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Public Relations
Iqbal Sachdeva
Paperback
• Author(s): Iqbal Sachdeva • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsPublic Relations: Principles and Practices is a comprehensive textbook designed for stu...
View full detailsPublic Relations
Jacquie L'Etang
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• Author(s): Jacquie L'Etang • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Public RelationsThis textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplin...
View full detailsPublic Relations
Averill Elizabeth Gordon
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• Author(s): Averill Elizabeth Gordon • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Public RelationsIdeal for students with little or no background in the subject, Public Relations provides a fresh and...
View full detailsApplied Public Relations: Cases in Stakeholder Management
Marcie Hinton
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• Author(s): Marcie Hinton • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsWith its practical orientation and scope, Applied Public Relations is the ideal text for any publi...
View full detailsPr Strategy And Application: Managing Influence
W. Timothy Coombs, Sherry J. Holladay
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• Author(s): W. Timothy Coombs | Sherry J. Holladay • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Public RelationsPR Strategy and Application is a comprehensive and accessible text that situates Public...
View full detailsRelações Públicas versus Öffentlichkeitsarbeit: Um estudo comparativo entre a atividade de Relações Públicas no Brasil e na Alemanha
Katia Aiko Murata Arend
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• Author(s): Katia Aiko Murata Arend • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelor Thesis from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media...
View full detailsIt'S Not Just Pr: Valuing and Conserving Abiotic Nature
W. Timothy Coombs, Sherry J. Holladay
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• Author(s): W. Timothy Coombs | Sherry J. Holladay • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsIn the second edition of their award-winning book, W. Timothy Coomb...
View full detailsReputation Management: The Key to Successful Public Relations, Corporate Communication and Sustainable Organizations
John Doorley
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• Author(s): John Doorley • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Language Arts And DisciplinesThe fifth edition of this classic text, which was the first on the subject of reputation manageme...
View full detailsPublic Relations Cases
Levine, Sophia
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• Author(s): Levine | Sophia • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Customer RelationsThis unique collection of contemporary international public relations (PR) case studies gives ...
View full detailsStrategic Communication: Public Relations at Work
Jane Johnston, Leanne Glenny
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• Author(s): Jane Johnston | Leanne Glenny • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Media StudiesCommunication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic n...
View full detailsPublic Relations and Communications
O'Donnell, Aoife
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• Author(s): O'Donnell | Aoife • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsThis book provides an introduction to public relations (PR) that employs ...
View full detailsThe Global Public Relations Handbook: Theory Research and Practice
Sriramesh
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• Author(s): Sriramesh • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Politics and Current Affairs • BISAC: Public RelationsIn this third edition, The Global Public Relations Handbook: Theory, Research, and Practice o...
View full detailsSocial Media Campaigns: Strategies for Public Relations and Marketing
Carolyn Mae Kim, Matthew Prince
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• Author(s): Carolyn Mae Kim | Matthew Prince • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Communication StudiesThis third edition continues to give students a foundation in the principles of social media strategic communication...
View full detailsSocial Media Theory and Communications Practice
Lehmann, Whitney
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• Author(s): Lehmann | Whitney • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Politics and Current Affairs • BISAC: Public RelationsFusing the academic with the applied, this book provides a comprehensive introduction...
View full detailsThe Impact of Social Media on the PR Industry
Iliyana Stareva
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• Author(s): Iliyana Stareva • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelor Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade:...
View full detailsManaging Public Relations: Business Principles and Tools for Strategic Communication, 2e
Peter M. Smudde
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• Author(s): Peter M. Smudde • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsThe second edition of Managing Public Relations introduces students to the ...
View full detailsThe Public Relations Handbook
Alison Theaker
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• Author(s): Alison Theaker • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Communication StudiesThe Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.
Gestão científica das relações públicas
Muhammad Hussein Noure Elahi
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• Author(s): Muhammad Hussein Noure Elahi • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: GeneralAvançar: A ciência das relações públicas é uma conversa estratégica. Como se pode imaginar, é um cam...
View full detailsPublic Relations Planning
Vieira Jr., Edward T.
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• Author(s): Vieira Jr. | Edward T. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsPublic Relations Planning: A Practical Guide for Strategic Communication provides student...
View full detailsPublic Relations Theory: Application And Understanding
Brunner
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• Author(s): Brunner • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Communication, Mass Media and Journalism • BISAC: Advertising & PromotionThe comprehensive guide to applied PR theory in the 21st century Public Relations Theor...
View full detailsTransforming Public Relations: AI and Social Media Strategies
Young Joon Lim
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• Author(s): Young Joon Lim • Publisher: Cognella Academic Publishing • Publisher Imprint: Cognella Academic Publishing • BISAC: Marketing - GeneralTransforming Public Relations: AI and Social Media Strategies is designed to help readers better u...
View full detailsCorporate Social Responsibility, Sustainability and Public Relations: Negotiating Multiple Complex Challenges
Donnalyn Pompper
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• Author(s): Donnalyn Pompper • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business EthicsThis book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may b...
View full detailsPublic Relations Research Annual: Volume 2
Larissa A. Grunig, James E. Grunig
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• Author(s): Larissa A. Grunig | James E. Grunig • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Public RelationsThe purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proac...
View full detailsLocal Democracy, Journalism and Public Relations: The changing dynamics in local media and public sector communications
Carmel O'Toole
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• Author(s): Carmel O'Toole • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Media StudiesThis is a critical examination of the impact of sustained large-scale austerity cuts on local government communications in the UK. ...
View full detailsPolitische Öffentlichkeitsarbeit von Protestgruppen / Neuen Sozialen Bewegungen
Susanne Richter, Silke Brandt
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• Author(s): Susanne Richter | Silke Brandt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2002 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Soci...
View full detailsCrisis Communications
FEARN-BANKS, KATHLEEN |
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• Author(s): FEARN-BANKS | KATHLEEN | • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Communication StudiesNow in its sixth edition, this book provides engaging, practi...
View full detailsA Manager's Guide to PR Projects: A Practical Approach
Patricia Parsons
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• Author(s): Patricia Parsons • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Public RelationsA Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hand...
View full detailsAugmenting Public Relations: An Introduction to AI and Other Technologies for PR
David Phillips
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• Author(s): David Phillips • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • BISAC: Virtual & Augmented RealityAugmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significan...
View full detailsPr-Perspektiven: Reflexionen Zur Theorie Der PRAXIS
Peter Szyszka, Lars Rademacher
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• Author(s): Peter Szyszka | Lars Rademacher • Publisher: Springer vs • Publisher Imprint: Springer vs • BISAC: Media StudiesMit seinen Beiträgen wendet sich der Band bewusst gegen Mainstream-Positionen in Wissenschaft und Praxis rund um Public R...
View full detailsÖffentlichkeitsarbeit für die Unternehmenskultur im Social Media
Ozan Odabas
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• Author(s): Ozan Odabas • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Medienökonomie, -management, Note: 1.8, Rheinische Fachhochschule Kö...
View full detailsDie politische Pressestelle als Schnittstelle zwischen Politik und Öffentlichkeitsarbeit: Arbeit und Herausforderungen aus systemtheoretischer Sicht
Dennis Bleck
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• Author(s): Dennis Bleck • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 1,8, Universität Biel...
View full detailsPublic Relations Theory III
Botan, Carl
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• Author(s): Botan | Carl • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsThis important book chronicles, responds to, and advances the leading theories...
View full detailsPR vs. Marketing - should they be partners or rivals?: PR in Deutschland
Janine Pentzold
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• Author(s): Janine Pentzold • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...
View full detailsInternational Relations Theory
Oliver Daddow
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• Author(s): Oliver Daddow • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: International Relations - GeneralWith 30% new content, including a new chapter on poststructuralism, this introduction now covers ev...
View full detailsVertrauenskonzeptionen und politische Kommunikation
Katja Seidel
Paperback
• Author(s): Katja Seidel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesMagisterarbeit aus dem Jahr 2006 im Fachbereich Medien / Kommunikation - Medien und Politik, Pol. Kommunikation, Note: 2,0, Universität Leip...
View full detailsPublic Relations
Edward L. Bernays
Paperback
• Author(s): Edward L. Bernays • Publisher: WWW.Snowballpublishing.com • Publisher Imprint: WWW.Snowballpublishing.com • BISAC: Public RelationsPublicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations ...
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