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Indicaciones geográficas: En el mundo by Bernardo Musumeci

Indicaciones geográficas: En el mundo

by Bernardo Musumeci
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Book cover type: Paperback
  • ISBN13: 9798298916417
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Independently Published
  • Publisher Imprint: Independently Published
  • Publication Date:
  • Pages: 102
  • Original Price: USD 7.99
  • Language: Spanish
  • Edition: N/A
  • Item Weight: 146 grams
  • BISAC Subject(s): Beverages / Alcoholic / General

Introducci�n:

El concepto de Indicaciones Geogr�ficas (IG): definiciones, tipos (Denominaci�n de Origen e Indicaci�n de Origen) e importancia.
El papel de las IG en el mercado globalizado: valorando el origen, la calidad y la tradici�n.
Las IG como estrategia de diferenciaci�n en el competitivo mercado del vino.
Panorama general de las IG de vino en el mundo: principales regiones, legislaci�n, desaf�os y oportunidades.

Indicaciones Geogr�ficas: Conceptos y Fundamentos:

Definici�n y tipos de IG: Denominaci�n de Origen (DO) e Indicaci�n de Origen (IP).
Elementos constitutivos de una IG: v�nculo con el territorio, factores naturales y humanos, reputaci�n.
Beneficios de proteger una IG: para los productores, los consumidores y la regi�n.
El papel de los �rganos reguladores y de control de las IG.
Aspectos jur�dicos y jur�dicos de las IG en el contexto internacional.

Las IG y el mercado mundial del vino:

El mercado mundial del vino: tendencias, desaf�os y oportunidades.
La importancia del origen y la tipicidad en la elecci�n del consumidor.
Las IG como herramienta de marketing y comunicaci�n: creaci�n de marca y mejora de productos.
El papel de las IG en la segmentaci�n del mercado y el posicionamiento del vino.
Estudios de casos exitosos: c�mo las IG impulsaron el desarrollo de las regiones vitivin�colas.

IG alrededor del mundo:

Europa:
Ingl�s: el sistema de Denominaci�n de Origen Controlada (AOC).
Italia: Denominaci�n de Origen Controlado (DOC) y Denominaci�n de Origen Controlado y Garantizado (DOCG).
Espanha: Denominaci�n de Origen (DO) e Denominaci�n de Origen Calificada (DOCa).
Portugal: Denominaci�n de Origen Controlada (DOC) e Indicaci�n Geogr�fica Protegida (IGP).
Nuevo Mundo:
Estados Unidos: American Viticultural Areas (AVAs).
Australia: Indicaciones geogr�ficas (IG).
Chile: Denominaci�n de Origen (DO).
Argentina: Indicaci�n Geogr�fica (IG).
Otros pa�ses: ejemplos de IG de pa�ses emergentes en el mercado del vino.

Retos y oportunidades de las IG:

Retos para la gesti�n y protecci�n de las IG: fraude, competencia desleal, cambio clim�tico.
La necesidad de adaptarse a las demandas del mercado global: innovaci�n y sostenibilidad.
Oportunidades de desarrollo regional y turismo enogastron�mico.
El futuro de las IG en el mercado del vino: tendencias y perspectivas.

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