Marketing Management by Priyanka Goel

Name: Marketing Management by Priyanka Goel
Brand: Atlantic Publishers & Distributors (P) Ltd
SKU: 9788126918638
Price: 282.0 INR
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by Priyanka Goel

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ISBN13: 9788126918638
Binding: Paperback
Subject: Business Management
Publisher: Atlantic Publishers & Distributors (P) Ltd
Publisher Imprint: Atlantic
Publication Date: June 5, 2016
Pages: 288
Original Price: INR 375.0
Language: English
Edition: N/A
Item Weight: 310 grams
BISAC Subject(s): Sales & Selling / General

About The Book

The book is written for students of universities, colleges, and institutes pursuing their academic or professional education, either as regular students or through distance education, and will be appearing for interview for any type of jobs, either in Government institutions or in private companies, including Multinational Companies (MNCs). It will also help those preparing for interviews for admission in top management institutes, and business schools for MBA, MCA, B.Tech., etc.

The book is the result of the author’s academic interaction with teachers, postgraduate students, and practicing executives and managers from all the fields of management and engineering. It aims to provide knowledge of soft skills, GD skills, interview tips, and general know-how to aspirants of lucrative positions in management and other fields.

The book is based on the following simple rules of HR Interview: 1. Educate, 2. Encourage, 3. Motivate, 4. Never discourage, 5. Inspire, 6. Ignite, and 7. Develop team. Other features of the book are, emphasis on clarity and a simple, down-to-earth style; smart answers to all the questions; tips and tricks at the end of the questions as and when required; and inclusion of all possible questions-answers for appearing in interviews.

About The Author

Priyanka Goel , PGDBM, M.Phil., worked as HR Executive in Accent Information Systems (P) Ltd., and as Assistant Professor in Management/HR in Jagan Nath Institute of Management Sciences (JIMS). She also worked as Assistant Professor in SRCC, and Laxmi Bai College, University of Delhi. She cleared UGC NET in 2010. She has participated and presented papers in many national and international conferences. She also chaired two technical sessions at a national conference on HRM in 2013. Her areas of interest are Human Resource Management, Business Organization and Management, Principles of Marketing, and Marketing Management, among others.

Table of Contents

Preface
1. Introduction to Marketing
2. Consumer Behaviour
3. Customer Oriented Business
4. Marketing Planning, Organizing and Control
5. Marketing Research
6. Market Segmentation and Positioning
7. The Product Concept
8. Branding, Packaging and Labelling
9. Pricing Decisions and Strategies
10. Elements of Promotion
11. Channels of Distribution
12. Types of Retailing
13. Rural Marketing
14. Marketing Ethics
15. Social Marketing, Service Marketing and Green Marketing
16. Relationship Marketing and Holistic Marketing
17. Direct Marketing and Online Marketing
18. Consumer Protection

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