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Get the Ego Advantage!
Anjana Sen
Paperback
• Author(s): Anjana Sen • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & Psychology‘What is this Ego and why is there so much of it everywhere?’ Our ego is like an invisible but tangible bubble which we project arou...
View full detailsEntrepreneurship in Developing and Emerging Economies
Ali J. Ahmad, Punita Bhatt, Iain Acton
Paperback
• Author(s): Ali J. Ahmad | Punita Bhatt | Iain Acton • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAn engaging book that introduces students to the ‘practice’ of entrepreneurship in emerging and developing eco...
View full detailsEconomics of Taxation
Sayed Afzal Peerzade
Paperback
• Author(s): Sayed Afzal Peerzade • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIn the domain of Public Finance, the study of taxation is an important component. It is taught to the students of economics, business and pu...
View full detailsEconomics For Ugc-Net/Slet And Other Competitive Examinations: Objective Type Questions
K.R. Gupta
Hardcover
• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThe University Grants Commission (UGC) conducts National Eligibility Test (NET) on various subjects every year, in June and December. There are three ...
View full detailsConstructivist Epistemology And Pedagogy: Insight into Teaching, Learning and Knowing
Arbind Kumar Jha
Paperback
• Author(s): Arbind Kumar Jha • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe National Curriculum Framework-2005, has talked in a great length about learning and knowledge. It advocates situating the e...
View full detailsCheckmate Office Politics: Build a Positive Power Equation at Work
Bhavna Dalal
Paperback
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• Author(s): Bhavna Dalal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice politics—the phrase usually conjures negative images, such as blaming, betrayal, backstabbing, favouritism, resentment and envy. Reg...
View full detailsBranding in a Competitive Marketplace
Rajat K. Baisya
Paperback
• Author(s): Rajat K. Baisya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a fiercely competitive marketplace, brand marketers need innovative ideas and strategies that will make their brand stand out in a c...
View full detailsEssential Psychology
Philip Banyard, Christine Norman, Gayle Dillon
Paperback
• Author(s): Philip Banyard | Christine Norman | Gayle Dillon • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Education & PsychologyA foundational book introducing the essential concepts of psychology. This new ...
View full detailsDigital Marketing: Strategic Planning & Integration
Annmarie Hanlon
Paperback
• Author(s): Annmarie Hanlon • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementAn unbiased approach to the latest digital marketing models, offering students and practitioners a range of tools to im...
View full detailsDeveloping Research Proposals
Pam Denicolo, Lucinda Becker
Paperback
• Author(s): Pam Denicolo | Lucinda Becker • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: EconomicsAbout the Book: Developing Research Proposals How do I go about writing a research proposal? How do I maximize my c...
View full detailsHuman Resource Management
Gurpreet Randhawa
Paperback
• Author(s): Gurpreet Randhawa • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book provides a comprehensive view on human resource management. It would be an ideal textbook for MBA/M.Com./PGDM and ot...
View full detailsHandbook of Communication Models, Perspectives, Strategies
Uma Narula
Paperback
• Author(s): Uma Narula • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismNew ideas, new models of communications and newer perspectives through which communication has been studied, applied, o...
View full detailsCommunication Models
Uma Narula
Paperback
• Author(s): Uma Narula • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismThe book Communication Models presents the evolutionary scenario of communication concepts and strategies, concerns and...
View full detailsCombined Defence Services Entrance Examination: Previous Years Solved Paper
Atlantic Research Division
Paperback
• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Career CounsellingThe Combined Defence Services (CDS) examination is conducted by the Union Public Service Commission (UPSC) twice every year f...
View full detailsTheory In Cost Accounting
I. Narsis
Paperback
• Author(s): I. Narsis • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementCost accounting is the process of tracking, recording and analyzing costs associated with the products or activities of an organization. The ...
View full detailsThe Basics Of Managing Finance In Educational Institutions
Sutapa Bose, Jayabrata Bose
Paperback
• Author(s): Sutapa Bose | Jayabrata Bose • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementAspects of financial management that are relevant to educational institutions comprise the content of the book, which has ...
View full detailsTeaching And Research Aptitude For Ugc-Net/Slet: Paper I
Atlantic Research Division
Paperback
• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe book covers the general paper (Paper-I) on Teaching and Research Aptitude for UGC-NET/SLET. It has been designed ...
View full detailsShekshik Smajshastra
Ram Nath Sharma, R.K. Sharma
Paperback
• Author(s): Ram Nath Sharma | R.K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Sociology and Anthropologyशिक्षा व्यक्ति की आन्तरिक शक्तियों को विकसित करने की प्रक्रिया है जब कि समाज मानव सम्बन्धों की एक परिवर्तनशील और ज...
View full detailsSarvajanik Arthvighyan: Sidhant Aivam Paryog
Janak Raj Gupta, Bimla Mahajan
Paperback
• Author(s): Janak Raj Gupta | Bimla Mahajan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Economicsलोकहित में सरकार का महत्व एवं इसकी आर्थिक, विशेष रूप से वित्तीय क्रियाएं निरन्तर बढ़ रहे हैं। सरकार की वित्तीय प्रणालियों एवं सरका...
View full detailsRural Marketing in India: Texts and Cases
Dr. Debarun Chakraborty, Soumya Kanti Dhara, Adrinil Santra
Paperback
• Author(s): Dr. Debarun Chakraborty | Soumya Kanti Dhara | Adrinil Santra • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Rural Marketing in India: Texts and Cases has been written for the graduate and ...
View full detailsRetail Management
S.C. Bhatia
Paperback
• Author(s): S.C. Bhatia • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementRetailing is the set of business activities that adds value to the products and services sold to consumers for their personal or family use...
View full detailsResearch In Education
S.S. Chandra, R.K. Sharma
Paperback
• Author(s): S.S. Chandra | R.K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyOnce in decades a book is published, by mastering which, a reader may feel himself master of the subject. With their ...
View full detailsPublic Economics In India: Theory and Practice
J.R. Gupta
Paperback
• Author(s): J.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsTraditionally the term ‘Public Finance’ has been applied to the package of those policies and operations which involve the use of tax and expenditure ...
View full detailsProject Management: Text and Practice
K.R. Sharma
Paperback
• Author(s): K.R. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementA project is an endeavour to achieve some specific objectives, consists of a set of inter-related activities, technically conceived, involv...
View full detailsPhilosophical Foundation Of Education
Srinibas Bhattacharya
Paperback
• Author(s): Srinibas Bhattacharya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyFrom the dawn of civilization, man has been marching in search of wisdom. Various experiments are projected through educat...
View full detailsOrgnisational Behaviour
K.C.S. Ranganayakulu
Paperback
• Author(s): K.C.S. Ranganayakulu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOrganisational functioning has become severely complex in the wake of globalisation and “change” has become a powerful force in ev...
View full detailsMantras of Rising Innovators: A guide to raise next generation kids
Mayur Ramgir
Hardcover
• Author(s): Mayur Ramgir • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyBill Gates started programming when he was in a high school, Philo Farnworth invented television when he was 14 years old, Alexande...
View full detailsIndian Economy (Vol. 3)
K.R. Gupta
Paperback
• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndian economy has come a long way since India’s Independence in 1947. Although the major problems of poverty, unemployment, unequal distribution of w...
View full detailsIndian Economy
K.R. Gupta, J.R. Gupta
Paperback
• Author(s): K.R. Gupta | J.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsAt the time of attainment of independence, the Indian economy was in a bad shape. Centuries of exploitative rule by the British had drain...
View full detailsIndian Economy (Vol. 1)
K.R. Gupta, J.R. Gupta
Paperback
• Author(s): K.R. Gupta | J.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsAt the time of attainment of independence, the Indian economy was in a bad shape. Centuries of exploitative rule by the British had drain...
View full detailsHuman Resource Development: HRD-IR Interface Approach
Sanjeev Kumar Singh
Paperback
• Author(s): Sanjeev Kumar Singh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe pioneering research work contained in this book seeks to combine the emerging patterns of HRD. The endeavoured and enriched par...
View full detailsHistory And Schools Of Psychology
Ram Nath Sharma, Rachana Sharma
Paperback
• Author(s): Ram Nath Sharma | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyVoluminous books are available on History of Psychology. Some students, however, do not have time and energy to...
View full detailsHealth Education
M. Dash, Neena Dash
Paperback
• Author(s): M. Dash | Neena Dash • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyGood health is a state of complete physical, mental and social well-being, and not merely the absence of disease or infirmi...
View full detailsEffective Communication In Human Resource Development
Vanita
Hardcover
• Author(s): Vanita • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementDale Carnegie was probably the first popular figure to link communication skills with managerial success. Few employees work according to their ...
View full detailsEducation For Ugc-Net/Slet
Atlantic Research Division
Paperback
• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe book has been designed for students preparing for UGC-NET/SLET in the subject of Education. This second edition h...
View full detailsEconomics Of Public Finance (Vol. 3)
P.C. Jain
Paperback
• Author(s): P.C. Jain • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsThough basically theoretical, the book has throughout Indian background. An effort has been made to bring the definition of public finance to date. The...
View full detailsDictionary Of Investment Management
K.C.S. Ranganayakulu
Hardcover
• Author(s): K.C.S. Ranganayakulu • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIndian capital market, with well over 22 stock exchanges, 10,000 listed companies, 20 million investors transacting securities wor...
View full detailsDictionary Of Economics by S.N. Chand
S.N. Chand
Paperback
• Author(s): S.N. Chand • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsBasically being a study of how a society organises its money, Economics continuously enhances in scope as new economic policies are formulated every y...
View full detailsCareer Excellence (Vol. 1)
G. Ram Kumar
Paperback
• Author(s): G. Ram Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyCareer Excellence covers a wide range of topics that are pertinent and useful for the modern executive in today’s complex ever-chan...
View full detailsBlack Money in India: Meaning, Magnitude and Measures
Chitra Lele
Hardcover
5.0 / 5.0
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• Author(s): Chitra Lele • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsMost people have a nebulous notion of black money; hence they have limited knowledge about it and are not able to come together to fight against this...
View full detailsAdvanced Study In Money And Banking: Theory and Policy Relevance in the Indian Economy (Vol. 1)
Perminder Khanna
Hardcover
• Author(s): Perminder Khanna • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book Advanced Study in Money & Banking : Theory & Policy Relevance in the Indian Economy is a complete treatise on banking...
View full detailsAntarrashtreey Rajneeti:Avdharnayen, Siddhant Tatha Mudde
Rumki Basu
Paperback
• Author(s): Rumki Basu • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Atlantic • Subject: Politics and Current Affairs • BISAC: political science स्नातक और स्नातकोत्तर छात्रों के लिए मुख्य पाठ्यपुस्तक के रूप...
View full detailsPolitics
Andrew Heywood
Paperback
• Author(s): Andrew Heywood • Publisher: Bloomsbury India • Publisher Imprint: Bloomsbury India • Subject: Politics and Current Affairs • BISAC: General
For a Just Republic: The People of India and the State
Partha Chatterjee
Hardcover
• Author(s): Partha Chatterjee • Publisher: Orient Blackswan • Publisher Imprint: Permanent Black • Subject: Politics and Current AffairsA century ago, in the autumn of 1924, the scholar-archaeologist John Marshall made an announcement that drama...
View full detailsEvangelising the Nation: Religion and the Formation of Naga Political Identity
John Thomas
Hardcover
• Author(s): John Thomas • Publisher: Taylor & Francis • Publisher Imprint: Routedge IndiaJohn Thomas is Assistant Professor in the Department of Humanities and Social Sciences at the Indian Institute of Technology, Guwahati, Assam, India.
The Art of War
Sun Tzu
Paperback
• Author(s): Anne Frank • Publisher: Atlantic Publishers & Distributors (P) Ltd • Publisher Imprint: Peacock Book • Subject: Military and Police Studies • BISAC: history "Let your plans be dark and impenetrable as night, and when you mov...
View full detailsSpeak Like a CEO: The Unfiltered Guide to Executive-Level Communication Without the Fluff
Southerland Publishing
Paperback
• Author(s): Southerland Publishing • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Business And EconomicsIf you want to sound like a leader, stop speaking like a team player.Speak Like a CEO is the defi...
View full detailsLeadership Rising: Raise Your Awareness Raise Your Leadership Raise Your Life
John F. Antal
Paperback
• Author(s): John F. Antal • Publisher: Casemate Publishers • Publisher Imprint: Casemate Publishers • BISAC: Business And EconomicsAn accessible guide to developing leadership skills.Written by a proven leader and leadership expert, this book is...
View full detailsThe Power of Your Subconscious Mind
Joseph Murphy
Paperback
• Author(s): Joseph Murphy • Publisher: Penguin Random House India • Publisher Imprint: Penguin Random House India • BISAC: Self HelpSince its publication in 1963, The Power of Your Subconscious Mind has inspired millions of readers to unlock the...
View full detailsThe Hidden String: Agrarian Economy of Colonial Bengal and Its Institutional Framework
Binay Bhushan Chaudhuri
Hardcover
• Author(s): Binay Bhushan Chaudhuri • Publisher: Primus Books • Publisher Imprint: PrimusBook • Subject: HistoryThe Hidden String is a remarkable study undertaken over a two-and-a-half decades and revisited after a gap of three decades. It exami...
View full detailsInsights of Administrative Thinkers: Exploring the Foundations of Public Administration
Anupama Puri Mahajan
Hardcover
• Author(s): Anupama Puri Mahajan • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Politics and Current AffairsThis book offers a lucid and comprehensive account of the contributions of eminent theorists to the st...
View full detailsThe Routledge Handbook of Maritime India: History Strategy and Engagement
Adluri Subramanyam Raju
Hardcover
• Author(s): Adluri Subramanyam Raju • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Politics and Current AffairsThis handbook provides a comprehensive study of India’s maritime heritage. It presents perspectives...
View full detailsQuantitative and Applied Research Methodology in Economics: Researching Reporting and Publishing
Niranjan Devkota
Hardcover
• Author(s): Niranjan Devkota • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: EconomicsThis book is an illustrative and comprehensive guide designed to help readers understand and navigate the complex world of ac...
View full detailsThe Temples of Mandi: A Study of the Architecture & Sculpture
Amrit Bolaria
Hardcover
• Author(s): Amrit Bolaria • Publisher: Niyogi Books • Publisher Imprint: NiyogiBook • Subject: History The Temples of Mandi is a study of the temple architecture and sculpture of a picturesque temple town situated in Himachal Pradesh. The histor...
View full detailsDiverse Narratives and Shared Beliefs: Classical to Hybrid Deoband Islam in South Asia
Soumya Awasthi
Hardcover
• Author(s): Soumya Awasthi • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Politics and Current AffairsThis book delves into the intricate tapestry of Deoband Islam in India, Pakistan, and Afghanistan. Challengi...
View full detailsMaking of the Parliamentary Opposition in India
Rupak Kumar
Hardcover
• Author(s): Rupak Kumar • Publisher: Taylor & Francis • Publisher Imprint: Routledge India • Subject: Politics and Current AffairsThis book is a detailed historical and analytical account of the making of parliamentary opposition in Independ...
View full detailsDropshipping Mastery 2025: The Complete AI-Powered Blueprint to Launch, Scale, and Dominate a 6-7 Figure Ecommerce Business - Even If You're Starting
Liam Cohen
Paperback
• Author(s): Liam Cohen • Publisher: Independently Published • Publisher Imprint: Independently Published • Subject: Business Management • BISAC: Business And EconomicsAre you ready to unlock the future of online business - and build a wildly pro...
View full detailsThe Painted Towns of Shekhawati
Ilay Cooper
Paperback
• Author(s): Ilay Cooper • Publisher: Prakash Book Depot • Publisher Imprint: Prakash B. • Subject: History • BISAC: Travel
Trials of Sovereignty: Mercy Violence and the Making of Criminal Law in British India 1857-1922
Mcclure Alistair
Paperback
• Author(s): Mcclure Alistair • Publisher: Yoda Press • Publisher Imprint: Yoda Press • Subject: Law and CriminologyTrials of Sovereignty offers the first legal history of mercy and discretion in nineteenth and twentieth-century India. Through a ...
View full detailsThe Autobiography of Benjamin Franklin
Benjamin Franklin
Paperback
• Author(s): Benjamin Franklin • Publisher: Fingerprint! Publishing • Publisher Imprint: Fingerprint! Publishing • Subject: Politics and Current Affairs • BISAC: Biography And AutobiographyThe Autobiography of Benjamin Franklin is a classic work ...
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