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Marketing Hospitality by Cathy H. C. Hsu

Marketing Hospitality

by Cathy H. C. Hsu
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Book cover type: Hardcover
  • ISBN13: 9780471348856
  • Binding: Hardcover
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 384
  • Original Price: USD 164.95
  • Language: English
  • Edition: Revised
  • Item Weight: 867 grams
  • BISAC Subject(s): Industries / Hospitality, Travel & Tourism, Marketing / General, and Advertising & Promotion

The main objective when marketing any product is to make your product attractive to potential customers and/or a particular market. In hospitality specifically, marketing refers to the process of how a restaurant, hotel, travel business, or resort can sell itself in a competitive marketplace. As marketing becomes increasingly important to the success of today's businesses, this book provides future hospitality professionals with an important career-building resource for virtually every area of the field. Marketing Hospitality is appropriate for Introductory Hospitality Marketing courses that provide the basic foundations of marketing theory and applications.

CATHY H. C. HSU, is Associate Professor in the Department of Hotel, Restaurant, and Institution Management and Dietetics at Kansas State University in Manhattan, Kansas.
TOM POWERS, widely recognized for his pioneering work in hospitality education, is Professor Emeritus at the School of Hotel and Food Administration at the University of Guelph in Ontario, Canada.

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