Social Sciences and Education

• Author(s): Anjana Sen • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & Psychology‘What is this Ego and why is there so much of it everywhere?’ Our ego is like an invisible but tangible bubble which we project arou...

• Author(s): Ali J. Ahmad | Punita Bhatt | Iain Acton • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing eco...

• Author(s): Sayed Afzal Peerzade • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIn the domain of Public Finance, the study of taxation is an important component. It is taught to the students of economics, business and pu...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThe University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and December. There are three ...

• Author(s): Arbind Kumar Jha • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe National Curriculum Framework-2005, has talked in a great length about learning and knowledge. It advocates situating the e...

• Author(s): Bhavna Dalal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Reg...

• Author(s): Rajat K. Baisya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a c...

• Author(s): Philip Banyard | Christine Norman | Gayle Dillon • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Education & PsychologyA foundational book introducing the essential concepts of psychology. This new ...

• Author(s): Annmarie Hanlon • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementAn unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to im...

• Author(s): Pam Denicolo | Lucinda Becker • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: EconomicsAbout the Book: Developing Research Proposals How do I go about writing a research proposal? How do I maximize my c...

• Author(s): Gurpreet Randhawa • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book provides a comprehensive view on human resource management. It would be an ideal textbook for MBA/M.Com./PGDM and ot...

• Author(s): Uma Narula • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismNew ideas, new models of communications and newer perspectives through which communication has been studied, applied, o...

• Author(s): Uma Narula • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismThe book Communication Models presents the evolutionary scenario of communication concepts and strategies, concerns and...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Career CounsellingThe Combined Defence Services (CDS) examination is conducted by the Union Public Service Commission (UPSC) twice every year f...

• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCost accounting is the process of tracking, recording and analyzing costs associated with the products or activities of an organization. The ...

• Author(s): Sutapa Bose | Jayabrata Bose • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAspects of financial management that are relevant to educational institutions comprise the content of the book, which has ...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe book covers the general paper (Paper-I) on Teaching and Research Aptitude for UGC-NET/SLET. It has been designed ...

• Author(s): Ram Nath Sharma | R.K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and Anthropologyशिक्षा व्यक्ति की आन्तरिक शक्तियों को विकसित करने की प्रक्रिया है जब कि समाज मानव सम्बन्धों की एक परिवर्तनशील और ज...

• Author(s): Janak Raj Gupta | Bimla Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Economicsलोकहित में सरकार का महत्व एवं इसकी आर्थिक, विशेष रूप से वित्तीय क्रियाएं निरन्तर बढ़ रहे हैं। सरकार की वित्तीय प्रणालियों एवं सरका...

• Author(s): Dr. Debarun Chakraborty | Soumya Kanti Dhara | Adrinil Santra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Rural Marketing in India: Texts and Cases has been written for the graduate and ...

• Author(s): S.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementRetailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use...

• Author(s): S.S. Chandra | R.K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyOnce in decades a book is published, by mastering which, a reader may feel himself master of the subject. With their ...

• Author(s): J.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsTraditionally the term ‘Public Finance’ has been applied to the package of those policies and operations which involve the use of tax and expenditure ...

• Author(s): K.R. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA project is an endeavour to achieve some specific objectives, consists of a set of inter-related activities, technically conceived, involv...

• Author(s): Srinibas Bhattacharya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyFrom the dawn of civilization, man has been marching in search of wisdom. Various experiments are projected through educat...

• Author(s): K.C.S. Ranganayakulu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOrganisational functioning has become severely complex in the wake of globalisation and “change” has become a powerful force in ev...

• Author(s): Mayur Ramgir • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyBill Gates started programming when he was in a high school, Philo Farnworth invented television when he was 14 years old, Alexande...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndian economy has come a long way since India’s Independence in 1947. Although the major problems of poverty, unemployment, unequal distribution of w...

• Author(s): K.R. Gupta | J.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsAt the time of attainment of independence, the Indian economy was in a bad shape. Centuries of exploitative rule by the British had drain...

• Author(s): K.R. Gupta | J.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsAt the time of attainment of independence, the Indian economy was in a bad shape. Centuries of exploitative rule by the British had drain...

• Author(s): Sanjeev Kumar Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe pioneering research work contained in this book seeks to combine the emerging patterns of HRD. The endeavoured and enriched par...

• Author(s): Ram Nath Sharma | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyVoluminous books are available on History of Psychology. Some students, however, do not have time and energy to...

• Author(s): M. Dash | Neena Dash • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyGood health is a state of complete physical, mental and social well-being, and not merely the absence of disease or infirmi...

• Author(s): Vanita • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDale Carnegie was probably the first popular figure to link communication skills with managerial success. Few employees work according to their ...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe book has been designed for students preparing for UGC-NET/SLET in the subject of Education. This second edition h...

• Author(s): P.C. Jain • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThough basically theoretical, the book has throughout Indian background. An effort has been made to bring the definition of public finance to date. The...

• Author(s): K.C.S. Ranganayakulu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIndian capital market, with well over 22 stock exchanges, 10,000 listed companies, 20 million investors transacting securities wor...

• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsBasically being a study of how a society organises its money, Economics continuously enhances in scope as new economic policies are formulated every y...

• Author(s): G. Ram Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyCareer Excellence covers a wide range of topics that are pertinent and useful for the modern executive in today’s complex ever-chan...

• Author(s): Chitra Lele • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMost people have a nebulous notion of black money; hence they have limited knowledge about it and are not able to come together to fight against this...

• Author(s): Perminder Khanna • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Advanced Study in Money & Banking : Theory & Policy Relevance in the Indian Economy is a complete treatise on banking...

• Author(s): Rumki Basu • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Politics and Current Affairs • BISAC: political science स्नातक और स्नातकोत्तर छात्रों के लिए मुख्य पाठ्यपुस्तक के रूप...

• Author(s): Andrew Heywood • Publisher: Bloomsbury India • Publisher Imprint: Bloomsbury India • Subject: Politics and Current Affairs • BISAC: General

• Author(s): Partha Chatterjee • Publisher: Orient Blackswan • Publisher Imprint: Permanent Black • Subject: Politics and Current AffairsA century ago, in the autumn of 1924, the scholar-archaeologist John Marshall made an announcement that drama...

• Author(s): John Thomas • Publisher: Taylor & Francis • Publisher Imprint: Routedge IndiaJohn Thomas is Assistant Professor in the Department of Humanities and Social Sciences at the Indian Institute of Technology, Guwahati, Assam, India.

• Author(s): Anne Frank • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Peacock Book • Subject: Military and Police Studies • BISAC: history "Let your plans be dark and impenetrable as night, and when you mov...

• Author(s): Southerland Publishing • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Business And EconomicsIf you want to sound like a leader, stop speaking like a team player.Speak Like a CEO is the defi...

• Author(s): Joseph Murphy • Publisher: Penguin Random House India • Publisher Imprint: Penguin Random House India • BISAC: Self HelpSince its publication in 1963, The Power of Your Subconscious Mind has inspired millions of readers to unlock the...

• Author(s): Binay Bhushan Chaudhuri • Publisher: Primus Books • Publisher Imprint: PrimusBook • Subject: HistoryThe Hidden String is a remarkable study undertaken over a two-and-a-half decades and revisited after a gap of three decades. It exami...

• Author(s): Anupama Puri Mahajan • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Politics and Current AffairsThis book offers a lucid and comprehensive account of the contributions of eminent theorists to the st...

• Author(s): Adluri Subramanyam Raju • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Politics and Current AffairsThis handbook provides a comprehensive study of India’s maritime heritage. It presents perspectives...

• Author(s): Niranjan Devkota • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: EconomicsThis book is an illustrative and comprehensive guide designed to help readers understand and navigate the complex world of ac...

• Author(s): Amrit Bolaria • Publisher: Niyogi Books • Publisher Imprint: NiyogiBook • Subject: History The Temples of Mandi is a study of the temple architecture and sculpture of a picturesque temple town situated in Himachal Pradesh. The histor...

• Author(s): Soumya Awasthi • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Politics and Current AffairsThis book delves into the intricate tapestry of Deoband Islam in India, Pakistan, and Afghanistan. Challengi...

• Author(s): Rupak Kumar • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Politics and Current AffairsThis book is a detailed historical and analytical account of the making of parliamentary opposition in Independ...

• Author(s): Liam Cohen • Publisher: Independently Published • Publisher Imprint: Independently Published • Subject: Business Management • BISAC: Business And EconomicsAre you ready to unlock the future of online business - and build a wildly pro...

• Author(s): Ilay Cooper • Publisher: Prakash Book Depot • Publisher Imprint: Prakash B. • Subject: History • BISAC: Travel

• Author(s): Mcclure Alistair • Publisher: Yoda Press • Publisher Imprint: Yoda Press • Subject: Law and CriminologyTrials of Sovereignty offers the first legal history of mercy and discretion in nineteenth and twentieth-century India. Through a ...

• Author(s): Benjamin Franklin • Publisher: Fingerprint! Publishing • Publisher Imprint: Fingerprint! Publishing • Subject: Politics and Current Affairs • BISAC: Biography And AutobiographyThe Autobiography of Benjamin Franklin is a classic work ...