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The Management and Practice of Public Relations

by Norman Stone
Save 17% Save 17%
Current price ₹2,665.00
Original price ₹3,198.00
Original price ₹3,198.00
Original price ₹3,198.00
(-17%)
₹2,665.00
Current price ₹2,665.00

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Book cover type: Paperback
  • ISBN13: 9780333609767
  • Binding: Paperback
  • Subject: N/A
  • Publisher: MacMillan
  • Publisher Imprint: MacMillan
  • Publication Date:
  • Pages: 327
  • Original Price: GBP 20.99
  • Language: English
  • Edition: 1995
  • Item Weight: 467 grams
  • BISAC Subject(s): Advertising & Promotion and Public Relations

Public Relations is one business function an organisation cannot decide it does not want. The only option is whether to manage PR as a conscious and deliberate activity, or to leave it to chance and hope for the best - a sure route to bad public relations. In this text the author provides a comprehensive survey and analysis of PR drawing on a variety of illustrations and case histories and referring to a whole battery of techniques. It will be essential reading for students and others wishing to understand the dynamics and importance of Public Relations.

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