Search results for “[subject: consumer-behavior]”

• Author(s): Robert East • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to C...

• Author(s): Marian Garcia Martinez | Steffen Jahn | Yasemin Boztug • Publisher: Burleigh Dodds Science Publishing Ltd • Publisher Imprint: Burleigh Dodds Science Publishing Ltd • BISAC: Consumer Behavior - GeneralIn recent years, consumers have ...

• Author(s): Robert • Publisher: SAGE Publications Ltd • Publisher Imprint: SAGE Publications Ltd • BISAC: Marketing - General

• Author(s): Marieke K. de Mooij • Publisher: Sage Publications, Inc. • Publisher Imprint: Sage Publications, Inc. • BISAC: Marketing - Research Consumer Behavior and Culture reviews the myths of global marketing and explores the concept of cultu...

• Author(s): Wlodzimierz Sroka • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores key factors associated with consumer behaviour, from both a theoretical and practical per...

• Author(s): Sang Min Whang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New C...

• Author(s): Ruchika Singh Malyan • Publisher: Taylor & Francis • Publisher Imprint: Apple Academic Press • BISAC: Sales & Selling - GeneralThis new volume, Green Consumerism: The Behavior of New Age Consumer, provides a holistic understa...

• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...

• Author(s): Elizabeth B. Goldsmith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralFrom artificial intelligence to identity theft, from what we once thought of as unshakeable institutions to i...

• Author(s): Alex Hiller • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralArising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This...

• Author(s): Claudiu V. Dimofte • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and r...

• Author(s): Aradhna Krishna • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralAn insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sen...

• Author(s): Seema Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyTruly captivating and managerially a highly relevant book on the psychology of products and brand choices that consumers make in the...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Marketing - ResearchThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...

• Author(s): Elizabeth B. Goldsmith • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - Marriage & FamilyFrom the Back CoverThis forward-looking volume examines the role of social influence--including social media--in cre...

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralThe intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer ...

• Author(s): Filippo Marchesani | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - GeneralEver wondered how the internet knows exactly what you want-sometimes before you do? Digital C...

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralUnderstand What Drives Consumer Decisions!Consumer Behavior: Attitude, Intention, and Choice Behavior by N...

• Author(s): Gordon R. Foxall • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book is concerned with the application of the behavioural sciences, notably social psychology and sociology, t...

• Author(s): Andrew Smith | Evgeniya Lukinova | John Harvey • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management, • BISAC: Consumer Behavior - GeneralMany decisions in our lives are decisions we make as consumers ...

• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralIn an increasingly competitive marketplace, sensory marketing has emerged as a powerful strategy for in...

• Author(s): Marco Pichierri • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: General Books • BISAC: Marketing - GeneralFrom the Back CoverThe book examines the use of nostalgia as a marketing lever that can potentially affect con...

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

• Author(s): C. Dennis • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchWhat determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners a...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralQualitative Methods, Part III: Subjective Personal Introspection by Morris B. Holbroo...

• Author(s): Jagdish N. Sheth • Publisher: Sage Publications • Publisher Imprint: SAGE India • Subject: Business Management • BISAC: Management - GeneralThe Legends in Consumer Behavior series captures the essence of the most important contributi...

• Author(s): Marc Rutschmann • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverThe term "branding" encourages the idea that brands can be created through decisive communication. This assumpt...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Economic ConditionsSocial influence involves intentional and unintentional efforts to change another person's beliefs, attitudes, or behavior. Unlike persu...

• Author(s): Dilip S. Mutum • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Marketing - GeneralFrom the Back CoverEnvironment and social responsibility are paramount for any modern busines...

• Author(s): Alfonso Pellegrino • Publisher: Springer • Publisher Imprint: Springer • BISAC: E-Commerce - Digital Marketing

• Author(s): Richard Lee | Quynh Anh Duong | Huda Khan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book consolidates and documents the influence of Western consumerism on Eastern culture and valu...

• Author(s): Anne-So Bayle-Tourtoulou • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralNeuroscientific research shows that the great majority of purchase decisions are irrational and driven by s...

• Author(s): W. Fred Van Raaij • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverGovernment policies, marketing campaigns of banks, insurance companies, and other financial instit...

• Author(s): Zubin Sethna • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchInformal yet academically rigorous in style, this fun and attractively laid out textbook continues to provide a c...