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Business Management

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How To Sell More Stuff!: Promotional Marketing That Really Works

Steve Smith, Don E. Schultz

Paperback

Current price ₹1,544
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
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₹1,544
Current price ₹1,544

• Author(s): Steve Smith | Don E. Schultz • Publisher: Kaplan Business • Publisher Imprint: Kaplan Bus • Subject: Business ManagementSales promotions are used by the smallest mom-and-pop storefront to the most sophisticated consumer product marke...

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Health and Safety: Risk Management

Tony Boyle

Paperback

Current price ₹5,922
Original price ₹8,459
Original price ₹8,459
Original price ₹8,459
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₹5,922
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• Author(s): Tony Boyle • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: TrainingHealth and Safety: Risk Management is the clearest and most comprehensive book on risk management available t...

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Global Leadership:A Transnational Perspective

Perruci

Paperback

Current price ₹5,466
Original price ₹7,808
Original price ₹7,808
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₹5,466
Current price ₹5,466

• Author(s): Perruci • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - GeneralThe clash of cultures, coupled with rapid technological advances, seems to be pushing us in parad...

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Global Creative Industries

Terry Flew

Paperback

Current price ₹1,749
Original price ₹2,498
Original price ₹2,498
Original price ₹2,498
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₹1,749
Current price ₹1,749

• Author(s): Terry Flew • Publisher: Wiley • Publisher Imprint: Polity Pr • Subject: Business Management • BISAC: Media StudiesThe creative industries are the subject of growing attention among policy-makers, academics, activists, artists and dev...

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Global Business Leadership

E.S. Wibbeke, Sarah McArthur

Paperback

Current price ₹6,013
Original price ₹8,589
Original price ₹8,589
Original price ₹8,589
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₹6,013
Current price ₹6,013

• Author(s): E.S. Wibbeke | Sarah McArthur • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: LeadershipThe second edition of this bestselling textbook has been fully updated with a synopsis o...

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Fundamentals Of Management

Ricky Griffin

Paperback

Current price ₹7,017
Original price ₹10,024
Original price ₹10,024
Original price ₹10,024
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₹7,017
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• Author(s): Ricky Griffin • Publisher: Houghton Mifflin • Publisher Imprint: Houghton M • Subject: Business ManagementFundamentals of Management, 4/e, an abridged version of Management, 8/e, provides up-to-date coverage to key functional areas (...

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Fundamentals of Investment: A Practitioner's Guide

O'LOUGHLIN, Frank O'Brien

Paperback

Current price ₹5,102
Original price ₹7,288
Original price ₹7,288
Original price ₹7,288
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₹5,102
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• Author(s): O'LOUGHLIN | Frank O'Brien • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Accounting - FinancialPost the Financial Crash, the role of regulation and the impact of regulation o...

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Financial Services Management: A Qualitative Approach

Stewart Falconer

Paperback

Current price ₹6,247
Original price ₹10,411
Original price ₹10,411
Original price ₹10,411
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₹6,247
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• Author(s): Stewart Falconer • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Banks & BankingSweeping changes have taken place within financial services over the course of the past thir...

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Feminism: a Key Idea for Business and Society

Celia V. Harquail

Paperback

Current price ₹3,918
Original price ₹5,596
Original price ₹5,596
Original price ₹5,596
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₹3,918
Current price ₹3,918

• Author(s): Celia V. Harquail • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: LeadershipIn this concise book, feminist thought is made accessible and relevant to both students and manageme...

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Excel Data Analysis-Modeling and Simulation

Guerrero

Hardcover

Current price ₹8,608
Original price ₹12,297
Original price ₹12,297
Original price ₹12,297
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₹8,608
Current price ₹8,608

• Author(s): Guerrero • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Operations ResearchThis book offers a comprehensive and readable introduction to modern business and data analytics. It is ba...

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Essentials Of Consumer Behavior

Debra L. Stephens

Paperback

Current price ₹4,828
Original price ₹6,897
Original price ₹6,897
Original price ₹6,897
(-30%)
₹4,828
Current price ₹4,828

• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralEssentials of Consumer Behavior offers an alternative to traditional textbooks for ...

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Encyclopedia Of Quantitative Finance (MULTI VOL SETS 4 Vols.)

Rama Cont

Hardcover

Current price ₹73,959
Original price ₹105,655
Original price ₹105,655
Original price ₹105,655
(-30%)
₹73,959
Current price ₹73,959

• Author(s): Rama Cont • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Finance - General"What initially looked like an impossible undertaking has become a formidable achievement, stretching from the theo...

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Doing Business In India: Building Research-based Practice

Pawan S. Budhwar, Arup Varma

Paperback

Current price ₹3,462
Original price ₹4,945
Original price ₹4,945
Original price ₹4,945
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₹3,462
Current price ₹3,462

• Author(s): Pawan S. Budhwar | Arup Varma • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Economic ConditionsIn response to the increasing interest in the growth and developments in the In...

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Digital Marketing Fundamentals: From Strategy to ROI

Marjolein Visser, Berend Sikkenga, Mike Berry

Paperback

Current price ₹5,648
Original price ₹8,068
Original price ₹8,068
Original price ₹8,068
(-30%)
₹5,648
Current price ₹5,648

• Author(s): Marjolein Visser | Berend Sikkenga | Mike Berry • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Marketing - GeneralDigital Marketing Fundamentals is the first fully-fledged tex...

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Digital Government: Managing Public Sector Reform in the Digital Era

Miriam Lips

Paperback

Current price ₹4,373
Original price ₹6,246
Original price ₹6,246
Original price ₹6,246
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₹4,373
Current price ₹4,373

• Author(s): Miriam Lips • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Government & BusinessDigital Government: Managing Public Sector Reform in the Digital Era presents a public mana...

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Designing The Best Call Center For Your Business: A Complete Guide for Location, Services, Staffing, and Outsourcing

Brendan B. Read

Paperback

Current price ₹4,555
Original price ₹6,507
Original price ₹6,507
Original price ₹6,507
(-30%)
₹4,555
Current price ₹4,555

• Author(s): Brendan B. Read • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: Marketing - TelemarketingDesigning the Best Call Center for Your Business examines all key aspects of opening an...

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Creative Problem Solving for Managers

Proctor

Paperback

Current price ₹4,191
Original price ₹5,986
Original price ₹5,986
Original price ₹5,986
(-30%)
₹4,191
Current price ₹4,191

• Author(s): Proctor • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Decision Making & Problem SolvingStimulating and developing the creative potential of all members of an organisation...

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Creating a Successful Digital Presence: Objective, Strategies and Tactics

Gordon Fletcher, Noel Adolphus

Paperback

Current price ₹4,009
Original price ₹5,726
Original price ₹5,726
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₹4,009
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• Author(s): Gordon Fletcher | Noel Adolphus • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIncreasingly graduates, and anyone who is entering employment, nee...

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Corporate Sustainability in the 21st Century

Rafael Sardá

Paperback

Current price ₹5,740
Original price ₹8,199
Original price ₹8,199
Original price ₹8,199
(-30%)
₹5,740
Current price ₹5,740

• Author(s): Rafael Sardá • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Development - Sustainable DevelopmentCorporate sustainability needs a rethink. We have entered the human-influenced...

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Business Model Innovation: Concepts, Analysis, and Cases

Allan Afuah

Paperback

Current price ₹8,564
Original price ₹12,233
Original price ₹12,233
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₹8,564
Current price ₹8,564

• Author(s): Allan Afuah • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Strategic PlanningRooted in strategic management research, Business Model Innovation explores the concepts, tools, a...

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Business Ethics:Methods and Application

Becker

Paperback

Current price ₹3,553
Original price ₹5,075
Original price ₹5,075
Original price ₹5,075
(-30%)
₹3,553
Current price ₹3,553

• Author(s): Becker • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business Ethics Ethical aspects of business and the economy are of increasing concern in business practice, higher educat...

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Business Ethics: A Stakeholder, Governance and Risk Approach

Bob Tricker, Gretchen Tricker

Paperback

Current price ₹6,468
Original price ₹9,240
Original price ₹9,240
Original price ₹9,240
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₹6,468
Current price ₹6,468

• Author(s): Bob Tricker | Gretchen Tricker • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business EthicsTraditionally, books on business ethics focus on CSR, companies' relations with th...

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Business Ethics

Parboteeah

Paperback

Current price ₹10,478
Original price ₹14,968
Original price ₹14,968
Original price ₹14,968
(-30%)
₹10,478
Current price ₹10,478

• Author(s): Parboteeah • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Business EthicsA foundational text for the modern business student and an essential instructor resource, this book pr...

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Business Ethics by Michael Boylan

Michael Boylan

Paperback

Current price ₹4,233
Original price ₹6,047
Original price ₹6,047
Original price ₹6,047
(-30%)
₹4,233
Current price ₹4,233

• Author(s): Michael Boylan • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management • BISAC: Business EthicsThe second edition of Business Ethics introduces readers to key ethical issues that arise within the world of bus...

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Business Analytics For Decision Making

Steven Orla Kimbrough, Hoong Chuin Lau

Hardcover

Current price ₹9,567
Original price ₹13,666
Original price ₹13,666
Original price ₹13,666
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₹9,567
Current price ₹9,567

• Author(s): Steven Orla Kimbrough | Hoong Chuin Lau • Publisher: Taylor & Francis • Publisher Imprint: Chapman Hall • Subject: Business Management • BISAC: Management ScienceBusiness Analytics for Decision Making, the first complete text sui...

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Build It Big: 101 Insider Secrets from Top Direct Selling Experts

Nicki Keohohou, Others

Paperback

Current price ₹1,208
Original price ₹1,725
Original price ₹1,725
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₹1,208
Current price ₹1,208

• Author(s): Nicki Keohohou | Others • Publisher: Kaplan Business • Publisher Imprint: Kaplan Bus • Subject: Business ManagementMillions of people around the world are involved in direct selling. There are 12 million in the United States alone A...

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Big Data Analytics:A Social Network Approach

Panda

Hardcover

Current price ₹16,855
Original price ₹24,078
Original price ₹24,078
Original price ₹24,078
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₹16,855
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• Author(s): Panda • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • Subject: Business Management • BISAC: StatisticsSocial networking has increased drastically in recent years, resulting in an increased amount of data being crea...

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Basic Strategy In Context: European Text and Cases

Neil Thomson, Charles Baden-Fuller

Paperback

Current price ₹2,880
Original price ₹5,759
Original price ₹5,759
Original price ₹5,759
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₹2,880
Current price ₹2,880

• Author(s): Neil Thomson | Charles Baden-Fuller • Publisher: Wiley • BISAC: Strategic PlanningBasic Strategy in Context centres on real-world firms and managers by giving each chapter's cases a higher weighting in importance and explanation than...

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Applying Analytics: A Practical Introduction

Evan S. Levine

Hardcover

Current price ₹19,133
Original price ₹27,332
Original price ₹27,332
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₹19,133
Current price ₹19,133

• Author(s): Evan S. Levine • Publisher: Taylor & Francis • Publisher Imprint: Chapman Hall • Subject: Business Management • BISAC: Operations ResearchNewcomers to quantitative analysis need practical guidance on how to analyze data in the re...

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Applied Public Relations: Cases in Stakeholder Management

Marcie Hinton

Paperback

Current price ₹7,379
Original price ₹10,541
Original price ₹10,541
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₹7,379
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• Author(s): Marcie Hinton • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsWith its practical orientation and scope, Applied Public Relations is the ideal text for any publi...

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Analytical Corporate Finance-

Corelli

Hardcover

Current price ₹10,174
Original price ₹14,533
Original price ₹14,533
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₹10,174
Current price ₹10,174

• Author(s): Corelli • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Corporate Finance - GeneralThis book draws readers' attention to the financial aspects of daily life at a corporation by combi...

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An Introduction To Human Resource Management

John Stredwick

Paperback

Current price ₹6,559
Original price ₹9,370
Original price ₹9,370
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₹6,559
Current price ₹6,559

• Author(s): John Stredwick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Management - GeneralSince its original publication in 2000, this text has been intended for students studying HRM...

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Understanding Human Resource Development: A Research-based Approach

Jim Stewart

Paperback

Current price ₹595
Original price ₹850
Original price ₹850
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₹595
Current price ₹595

• Author(s): Jim Stewart • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Business Management • BISAC: Human Resources & Personnel ManagementThis edited volume contains original chapters by some of the leading rese...

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Theory And Practice Of Change Management

John Hayes

Paperback

Current price ₹840
Original price ₹1,199
Original price ₹1,199
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₹840
Current price ₹840

• Author(s): John Hayes • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementNew technology and regulations, blurred organizational boundaries, and an increasingly globalized workforce present opportunities and thre...

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The Global Business Environment, Meeting the Challenges

Janet Morrison

Paperback

Current price ₹697
Original price ₹995
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₹697
Current price ₹697

• Author(s): Janet Morrison • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementThis bestselling textbook tackles these and many other challenges head on. Combining a clear, thorough introduction to the business en...

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The Fundamentals Of Organizational Behaviour: What Managers Need to Know

Henry L. Tosi

Paperback

Current price ₹627
Original price ₹895
Original price ₹895
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₹627
Current price ₹627

• Author(s): Henry L. Tosi • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business ManagementThis primer offers MBA and other advanced students exposure to the basic theories and concepts of organizational behavior and management. ...

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The Entrepreneur'S Strategy Guide: Ten Keys for Achieving Marketplace Leadership and Operational Excellence

Tom Cannon

Paperback

Current price ₹525
Original price ₹750
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₹525
Current price ₹525

• Author(s): Tom Cannon • Publisher: ABC-CLIO • Publisher Imprint: Greenwood/Praeger • Subject: Business Management • BISAC: EntrepreneurshipDrawing from fifty years of experience, research, and observation in entrepreneurial strategy, Tom Cannon...

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The Concise Handbook Of Management: A Practitioner's Approach

Jonathan T. Scott

Paperback

Current price ₹277
Original price ₹395
Original price ₹395
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₹277
Current price ₹277

• Author(s): Jonathan T. Scott • Publisher: The Haworth Press • Publisher Imprint: AtlHaworth • Subject: Business ManagementFocusing on the pervading belief that everything a manager does must be customer oriented, The Concise Handbook of Managem...

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The Book On Management

Bob Kimball

Paperback

Current price ₹263
Original price ₹375
Original price ₹375
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₹263
Current price ₹263

• Author(s): Bob Kimball • Publisher: The Haworth Press • Publisher Imprint: AtlHaworth • Subject: Business ManagementSpecial Features: haworthpress.com The Book on Management is a step-by-step description of what management really ... Throughout...

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Strategic Framework Of Infrastructure Financing

Rudra P. Pradhan

Hardcover

Current price ₹1,225
Original price ₹1,750
Original price ₹1,750
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(-30%)
₹1,225
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• Author(s): Rudra P. Pradhan • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury India • Subject: Business ManagementInfrastructure financing is the key to economic growth. It improves an economy's infrastructure position and supports strong...

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Strategic Corporate Social Responsibility: Towards a Sustainable Business

R.K. Mishra

Hardcover

Current price ₹1,225
Original price ₹1,750
Original price ₹1,750
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(-30%)
₹1,225
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• Author(s): R.K. Mishra • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury India • Subject: Business ManagementStrategic Corporate Social Responsibility Towards a Sustainable Business by R.K. Mishra, 9382563423, 9789382563426, Bloomsbury

Reframing Human Capital For Organizational Excellence

G.D. Sardana

Hardcover

Current price ₹1,365
Original price ₹1,950
Original price ₹1,950
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₹1,365
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• Author(s): G.D. Sardana • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury India • Subject: Business ManagementReframing Human Capital For Organizational Excellence by G.D. Sardana, 9382563407, 9789382563402, Bloomsbury

Project Financing

Rudra P. Pradhan

Hardcover

Current price ₹1,050
Original price ₹1,500
Original price ₹1,500
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₹1,050
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• Author(s): Rudra P. Pradhan • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury India • Subject: Business ManagementInfrastructure, which includes roads and transportation, water supply and sanitation, energy and telecommunication, ports an...

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Organization: Contemporary Principles and Practice

John Child

Paperback

Current price ₹627
Original price ₹895
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₹627
Current price ₹627

• Author(s): John Child • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business ManagementThis exciting sequel to John Child′s classic text, Organization, provides a current, comprehensive guide to organizational management in today...

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Marketing Your Business

Ronald A. Nykeil

Paperback

Current price ₹347
Original price ₹495
Original price ₹495
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₹347
Current price ₹347

• Author(s): Ronald A. Nykeil • Publisher: The Haworth Press • Publisher Imprint: AtlHaworth • Subject: Business Management

Marketing Management: Text and Cases

David Loudon

Paperback

Current price ₹315
Original price ₹450
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₹315
Current price ₹315

• Author(s): David Loudon • Publisher: The Haworth Press • Publisher Imprint: AtlHaworth • Subject: Business Management

Managing Quality

Barrie G. Dale

Paperback

Current price ₹837
Original price ₹1,195
Original price ₹1,195
Original price ₹1,195
(-30%)
₹837
Current price ₹837

• Author(s): Barrie G. Dale • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business ManagementThis popular and comprehensive text gives the reader an appreciation of the concepts and principles of total quality management (TQM) and ...

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Managing Generation @ Workplace: Issues and Challenges

Anu Singh Lather

Hardcover

Current price ₹840
Original price ₹1,200
Original price ₹1,200
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(-30%)
₹840
Current price ₹840

• Author(s): Anu Singh Lather • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury India • Subject: Business Management

Managerial Economics

Ivan Png

Paperback

Current price ₹627
Original price ₹895
Original price ₹895
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₹627
Current price ₹627

• Author(s): Ivan Png • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business ManagementPresenting the essentials of managerial economics in an accessible style, this book uniquely integrates the discipline to other managerial funct...

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Management Ethics

Norman E. Bowie

Paperback

Current price ₹315
Original price ₹450
Original price ₹450
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₹315
Current price ₹315

• Author(s): Norman E. Bowie • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business ManagementManagement Ethics is an indispensable resource and guide to the issues and debates within the ethics of management. It includes examinati...

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International Payments: Letters of Credit, Documentary Collections and Cyber Payments in International Transactions

Edward G. Hinkelman

Paperback

Current price ₹315
Original price ₹450
Original price ₹450
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₹315
Current price ₹315

• Author(s): Edward G. Hinkelman • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business ManagementInternational Payments Letters of Credit, Documentary Collections and Cyber Payments in International Transactions by Edwar...

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International Negotiating: Planning and Conducting International Commercial Negotiations

Jeffrey Edmund Curry

Paperback

Current price ₹315
Original price ₹450
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₹315
Current price ₹315

• Author(s): Jeffrey Edmund Curry • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business ManagementInternational Negotiating Planning and Conducting International Commercial Negotiations by Jeffrey Edmund Curry, 812691252...

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International Management: Cross-Boundary Challenges

Paul N. Gooderham

Paperback

Current price ₹627
Original price ₹895
Original price ₹895
Original price ₹895
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₹627
Current price ₹627

• Author(s): Paul N. Gooderham • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business ManagementWhat is an international business organization? What are the management challenges that students and managers meet in an international ...

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International Joint Ventures: How to Negotiate, Establish and Manage an International Joint Venture

Alan S. Gutterman

Paperback

Current price ₹315
Original price ₹450
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₹315
Current price ₹315

• Author(s): Alan S. Gutterman • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business Management

International Intellectual Property Rights: Protecting Your Brands, Marks, Copyrights, Patents, Designs and Related Rights Worldwide

Karla C. Shippey

Paperback

Current price ₹315
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₹315
Current price ₹315

• Author(s): Karla C. Shippey • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business Management

International Finance For Infrastructure Development

Rudra P. Pradhan

Hardcover

Current price ₹1,225
Original price ₹1,750
Original price ₹1,750
Original price ₹1,750
(-30%)
₹1,225
Current price ₹1,225

• Author(s): Rudra P. Pradhan • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury India • Subject: Business Management

International Business Plans: Charting a Strategy for Success in Global Commerce

Robert L. Brown

Paperback

Current price ₹315
Original price ₹450
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₹315
Current price ₹315

• Author(s): Robert L. Brown • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business Management

International Business Ethics: Combining Ethics and Profits in Global Business

Charles Mitchell

Paperback

Current price ₹315
Original price ₹450
Original price ₹450
Original price ₹450
(-30%)
₹315
Current price ₹315

• Author(s): Charles Mitchell • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business Management

International Business Culture: Building Your International Business Through Cultural Awareness

Charles Mitchell

Paperback

Current price ₹315
Original price ₹450
Original price ₹450
Original price ₹450
(-30%)
₹315
Current price ₹315

• Author(s): Charles Mitchell • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business Management

Inclusive Financial Infrastructure

Rudra P. Pradhan

Hardcover

Current price ₹1,225
Original price ₹1,750
Original price ₹1,750
Original price ₹1,750
(-30%)
₹1,225
Current price ₹1,225

• Author(s): Rudra P. Pradhan • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury India • Subject: Business Management