Name: Handbook of Public Relations
Brand: Sage Publications
SKU: 9780761912866
Price: 11507.0 INR
Availability: InStock

Handbook of Public Relations

by Robert L. Heath

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ISBN13: 9780761912866
Binding: Hardcover
Subject: N/A
Publisher: Sage Publications
Publisher Imprint: Sage Publications
Publication Date: August 1, 2000
Pages: 816
Original Price: USD 185.0
Language: English
Edition: N/A
Item Weight: 1561 grams
BISAC Subject(s): Public Relations, Public Health, and Marketing / General

About The Book

The Handbook of Public Relations offers a comprehensive and detailed examination of the field. It gives scholars, practitioners, and students a solid review of the status of the scholarly literature, stressing the role that public relations can play in building relationship between organizations, markets, audiences, and publics.

About The Author

Robert L. Heath, professor emeritus of communication at the University of Houston, is an internationally recognized authority on public relations, crisis communication, issues management, risk communication, and business-to-business communication. He has published many award-winning books, including The SAGE Handbook of Public Relations (2010), Handbook of Risk and Crisis Communication (2009), Strategic Issues Management (2nd ed., 2009), Rhetorical and Critical Approaches to Public Relations II (2009), and Terrorism: Communication and Rhetorical Perspectives (2008).

Heath has 3 decades′ experience in corporate communication and positioning research. He has conducted research on risks related to various hazards, including those associated with chemical manufacturing and community right-to-know--key themes in community relations. In addition, he has published more than 100 chapters and articles and serves on the editorial and reviewer panels of several premier academic journals. He has received many honors from public relations professionals and academic associations and has lectured nationally and internationally on a wide array of topics.

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