Name: Handbook of Services Marketing and Management
Brand: Sage Publications
SKU: 9780761916123
Price: 6842.0 INR
Availability: InStock

Handbook of Services Marketing and Management

by Teresa A. Swartz

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ISBN13: 9780761916123
Binding: Paperback
Subject: N/A
Publisher: Sage Publications
Publisher Imprint: Sage Publications
Publication Date: November 19, 1999
Pages: 536
Original Price: USD 110.0
Language: English
Edition: N/A
Item Weight: 1198 grams
BISAC Subject(s): Sales & Selling / Management, General, and Marketing / General

About The Book

The Handbook is organized in six major sections: The service setting, demand management, service excellence and profitability, service recovery, service relationships, and firm-wide service issues.

A unique structural feature of the Handbook is the inclusion of both in-depth chapters as well as shorter, more focused mini′ chapters. This variation enables the book to provide broader coverage through the inclusion of more topics.

About The Author

Dawn Iacobucci is the E. Bronson Ingram Professor of Marketing at the Owen Graduate School of Management, Vanderbilt University. Previously she was the Senior Associate Dean for Owen (2008-2010), Professor of Marketing at the Kellogg School of Management, Northwestern University (1987-2004), the Coca-Cola Distinguished Professor of Marketing, Professor of Psychology and Head of the Marketing Department of the University of Arizona (2001-2002), and the John Pomerantz Professor of Marketing at Wharton, of the University of Pennsylvania (2004 to 2007). She received her M.S. in Statistics, and M.A. and Ph.D. in Quantitative Psychology from the University of Illinois at Urbana-Champaign.

Her research on models for social networks and other methodological research questions has been published in the Journal of Marketing, the Journal of Marketing Research, Harvard Business Review, Journal of Consumer Psychology, International Journal of Research in Marketing, Marketing Science, Journal of Service Research, Psychometrika, Psychological Bulletin, and Social Networks. Iacobucci teaches Marketing Management, Marketing Strategy, Marketing Research, Marketing Models, Services Marketing, and New Products to MBA and undergraduate students and multivariate statistics and methodological topics in Ph.D. seminars. She is recent editor of both the Journal of Consumer Research and Journal of Consumer Psychology. She edited Networks in Marketing, Handbook of Services Marketing and Management, Kellogg on Marketing, Kellogg on Integrated Marketing, she is author of Marketing Management (Thomson), the first new MBA text in years, Mediation Analysis, and she is co-author on Gilbert Churchill′s lead text on Marketing Research (Thomson).

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