Social Sciences and Education

• Author(s): Srinibas Bhattacharya • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyFrom the dawn of civilization, man has been marching in search of wisdom. Various experiments are projected through educat...

• Author(s): K.R. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere have been innovative developments in financial environment, financial markets, financial institutions, financial services and financi...

• Author(s): Ram Nath Sharma | R.K. Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyDuring the course of teaching educational psychology to graduate and postgraduate students, the authors felt the n...

• Author(s): Mark Marone | Seleste Lunsford • Publisher: Kaplan Business • Publisher Imprint: Kaplan Bus • Subject: Business ManagementToday's complex selling environment has altered the definition of what it takes to be truly successful. Compani...

• Author(s): Bob Kimball | Others • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business ManagementDoing business the old-fashioned way is a thing of the past Selling in the New World of Business presents a practic...

• Author(s): John M. Spores • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Mental HealthExpanding upon and updating the first edition, this comprehensive guide instructs readers on ...

• Author(s): Aurélia Durand • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: International - MarketingThis concise text focuses squarely on the issues facing marketers in an increasingly glo...

• Author(s): Geoffrey Schneider • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: Economic HistoryMacroeconomic Principles and Problems: A Pluralist Introduction offers a comprehensive overview of the ...

• Author(s): CHARLESWORTH | ALAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingDigital Marketing: A Practical Approach provides a step-by-step and comprehens...

• Author(s): Matt Jarvis • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Schools - Levels - SecondaryBrilliant Ideas for Using ICT in the Classroom is a totally practical, hands-on g...

• Author(s): Mark Batey • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Industrial & Organizational PsychologyThis second edition of Brand Meaning lays out new territory for the underst...

• Author(s): Angela Glenn • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Schools - Levels - ElementaryThis accessible and practical book provides hands-on, tried and tested strategi...

• Author(s): Vivien Morgan • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Communication, Mass Media and Journalism • BISAC: JournalismProviding valuable guidance on how to combine journalistic writing ability with vi...

• Author(s): Jean Soper • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Business Management

• Author(s): Jeffrey Edmund Curry • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: Business Management

• Author(s): Karla C. Shippey • Publisher: World Trade Press • Publisher Imprint: Atl-WTP • Subject: EconomicsShort Course In International Contracts: Drafting The International Salescontract Book Description

• Author(s): Bratton • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management

• Author(s): Graham Davey • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: Education & Psychology • BISAC: ReferencePsychology is a fascinating subject which attracts much interest from both students and the genera...

• Author(s): A.P. Thirlwall • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Acad Indi • Subject: EconomicsThis classic, bestselling textbook provides a comprehensive introduction to the field of development economics. The 10th edition of ...

• Author(s): Jill Collis • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business ManagementBusiness Research,A Practical Guide for Undergraduate and Postgraduate Students by Jill Collis, 1137483652, 9781137483652, Palgr Mac

• Author(s): Mike Rosser • Publisher: Taylor & Francis • Publisher Imprint: Rout India • Subject: EconomicsEconomics students will welcome the new edition of this excellent textbook. Mathematics is an integral part of economics and understand...

• Author(s): Raj Kumar Sen | Kartik C. Roy | Clement A. Tisdell • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsWorld Trade and Development: Economic Integration, Regional Blocs and Non-Members is an edited Volume of resea...

• Author(s): P.K. Shah | B.D. Tated • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Managementप्रस्तुत पुस्तक के लेखन में यह तथ्य ध्यान में रखा गया है कि विपणन के अध्ययन में अब वैश्विक परिप्रेक्ष्य की प्रासंगिकता महत्त्वपू...

• Author(s): Ram Nath Sharma | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & Psychologyयह पुस्तक अनेक विश्वविद्यालयों की एम॰ ए॰ ;मनोविज्ञानद्ध एवं एम॰ एड॰ परीक्षाओं में उच्चतर शिक्षा मनोविज्ञान वेफ ...

• Author(s): Dr. Rajendra Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsTheories of Inflation: A Critical Analysis is an attempt towards the critical analysis of the most influential concepts of traditional and rec...

• Author(s): R.P. Pathak • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThis book gives an up-to-date account of the latest developments in the field of teaching of Social Studies. A successful Social Stu...

• Author(s): Manoranjan Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementEconomic growth is positively related to the stage of financial development. Earlier the Indian financial system suffered from ‘finan...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndia’s economy, which for decades was stuck with the so-called Hindu rate of growth around 3 per cent, has hit the 9 per cent mark for the last two c...

• Author(s): Tapomoy Deb • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is the most authentic presentation of contemporary concept, tools and application of Human Resource Management. All the la...

• Author(s): Vandana Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Business Management Every individual, organisation, or society uses energy in some form or the other. Increase in world population, and consequent material consum...

• Author(s): C.L. Tyagi | Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe textbook is primarily written for students pursuing Sales Management as a main or as an optional paper in marketing course....

• Author(s): Hemanth Kumar Mantrawadi • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsPublic policy as government action is generally the principled guide to action taken by the administrative or executive branches of the ...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndia’s sustained economic growth requires that all stakeholders, both in the public and the private sector, contribute their very best, so that there...

• Author(s): K.R. Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndia’s sustained economic growth requires that all stakeholders, both in the public and the private sector, contribute their very best, so that there...

• Author(s): Nazir Ahmad Gilkar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe present book is a sincere attempt to present the current trends in financial analysis in their entirety. It aims at helping the ...

• Author(s): J.S. Mill | Introduction by R.N. Ghosh • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsJohn Stuart Mill’s Principles of Political Economy was one of the most widely read of all books on economics in its period...

• Author(s): P.G. Itnal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThere are many good books available dealing with theoretical aspects of the subject. The students studying the subject now-a-days attend cla...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis book deals with syllabi prescribed by Indian universities and Institutes of management on B.B.A. and M.B.A. levels in ...

• Author(s): M.E. Thukaram Rao • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementOffice Organization and Management is comprehensive and covers some of the latest trends and practices in office systems and procedur...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismThe book has been designed for students appearing for UGC-NET/SLET in Mass Communication and Journalism...

• Author(s): Atlantic Research Division • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Communication, Mass Media and JournalismThe book has been designed for those preparing for UGC-NET/SLET in Mass Communication and Journalism. T...

• Author(s): Priyanka Goel • Publisher: Atlantic • Publisher Imprint: Atlantic • Business Management The book is written for students of universities, colleges, and institutes pursuing their academic or professional education, either as regula...

• Author(s): Arun Kumar | Rachana Sharma • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementMarketing Management covers the syllabi prescribed by various Universities and Management Institutions in India on marketin...

• Author(s): P.V. Vaidyanathan • Publisher: Atlantic • Publisher Imprint: Peacock • Subject: Education & PsychologyDoes your child throw too many tantrums? Is your child late in speaking? Does your child bed-wet beyond the age of five? Does y...

• Author(s): Mareen Thomas Cherian • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Modern Brands: Cult Theory and Psychology is a succinct work that explores the emotional connect that brand managers cra...

• Author(s): A.B. Kar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementManaging Ascendancy: Why Walk When You Can Run is a motivational book exploring avenues for people to take the journey to ascendancy in life i...

• Author(s): Shravan Kumar | Harleen Kaur | Neeta Awasthy • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business Management Soft skills are the soul of any expression. They can be inculcated and attained by minute observation o...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsApproach of the Book The present book has been designed keeping in mind some of the limitations of the existing Indian books in the market. The book has b...

• Author(s): N. Jayapalan • Publisher: Atlantic • Publisher Imprint: Primemax • Subject: Communication, Mass Media and JournalismNow-a-days Journalism is considered as a thought provoking subject all over the world. All the civilised societies an...

• Author(s): Amit Vikram • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIntroduction to Commerce attempts to provide simple and easy approach for understanding the basics of Commerce. It primarily covers six per...

• Author(s): A. Nag • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis first book on international business by an Indian author which covers both trading modes (direct export, indirect export, counter trade) an...

• Author(s): Mohd Rizwan Ahmad • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThis treatise on Inflation Accounting provides a detailed treatment of concepts and techniques of inflation accounting. It gives a cl...

• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book makes an attempt to present the vast and complicated subject of Industrial Law in a manner, easily comprehensible to the students, ...

• Author(s): Arun Kumar • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe book makes an attempt to present the vast and complicated subject of Industrial Law in a manner, easily comprehensible to the students, ...

• Author(s): Dr. A.K. Agarwal • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn a changing world, it is imperative today to develop deep-rooted strategic engagement of nations for mutual benefit, peace and prosp...

• Author(s): Uma Narula • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Economics Public opinion and the political system in India symbolize the complex strands of idealism and selfishness, commitment and dismay, planning and bur...

• Author(s): Chitra Lele • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIndian Banking Industry: Scope, Challenges and Opportunities provides an in-depth knowledge about the Indian banking sector—institutions, reforms, an...

• Author(s): Binayak Ray • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: EconomicsIn this timely study Binayak Ray challenges some of the more optimistic projections of India’s long term development. Among the prerequisites for sus...

• Author(s): Rashmi Diwan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe book, comprising two volumes, has been designed to facilitate both the students as researchers at the university level and teac...

• Author(s): Rashmi Diwan • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyThe book, comprising two volumes, has been designed to facilitate both the students as researchers at the university level and teac...