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Search results for “[Subject: customer-relations]”

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Revolutionize Your Customer Experience

Colin Shaw

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Current price ₹2,765
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₹2,765
Current price ₹2,765

• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsIn his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the custome...

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Customer Experience Management Rebooted: Are You an Experience Brand or an Efficiency Brand?

Steven Walden

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Current price ₹2,911
Original price ₹4,477
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₹2,911
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• Author(s): Steven Walden • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsFrom the Back CoverCustomer experience management is not about managing every objective "experience" your customers have with you....

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Customer Experience: Future Trends and Insights

C. Shaw

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• Author(s): C. Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Public RelationsCustomer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore gro...

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Creating a Customer Experience-Centric Startup: A Step-By-Step Framework

Thomas Suwelack

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Original price ₹4,293
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₹2,791
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• Author(s): Thomas Suwelack • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Customer RelationsThis book explains how startups and brands in general can achieve a high level of customer experienc...

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Cause-Related Marketing: Case Studies from a Global Perspective

M. Mercedes Galan-Ladero

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• Author(s): M. Mercedes Galan-Ladero • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis textbook uses a case study approach to present a variety of cause-related marketing campaigns that have ...

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Trust Matters: For Organisational and Personal Success

S. Bibb

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• Author(s): S. Bibb • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Business EthicsTrust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting busines...

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Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention

Thorsten Hennig-Thurau

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• Author(s): Thorsten Hennig-Thurau • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralThe concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In...

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Customers at Work: New Perspectives on Interactive Service Work

W. Dunkel

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• Author(s): W. Dunkel • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralExplores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribu...

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Managing Challenging Clients: Building Effective Relationships with Difficult Customers

A. Oade

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• Author(s): A. Oade • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Management - GeneralDo you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll los...

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America in the British Imagination: 1945 to the Present

J. Lyons

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• Author(s): J. Lyons • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Europe - Great Britain - GeneralHow was American culture disseminated into Britain? Why did many British citizens embrace American customs? And what pict...

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Customer Relationship Management: Organizational and Technological Perspectives

Federico Rajola

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• Author(s): Federico Rajola • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsCompanies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a str...

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The Effects of Cause-Related Marketing on Customers' Attitudes and Buying Behavior

Denise Steckstor

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• Author(s): Denise Steckstor • Publisher: Springer • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralFrom the Back CoverFirms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing...

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3D Printing in Plastic Reconstructive and Aesthetic Surgery: A Guide for Clinical Practice

Luigi Di Rosa

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• Author(s): Luigi Di Rosa • Publisher: Springer • Publisher Imprint: Springer • BISAC: Surgery - Cosmetic & ReconstructiveFrom the Back CoverThis handy volume illustrates the basics of clinical three-dimensional (3D) printing, addressing the...

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Collaborative Customer Relationship Management: Taking Crm to the Next Level

Alexander H. Kracklauer

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• Author(s): Alexander H. Kracklauer • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverDriven by rapidly changing business environments and increasingly demanding consumers, many organizations are s...

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Building Great Customer Experiences

Colin Shaw

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₹3,639
Current price ₹3,639

• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsThis book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and em...

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Trust, Social Relations and Engagement: Understanding Customer Behaviour on the Web

D. Padua

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• Author(s): D. Padua • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Business Communication - GeneralExplains how all institutions have to turn their relationship with stakeholders into a 'social' one, which involves desig...

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Competitive Advantage of Customer Centricity

Sathit Parniangtong

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• Author(s): Sathit Parniangtong • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverThis book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons fo...

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Customer Relationship Management: Concept, Strategy, and Tools

V. Kumar

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Current price ₹5,141
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• Author(s): V. Kumar • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverThis book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we kno...

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Customer Success Management: Helping Business Customers Achieve Their Goals

Michael Kleinaltenkamp

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Current price ₹5,094
Original price ₹7,836
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• Author(s): Michael Kleinaltenkamp • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverEnd of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Custo...

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Electronic Customer Care: Die Anbieter-Kunden-Beziehung Im Informationszeitalter

Andreas Muther

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• Author(s): Andreas Muther • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsF�r viele Unternehmen ist die Reorganisation der sogenannten Front-Office-Prozesse Neuland. Worauf m�ssen Unternehmen achten, wenn sie CRM-...

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Urban Environment, Travel Behavior, Health, and Resident Satisfaction

Anzhelika Antipova

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Original price ₹10,075
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• Author(s): Anzhelika Antipova • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - UrbanFrom the Back CoverThis book explores the intersections of urban development, travel patterns, and health. Currently, there is...

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Impacts of Customer Relationship Management on Development of Corporations

Martin A. Moser

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Current price ₹6,185
Original price ₹9,515
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• Author(s): Martin A. Moser • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Management - GeneralFrom the Back CoverThe overall goal of this book is the identification of design features and prerequisites for a CRM-system, whi...

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Making Customer Satisfaction Happen

R. M. McNealy

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Current price ₹11,220
Original price ₹13,464
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• Author(s): R. M. McNealy • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsThis book provides the focus for an organisation's Total Quality Management process; the achievement of world-class' customer satisfaction....

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Customer Loyalty in Third Party Logistics Relationships: Findings from Studies in Germany and the USA

David L. Cahill

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• Author(s): David L. Cahill • Publisher: Springer • Publisher Imprint: Physica-Verlag • BISAC: Production & Operations ManagementFrom the Back CoverChallenged by increasing competition and globalization, third party logistics service provide...

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The Reputable Firm: How Digitalization of Communication Is Revolutionizing Reputation Management

Pekka Aula

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• Author(s): Pekka Aula • Publisher: Springer • Publisher Imprint: Springer • BISAC: Public RelationsFrom the Back CoverThis book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the signif...

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Marketing and Customer Loyalty: The Extra Step Approach

Mauro Cavallone

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Current price ₹6,185
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• Author(s): Mauro Cavallone • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverThis book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, b...

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Subject-Oriented Business Process Management. Process Customer Satisfaction and Process Excellence: 16th International Conference, S-BPM One 2025, Mun

Matthes Elstermann, Matthias Lederer

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Current price ₹5,949
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• Author(s): Matthes Elstermann | Matthias Lederer • Publisher: Springer • Publisher Imprint: Springer • BISAC: Database Administration & ManagementThis book constitutes the refereed proceedings of the 16th International Conference on Subject...

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Valuing Customer Engagement: Strategies to Measure and Maximize Profitability

V. Kumar

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Original price ₹3,694
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• Author(s): V. Kumar • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsFrom the Back Cover"Companies that want to be winners have to go beyond just making and selling more products. They need to deepen thei...

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Starting Up in Business Networks: Why Relationships Matter in Entrepreneurship

Lise Aaboen

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• Author(s): Lise Aaboen • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsFrom the Back CoverThis book offers a novel perspective on starting-up new business ventures through examining the process by which ...

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Mathematical Knowledge in Teaching

Tim Rowland

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• Author(s): Tim Rowland • Publisher: Springer • Publisher Imprint: Springer • BISAC: Teaching - Subjects - MathematicsFrom the Back CoverCumulative research within a number of traditions has shown that effective teaching calls for distinctive, i...

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Subjekt, System, Diskurs: Edmund Husserls Begriff Transzendentaler Subjektivität in Sozialtheoretischen Bezügen

H. B. Schmid

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• Author(s): H. B. Schmid • Publisher: Springer • Publisher Imprint: Springer • BISAC: Movements - PhenomenologyDass Edmund Husserl am Problem der Intersubjektivität gescheitert ist, gilt als ausgemacht - und ebenso, welche Konsequenzen daraus z...

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Nietzsche and Suffered Social Histories: Genealogy and Convalescence

Jeffrey M. Jackson

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• Author(s): Jeffrey M. Jackson • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: GeneralFrom the Back CoverThis book presents a reading of Nietzsche as a thinker of the suffered social histories of subjectivity. It suggests ...

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Managing Chinese-African Business Interactions: Growing Intercultural Competence in Organizations

Claude-Hélène Mayer

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• Author(s): Claude-Hélène Mayer • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: International - GeneralThis book provides deep insights into intercultural collaboration among business partners, employees, managers, and ent...

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Redirecting Human Rights: Facing the Challenge of Corporate Legal Humanity

A. Grear

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• Author(s): A. Grear • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Human RightsAgainst the backdrop of globalization and mounting evidence of the corporate subversion of the Universal Declaration of Human Rights paradigm...

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In Defence of Our Humanity: Real Life as a United Nations Ambassador in a Troubled World

Stephen Hill

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• Author(s): Stephen Hill • Publisher: Springer • Publisher Imprint: Springer • BISAC: International Relations - GeneralThis book is based on Stephen Hill's direct experience working in the United Nations for many years as consultant and over a d...

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Beyond Balancing: How States Actually Respond to Threatening Adversaries

Fred H. Lawson

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• Author(s): Fred H. Lawson • Publisher: Springer • Publisher Imprint: Springer • BISAC: International Relations - General