Search results for “[Subject: customer-relations]”

• Author(s): A. Oade • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsDo you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose ...

• Author(s): Federico Rajola • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsCompanies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a str...

• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsIn his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the custome...

• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsIn his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the custome...

• Author(s): C. Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Public RelationsCustomer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore gro...

• Author(s): Joachim Scharioth • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsToday, Stakeholder Management is a term commonly used to describe the policy towards all interest groups that have a stake in a company ...

• Author(s): J. Teboul • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsThis book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities....

• Author(s): Andreas Krämer | Thomas Burgartz | Christina Muzzu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsCustomer centricity, epitomized by Amazon's success, emerges as pivotal, with customer value serving as...

• Author(s): C. Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Public RelationsCustomer Experience is now the key differentiator as consumers and businesses alike decide among competing brands. The authors explore gro...

• Author(s): Thomas Suwelack • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Business Management • BISAC: Customer RelationsThis book explains how startups and brands in general can achieve a high level of customer experienc...

• Author(s): M. Mercedes Galan-Ladero • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis textbook uses a case study approach to present a variety of cause-related marketing campaigns that have ...

• Author(s): M. Mercedes Galan-Ladero • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis textbook uses a case study approach to present a variety of cause-related marketing campaigns that have ...

• Author(s): W. Dunkel • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralExplores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribu...

• Author(s): S. Bibb • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Business EthicsTrust is seemingly in decline in contemporary society, yet its significance and value is undiminished. Numerous scandals afflicting busines...

• Author(s): Thorsten Hennig-Thurau • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralThe concept of marketing and managing relationships with customers and other interest groups is at the core of marketing today. In...

• Author(s): W. Dunkel • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralExplores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribu...

• Author(s): Andreas Muther • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer Relations1. Introduction.- 1.1. Electronic Customer Care: New Chances - New Challenges.- 1.2. Goals and Addressees of this Book.- 1.3. Structure of ...

• Author(s): A. Oade • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Management - GeneralDo you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll los...

• Author(s): Manfred Bruhn • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsThis book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignm...

• Author(s): Jörg Link • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralCustomer Relationship Management (CRM) hat die Herstellung erfolgreicher Kundenbeziehungen zum Gegenstand. Hier existieren durch die Kundenorie...

• Author(s): J. Lyons • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Europe - Great Britain - GeneralHow was American culture disseminated into Britain? Why did many British citizens embrace American customs? And what pict...

• Author(s): Federico Rajola • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsCompanies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a str...

• Author(s): Denise Steckstor • Publisher: Springer • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralFrom the Back CoverFirms increasingly concentrate their Corporate Social Responsibility strategies within marketing by implementing...

• Author(s): Luigi Di Rosa • Publisher: Springer • Publisher Imprint: Springer • BISAC: Surgery - Cosmetic & ReconstructiveFrom the Back CoverThis handy volume illustrates the basics of clinical three-dimensional (3D) printing, addressing the...

• Author(s): Alexander H. Kracklauer • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverDriven by rapidly changing business environments and increasingly demanding consumers, many organizations are s...

• Author(s): D. Ghanim • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Human Sexuality (see also Social Science - Human Sexuality)This book is a social critique of the cultural taboo of the female virginity in the Middle Ea...

• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverConsumers are unreasonable - but they're not stupid. We all like to think we make rational choices. But t...

• Author(s): Alexander H. Kracklauer • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverDriven by rapidly changing business environments and increasingly demanding consumers, many organizations are s...

• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsThis book is about building and delivering great customer experiences. Many companies neglect this, but the physical execution and em...

• Author(s): Ada Maria Barone • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Computer Science and Information Technology • BISAC: Consumer Behavior - GeneralFrom the Back CoverThe development of several AI solutions has revoluti...

• Author(s): Horst Ellermann • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Management - GeneralFrom the Back CoverThis handbook provides a comprehensive and unparalleled reference point for studying continuous business tr...

• Author(s): Michael Kleinaltenkamp • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverEnd of 2022, nearly 200,000 people indicated holding a position as a customer success manager on LinkedIn. Custo...

• Author(s): Michael Kleinaltenkamp | Michael Kleinaltenkamp | Wulff Plinke • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralNicht nur Vertriebsleiter werden von diesem Buch profitieren. Aus der gesamten modernen Un...

• Author(s): Sathit Parniangtong • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsFrom the Back CoverThis book presents strategies that put the customer at the center of an enterprise. It elaborates on the reasons fo...

• Author(s): A. Perna • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsCRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial mark...