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Search results for “[subject: consumer-behavior]”

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Postawy konsumentów, marki obywatelskie i chęc zakupu

Yaowaluk Wongsuwan

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• Author(s): Yaowaluk Wongsuwan • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralKwestie środowiskowe i spoleczne, takie jak globalne ocieplenie, zmiany klimatyczne, sprawiedliwy han...

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Interfaith Marketing

Frank G. Cabano, Stefan Müller, Katja Gelbrich

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• Author(s): Frank G. Cabano | Stefan Müller | Katja Gelbrich • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchReligious affiliation and religiosity of consumers can give rise to a differentiation of marketing st...

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Auswirkung der Inflation auf das Kaufverhalten von Verbrauchern bei Lebensmitteleinkäufen

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2023 im Fachbereich BWL - Marktforschung, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management geme...

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Konsumräume und Kaufentscheidungen: Zur Bedeutung des Social Web

Iska Mira Beißwenger

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• Author(s): Iska Mira Beißwenger • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: GeneralDie vorliegende Arbeit hat die Analyse der Wirkung des Social Web auf das Konsumenten- und Kaufverhalten...

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An Analytical Study of Default Behaviour of Life Insurance Consumers from North Maharashtra

Shamkant N. Kotkar

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• Author(s): Shamkant N. Kotkar • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: GeneralLife insurance is a tool that can be used to reduce risk. It ensures that family will receive financial support in absence of pillar of family. Th...

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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress

Ajay K. Manrai

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• Author(s): Ajay K. Manrai • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Gl...

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Consumer Lessons from a Pandemic

Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

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• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralWhat did we learn about consumer behavior when the world ...

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The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level

Colin Shaw

Hardcover

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• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverConsumers are unreasonable - but they're not stupid. We all like to think we make rational choices. But t...

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Variety Seeking im Konsumentenverhalten: Prüfung ausgewählter Marketingmaßnahmen zur Befriedigung des Abwechslungsbedürfnisses

Annika Dölle

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• Author(s): Annika Dölle • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1,0, Hochschule Osnabrück (Stand...

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Influential Peers! Consumer behavior and complex business relationships in food supply chain networks

Christoph Wiedenroth

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• Author(s): Christoph Wiedenroth • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: GeneralConsumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chain...

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Chinese Consumers in a New Era

Kam Hung

Hardcover

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• Author(s): Kam Hung • Publisher: Taylor & Francis • Publisher Imprint: RoutledgeAs a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tourism. Tourists from the Greater China area (Mai...

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Global Perspectives in Cross-Cultural and Cross-National Consumer Research

Erdener Kaynak

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• Author(s): Erdener Kaynak • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchGlobal Perspectives in Cross-Cultural and Cross-National Consumer Research deals with several important issues crucial for g...

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Käuferverhalten: Customer Insights - Customer Journey - Customer Relations

Bernhard Swoboda, Hanna Schramm-Klein

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• Author(s): Bernhard Swoboda | Hanna Schramm-Klein • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralDas Verständnis des Käuferverhaltens ("Customer Insights") steht traditionell im Zentrum aller Marke...

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The Authority of the Consumer

Nicholas Abercrombie, Keat

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• Author(s): Nicholas Abercrombie | Keat • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThe Authority of the Consumer explores the implications ofconsumer society' - charting its meanings in particular circumst...

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Research Whether Time May Influence Social Consumption Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Non-Classifiable This book has two parts. First part explain how and why time may influence consumer behavior and second part explains how any why time may...

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Factors influencing the impulse buying behaviour of apparel consumers: The degree of influence of "special prices" compared to other factors in appare

Samkhyan Malliyoor Mana

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• Author(s): Samkhyan Malliyoor Mana • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: Pass,...

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Understanding The Minds of Buyers

Jared Goddard

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• Author(s): Jared Goddard • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralIn a world driven by consumer choices and the ever-evolving marketplace, "Understanding the Minds of ...

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Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluations, and Behaviors

C. Whan Park, Vibrant Publishers

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• Author(s): C. Whan Park | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralIn Causes of Brand Attachment and Its Effect on Consumers' Information Processing, Evaluati...

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Modell adaptiver Präferenzen: Wirkung von Unterbewusstsein und Emotion auf das Käuferverhalten

Julia Streit

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• Author(s): Julia Streit • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Universität Potsdam (Wirtschaft...

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Neuromarketing: Exploring the Brain of the Consumer

Leon Zurawicki

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• Author(s): Leon Zurawicki • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverOver the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common st...

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The Consumer Viewpoint

Mildred Maddocks Bentley

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• Author(s): Mildred Maddocks Bentley • Publisher: Anson Street Press • Publisher Imprint: Anson Street Press • BISAC: Consumer Behavior - General"The Consumer Viewpoint" by Mildred Maddocks offers a fascinating glimpse into the world of early co...

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Der Konsument: Homo Emoticus Statt Homo Oeconomicus?

Marie-Kristin Franke

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• Author(s): Marie-Kristin Franke • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralKonsumenten fokussieren bei der Auswahl und Bewertung eines hedonischen Produktes (z.B. S� igkeiten, Hotelzimmer mit M...

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Creating Marketing Magic and Innovative Future Marketing Trends: Proceedings of the 2016 Academy of Marketing Science (Ams) Annual Conference

Maximilian Stieler

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• Author(s): Maximilian Stieler • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverThis volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in...

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The demographic developments in Germany and their effects on consumer behaviour

Steffen Plutz

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• Author(s): Steffen Plutz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesSeminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0...

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Konsumverhalten Und -Einstellungen Im Familienstrukturellen Kontext

Horst Grundhöfer

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• Author(s): Horst Grundhöfer • Publisher: Vs Verlag Fur Sozialwissenschaften • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften • BISAC: Economics - General1) V gl. G. Wiswede, Soziologie des Verbraucherverhaltens, Stuttgart 1972, S. 132 ff...

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Food Choice and the Consumer

David W. Marshall

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• Author(s): David W. Marshall • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverThis book provides an interdisciplinary survey of food selection and examines each of the stages which the consumer...

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Warum tätigen wir Impulskäufe? Einflussfaktoren im Online- und Offline-Bereich

Anonym

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• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralWir gehen grundsätzlich davon aus, dass wir unsere Kaufentscheidungen rational und überlegt treffen. In der Realität verhalten sich viele Konsumen...

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Spoleczna odpowiedzialnośc biznesu a gotowośc konsumentów do placenia

Sonja Schneeberger

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• Author(s): Sonja Schneeberger • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementCelem badania bylo zbadanie ewentualnego związku między spoleczną odpowiedzialności...

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Behavioral Economy Theory

John Lok

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• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Purchasing & Buying This book divides two parts to explain how environment economy factors which can influence consumer beh...

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Human Desire: The Psychology Behind Why People Buy and Why They Don't

Ayan Khan

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• Author(s): Ayan Khan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General

Proceedings of the 1992 Academy of Marketing Science (Ams) Annual Conference

Victoria L. Crittenden

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• Author(s): Victoria L. Crittenden • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference he...

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Ungeplante Käufe - Über den Impulskauf

Anne Michel

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• Author(s): Anne Michel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Georg-August-Universität Göttin...

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Cross Cultural Issues in Consumer Science and Consumer Psychology: Current Perspectives and Future Directions

Hester Van Herk

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• Author(s): Hester Van Herk • Publisher: Springer • Publisher Imprint: Springer • BISAC: Social PsychologyFrom the Back CoverThis integrative volume identifies and defines cross-cultural issues in consumer psychology and consumer science as the ...

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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory: Eating the Lack

Bethany Morris

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• Author(s): Bethany Morris • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Movements - PsychoanalysisThis book offers a close analysis of the relationship between diets and identity in modern Western culture through the examinatio...

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Happiness in the Marketplace: A Study of Consumption, Consumers and Wellbeing

Dong-Jin Lee, M. Joseph Sirgy

Hardcover

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• Author(s): Dong-Jin Lee | M. Joseph Sirgy • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - General

ВОСПРИЯТИЕ ПОКУПАТЕЛЯМ&#

Шофхи&#110

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• Author(s): Шофхиn • Publisher: Sciencia Scripts • Publisher Imprint: Sciencia Scripts • BISAC: Marketing - GeneralЭта книга представляет собой миниатюрную попытку исследовать факторы, влияющие на выбор потребителями изделий из кожи.кожаных изде...

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