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Consumer Research: Introspective Essays on the Study of Consumption

Morris B. Holbrook

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Current price ₹7,463
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₹7,463
Current price ₹7,463

• Author(s): Morris B. Holbrook • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchThis collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution ...

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Consumer Behaviour: A European Perspective

Gerrit Antonides

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Current price ₹7,598
Original price ₹9,118
Original price ₹9,118
Original price ₹9,118
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₹7,598
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• Author(s): Gerrit Antonides • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Consumer Behavior - GeneralConsumer Behaviour is the first truly European consumer behaviour textbook, placing the subject clearly within its economic, psycholog...

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Subjectivity, the Unconscious and Consumerism: Consuming Dreams

Marlon Xavier

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Current price ₹5,876
Original price ₹9,039
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₹5,876
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• Author(s): Marlon Xavier • Publisher: Springer • Publisher Imprint: Springer • BISAC: PersonalityFrom the Back CoverSubjectivity, the Unconscious and Consumerism is a unique and imaginative psycho-sociological exploration of how postmodern, con...

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The Consumer Revolution, 1650-1800

Michael Kwass

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• Author(s): Michael Kwass • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Europe - GeneralThe production, acquisition, and use of consumer goods defines our daily lives, and yet consumerism is see...

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Consumer Society: Critical Issues and Environmental Consequences

Barry Smart

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Original price ₹6,490
Original price ₹6,490
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₹4,543
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• Author(s): Barry Smart • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Sociology - GeneralA wide-ranging, detailed and critical analysis of Western consumerism and its globalization, from one of the most r...

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Consumer Behaviour

Zubin Sethna, Jim Blythe

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Current price ₹761
Original price ₹895
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₹761
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• Author(s): Zubin Sethna | Jim Blythe • Publisher: Sage Publications • Publisher Imprint: Sage South Asia • Subject: Business ManagementA rigorous yet informal companion for students of international consumer Behaviour focusing on sociological a...

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Consumer Behavior: Buying, Having, and Being, Global Edition

Michael Solomon

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Original price ₹379
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• Author(s): Michael Solomon • Publisher: MIXGD • Publisher Imprint: MIXGD • Subject: Business Management

Consumerism: As a Way of Life

Steven Miles

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Original price ₹7,613
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• Author(s): Steven Miles • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Consumer Behavior - GeneralThis book provides an introduction to the historical and theoretical foundations of consumerism. It then mov...

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The New Consumer Psychology: Scanning buying behavior with MRI of the mind

Sang Min Whang

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Original price ₹6,655
Original price ₹6,655
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• Author(s): Sang Min Whang • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe term 'consumption' is generally thought of as process by which individuals purchase goods and services. The New C...

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Advertising, Brands and Consumer Behaviour: The Indian Context

Anup Krishnamurthy, S. Ramesh Kumar

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Original price ₹550
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• Author(s): Anup Krishnamurthy | S. Ramesh Kumar • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Industries - Media & CommunicationsThe book Advertising, Brands and Consumer Behaviour thr...

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Consumer Behaviour 3rd Edition

Szmigin

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Current price ₹6,811
Original price ₹7,083
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• Author(s): Szmigin • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: General

Modern Consumer Behavior: Trends Shaping Consumer Decisions

Ananthalakshmi M

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Original price ₹4,019
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• Author(s): Ananthalakshmi M • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: GeneralIn an era defined by rapid technological advancements, shifting cultural paradigms, and an explosion of digital platforms, understanding consumer be...

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Shopping in China: Dispositive Konsumistischer Subjektivation Im Alltagsleben Chinesischer Studierender

Marius Meinhof

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Current price ₹3,432
Original price ₹5,280
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• Author(s): Marius Meinhof • Publisher: Springer vs • Publisher Imprint: Springer vs • BISAC: Cultural & Social AspectsDieses Buch befasst sich mit alltäglichen Shoppingpraktiken chinesischer Studierender und ihrer Bedeutung für die Entwickl...

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Contemporary Consumption Consumers and Marketing

CANAVAN

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Original price ₹6,263
Original price ₹6,263
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• Author(s): CANAVAN • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Economics - MacroeconomicsContemporary Consumption, Consumers and Marketing: Cases from Generations Y and Z explores cur...

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The Historical Consumer: Consumption and Everyday Life in Japan, 1850-2000

Penelope Francks

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Current price ₹7,345
Original price ₹11,299
Original price ₹11,299
Original price ₹11,299
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Current price ₹7,345

• Author(s): Penelope Francks • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralThis book explores the rise of consumerism and the expanding variety of goods available in Japan. Japan is placed with...

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The Connected Customer: The Changing Nature of Consumer and Business Markets

Stefan H.K. Wuyts

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Current price ₹4,496
Original price ₹6,916
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• Author(s): Stefan H.K. Wuyts • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralIn today's connected consumer environment, customers are better informed and harder to please, but they also leave...

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Sustainable Consumer Behavior

Gerrit Antonides

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Current price ₹4,770
Original price ₹6,275
Original price ₹6,275
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• Author(s): Gerrit Antonides • Publisher: Mdpi AG • Publisher Imprint: Mdpi AG • BISAC: Sociology - GeneralSustainability may be achieved through many different agents and institutions in society, including governments, new technologies, industr...

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Consumer Policy from Below: Paradoxes, Perspectives, Problematizations

Kai-Uwe Hellmann

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• Author(s): Kai-Uwe Hellmann • Publisher: Springer Verlag • Publisher Imprint: Springer • Subject: Sociology and Anthropology • BISAC: Sociology - GeneralFrom the Back CoverFor a long time, consumer policy in Germany presented itself as a networ...

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Does a responsible consumer exist?

Isabelle Jaeschke

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Original price ₹2,637
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• Author(s): Isabelle Jaeschke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralSeminar paper from the year 2021 in the subject Business economics - Business Ethics, Corporate Ethics, University of applied sciences, Colog...

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Consumer Psychology in a Social Media World

Claudiu V. Dimofte

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Original price ₹6,916
Original price ₹6,916
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Current price ₹4,496

• Author(s): Claudiu V. Dimofte • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Psychology in a Social Media World seeks to illustrate the relevance of consumer psychology theory and r...

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R U #Solomo Ready?: Consumers and Brands in the Digital Era

Stavros Papakonstantinidis

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Original price ₹2,156
Original price ₹2,156
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• Author(s): Stavros Papakonstantinidis • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Advertising & PromotionIn today's highly cluttered digital marketing environment there is a great need for marketer...

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Consumer Behaviour and Digital Transformation

Ayantunji Gbadamosi

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Current price ₹4,294
Original price ₹6,133
Original price ₹6,133
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• Author(s): Ayantunji Gbadamosi • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis textbook explores how technological developments and emerging technologies i...

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Aware Food Choices: Bridging the Gap Between Consumer Knowledge about Nutritional Requirements and Nutritional Information

Angela Tarabella

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Current price ₹4,040
Original price ₹6,214
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• Author(s): Angela Tarabella • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralThis Brief provides a snapshot of the continuing debate in the food industry on how to bridge the gap between consumer knowledge of n...

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Global Food Trade and Consumer Demand for Quality

Barry Krissoff

Paperback

Current price ₹7,345
Original price ₹11,299
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• Author(s): Barry Krissoff • Publisher: Springer • Publisher Imprint: Springer • BISAC: GeneralConsumers have always been concerned about the quality, and particularly the safety, of the foods they eat. In recent years this concern has taken on ...

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Consumer Behaviour

Rajneesh Krishna

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Current price ₹840
Original price ₹1,050
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• Author(s): Rajneesh Krishna • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management

The Consumer Revolution: Tipping the Balance of Power

Naren Nath, Nath Naren

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Current price ₹387
Original price ₹595
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• Author(s): Naren Nath | Nath Naren • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralIn this ground breaking book, Naren Nath provides a sweeping narrative of revolutions ...

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Ethical Consumption: A Research Overview

Alex Hiller

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Current price ₹1,781
Original price ₹2,740
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₹1,781
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• Author(s): Alex Hiller • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralArising from foundations in green and eco-consumerism, ethical consumption is a multidisciplinary area of research. This...

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Anthropological Approaches to Understanding Consumption Patterns and Consumer Behavior

Valentina Chkoniya, Ana Oliveira Madsen, Paata Bukhrashvili

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Current price ₹18,886
Original price ₹22,664
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• Author(s): Valentina Chkoniya | Ana Oliveira Madsen | Paata Bukhrashvili • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & Social

Consuming Crisis: Commodifying Care and Covid-19

Francesca Sobande

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Current price ₹1,103
Original price ₹1,696
Original price ₹1,696
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• Author(s): Francesca Sobande • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Medical, Nursing and Health Sciences • BISAC: Disease & Health IssuesThis is an urgent project which uses the covid-19 pandemic as...

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Consumers' Imperium: The Global Production of American Domesticity, 1865-1920

Kristin L. Hoganson

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Original price ₹5,421
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• Author(s): Kristin L. Hoganson • Publisher: University of North Carolina Press • Publisher Imprint: University of North Carolina Press • BISAC: United States - 19th CenturyHistories of the Gilded Age and Progressive Era tend to characterize the...

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Consumer Behaviour: Applications in Marketing

Robert East

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Current price ₹14,601
Original price ₹17,522
Original price ₹17,522
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₹14,601
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• Author(s): Robert East • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Marketing - ResearchWritten by respected marketing academics, this popular textbook extends beyond a basic psychological approach to C...

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Rethink Consumption: How to Take Back Control of Your Consumer Behavior

Oliver Hoffmann

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Current price ₹2,056
Original price ₹3,163
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• Author(s): Oliver Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Psychotherapy - Counseling

Consumer Behavior Global Edition

Leon G. Schiffman

Paperback

Current price ₹6,362
Original price ₹9,787
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• Author(s): Leon G. Schiffman • Publisher: Pearson • Publisher Imprint: Pearson • Subject: Business ManagementFor undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and applicat...

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Stress, Affluence and Sustainable Consumption

Cecilia Solér

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Current price ₹1,696
Original price ₹2,609
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₹1,696
Current price ₹1,696

• Author(s): Cecilia Solér • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsWhy do affluent consumers almost automatically acquire new versions or variations of products already at their disposal...

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The Consumer Action Handbook 2016

United States General Services Administr

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Current price ₹953
Original price ₹980
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• Author(s): United States General Services Administr • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Personal Finance - Money ManagementA low-cost edition of The ...

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Consumer Behaviour

Sangeeta Sahney

Paperback

Current price ₹1,013
Original price ₹1,350
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₹1,013
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• Author(s): Sangeeta Sahney • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management