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Products
Customer Relationships: Sales 12.9
Roger Cartwright
Paperback
• Author(s): Roger Cartwright • Publisher: Capstone • Publisher Imprint: Capstone • BISAC: Management - GeneralFrom the Back Cover Fast-track route to understanding the relationship between organizations and the customer chain that contains both ...
View full detailsCustomer Relationship Management: Concepts, Applications and Technologies
Daniel D. Prior, Francis Buttle, Stan Maklan
Hardcover
• Author(s): Daniel D. Prior | Francis Buttle | Stan Maklan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customer RelationsThis highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) c...
View full detailsDo You Want to Keep Your Customers Forever?
Hardcover
• Publisher: Harvard Business School Press • Publisher Imprint: Harvard Business School Press • BISAC: Customer RelationsThis classic article shows how to make mass customization and efficient and personal marketing work by putting the producer ...
View full detailsThe Customering Method: From CX Dogma to Customer Science
Aarron Spinley
Hardcover
• Author(s): Aarron Spinley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsDespite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of co...
View full detailsSocial Customer Relationship Management (Social-CRM) in the Era of Web 4.0
Nedra Bahri Ammari
Paperback
• Author(s): Nedra Bahri Ammari • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Customer RelationsThe advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the...
View full detailsThe Levels Of Customer Experience: A Guide To Set Companywide Customer Targets: Customer Experience
Norene Telgen
Paperback
• Author(s): Norene Telgen • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Customer RelationsCustomer experience is the interactions and experiences your customer has with your business throughout the en...
View full detailsClientelligence: How Superior Client Relationships Fuel Growth and Profits
Michael B. Rynowecer
Hardcover
• Author(s): Michael B. Rynowecer • Publisher: Bti Press • Publisher Imprint: Bti Press • BISAC: Customer RelationsBehind every great rainmaker, mover and shaker, and leader are great relationships. In fact, replace great with superior. People wh...
View full detailsRelationship Revolution: Transforming Customers into Brand Ambassadors: Customer Relationship Management
Gouri Shankar Patnaik
Paperback
• Author(s): Gouri Shankar Patnaik • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Customer RelationsRelationship Management: Building Brand through Customer AdvocacyThis book offers a comprehensive and impartial exploration ...
View full detailsThe Constant Customer
Rose Sloat
Paperback
• Author(s): Rose Sloat • Publisher: Human Resource Development Press, Inc • Publisher Imprint: Human Resource Development Press, Inc • BISAC: Customer RelationsThese are trying times. The economy has created an environment that forces customers ...
View full detailsThe Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Claes Fornell
Paperback
• Author(s): Claes Fornell • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsIn our service economy, the most important asset is tough to quantify: a company's relationship with its customers. In t...
View full detailsCustomer Relationship Management: Organizational and Technological Perspectives
Federico Rajola
Hardcover
• Author(s): Federico Rajola • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsCompanies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a str...
View full detailsKnow Your Customer: New Approaches to Understanding Customer Value and Satisfaction
Robert B. Woodruff
Paperback
• Author(s): Robert B. Woodruff • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsIntended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop informat...
View full detailsHow to Make Your Customers Love You!: 26 Ways to Make Your Customers Love You!
Customer Service Training Institute
Paperback
• Author(s): Customer Service Training Institute • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Customer RelationsWhen it comes to your business, how do you measu...
View full detailsHandbook of Research on Retailer-Consumer Relationship Development
Fabio Musso, Elena Druica
Hardcover
• Author(s): Fabio Musso | Elena Druica • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsThough based on an economic transition, retailer-consumer relationship is also influenced b...
View full detailsCustomer Relationship Management Strategies in the Digital Era
Süphan Nasır
Hardcover
• Author(s): Süphan Nasır • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsIn today's global economy, social media and technological advances have changed the way businesses intera...
View full detailsDesigning and Delivering Superior Customer Value: Concepts, Cases, and Applications
Art Weinstein
Hardcover
• Author(s): Art Weinstein • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • BISAC: Customer RelationsFirst Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, an...
View full detailsCustomer Service Over the Phone: Techniques and Technology for Handling Customers Over the Phone
Stephen Coscia
Hardcover
• Author(s): Stephen Coscia • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • BISAC: Customer RelationsExceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, whi...
View full detailsDelivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships
Daniel Lafrenière
Hardcover
• Author(s): Daniel Lafrenière • Publisher: Taylor & Francis • Publisher Imprint: Productivity Press • BISAC: Customer RelationsIf you don't offer great customer experience, your main competitors will take away 50% of your business. Period.Go...
View full detailsCustomer Relationship Management
Chakravorti
Paperback
• Author(s): Chakravorti • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralA uniquely global, holistic, strategic and tactical grounding in managing customer and other...
View full detailsCustomer Experience in Modern Marketing
James Seligman
Paperback
• Author(s): James Seligman • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: Customer RelationsCustomer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, ch...
View full detailsAuthentic Customer Centricity
Alkhatani Saad Zafer
Paperback
• Author(s): Alkhatani Saad Zafer • Publisher: Information Age Publishing • Publisher Imprint: Information Age Publishing • BISAC: Customer RelationsThis book offers a breakthrough formula for creating a sustainable customer centric organization,...
View full detailsRelationship Revolution: Transforming Customers into Brand Ambassadors: Customer Relationship Management
Gouri Shankar Patnaik
Hardcover
• Author(s): Gouri Shankar Patnaik • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Customer RelationsRelationship Management: Building Brand through Customer AdvocacyThis book offers a comprehensive and impartial exploration ...
View full detailsManaging Challenging Clients: Building Effective Relationships with Difficult Customers
A. Oade
Hardcover
• Author(s): A. Oade • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsDo you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose ...
View full detailsCustomer Care Excellence: How to Create an Effective Customer Focus
Sarah Cook
Paperback
• Author(s): Sarah Cook • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Customer RelationsCustomer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and develop...
View full detailsStrategies and Tools for Managing Connected Consumers
Ree C. Ho
Paperback
• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...
View full detailsCustomer Community: Unleashing the Power of Your Customer Base
Drew Banks, Kim Daus
Hardcover
• Author(s): Drew Banks | Kim Daus • Publisher: Wiley • Publisher Imprint: JosseyBass • Subject: Business Management • BISAC: Customer RelationsAbout the Book Heute tobt ein harter Konkurrenzkampf. Deshalb braucht der Kunde auch einen guten Grund...
View full detailsDelivering Fantastic Customer Experience: How to Turn Customer Satisfaction Into Customer Relationships
Daniel Lafrenière
Paperback
• Author(s): Daniel Lafrenière • Publisher: Taylor & Francis • Publisher Imprint: Productivity Press • BISAC: Customer RelationsIf you don't offer great customer experience, your main competitors will take away 50% of your business. Period. G...
View full detailsCustomer Experience Design Book: Simplest Way to Understand the Fundamentals of Customer Experience in the Digital Age
Rajat Chawla
Hardcover
• Author(s): Rajat Chawla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Customer RelationsCUSTOMER EXPERIENCE DESIGN BOOK: SIMPLEST WAY TO UNDERSTAND THE FUNDAMENTALS OF CUSTOMER EXPERIENCE IN THE DIGITAL AGE
Revolutionize Your Customer Experience
Colin Shaw
Hardcover
• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsIn his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the custome...
View full detailsCustomer Relationship Management: A Global Perspective
Gerhard Raab, Riad A. Ajami, G. Jason Goddard
Hardcover
• Author(s): Gerhard Raab | Riad A. Ajami | G. Jason Goddard • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customer RelationsCustomer Relationship Management combines marketing and relationship theory with practical advice to ena...
View full detailsYour Customer Service Matters: 5 simple steps to a great customer service company
Greg Saladino
Paperback
• Author(s): Greg Saladino • Publisher: GS Books • Publisher Imprint: GS Books • BISAC: Customer RelationsGreat Customer Service is not a given in today's business environment. In order to truly thrive in today's climate you must provide outstand...
View full detailsCustomer Experience: Future Trends and Insights
C. Shaw
Hardcover
• Author(s): C. Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Public RelationsCustomer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore gro...
View full detailsCustomer Friendly: The Organizational Architecture of Service
James T. Ziegenfuss
Hardcover
• Author(s): James T. Ziegenfuss • Publisher: University Press of America • Publisher Imprint: University Press of America • BISAC: Customer RelationsThe need for customer friendly organizations exists across fields and industries. Corporate lead...
View full detailsKundenbindung und -zufriedenheit. Analyse des Kundenverhaltens der letzten 50 Jahre
Doreen Grittner
Paperback
• Author(s): Doreen Grittner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesAkademische Arbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, ...
View full detailsCustomer Loyalty Programmes and Clubs
Stephan A. Butscher
Hardcover
• Author(s): Stephan A. Butscher • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customer RelationsFor any company, large or small, the most effective protection against competition is long-term customer loyalty. Stephan Butscher's...
View full detailsCustomer Experience: Future Trends and Insights
C. Shaw
Paperback
• Author(s): C. Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Public RelationsCustomer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore gro...
View full details