Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[subject: public-relations]”

Filters

Products

Öffentlichkeitsarbeit für die Unternehmenskultur im Social Media

Ozan Odabas

Paperback

Current price ₹5,662
Original price ₹6,615
Original price ₹6,615
Original price ₹6,615
(-14%)
₹5,662
Current price ₹5,662

• Author(s): Ozan Odabas • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1.8, Rheinische Fachhochschule Kö...

View full details

Secrecy in Public Relations, Mediation and News Cultures: The Shadow World of the Media Sphere

Anne M. Cronin

Paperback

Current price ₹1,781
Original price ₹2,740
Original price ₹2,740
Original price ₹2,740
(-35%)
₹1,781
Current price ₹1,781

• Author(s): Anne M. Cronin • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Communication StudiesThis book investigates the relationship of secrecy as a social practice to contemporary media, news cultures and public rel...

View full details

Public Relations

Edward L. Bernays

Paperback

Current price ₹1,505
Original price ₹1,960
Original price ₹1,960
Original price ₹1,960
(-23%)
₹1,505
Current price ₹1,505

• Author(s): Edward L. Bernays • Publisher: WWW.Snowballpublishing.com • Publisher Imprint: WWW.Snowballpublishing.com • BISAC: Public RelationsPublicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations ...

View full details

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Second Edition

David Michaelson

Paperback

Current price ₹1,595
Original price ₹2,156
Original price ₹2,156
Original price ₹2,156
(-26%)
₹1,595
Current price ₹1,595

• Author(s): David Michaelson • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Public RelationsContemporary public relations practice has developed over the last several decades from the weak third sister in ...

View full details

Der PR-Planungsprozess - ein kurzer Überblick

Katharina Wilsdorf

Paperback

Current price ₹2,137
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,137
Current price ₹2,137

• Author(s): Katharina Wilsdorf • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2001 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, No...

View full details

Vertrauenskonzeptionen und politische Kommunikation

Katja Seidel

Paperback

Current price ₹5,686
Original price ₹6,615
Original price ₹6,615
Original price ₹6,615
(-14%)
₹5,686
Current price ₹5,686

• Author(s): Katja Seidel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesMagisterarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 2,0, Universität Leip...

View full details

The Public Relations Handbook

Alison Theaker

Paperback

Current price ₹557
Original price ₹795
Original price ₹795
Original price ₹795
(-30%)
₹557
Current price ₹557

• Author(s): Alison Theaker • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Politics and Current AffairsThe Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the p...

View full details

Public Relations im Kulturbereich unter besonderer Berücksichtigung der Social Media

Sandra Wackenhut

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Sandra Wackenhut • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2013 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...

View full details

Global Perspectives on the Emerging Trends in Public Diplomacy

Samet Kavoğlu, Ergün Köksoy

Paperback

Current price ₹21,661
Original price ₹25,994
Original price ₹25,994
Original price ₹25,994
(-17%)
₹21,661
Current price ₹21,661

• Author(s): Samet Kavoğlu | Ergün Köksoy • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: International Relations - DiplomacySince the 20th century, when modern democracies gained more strength, governments have carried out their...

View full details

Kommunale Öffentlichkeitsarbeit in der SBZ/DDR von 1945 bis 1989: Inhaltsanalytische Fallstudie am Beispiel Leipzigs

Cornelia Weinreich

Paperback

Current price ₹5,685
Original price ₹6,615
Original price ₹6,615
Original price ₹6,615
(-14%)
₹5,685
Current price ₹5,685

• Author(s): Cornelia Weinreich • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesMagisterarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, N...

View full details

Communicating When Your Company Is Under Siege

Marion Pinsdorf

Paperback

Current price ₹3,728
Original price ₹4,474
Original price ₹4,474
Original price ₹4,474
(-17%)
₹3,728
Current price ₹3,728

• Author(s): Marion Pinsdorf • Publisher: Fordham University Press • Publisher Imprint: Fordham University Press • BISAC: Public RelationsMarion Pindsdorf's prescription to prevent a corporate disaster is: "when public health and safety are invol...

View full details

A Professional and Practitioner's Guide to Public Relations Research, Measurement, and Evaluation, Third Edition

David Michaelson

Paperback

Current price ₹2,202
Original price ₹2,276
Original price ₹2,276
Original price ₹2,276
(-3%)
₹2,202
Current price ₹2,202

• Author(s): David Michaelson • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Public RelationsContemporary public relations practice has developed over the last several decades from the weak third sister in ...

View full details

Die Reputationswirkung von CSR- Kommunikation in Abhängigkeit von Elaboration Likelihood

Erik Enge

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Erik Enge • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2015 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0, ...

View full details

Journalismus Und Public Relations: Ein Theorieentwurf Der Intersystembeziehungen in Sozialen Konflikten

Olaf Hoffjann

Paperback

Current price ₹3,089
Original price ₹4,752
Original price ₹4,752
Original price ₹4,752
(-35%)
₹3,089
Current price ₹3,089

• Author(s): Olaf Hoffjann • Publisher: Vs Verlag Fur Sozialwissenschaften • Publisher Imprint: Vs Verlag Fur Sozialwissenschaften • BISAC: Communication StudiesSteigende PR-Budgets und zunehmende �ffentliche Aufmerksamkeit f�r die PR-Branche �nd...

View full details

Reputational Security: Refocusing Public Diplomacy for a Dangerous World

Nicholas J. Cull

Paperback

Current price ₹1,568
Original price ₹2,411
Original price ₹2,411
Original price ₹2,411
(-35%)
₹1,568
Current price ₹1,568

• Author(s): Nicholas J. Cull • Publisher: Wiley • Publisher Imprint: Polity Pr • Subject: Politics and Current Affairs • BISAC: Public Policy - Communication PolicyWe are living in turbulent times, witnessing renewed international conflict, resu...

View full details

Online Public Relations. Von der Imagebildung zum Kanzler/zur Kanzlerin?

Nina Biller

Paperback

Current price ₹2,144
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,144
Current price ₹2,144

• Author(s): Nina Biller • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1, Universität Salzburg...

View full details

A Practical Guide to Public Relations for Businesses, Nonprofits and PR Leaders: Including: SEO, AI, Content Marketing, Social Media & Thought Leaders

Amy Rosenberg

Paperback

Current price ₹1,568
Original price ₹2,210
Original price ₹2,210
Original price ₹2,210
(-29%)
₹1,568
Current price ₹1,568

• Author(s): Amy Rosenberg • Publisher: Veracity Marketing • Publisher Imprint: Veracity Marketing • BISAC: Marketing - GeneralPR That Works SmarterMost PR playbooks are written for billion-dollar brands with massive teams and corporate budgets. ...

View full details

The PR Paradox: How to Master the Art of PR as a Startup or Scale-up

Matias Rodsevich

Paperback

Current price ₹3,222
Original price ₹3,867
Original price ₹3,867
Original price ₹3,867
(-17%)
₹3,222
Current price ₹3,222

• Author(s): Matias Rodsevich • Publisher: Prlab • Publisher Imprint: Prlab • BISAC: Public RelationsThe PR Paradox is an engaging and educational study on the nature of public relations for startups. It shares the thoughtful tips and best practi...

View full details

Fake News. Besonderheiten und Herausforderungen für die PR

Sebastian Kattler

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Sebastian Kattler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2017 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Not...

View full details

Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry

Jessalynn R. Strauss

Paperback

Current price ₹3,817
Original price ₹5,872
Original price ₹5,872
Original price ₹5,872
(-35%)
₹3,817
Current price ₹3,817

• Author(s): Jessalynn R. Strauss • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business EthicsThis book examines Corporate Social Responsibility (CSR) in a particular challenging context. Casino gaming, originally the...

View full details

Public Diplomacy in a Changing World

Geoffrey Cowan, Nicholas J. Cull

Paperback

Current price ₹9,256
Original price ₹11,108
Original price ₹11,108
Original price ₹11,108
(-17%)
₹9,256
Current price ₹9,256

• Author(s): Geoffrey Cowan | Nicholas J. Cull • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: International Relations - DiplomacyAlthough the concept of public diplomacy has been part of America's wartime...

View full details

Rola public relations w partnerstwach wielosektorowych na rzecz dobra spolecznego

Andreea Savu

Paperback

Current price ₹7,920
Original price ₹8,624
Original price ₹8,624
Original price ₹8,624
(-8%)
₹7,920
Current price ₹7,920

• Author(s): Andreea Savu • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: GeneralIstnieje wiele wyzwań, kt�re wymagają dialogu i szczerej rozmowy. Globalny, szybko zmieniający się świat wymaga od publi...

View full details

The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management

Pekka Aula

Paperback

Current price ₹4,407
Original price ₹6,779
Original price ₹6,779
Original price ₹6,779
(-35%)
₹4,407
Current price ₹4,407

• Author(s): Pekka Aula • Publisher: Springer • Publisher Imprint: Springer • BISAC: Public RelationsFrom the Back CoverThis book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the signif...

View full details

Communication Planning: An Integrated Approach

Sherry Devereaux Ferguson

Paperback

Current price ₹20,239
Original price ₹24,287
Original price ₹24,287
Original price ₹24,287
(-17%)
₹20,239
Current price ₹20,239

• Author(s): Sherry Devereaux Ferguson • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: Public RelationsThe nature of the communicator's job has changed dramatically over the last decade. While communicator...

View full details

Reconfiguring Public Relations: Ecology, Equity and Enterprise

David McKie

Paperback

Current price ₹4,157
Original price ₹6,394
Original price ₹6,394
Original price ₹6,394
(-35%)
₹4,157
Current price ₹4,157

• Author(s): David McKie • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business Communication - GeneralThis book reconfigures the field of public relations so that it can better engage with the changing world of the 21...

View full details

International and intercultural public relations

Andrea S. Reckziegel

Paperback

Current price ₹6,271
Original price ₹7,140
Original price ₹7,140
Original price ₹7,140
(-12%)
₹6,271
Current price ₹6,271

• Author(s): Andrea S. Reckziegel • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: International - GeneralThe presented book deals with the central topic international and intercultural public relations and has the aim of finding ...

View full details

Instrumente und Strategien politischer PR

Felix Hock

Paperback

Current price ₹2,146
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,146
Current price ₹2,146

• Author(s): Felix Hock • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2008 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1,3, Leuphana Universitä...

View full details

Public Health, Humanities and Magical Realism: A Creative-Relational Approach to Researching Human Experience

Marisa de Andrade

Paperback

Current price ₹3,562
Original price ₹5,480
Original price ₹5,480
Original price ₹5,480
(-35%)
₹3,562
Current price ₹3,562

• Author(s): Marisa de Andrade • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Minority StudiesThis book calls for a re-conceptualisation of the public health evidence-base to include crucial forms of creative and relational data a...

View full details

Social Marketing: Behavior Change for Good

Nancy R. Lee

Paperback

Current price ₹16,165
Original price ₹19,110
Original price ₹19,110
Original price ₹19,110
(-15%)
₹16,165
Current price ₹16,165

• Author(s): Nancy R. Lee • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: Marketing - GeneralSuccessful social marketing holds the power to change the world. Social Marketing: Behavior Change for Good, 7th...

View full details

Konstruktivistische Ansätze in der PR-Theorie

Patrick Lustenberger

Paperback

Current price ₹2,138
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,138
Current price ₹2,138

• Author(s): Patrick Lustenberger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2003 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, ...

View full details

How to Manage Your Global Reputation: A Guide to the Dynamics of International Public Relations

Michael Morley

Paperback

Current price ₹3,672
Original price ₹5,649
Original price ₹5,649
Original price ₹5,649
(-35%)
₹3,672
Current price ₹3,672

• Author(s): Michael Morley • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Public RelationsThe book discusses the evolution of international public relations practice from its early use to the sophisticated communications ...

View full details

International Relations Theory

Oliver Daddow

Paperback

Current price ₹8,555
Original price ₹10,266
Original price ₹10,266
Original price ₹10,266
(-17%)
₹8,555
Current price ₹8,555

• Author(s): Oliver Daddow • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: International Relations - GeneralWith 30% new content, including a new chapter on poststructuralism, this introduction now covers ev...

View full details

Strategic Public Relations Leadership

Gregory

Paperback

Current price ₹3,902
Original price ₹6,002
Original price ₹6,002
Original price ₹6,002
(-35%)
₹3,902
Current price ₹3,902

• Author(s): Gregory • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Politics and Current Affairs • BISAC: Public RelationsThis revised and updated edition provides a framework to enable public relations professionals ...

View full details

Interaktive Öffentlichkeitsarbeit und Online-PR als wesentliche Bestandteile der Unternehmenskommunikation

Diana Bryg

Paperback

Current price ₹2,157
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,157
Current price ₹2,157

• Author(s): Diana Bryg • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2004 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,7,...

View full details

The Art and Craft of PR: Creating the Mindset and Skills to Succeed in Public Relations Today

Sandra Stahl

Paperback

Current price ₹244
Original price ₹375
Original price ₹375
Original price ₹375
(-35%)
₹244
Current price ₹244

• Author(s): Sandra Stahl • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management

Der Einfluss von Public Relations auf die journalistische Berichterstattung

Patrick Hacker

Paperback

Current price ₹2,143
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,143
Current price ₹2,143

• Author(s): Patrick Hacker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...

View full details