Search results for “[Subject: customer-relations]”

• Publisher: Harvard Business School Press • Publisher Imprint: Harvard Business School Press • BISAC: Customer RelationsThis classic article shows how to make mass customization and efficient and personal marketing work by putting the producer ...

• Author(s): Daniel D. Prior | Francis Buttle | Stan Maklan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customer RelationsThis highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) c...

• Author(s): A. Oade • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsDo you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose ...

• Author(s): Federico Rajola • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsCompanies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a str...

• Author(s): Aarron Spinley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsDespite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of co...

• Author(s): Michael B. Rynowecer • Publisher: Bti Press • Publisher Imprint: Bti Press • BISAC: Customer RelationsBehind every great rainmaker, mover and shaker, and leader are great relationships. In fact, replace great with superior. People wh...

• Author(s): Joseph Jaffe • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Customer RelationsFrom the Inside FlapThroughout the history of advertising and marketing, communicating with consumers has been a one...

• Author(s): John A. Murphy • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Customer RelationsAbout the Book In jedem Unternehmen - gleichg�ltig ob Dienstleistungs- oder Produktionsunternehmen - spielt der ...

• Author(s): Drew Banks | Kim Daus • Publisher: Wiley • Publisher Imprint: JosseyBass • Subject: Business Management • BISAC: Customer RelationsAbout the Book Heute tobt ein harter Konkurrenzkampf. Deshalb braucht der Kunde auch einen guten Grund...

• Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Customer RelationsFrom the Inside FlapWhat really matters in business? Until recently, business was based on making stuff and selling stuff. In today's busines...

• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsIn his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the custome...

• Author(s): Barbara A. Gutek • Publisher: Jossey-Bass • Publisher Imprint: Jossey-Bass • BISAC: Customer RelationsA service revolution is sweeping America. Nearly three-quarters of people in the U.S. labor force work in services, almost half of ...

• Author(s): Robert Solomon • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsA practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ...

• Author(s): Art Weinstein • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • BISAC: Customer RelationsFirst Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, an...

• Author(s): Stephen Coscia • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • BISAC: Customer RelationsExceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, whi...

• Author(s): Rajat Chawla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Customer RelationsCUSTOMER EXPERIENCE DESIGN BOOK: SIMPLEST WAY TO UNDERSTAND THE FUNDAMENTALS OF CUSTOMER EXPERIENCE IN THE DIGITAL AGE

• Author(s): Nick Mehta • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Customer RelationsYour business success is now forever linked to the success of your customers Customer Success is the groundbreaking gu...

• Author(s): Sarah Cook • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Customer RelationsLeading the Customer Experience explores the relationship between leadership behaviour and exceptio...

• Author(s): Stephan A. Butscher • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customer RelationsFor any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's...

• Author(s): John McKean • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Customer RelationsAbout the Book Informationen �ber Kunden zu organisieren, beispielsweise in Data Warehouses, beherrschen heute die ...

• Author(s): Klaus, P. • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Customer RelationsNow, more than ever, customer experience plays a pivotal role in the success and longevity of a company. B...

• Author(s): C. Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Public RelationsCustomer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore gro...

• Author(s): James T. Ziegenfuss • Publisher: University Press of America • Publisher Imprint: University Press of America • BISAC: Customer RelationsThe need for customer friendly organizations exists across fields and industries. Corporate lead...

• Author(s): Joachim Scharioth • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsToday, Stakeholder Management is a term commonly used to describe the policy towards all interest groups that have a stake in a company ...

• Author(s): Robert Dew | Cyrus Allen • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Customer RelationsCompanies who invest in successful Customer eXperience (CX) innovation stand out from the cro...

• Author(s): J. Teboul • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsThis book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities....

• Author(s): Andreas Krämer | Thomas Burgartz | Christina Muzzu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsCustomer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as...

• Author(s): Joseph Grove • Publisher: Gale Ecco, Print Editions • Publisher Imprint: Gale Ecco, Print Editions • BISAC: GeneralThe 18th century was a wealth of knowledge, exploration and rapidly growing technology and expanding record-keeping ma...

• Author(s): Patrick Barwise • Publisher: Jossey-Bass • Publisher Imprint: Jossey-Bass • BISAC: Customer RelationsStrong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, t...

• Author(s): Ken Blanchard • Publisher: MIXIG • Publisher Imprint: MIXIG • Subject: Business Management • BISAC: Customer RelationsFrom the Back Cover"Your customers are only satisfied because their expectations are so low and because no one else...

• Author(s): Nigel Hill • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsCustomer satisfaction and loyalty are key differentiators between the better and poorer performing businesses in most markets. Sat...

• Author(s): Thomas Suwelack • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Customer RelationsFrom the Back CoverThis book explains how startups and brands in general can achieve a high level of...

• Author(s): Donna Cutting • Publisher: Wiley • Publisher Imprint: John Wiley • Subject: Business Management • BISAC: Customer RelationsFrom the Back CoverPraise for The Celebrity Experience --Bob Danzig, former CEO, Hearst Newspapers, and author...

• Author(s): Robin Lent • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Customer RelationsPraise for Selling Luxury "Genevi ve and Robin have brought together their talents to create a book that gives all Sal...

• Author(s): M. Mercedes Galan-Ladero • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis textbook uses a case study approach to present a variety of cause-related marketing campaigns that have ...

• Author(s): Gouri Shankar Patnaik • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Customer RelationsRelationship Management: Building Brand through Customer AdvocacyThis book offers a comprehensive and impartial exploration ...