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Marketing - The Retro Revolution

by Stephen Brown
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Current price ₹5,291.00
Original price ₹7,558.00
Original price ₹7,558.00
Original price ₹7,558.00
(-30%)
₹5,291.00
Current price ₹5,291.00

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Book cover type: Paperback
  • ISBN13: 9780761968511
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Sage Publications
  • Publisher Imprint: Sage Publications
  • Publication Date:
  • Pages: 272
  • Original Price: GBP 62.0
  • Language: English
  • Edition: N/A
  • Item Weight: 409 grams
  • BISAC Subject(s): Marketing / General and Advertising & Promotion

A jewel in the crown of the academic marketing establishment' - Marketing Intelligence and PlanningIn his engaging and lively style, Stephen Brown shows that the implications of today's retro revolution are much more profound than the existing literature suggests. He argues that just as retromarketing practitioners are looking to the past for inspiration, so students, academics and consultants should seek to do likewise.

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