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Products
Do You Want to Keep Your Customers Forever?
Hardcover
• Publisher: Harvard Business School Press • Publisher Imprint: Harvard Business School Press • BISAC: Customer RelationsThis classic article shows how to make mass customization and efficient and personal marketing work by putting the producer ...
View full detailsCustomer Relationship Management: Concepts, Applications and Technologies
Daniel D. Prior, Francis Buttle, Stan Maklan
Hardcover
• Author(s): Daniel D. Prior | Francis Buttle | Stan Maklan • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customer RelationsThis highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) c...
View full detailsManaging Challenging Clients: Building Effective Relationships with Difficult Customers
A. Oade
Hardcover
• Author(s): A. Oade • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsDo you need to deliver an effective service to challenging and unreasonable internal or external clients? Do you worry that you'll lose ...
View full detailsKnow Your Customer: New Approaches to Understanding Customer Value and Satisfaction
Robert B. Woodruff
Paperback
• Author(s): Robert B. Woodruff • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsIntended for business students and managers who want to become more customer-oriented, this book focuses on helping managers develop informat...
View full detailsThe Constant Customer
Rose Sloat
Paperback
• Author(s): Rose Sloat • Publisher: Human Resource Development Press, Inc • Publisher Imprint: Human Resource Development Press, Inc • BISAC: Customer RelationsThese are trying times. The economy has created an environment that forces customers ...
View full detailsThe Satisfied Customer: Winners and Losers in the Battle for Buyer Preference
Claes Fornell
Paperback
• Author(s): Claes Fornell • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsIn our service economy, the most important asset is tough to quantify: a company's relationship with its customers. In t...
View full detailsCustomer Relationship Management: Organizational and Technological Perspectives
Federico Rajola
Hardcover
• Author(s): Federico Rajola • Publisher: Springer • Publisher Imprint: Springer • BISAC: Customer RelationsCompanies and financial institutions are employing operational information systems in an efficient way. While they have consolidated a str...
View full detailsCustomer Care Excellence: How to Create an Effective Customer Focus
Sarah Cook
Paperback
• Author(s): Sarah Cook • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Customer RelationsCustomer Care Excellence sets the scene for customer care against a backdrop of increasing customer expectations, globalization and develop...
View full detailsThe Levels Of Customer Experience: A Guide To Set Companywide Customer Targets: Customer Experience
Norene Telgen
Paperback
• Author(s): Norene Telgen • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Customer RelationsCustomer experience is the interactions and experiences your customer has with your business throughout the en...
View full detailsClientelligence: How Superior Client Relationships Fuel Growth and Profits
Michael B. Rynowecer
Hardcover
• Author(s): Michael B. Rynowecer • Publisher: Bti Press • Publisher Imprint: Bti Press • BISAC: Customer RelationsBehind every great rainmaker, mover and shaker, and leader are great relationships. In fact, replace great with superior. People wh...
View full detailsThe Life Belt: The Definitive Guide to Managing Customer Retention
John A. Murphy
Hardcover
• Author(s): John A. Murphy • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Customer RelationsAbout the Book In jedem Unternehmen - gleichg�ltig ob Dienstleistungs- oder Produktionsunternehmen - spielt der ...
View full detailsSocial Customer Relationship Management (Social-CRM) in the Era of Web 4.0
Nedra Bahri Ammari
Paperback
• Author(s): Nedra Bahri Ammari • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Customer RelationsThe advent of Web 2.0 has led to a rebalancing of power between the customer and the company through the consumer's voice about the...
View full detailsThe Customering Method: From CX Dogma to Customer Science
Aarron Spinley
Hardcover
• Author(s): Aarron Spinley • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsDespite the promise of an enhanced customer experience through new technology, we have witnessed the widespread collapse of co...
View full detailsJoin The Conversation: How to Engage Marketing-Weary Consumers with the Power of Community, Dialogue, and Partnership
Joseph Jaffe
Hardcover
• Author(s): Joseph Jaffe • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Customer RelationsFrom the Inside FlapThroughout the history of advertising and marketing, communicating with consumers has been a one...
View full detailsCustomer Community: Unleashing the Power of Your Customer Base
Drew Banks, Kim Daus
Hardcover
• Author(s): Drew Banks | Kim Daus • Publisher: Wiley • Publisher Imprint: JosseyBass • Subject: Business Management • BISAC: Customer RelationsAbout the Book Heute tobt ein harter Konkurrenzkampf. Deshalb braucht der Kunde auch einen guten Grund...
View full detailsCustomer Relationships: Sales 12.9
Roger Cartwright
Paperback
• Author(s): Roger Cartwright • Publisher: Capstone • Publisher Imprint: Capstone • BISAC: Management - GeneralFrom the Back Cover Fast-track route to understanding the relationship between organizations and the customer chain that contains both ...
View full detailsCustomer Satisfaction: Its Not Just Your Promise, Its Your Business
Anthony Haye
Paperback
• Author(s): Anthony Haye • Publisher: Bryan Service Companies, Inc • Publisher Imprint: Bryan Service Companies, Inc • BISAC: Customer RelationsThis book was written as a first step in the process to empower small businesses to GUARANTEE the sat...
View full details
The Customer Obsessed Company: Why Customer Success Is Becoming the Only Competitive Advantage Cloth
The Customer Obsessed Company: Why Customer Success Is Becoming the Only Competitive Advantage Cloth
Hardcover
• Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Customer RelationsFrom the Inside FlapWhat really matters in business? Until recently, business was based on making stuff and selling stuff. In today's busines...
View full detailsThe Handbook of Customer Satisfaction and Loyalty Measurement
Nigel Hill, Jim Alexander
Paperback
• Author(s): Nigel Hill | Jim Alexander • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Customer RelationsCustomer satisfaction and loyalty are becoming increasingly important to most organizations since the financial benefits from...
View full detailsAuthentic Customer Centricity
Alkhatani Saad Zafer
Paperback
• Author(s): Alkhatani Saad Zafer • Publisher: Information Age Publishing • Publisher Imprint: Information Age Publishing • BISAC: Customer RelationsThis book offers a breakthrough formula for creating a sustainable customer centric organization,...
View full detailsRevolutionize Your Customer Experience
Colin Shaw
Hardcover
• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsIn his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the custome...
View full detailsKundenbindung und -zufriedenheit. Analyse des Kundenverhaltens der letzten 50 Jahre
Doreen Grittner
Paperback
• Author(s): Doreen Grittner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesAkademische Arbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, ...
View full detailsYour Customer Service Matters: 5 simple steps to a great customer service company
Greg Saladino
Paperback
• Author(s): Greg Saladino • Publisher: GS Books • Publisher Imprint: GS Books • BISAC: Customer RelationsGreat Customer Service is not a given in today's business environment. In order to truly thrive in today's climate you must provide outstand...
View full detailsRevolutionize Your Customer Experience
Colin Shaw
Paperback
• Author(s): Colin Shaw • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Customer RelationsIn his previous groundbreaking book with John Ivens, Colin Shaw looked at the development of the conceptual framework for the custome...
View full detailsCustomer Centricity: Why It Is Critical to Your Business and How to Measure It
Evans, MR Gareth
Paperback
• Author(s): Evans, MR Gareth • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Customer RelationsCustomer Centricity enables product and services to be built around the needs and wants of the customer. It is c...
View full detailsThe Art of Client Service: The Classic Guide, Updated for Today's Marketers and Advertisers
Robert Solomon
Hardcover
• Author(s): Robert Solomon • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Customer RelationsA practical guide for providing exceptional client service Most advertising and marketing people would claim great client service is an elusive, ...
View full detailsThe Dynamics of Service: Reflections on the Changing Nature of Customer/Provider Interactions
Barbara A. Gutek
Hardcover
• Author(s): Barbara A. Gutek • Publisher: Jossey-Bass • Publisher Imprint: Jossey-Bass • BISAC: Customer RelationsA service revolution is sweeping America. Nearly three-quarters of people in the U.S. labor force work in services, almost half of ...
View full detailsOrganisational Schizophrenia: Impact on Customer Service Quality
Gopal K. Gureja
Paperback
• Author(s): Gopal K. Gureja • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Customer RelationsWatch the author talk about 'Organisational Schizophrenia: Impact on Customer Service Quality'. ...
View full detailsCustomer Experience Design Book: Simplest Way to Understand the Fundamentals of Customer Experience in the Digital Age
Rajat Chawla
Hardcover
• Author(s): Rajat Chawla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Customer RelationsCUSTOMER EXPERIENCE DESIGN BOOK: SIMPLEST WAY TO UNDERSTAND THE FUNDAMENTALS OF CUSTOMER EXPERIENCE IN THE DIGITAL AGE
Strategies and Tools for Managing Connected Consumers
Ree C. Ho
Paperback
• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...
View full detailsCustomer Service Over the Phone: Techniques and Technology for Handling Customers Over the Phone
Stephen Coscia
Hardcover
• Author(s): Stephen Coscia • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • BISAC: Customer RelationsExceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, whi...
View full detailsThe Customer Support Handbook: How to Create the Ultimate Customer Experience for Your Brand
Jeff Vincent
Paperback
• Author(s): Jeff Vincent • Publisher: Cosupport • Publisher Imprint: Cosupport • BISAC: Customer RelationsHow do you hire the best support team? What's the best use of social media for support and service? Should we apologize for the inconvenien...
View full detailsDesigning and Delivering Superior Customer Value: Concepts, Cases, and Applications
Art Weinstein
Hardcover
• Author(s): Art Weinstein • Publisher: Taylor & Francis • Publisher Imprint: CRC Press • BISAC: Customer RelationsFirst Published in 1999, this book stresses the service aspects of an organization - especially customer service, marketing, an...
View full detailsCustomer Service Over the Phone: Techniques and Technology for Handling Customers Over the Phone
Stephen Coscia
Paperback
• Author(s): Stephen Coscia • Publisher: CRC Press • Publisher Imprint: CRC Press • BISAC: Customer RelationsExceptional customer service is crucial to a successful phone-based business. Quality service can secure customer loyalty, while poor ser...
View full detailsCustomer Experience in Modern Marketing
James Seligman
Paperback
• Author(s): James Seligman • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: Customer RelationsCustomer Experience Management in Modern Marketing is a dynamic approach to the co-creation of value through the relationship. The book, ch...
View full detailsCustomer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue
Nick Mehta
Hardcover
• Author(s): Nick Mehta • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Customer RelationsYour business success is now forever linked to the success of your customers Customer Success is the groundbreaking gu...
View full details