Search results for “[subject: consumer]”

• Author(s): Sangeeta Sahney • Publisher: Oxford UP • Publisher Imprint: Oxford UP • Subject: Business Management

• Author(s): Lisa Jacobson • Publisher: Columbia University Press • Publisher Imprint: Columbia University Press • BISAC: Consumer Behavior - GeneralThis provocative book examines the social, economic, and cultural forces that produced and ultima...

• Author(s): Fatih Sahin | Cevat Soylemez • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralThe marketing world is transforming in this era of unprecedented technological advancement, changing consumer ta...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, however, I aim to research whether time factor can influence the consumer individual consumption desire to be cha...

• Author(s): United States General Services Administr • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Personal Finance - Money ManagementA low-cost edition of The ...

• Author(s): Geetanjali Bendale | Deepak Motwani • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementThe Science of Consumer Behaviour: Tools and Techniques for Marketers offers an in-depth exploration of the key fac...

• Author(s): Devinder Pal Singh | Manoj Kumar Sharma • Publisher: Scholars' Press • Publisher Imprint: Scholars' Press • BISAC: Marketing - GeneralThe book compares the cultures within a single country India. It is an outcome of research that hyp...

• Author(s): Debasis Bhattacharya | Govind Bhattacharjee • Publisher: Sage Publications • Publisher Imprint: Sage Select • Subject: Economics • BISAC: Development - Business DevelopmentA student-friendly textbook covering the fundamentals of soci...

• Author(s): Isabelle Szmigin • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management

• Author(s): Norazah Mohd Suki | Norbayah Mohd Suki • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Marketing - ResearchWith the increasing prevalence of information, communication, and technology,...

• Author(s): Olga Sokolowski • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralEssay from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, University of Gdan...

• Author(s): Emmanuel Mogaji • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: E-Commerce - Digital MarketingIntegrating consumer behaviour, digital marketing, digital platform management, we...

• Author(s): John Lok • Publisher: Notion Press Media Pvt. Ltd • Publisher Imprint: Notion Press Media Pvt. Ltd • BISAC: Consumer Behavior - GeneralImpact on Spending PatternsMy analysis suggests that stable income leads to several distinct consu...

• Author(s): Lorynn Divita | Patricia Mink Rath | Stefani Bay • Publisher: Bloomsbury • Publisher Imprint: Fairchild • Subject: Fashion & TextileEven as the fashion industry changes rapidly with new technologies, styles and trendsetters, one ...

• Author(s): W. Fred Van Raaij • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralFrom the Back CoverGovernment policies, marketing campaigns of banks, insurance companies, and other financial instit...

• Author(s): Linda F. Alwitt • Publisher: Sage Publications • Publisher Imprint: Sage Publications • BISAC: Marketing - ResearchProduct, price, promotion and place: these are the four key areas in which marketing influences consumers. This innova...

• Author(s): Peter Gurney • Publisher: Bloomsbury • Publisher Imprint: Bloomsbury Academic • Subject: History • BISAC: Europe - Great Britain - GeneralIt is commonly accepted that the consumer is now centre stage in modern Britain, rather than th...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralIn my this book, the main important aim, I give examples to explain how to apply psychological and behavioral economic both view...

• Author(s): Seema Gupta • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Education & PsychologyTruly captivating and managerially a highly relevant book on the psychology of products and brand choices that consumers make in the...

• Author(s): Ken Beller | Steve Weiss | Louis Patler • Publisher: Lts Press • Publisher Imprint: Lts Press • BISAC: Marketing - ResearchBehavior-based demographics are dead. Instead, values-based systems are what will ensure the success of your n...

• Author(s): Franz Staudinger • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: European - GermanDas Buch ""Die Konsumgenossenschaft"" von Franz Staudinger, welches im Jahr 1908 ver������ffentlicht wurde, besch�...

• Author(s): Erik Kostelijk • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyThis book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Comp...

• Author(s): M. Bevir • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - Social TheoryThis is the first book to focus on governance and cultures of consumption, expanding the debate and raising new conceptions and ...

• Author(s): Hird | Myra J. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Earth-Science/Environment • BISAC: Consumer Behavior - GeneralConsuming the Environment explores the environmental impacts of consuming everyd...

• Author(s): Maria Nascimento Cunha • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralKnowledge of consumer attitudes and behaviour towards promotions is an important area for today's...

• Author(s): Peter Bug • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis book aims to explore various aspects of the use of moving images in fashion retail and fashion apparel companies in-sto...

• Author(s): Andrew Smith • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThe 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbo...

• Author(s): Maurya Wickstrom • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPerforming Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who e...

• Author(s): Maria Nascimento Cunha • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralUnderstanding today's consumer behavior and mapping trends that can influence your decision making should be part of any com...

• Author(s): C. Dennis • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - ResearchWhat determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners a...

• Author(s): Rajeev Batra • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis timely book brings together some of the most higly respected scholars and practitioners in the consumer psychology...

• Author(s): Dennis Kopass • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2014 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, Note: 1,7, FOM Essen, Hochschule für Oekono...

• Author(s): Sabine Chaouche • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Europe - Great Britain - GeneralFrom the Back CoverThis book explores students' consumer practices and material desires in nineteenth-century Oxfo...

• Author(s): Theresa Wetzel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementStudienarbeit aus dem Jahr 2013 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 1,1, ( Europäische ...

• Author(s): Jonathan Schroeder • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - ResearchA key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertis...

• Author(s): Rahul R • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralIn a rapidly evolving global economy, where consumer behaviour is driven by emerging technologies, subconscious cues, and experience-led ex...