Wiley

• Author(s): Chris Golec • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralAccount-Based Marketing is changing the discipline of marketing—Why? Business-to-business (B2B) companies spend $40 Billion on marketing each year,...

• Author(s): Roy Langmaid • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralA breakthrough is a discontinuous change that makes new things possible and takes performance in a market to a new level. This book is about creat...

• Author(s): Paul Millier • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralMarketing the Unknown Developing Market Strategies for Technical Innovations Paul Millier, Professor of Industrial Marketing at E.M. Lyon, Visitin...

• Author(s): Leo Gafney • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralIt's easier than you think to perform every retail math calculationquickly, accurately, and with confidence Mathematics is an essential tool for de...

• Author(s): Corey Perlman • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralIn this Web 2.0 era, small business owners are at a severe disadvantage because they have minimal, if any, knowledge, about Internet marketing. T...

• Author(s): Eric Baron • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralSales teams have the potential to do great work. Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills...

• Author(s): Bill Hollins • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralMuch strategic guidance that is currently available on product and service development is still focused in the relatively short term. Companies mu...

• Author(s): Mark Earls • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThis book chronicles the dawn of the age of creativity in business, when new ideas and practices based on creativity will drastically change the way...

• Author(s): Marcus Sheridan • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralA proven framework to propel your organization into a top market position Endless Customers delivers a proven framework for businesses to becom...

• Author(s): Brian Solis • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralWelcome to a new era of business in which your brand is defined by those who experience it. Do you know how your customers experience your brand t...

• Author(s): Margaret Bruce • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralAchieving commercial success through innovation is highly desirable, but difficult to achieve in practice. 50% of product development costs are ...

• Author(s): H. A. Schaeffer • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralHow to decide when to say "yes" to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a cre...

• Author(s): Ray Perry • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralKey skills for marketers in the 21st century, which we have now cautiously embarked upon, conjures up images of great technological advances, of a wo...

• Author(s): Paul Temporal • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralAdvanced Brand Management: Managing Brands in a Changing World (Second Edition) is a complete guide to managing the most valuable assets in the b...

• Author(s): Linda Cooper Bowen • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralYou know you've got the talent, now let them know it-your complete guide to finding, winning, and keeping good clients Written by a graphic ...

• Author(s): Celia Phillips • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralUnderstanding Marketing A European Casebook Understanding Marketing has been written by marketing lecturers drawn from leading universities and ...

• Author(s): C. A. Preston • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralA modern, completely updated guide to effective event marketing As the events market becomes increasingly saturated, it is essential for a succe...

• Author(s): Lars Tvede • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralTwo men meet a big bear in the forest. One of them sits down to put on his running shoes. The other looks at him and says: "It's no use. You cannot ...

• Author(s): Andreas Buchholz • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralThis book increases advertising effectiveness through lessons drawn from the bestselling brands of the world. Analyzing over 500 extremely eff...

• Author(s): Matt Britton • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Marketing - GeneralClear, practical guidebook to being a parent and professional in a world transformed by AI In Generation AI, lifelong entrepreneur, futurist, and ...

• Author(s): Omid Bozorg-Haddad • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceClear and effective instruction on MADM methods for students, researchers, and practitioners. A Handbook on Multi-Attribute Decision-Making M...

• Author(s): Michael Pidd • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceSystems Modelling: Theory and Practice brings together some of the leading minds in the fields of Systems Modelling and Operational Research, to pr...

• Author(s): Karen Donohue • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceA comprehensive review of behavioral operations management that puts the focus on new and trending research in the field The Handbook of Behaviora...

• Author(s): John D. W. Morecroft • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceInsightful modelling of dynamic systems for better business strategy The business environment is constantly changing and organisations need...

• Author(s): Gregory K. Mislick • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management SciencePresents an accessible approach to the cost estimation tools, concepts, and techniques needed to support analytical and cost decisions Writte...

• Author(s): Kenneth R. Baker • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceAn accessible introduction to optimization analysis using spreadsheets Updated and revised, Optimization Modeling with Spreadsheets, Third Edit...

• Author(s): Tinglong Dai • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceHow can analytics scholars and healthcare professionals access the most exciting and important healthcare topics and tools for the 21st century? Ed...

• Author(s): Fred McChesney • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceBrings together a selection of articles which discuss the role of economists in the enforcement of antitrust law. Presents the various ways econo...

• Author(s): Terry Williams • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceWritten for students studying management science / operational research, Management Science in Practice takes a fundamental look at what manageme...

• Author(s): Patrick Hoverstadt • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceThe world of management is in crisis - the old remedies no longer work and organizations are failing at an increasing rate. Although many t...

• Author(s): Donald Waters • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceHolding stock is expensive – problems of inventory control almost universal. Over the past decade organisations have been trying to improve custom...

• Author(s): Nada R. Sanders • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceLike no other text on the subject, Supply Chain Management: A Global Perspective provides a balanced and integrated perspective of both the foun...

• Author(s): Griffin • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceA clear, practical guide to implementing Open Innovation for new product development Open Innovation: New Product Development Essentials from the PDMA i...

• Author(s): Jeffrey W. Herrmann • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceIIE/Joint Publishers Book of the Year Award 2016! Awarded for ‘an outstanding published book that focuses on a facet of industrial engineeri...

• Author(s): Richard Lees • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceUnderstand what’s required to deliver top-of-the-line customer experiences As organizations around the world do their best to deliver meaningful, e...

• Author(s): Elizabeth Treher • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management ScienceSupervisory Skills for the Technical Manager: A Guide to Success focuses exclusively on the dynamics of being a technical manager such as a sci...

• Author(s): Brian P. Moran • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralStop procrastinating and start getting things done now with this impactful, all-in-one resource This 12 Week Year bundle contains the innovativ...

• Author(s): Oswald Jones • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralCompetitive Advantage in SMEs draws on up-to-date empirical evidence to illustrate how SMEs can become more innovative through the introduction o...

• Author(s): Adrian Furnham • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralA surprisingly large number of people claim to have worked for a manager who was clearly incompetent. Some people even believe, that in certain...

• Author(s): Dennis A. Attwood • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralA complete guide for turning a relocation plan into a reality The Office Relocation Sourcebook provides relocation teams, atfirms of all si...

• Author(s): S. Rao Vallabhaneni • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralAll the best practices a manager and an executive need-in a one-stop, comprehensive reference Praise for Corporate Management, Governance...

• Author(s): Robert E. Markland • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralThis Third Edition of the popular management science text, featuring more concise coverage of topics, new case studies for all eighteen cha...

• Author(s): Richard L. Lynch • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralLeading consultants argue that few areas are as important as measurement, yet it remains one of the weakest areas in management today. Based ...

• Author(s): Michael A. Hitt • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralManaging Strategically in an Interconnected World Business is now at a new frontier as managers face an increasingly interdependent and interc...

• Author(s): Patrick McHugh • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralInternationally renowned experts, with worldwide consulting expertise, chart a dynamic new trend that promises to go beyond current thinking on...

• Author(s): David Bamford • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralThis book is a novel treatment of Operations Management. It takes a fresh insight to this increasingly important topic, exploring fundamental pr...

• Author(s): John R. Schermerhorn • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralEldenburg's Management is an introductory text that focuses on presenting content in an easy to understand way that encourages students t...

• Author(s): Arthur H. Bell • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralFinally business professionals will be able to learn how to communicate effectively. This book builds the essential writing, speaking, and list...

• Author(s): Tsugio Makimoto • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralDigital Nomad tells us how current and future technologicalpossibilities, combined with our natural urge to travel, will onceagain allow manki...

• Author(s): Hal B. Pickle • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralThis Fifth Edition retains the practice-oriented approach and informal writing style that made the previous editions so popular. Presents the te...

• Author(s): John V. Chelsom • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralOffers a practical and accessible introduction to management and provides a comprehensive guide to the management tools used in managing peopl...

• Author(s): Ralph M. Barnes • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralAn updated demonstration of the application of motion and time study to the design and measurement of work and industrial problem-solving. Ill...

• Author(s): Henry S. Blanks • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralDetails all the issues and applications of reliability engineering relevant to the use and purchase of equipment. Introduces reliability termi...

• Author(s): Richard Normann • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralIn the world of industry and management producing 'intangible products' poses unique challenges. This book provides a comprehensive framework ...

• Author(s): David D. Bedworth • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralFocuses on the quantitative approaches necessary to computer-integrated manufacturing systems, and integrates major topics covering all phas...

• Author(s): Bob Nelson • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralGaining the right managerial skills will help launch a career in a field that is in high demand and short supply. With this book, readers will acqu...

• Author(s): John Mingers • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralThis book proposes that using two or more management science methodologies in the same intervention is likely to produce a richer picture for "se...

• Author(s): Robert F. Hartley • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralHartley’s casebook is rich in content with easy to read case studies that are well suited for business professionals. They’ll learn every ke...

• Author(s): Raghu Garud • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralThis book brings together seminal articles by leading scholars of technological and organizational systems, exploring the impact of 'modularity'. ...

• Author(s): Adrian Furnham • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Management - GeneralIs management any more than common sense? Do employers really know how to recruit the best people for their firms? How important is training to...