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Wine Marketing by Hall C. Michael

Wine Marketing

by Hall C. Michael
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Book cover type: Paperback
  • ISBN13: 9780750654203
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Taylor & Francis Ltd
  • Publisher Imprint: Routledge
  • Publication Date:
  • Pages: 376
  • Original Price: GBP 49.99
  • Language: English
  • Edition: N/A
  • Item Weight: 588 grams
  • BISAC Subject(s): Beverages / Alcoholic / General

Whilst Wine Marketing: a practical guide also looks at theory and existing research, the main focus of this book is on the practicalities of wine marketing. Each chapter includes the following invaluable features: * 'How to' and 'how not to' case studies based on international examples* A guide to further reading and websites* 'Issues to consider when marketing' section as a means of self-evaluation'Wine Marketing' systematically outlines the major issues involved in the production and marketing of wine. Its accessible and clear-sighted approach makes it an invaluable guide for everyone in the field.

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