Name: Whiteboard Selling: Empowering Sales Through Visuals
Brand: Wiley
SKU: 9781118379769
Price: 1896.0 INR
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Whiteboard Selling: Empowering Sales Through Visuals

by Corey Sommers

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ISBN13: 9781118379769
Binding: Paperback
Subject: N/A
Publisher: Wiley
Publisher Imprint: Wiley
Publication Date: April 15, 2013
Pages: 256
Original Price: USD 29.95
Language: English
Edition: N/A
Item Weight: 409 grams
BISAC Subject(s): Sales & Selling / General, Business Communication / General, and Marketing / General

About The Book

From the Back Cover

Engage your customers through powerful visuals

Free your sales force from relying on slides and other static sales tools that bore your prospects. Whiteboard Selling offers a step-by-step approach to transforming your message and selling style through powerful visuals that inspire and engage potential customers. Get practical guidance and skills that enable marketing and sales teams to quickly adopt visual storytelling for today's fast-moving, competitive selling environment.

You'll learn how to:

Take a sales message inventory
Design your visual stories
Empower your sales force to tell the story
Leverage the latest whiteboarding technology

With nothing more than a few dry erase markers or just a pen and paper, you and your teams can deliver effective presentations that hold your customers' attention and differentiate you from the competition who are still using slides.

About The Author

COREY SOMMERS is the Senior Vice President of Whiteboard Strategy at Corporate Visions. Corey is also the cofounder of WhiteboardSelling, where he was Chief Marketing Officer. Throughout his career as a Sales Enablement leader, Corey's passion has been bridging the gap between marketing and sales at enterprise-class organizations. Prior to WhiteboardSelling, Corey helped build sales enablement organizations at companies including BMC Software and VMware. He was also a founder of Ventaso, a leading provider of sales-ready messaging software and tools.

DAVID JENKINS is the cofounder of WhiteboardSelling, where he was CEO. David is a Sales Best Practices leader with a focus on sales execution and the measurable delivery of customer value. Before founding WhiteboardSelling, he was Director of Worldwide Professional Services Sales for BMC Software, where he worked as a thought leader and evangelist for BMC's Business Service Management strategies and solutions.

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