr, August E. Grant

Paperback

Current price ₹5,037
Original price ₹8,394
Original price ₹8,394
Original price ₹8,394
(-40%)
₹5,037
Current price ₹5,037

• Author(s): Stephen D. Reese | Oscar H. Gandy Jr | August E. Grant • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Non-ClassifiableThis distinctive volume offers a thorough examination of the ways in which meaning comes to be shap...

View full details

Purchase Decision and Online Browsing Understanding Consumer Search Process And The Impact Of Service Provider Brands

Mike Parson

Paperback

₹1,044
Original price ₹1,044
Original price ₹1,044
₹1,044
Current price ₹1,044

• Author(s): Mike Parson • Publisher: Vincenzo Nappi • Publisher Imprint: Vincenzo Nappi • BISAC: Decision Making & Problem SolvingOnline purchases are increasingly becoming a significant portion of total assets in most product categories.We ...

View full details

Digital Signals

Manish Pradhan

Paperback

Current price ₹263
Original price ₹375
Original price ₹375
Original price ₹375
(-30%)
₹263
Current price ₹263

• Author(s): Manish Pradhan • Publisher: Jaico Publishing House • Publisher Imprint: Jaico Publishing HouseThis book is an excellent reference from a theoretical and practical standpoint for any student of engineering pursuing the study of digita...

View full details

Code de la consommation: Edition 2018

La Bibliotheque Juridique

Paperback

Current price ₹2,104
Original price ₹2,291
Original price ₹2,291
Original price ₹2,291
(-8%)
₹2,104
Current price ₹2,104

• Author(s): La Bibliotheque Juridique • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: ConsumerCode de la consommation - Edition 2018. La Bibliothèque Juridique pr...

View full details

Consumer protection global economy

Rohini Pandit

Paperback

Current price ₹2,082
Original price ₹2,816
Original price ₹2,816
Original price ₹2,816
(-26%)
₹2,082
Current price ₹2,082

• Author(s): Rohini Pandit • Publisher: Annai Books • Publisher Imprint: Annai Books • BISAC: Consumer Behavior - GeneralAs products contain various inputs and crosses several boundaries of jurisdiction it becomes more and more difficult for regu...

View full details

Consumer Boycotts: Effecting Change Through the Marketplace and Media

Monroe Friedman

Paperback

Current price ₹3,458
Original price ₹5,763
Original price ₹5,763
Original price ₹5,763
(-40%)
₹3,458
Current price ₹3,458

• Author(s): Monroe Friedman • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Consumer Behavior - GeneralFirst published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

The Culturally Customized Web Site

Nitish Singh

Paperback

Current price ₹3,458
Original price ₹5,763
Original price ₹5,763
Original price ₹5,763
(-40%)
₹3,458
Current price ₹3,458

• Author(s): Nitish Singh • Publisher: Taylor & Francis Ltd • Publisher Imprint: Routledge • BISAC: Marketing - GeneralIn The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website des...

View full details

Dominar el Examen CLEP de Principios de Microeconomía: Conquer the CLEP Principles of Microeconomics Exam

Philip Martin McCaulay

Paperback

Current price ₹1,300
Original price ₹1,425
Original price ₹1,425
Original price ₹1,425
(-9%)
₹1,300
Current price ₹1,300

• Author(s): Philip Martin McCaulay • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: CLEP (College-Level Examination Program)Prepárate para superar con éxito el examen CLEP de Principios de Microeconomía ...

View full details

Disruptive Package Design

Paul Siems

Paperback

₹2,860
Original price ₹2,860
Original price ₹2,860
₹2,860
Current price ₹2,860

• Author(s): Paul Siems • Publisher: Bookbaby • Publisher Imprint: Bookbaby • BISAC: Marketing - GeneralPackaging is everywhere we go - in every business and household. Consumer goods fall into the most competitive, fastest-growing, look-based ma...

View full details

Consumed

Luna Sees

Paperback

Current price ₹2,433
Original price ₹2,838
Original price ₹2,838
Original price ₹2,838
(-14%)
₹2,433
Current price ₹2,433

• Author(s): Luna Sees • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: Subjects & Themes - GeneralConsumed is an interpretive novel. Wordless, this will guide you on a surreal journey through your own subconscious. Peer into a re...

View full details

The Consumer Price Index: New Zealand History and Interpretation

Sharleen Forbes

Paperback

Current price ₹1,715
Original price ₹2,450
Original price ₹2,450
Original price ₹2,450
(-30%)
₹1,715
Current price ₹1,715

• Author(s): Sharleen Forbes • Publisher: Victoria University Press • Publisher Imprint: Victoria University Press • BISAC: Economic HistoryVery few New Zealanders have lives unaffected by the Consumers Price Index (CPI). It is used by the New Ze...

View full details

Finance and Economics Discussion Series: Consumer Sentiment, the Economy, and the News Media - Scholar's Choice Edition

United States Federal Reserve Board, Mark Doms, Norman Morin

Paperback

Current price ₹1,568
Original price ₹1,770
Original price ₹1,770
Original price ₹1,770
(-11%)
₹1,568
Current price ₹1,568

• Author(s): United States Federal Reserve Board | Mark Doms | Norman Morin • Publisher: Scholar's Choice • Publisher Imprint: Scholar's Choice • BISAC: General This work has been selected by scholars as being culturally important, and is part of...

View full details

Culinary Taste

Donald Sloan

Paperback

Current price ₹3,609
Original price ₹6,014
Original price ₹6,014
Original price ₹6,014
(-40%)
₹3,609
Current price ₹3,609

• Author(s): Donald Sloan • Publisher: Taylor & Francis Ltd • Publisher Imprint: Taylor & Francis Ltd • BISAC: Customer RelationsCulinary Taste: Consumer Behaviour in the International Restaurant Sector looks at the factors that influence...

View full details