Search results for “[Subject: public-relations]”

• Author(s): Iqbal Sachdeva • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsPublic Relations: Principles and Practices is a comprehensive textbook designed for stu...

• Author(s): Jacquie L'Etang • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Public RelationsThis textbook aims to introduce students to key concepts in public relations, using a wide range of interdisciplin...

• Author(s): W. Timothy Coombs | Sherry J. Holladay • Publisher: Wiley • Publisher Imprint: Wiley-Blac • Subject: Business Management • BISAC: Public RelationsPR Strategy and Application is a comprehensive and accessible text that situates Public...

• Author(s): Jacquie L'Etang • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Public RelationsThis book introduces students to the key concepts in Public Relations and draws on a wide range of interdisciplina...

• Author(s): Averill Elizabeth Gordon • Publisher: Oxford University Press • Publisher Imprint: Oxford University Press • BISAC: Public RelationsIdeal for students with little or no background in the subject, Public Relations provides a fresh and...

• Author(s): Andrius Kasparas • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Communication StudiesThis book introduces the concept of the Picnic Society - a society which we all belong to today because social media has ...

• Author(s): W. Timothy Coombs | Sherry J. Holladay • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsIn the second edition of their award-winning book, W. Timothy Coomb...

• Author(s): Marcie Hinton • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsWith its practical orientation and scope, Applied Public Relations is the ideal text for any publi...

• Author(s): Alison Theaker • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Communication StudiesThe Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

• Author(s): Patricia Parsons • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Public RelationsA Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hand...

• Author(s): Andrew (University of Leicester) Johnstone • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: History & Theory - GeneralSpinning the World is the first book to examine the public rela...

• Author(s): Levine | Sophia • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Customer RelationsThis unique collection of contemporary international public relations (PR) case studies gives ...

• Author(s): Katia Aiko Murata Arend • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelor Thesis from the year 2003 in the subject Communications - Public Relations, Advertising, Marketing, Social Media...

• Author(s): Brunner • Publisher: Wiley • Publisher Imprint: Blackwell • Subject: Communication, Mass Media and Journalism • BISAC: Advertising & PromotionThe comprehensive guide to applied PR theory in the 21st century Public Relations Theor...

• Author(s): Jane Johnston | Leanne Glenny • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Media StudiesCommunication and relationships sit at the centre of our hyper-connected lives, and their effective management is a strategic n...

• Author(s): O'Donnell | Aoife • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsThis book provides an introduction to public relations (PR) that employs ...

• Author(s): John Doorley • Publisher: Routledge • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Language Arts And DisciplinesThe fifth edition of this classic text, which was the first on the subject of reputation manageme...

• Author(s): Sriramesh • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Politics and Current Affairs • BISAC: Public RelationsIn this third edition, The Global Public Relations Handbook: Theory, Research, and Practice o...

• Author(s): Carolyn Mae Kim | Matthew Prince • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Communication StudiesThis third edition continues to give students a foundation in the principles of social media strategic communication...

• Author(s): Pompper | Donnalyn • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Politics and Current Affairs • BISAC: Public RelationsPublic Relations is a uniquely pervasive force in our modern economy, influencing ev...

• Author(s): Iliyana Stareva • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelor Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade:...

• Author(s): Alison Theaker • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Communication StudiesThe Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations industry.

• Author(s): Lehmann | Whitney • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Politics and Current Affairs • BISAC: Public RelationsFusing the academic with the applied, this book provides a comprehensive introduction...

• Author(s): Johnston Jane • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionPublic relations is a dynamic and rapidly growing field which offers a variety of career paths. Whether you're building the publi...

• Author(s): Muhammad Hussein Noure Elahi • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: GeneralAvançar: A ciência das relações públicas é uma conversa estratégica. Como se pode imaginar, é um cam...

• Author(s): Vieira Jr. | Edward T. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Public RelationsPublic Relations Planning: A Practical Guide for Strategic Communication provides student...

• Author(s): Dennis L. Wilcox • Publisher: Pearson • Publisher Imprint: Longman • Subject: Politics and Current AffairsAbout the Book Presents an overview of public relations principles, concepts and methods, and up-to-date case studies. Topics c...

• Author(s): Young Joon Lim • Publisher: Cognella Academic Publishing • Publisher Imprint: Cognella Academic Publishing • BISAC: Marketing - GeneralTransforming Public Relations: AI and Social Media Strategies is designed to help readers better u...

• Author(s): Peter M. Smudde • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsThe second edition of Managing Public Relations introduces students to the ...

• Author(s): Donnalyn Pompper • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business EthicsThis book probes if it is possible for PR practitioners to ethically navigate organizations toward CSR even when outcomes may b...

• Author(s): Larissa A. Grunig | James E. Grunig • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Public RelationsThe purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proac...

• Author(s): Patricia Parsons • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Public RelationsA Manager's Guide to PR Projects, Second Edition picks up where classic public relations textbooks leave off. It provides hand...

• Author(s): FEARN-BANKS | KATHLEEN | • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Communication StudiesNow in its sixth edition, this book provides engaging, practi...

• Author(s): Susanne Richter | Silke Brandt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2002 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Soci...

• Author(s): Botan | Carl • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Public RelationsThis important book chronicles, responds to, and advances the leading theories...

• Author(s): David Phillips • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • BISAC: Virtual & Augmented RealityAugmenting Public Relations examines how existing technologies used in Public Relations (PR) are being significan...