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Twenty Four Brand Mantras: Finding a Place in the Minds and Hearts of Consumers
Jagdeep Kapoor
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• Author(s): Jagdeep Kapoor • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThis concise and practice-based book is aimed at helping marketeers to develop winning brand strategies. It presents 24 acti...
View full detailsThe No Nonsense Guide to Minority Rights in South Asia
Rita Manchanda
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• Author(s): Rita Manchanda • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Political ScienceThe No Nonsense Guide to Minority Rights in South Asia is a practical primer on issues related to minority rights in South Asian ...
View full detailsSales And Distribution Management
Pingali Venugopal
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• Author(s): Pingali Venugopal • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThough India has become a lucrative market for various companies, the unique characteristics of its market throw up a var...
View full detailsLife Insurance In India: Opportunities Challenges and Strategic Perspective
Hira Sadhak
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• Author(s): Hira Sadhak • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsLife Insurance in India: Opportunities, Challenges and Strategic Perspective is the first book on life insurance in the current...
View full detailsInstitutions Consultants and Transformation: Case Studies from the Development Sector
Lalitha Iyer
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• Author(s): Lalitha Iyer • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThis collection of case studies captures a range of issues faced by 'institutions in transformation' in the social development...
View full detailsWar and Diplomacy in Kashmir 1947-48
C. Dasgupta
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• Author(s): C. Dasgupta • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: HistoryKashmir is arguably one of the most contentious and complex issues in South Asia today. It has persisted for more than 50 years despite wars, ...
View full detailsHRD Audit: Evaluating the Human Resource Function for Business Improvement
T. V. Rao
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• Author(s): T. V. Rao • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsHuman capital is an essential component of the market value as well as brand value of every organization. HRD Audit presents the ...
View full detailsSocial Work in Mental Health: Areas of Practice Challenges and Way Forward
Abraham P. Francis
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• Author(s): Abraham P. Francis • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Juvenile NonfictionSocial Work in Mental Health brings together a range of scholarly reflections and writings on the different roles of a soci...
View full detailsMicrofinance India: State of the Sector Report 2013
Tara Nair
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• Author(s): Tara Nair • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Business And EconomicsMicrofinance India: State of the Sector Report is an annual publication which quantifies the growth and performance of Indian mic...
View full detailsAgri-input Marketing in India
Pingali Venugopal
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• Author(s): Pingali Venugopal • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsAgri-input companies have played a significant role in transforming the post-Independence "ship-to-mouth" Indian economy,...
View full detailsContributions To Sociological Theory: Readings in Indian Sociology
Sage Publications Pvt Ltd
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• Author(s): Sage Publications Pvt Ltd • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Social ScienceContributions to Sociological Theory, aims to quell the popular belief that sociologists and their journals are shy of ma...
View full detailsMid-Wicket Tales: From Trumper to Tendulkar
S. Giridhar
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• Author(s): S. Giridhar • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Sports And RecreationWritten with the passion of a fan and knowledge of a cricketer, Mid-Wicket Tales: From Trumper to Tendulkar is for all genuine l...
View full detailsDare to Lead: The Transformation of Bank of Baroda
Anil K. Khandelwal
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• Author(s): Anil K. Khandelwal • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsDare to Lead is the fascinating story of how Anil K. Khandelwal transformed Bank of Baroda (BOB) from being just another...
View full detailsHow to Assess Authentic Learning
Kay Burke
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• Author(s): Kay Burke • Publisher: Sage Publications • Publisher Imprint: SAGEAdvant • BISAC: EducationFor many years, assessment was relegated to a secondary role in the educational process. But with the increased emphasis on high-stakes testin...
View full detailsOperation Black Thunder: An Eyewitness Account of Terrorism in Punjab
Sarab Jit Singh
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• Author(s): Sarab Jit Singh • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Political ScienceTerrorism has affected several of India's states, at different times and in different forms and continues to be a matter of nati...
View full detailsReadings in Indian Sociology: Volume VII
Sage Publications Pvt Ltd
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• Author(s): Sage Publications Pvt Ltd • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Social ScienceEnvironment is of great concern to every society because people depend upon it for resource mobilization, livelihood and ...
View full detailsReadings in Indian Sociology: Volume IV
Sage Publications Pvt Ltd
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• Author(s): Sage Publications Pvt Ltd • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Social ScienceSociology of Health, contains empirical and theoretical articles that apply sociological concepts and methods to the unde...
View full detailsSocial Work in Mental Health: Contexts and Theories for Practice
Abraham P. Francis
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• Author(s): Abraham P. Francis • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Juvenile NonfictionSocial Work in Mental Health brings together a range of scholarly reflections and writings on the different roles of a soci...
View full detailsCulture And Society: Readings in Indian Sociology
Sage Publications Pvt Ltd
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• Author(s): Sage Publications Pvt Ltd • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Social ScienceCulture and Society, shows us that the questions of the nation state must have precise emblems or facts, by which it is s...
View full detailsSociological Probings In Rural Society: Readings in Indian Sociology
K. L. Sharma
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• Author(s): K. L. Sharma • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Social ScienceSociological Probings in Rural Society, focuses mainly on the changing face of rural-urban relations. The papers included in the volum...
View full detailsReadings in Indian Sociology: Volume I
Sage Publications Pvt Ltd
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• Author(s): Sage Publications Pvt Ltd • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Social ScienceTowards Sociology of Dalits, features 11 select articles with a comprehensive introductory chapter which provide a panora...
View full detailsState of India's Livelihoods Report 2012: An Access Publication
Vipin Sharma
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• Author(s): Vipin Sharma • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Business And EconomicsThe State of India's Livelihoods Report (SOIL Report) is an annual publication that aims to document recent trends and issues ...
View full detailsReadings in Indian Sociology: Volume VI
Sage Publications Pvt Ltd
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• Author(s): Sage Publications Pvt Ltd • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Social ScienceSociology of Science and Technology in India, is a collection of 12 articles in Sociology of Science and Technology (SST)...
View full detailsSailing Safe in Cyberspace: Protect Your Identity and Data
Anjali Kaushik
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• Author(s): Anjali Kaushik • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: ComputersSailing Safe in Cyberspace is an excellent resource on safe computing. It gives in-depth exposure to the various ways in which security o...
View full detailsTagore-At Home in the World
Sanjukta DasGupta
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• Author(s): Sanjukta DasGupta • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Social ScienceThis volume of 22 essays spans a wide trajectory, foregrounding the texts of Tagore and Tagore as text. The Tagorean spirit that ...
View full detailsLeaders on Leadership: Insights from Corporate India
All India Management Association
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• Author(s): All India Management Association • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsWho can tell what it really takes to be an effective leader today? The most successful CEOs can! From ...
View full detailsSocial Marketing: Influencing Behaviors for Good
Nancy R. Lee, Philip Kotler
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• Author(s): Nancy R. Lee | Philip Kotler • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • BISAC: Business And EconomicsThis is the definitive textbook for the planning and implementation of programs designed to bring about s...
View full detailsLeadership: Theory and Practice
Peter G. Northouse
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• Author(s): Peter G. Northouse • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • BISAC: Business And EconomicsAdopted at more than 1,000 colleges and universities worldwide, the market-leading text owes its success to the uni...
View full detailsThe Indian Media Business
Vanita Kohli-Khandekar
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• Author(s): Vanita Kohli-Khandekar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThe Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments...
View full detailsBehind Closed Doors: Domestic Violence in India
Rinki Bhattacharya
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• Author(s): Rinki Bhattacharya • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Social ScienceSage Classics is a carefully selected list that every discerning reader will want to possess, re-read and enjoy for a long time....
View full detailsA People Stronger: The Collectivization of MSM and TG groups in India
Suneeta Singh
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• Author(s): Suneeta Singh • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Social ScienceThe discourse on sexuality and alternate sexualities in India's public space has grown in volume, and those who practice same-sex rel...
View full detailsMedia, Communication And Development: Three Approaches
Linje Manyozo
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• Author(s): Linje Manyozo • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Social ScienceThe book thus addresses the extant gap in scholarship in the field and includes a chapter on impact evaluation, which current scholar...
View full detailsBasic Counselling Skills: A Helper's Manual
Richard Nelson-jones
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• Author(s): Richard Nelson-jones • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • BISAC: Social ScienceFrom leading skills expert Richard Nelson-Jones, this Third Edition remains the most accessible and practical introductio...
View full detailsMeasuring Voting Behaviour In India
Sanjay Kumar
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• Author(s): Sanjay Kumar • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Political ScienceMeasuring Voting Behaviour in India captures the dynamics of multiple methodologies used for measuring voting behavior in India in ...
View full detailsUnderstanding Psychological Assessment: A Primer on the Global Assessment of the Client's Behavior in Educational and Organizational Setting
Jan J. F. Ter Laak
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• Author(s): Jan J. F. Ter Laak • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: PsychologyUnderstanding Psychological Assessment presents a comprehensive overview of the history of psychological assessment and its domains ...
View full detailsIntroducing Research Methodology: A Beginner's Guide to Doing a Research Project
Uwe Flick
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• Author(s): Uwe Flick • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • BISAC: ReferenceIn this new book, specifically written for first time researchers and students, Uwe Flick, author of the highly successful Introduction t...
View full detailsManagement Consulting In India: Practice and Experiences for Business Excellence
U. K. Srivastava
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• Author(s): U. K. Srivastava • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsManagement Consulting industry is growing rapidly in India. There is a strong need among consulting professionals for shar...
View full detailsApplied Social Psychology
Frank W. Schneider, Jamie A. Gruman, Larry M. Coutts
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• Author(s): Frank W. Schneider | Jamie A. Gruman | Larry M. Coutts • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • BISAC: PsychologyThis textbook serves as an introduction to the field of applied social psychology, which fo...
View full detailsMicrofinance India: The Social Performance Report 2012
Girija Srinivasan
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• Author(s): Girija Srinivasan • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Business And EconomicsMicrofinance India: The Social Performance Report is an account of the developments in responsible finance and social per...
View full detailsPublic Administration in a Globalizing World: Theories and Practices
Bidyut Chakrabarty
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• Author(s): Bidyut Chakrabarty • Publisher: Sage Publications • Publisher Imprint: SAGETexts • BISAC: Political SciencePublic Administration in a Globalizing World, fully accessible and written in a comprehensive textbook mould, provides a synop...
View full detailsInternational Politics: Concepts Theories and Issues
Rumki Basu
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• Author(s): Rumki Basu • Publisher: Sage Publications • Publisher Imprint: SAGETexts • BISAC: Political ScienceThis book provides a roadmap that can orient the reader towards the main concepts, theories and issues in world politics today necessi...
View full detailsThe Indian Media Business
Vanita Kohli-Khandekar
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• Author(s): Vanita Kohli-Khandekar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Social ScienceThe third edition of Khandekar’s book moves away from the first two in many ways. It has two new chapters―on events and out-...
View full detailsBasic Research Methods: An Entry to Social Science Research
Gerard Guthrie
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• Author(s): Gerard Guthrie • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Social ScienceThis book offers a comprehensive and well-rounded view of research as a tool for problem-solving in the wide range of the social sci...
View full detailsLearning Disability: Theory to Practice
S. P. K. Jena
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• Author(s): S. P. K. Jena • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: PsychologyIn spite of their average or even above-average intelligence and conventional classroom experience, a large number of children suffer fro...
View full detailsModern Indian Political Thought: Text and Context
Bidyut Chakrabarty
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• Author(s): Bidyut Chakrabarty • Publisher: Sage Publications • Publisher Imprint: SAGETexts • BISAC: Political ScienceReading books is a kind of enjoyment. Reading books is a good habit. We bring you a different kinds of books. You can carry th...
View full detailsResearch Design: Qualitative Quantitative and Mixed Methods Approaches
John. W. Creswell
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• Author(s): John. W. Creswell • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • BISAC: ReferenceThe Third Edition of John W Creswells best-selling Research Design enables readers to compare three approaches to researchqualita...
View full detailsSquatting with Dignity: Lessons from India
Sage Publications Pvt Ltd
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• Author(s): Sage Publications Pvt Ltd • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Social ScienceThis is the story of the successes and challenges faced in building the fast expanding rural sanitation network in India....
View full detailsMicrofinance India: State of the Sector Report 2011
N. Srinivasan
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• Author(s): N. Srinivasan • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Business And EconomicsMicrofinance India: State of the Sector Report 2011 presents the growth of the microfinance sector in India in its entirety. ...
View full detailsMicrofinance India: State of the Sector Report 2010
N. Srinivasan
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• Author(s): N. Srinivasan • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Business And EconomicsMicrofinance India: State of the Sector Report 2010 presents the growth of the microfinance sector in India in its entirety. ...
View full detailsAnger Management
Swati Y. Bhave
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• Author(s): Swati Y. Bhave • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Self HelpIn today′s world, problems of anger, rage, aggression and violent outbursts have reached a critical point where they threaten the ethos o...
View full detailsTraining for Development
Rolf P. Lynton
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• Author(s): Rolf P. Lynton • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Business And EconomicsThis is the Third Edition of Rolf P. Lynton and Udai Pareek's bestselling book, Training for Development. Completely revised...
View full detailsState of India's Livelihoods Report 2010: The 4P Report
Sankar Datta
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• Author(s): Sankar Datta • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Business And EconomicsThe State of India's Livelihoods (SOIL) Report is an annual publication that aims to document recent trends and issues in the ...
View full detailsMoney Matters: Macroeconomics and Financial Markets
Murali Iyengar
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• Author(s): Murali Iyengar • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsMoney Matters is a comprehensive guide to the basic principles of macroeconomics. It provides a nuanced yet in-depth underst...
View full detailsFinancial Services in India: Concept and Application
Rajesh Kothari
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• Author(s): Rajesh Kothari • Publisher: Sage Publications • Publisher Imprint: SAGETexts • BISAC: Business And EconomicsFinancial Services in India: Concept and Application covers emerging areas of financial services in India—an integral part of...
View full details9 Brand Shaastras: Nine Successful Brand Strategies to Build Winning Brands
Jagdeep Kapoor
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• Author(s): Jagdeep Kapoor • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThrough this revised edition, brand guru Jagdeep Kapoor further strengthens his shaastra that Markets don’t decline, they sh...
View full detailsEvery Trainer's Handbook
Devendra Agochiya
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• Author(s): Devendra Agochiya • Publisher: Sage Publications • Publisher Imprint: SAGE India • BISAC: Business And EconomicsEvery Trainer′s Handbook, Second Edition is a practical guide that takes the reader through a step-by-step process of pla...
View full detailsStatistical Methods for Practice and Research: A Guide to Data Analysis Using SPSS
Ajai S. Gaur
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• Author(s): Ajai S. Gaur • Publisher: Sage Publications • Publisher Imprint: SAGERespon • BISAC: Business And EconomicsThere is a growing trend these days to use statistical methods to comprehend and explain various situations and phenomena in d...
View full detailsEvaluation Management: How to Commission and Conduct Evaluations that Matter
Catsambas
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• Author(s): Catsambas • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Social ScienceEvaluation Management: How to Commission and Conduct Evaluations that Matterhelps evaluation teams and commissioners achieve resul...
View full detailsResponding to Domestic Violence
Eve S. Buzawa
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• Author(s): Eve S. Buzawa • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Social ScienceA fresh look at the response to domestic violence in the United States today by experts in their field. Responding to Domes...
View full detailsEssentials of Organizational Behavior: An Evidence-Based Approach
Terri A. Scandura
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• Author(s): Terri A. Scandura • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Business And EconomicsConcise, practical, and based on the best available research, Essentials of Organizational Behavior: An Evidence-B...
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