Search results for “[subject: consumer-behavior]”

• Author(s): Leon Zurawicki • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverOver the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common st...

• Author(s): Steffen Plutz • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesSeminar paper from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 2,0...

• Author(s): Marie-Kristin Franke • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralKonsumenten fokussieren bei der Auswahl und Bewertung eines hedonischen Produktes (z.B. S� igkeiten, Hotelzimmer mit M...

• Author(s): Maximilian Stieler • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverThis volume includes the full proceedings from the 2016 Academy of Marketing Science (AMS) Annual Conference held in...

• Author(s): Hien Nguyen • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementIst CSR ein wirksames Instrument, um neue Kunden zu gewinnen und bestehende Kunden an Starbucks zu b...

• Author(s): Horst Grundhöfer • Publisher: Vs Verlag Fur Sozialwissenschaften • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften • BISAC: Economics - General1) V gl. G. Wiswede, Soziologie des Verbraucherverhaltens, Stuttgart 1972, S. 132 ff...

• Author(s): Ayan Khan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General

• Author(s): Anonym • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralWir gehen grundsätzlich davon aus, dass wir unsere Kaufentscheidungen rational und überlegt treffen. In der Realität verhalten sich viele Konsumen...

• Author(s): Sonja Schneeberger • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementCelem badania bylo zbadanie ewentualnego związku między spoleczną odpowiedzialności...

• Author(s): Kashif Abrar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Careers - GeneralJá pensou que o marketing é um assunto aborrecido? Pense de novo! O comportamento de compra dos jovens con...

• Author(s): Anne Michel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Georg-August-Universität Göttin...

• Author(s): Victoria L. Crittenden • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference he...

• Author(s): Dong-Jin Lee | M. Joseph Sirgy • Publisher: Springer • Publisher Imprint: Springer • BISAC: Sociology - General

• Author(s): Victoria L. Crittenden • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference he...

• Author(s): Bethany Morris • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Movements - PsychoanalysisThis book offers a close analysis of the relationship between diets and identity in modern Western culture through the examinatio...

• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Purchasing & Buying This book divides two parts to explain how environment economy factors which can influence consumer beh...

• Author(s): Шофхиn • Publisher: Sciencia Scripts • Publisher Imprint: Sciencia Scripts • BISAC: Marketing - GeneralЭта книга представляет собой миниатюрную попытку исследовать факторы, влияющие на выбор потребителями изделий из кожи.кожаных изде...

• Author(s): Priyanka Tripathy • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO livro "PREFERÊNCIAS DOS CONSUMIDORES PELOS PONTOS DE VENDA A RETALHO ORGANIZADOS" tem como princi...

• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Consumer Behavior - GeneralBuilding brands through integrated marketing is an approach being used by all top-level marketing strategists....

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralThis book consists three sections: This three parts concern my three different options to be solved how to use what kinds of met...

• Author(s): Michael W. Obal • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely expl...

• Author(s): Morris B. Holbrook • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution ...

• Author(s): Martin Günther • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Marketing - ResearchFrom the Back CoverOne of the most important tasks of market research is to read market development...

• Author(s): Clare Weeden • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralWhat is important to ethical consumers when thinking about going on holiday and how do they incorporate their lifestyle...

• Author(s): Erik Brynjolfsson | Sloan School of Management | Center for Ebusiness@mit • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important...

• Author(s): Rajagopal • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchThis book discusses qualitative research modeling and new approaches of qualitative data collection, interpretation ...

• Author(s): Rob Harrison | Terry Newholm | Deirdre Shaw • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Marketing - Research This book is not simply the best book on the remarkable phenomenon of today′s ethic...

• Author(s): Alfred Kuss • Publisher: de Gruyter • Publisher Imprint: de Gruyter • BISAC: Management - GeneralKeine ausführliche Beschreibung für "Information und Kaufentscheidung" verfügbar.

• Author(s): Moran Cerf • Publisher: The MIT Press • Publisher Imprint: The MIT Press • BISAC: Consumer Behavior - GeneralA comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions ab...

• Author(s): Rudolf Sinkovics • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Economics - GeneralDer Autor entwickelt ein psychometrisches Me instrument zur Erfassung des Ethnozentrismus von Ko...

• Author(s): Elvis Ndembe • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Industries - GeneralThis study combines both theoretical and empirical models to test the presence of dominant or partial offsetting Behavior (OB) in the p...

• Author(s): Linda F. Alwitt • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchProduct, price, promotion and place: these are the four key areas in which marketing influences consumers. This innova...

• Author(s): Amir Manzoor • Publisher: Amir Manzoor • Publisher Imprint: Amir Manzoor • BISAC: Industries - Computers & Information TechnologyIn today's rapidly evolving business landscape, understanding consumer behavior and making data-driv...

• Author(s): Richard Ed. Sharp • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis book provides evidence-based answers to the key questions asked by marketers every day. T...