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The New Publicity Kit

by Jeanette Smith
Save 29% Save 29%
Current price ₹2,277.00
Original price ₹3,185.00
Original price ₹3,185.00
Original price ₹3,185.00
(-29%)
₹2,277.00
Current price ₹2,277.00

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Book cover type: Paperback
  • ISBN13: 9780471080145
  • Binding: Paperback
  • Subject: N/A
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Publication Date:
  • Pages: 352
  • Original Price: GBP 26.0
  • Language: English
  • Edition: Revised
  • Item Weight: 790 grams
  • BISAC Subject(s): Advertising & Promotion and Marketing / General

From the Back Cover
The New Publicity Kit shows you how to take advantage of the dynamic technological advances that are revolutionizing the ways in which advertisers and marketers target their audiences. While it still schools you in such timeless basics as writing news releases, holding press conferences, and developing press kits, The New Publicity Kit also shows you how to take full advantage of the exciting opportunities for market exposure offered by cable, electronic newspapers, faxes, the Internet, and other new and emerging media.

Jeanette Smith is the author of The New Publicity Kit, published by Wiley.

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