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Products
Impact of digital marketing on consumer psychology
Shweta Singh
Paperback
• Author(s): Shweta Singh • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesSeminar paper from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10, ...
View full detailsConsumer Behavior: A Behavioral Science Approach
Udit Malaiya
Paperback
• Author(s): Udit Malaiya • Publisher: AK International Publication • Publisher Imprint: AK International Publication • Subject: Business Management
Verbraucherverhalten und Generationen in der Schweiz
Karina Saakyan
Paperback
• Author(s): Karina Saakyan • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralEs war schon immer faszinierend, mehr �ber das Verbraucherverhalten und die Ausl�ser und Einfl�sse von Eink�ufen in ...
View full detailsDer Konsument in Der Digital-Kollaborativen Wirtschaft: Eine Empirische Untersuchung Der Anbieterseite Auf C2c-Plattformen
Vita Zimmermann
Paperback
• Author(s): Vita Zimmermann • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Consumer Behavior - GeneralVita Zimmermann analysiert den Konsumenten als Anbieter seines Eigentums im Hinblick auf Sharing Economy, Kollabora...
View full detailsThe Development of Consumer Credit in Global Perspective: Business, Regulation, and Culture
J. Logemann
Paperback
• Author(s): J. Logemann • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Finance - GeneralThis volume brings together historians, economists, political scientists, and anthropologists to present a global perspective on the ...
View full detailsPurchasing Power: Consumer Organizing, Gender, and the Seattle Labor Movement, 1919-1929
Dana Frank
Paperback
• Author(s): Dana Frank • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Labor & Industrial RelationsThis book analyzes consumer organizing tactics and the decline of the Seattle labor movement ...
View full detailsKonsumentenverhalten. Auswirkung der Point of Sale-Gestaltung auf den Kunden
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,5, Humboldt-Universität zu Berlin, ...
View full detailsDigital Consumer Behavior Essentials: Understanding Online Decision-Making, AI Influence & Algorithmic Marketing in the Age of E-Commerce
Filippo Marchesani, Publishers
Paperback
• Author(s): Filippo Marchesani | Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralEver wondered how the internet knows exactly what you want-sometimes before you do? Digital C...
View full detailsConsumption patterns and lifeworlds: using the example of convenience food
Florian Schleicher
Paperback
• Author(s): Florian Schleicher • Publisher: Anchor Academic Publishing • Publisher Imprint: Anchor Academic Publishing • BISAC: GeneralThis paper offers remarkable insights into the German food market and its consumers. A solid theoretical found...
View full detailsThe End of Branding: What Really Drives Consumers to Buy: Marketing That's Targeted to Real-World Buying Behavior
Marc Rutschmann
Paperback
• Author(s): Marc Rutschmann • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverThe term "branding" encourages the idea that brands can be created through decisive communication. This assumpt...
View full detailsInfluencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers
Rebecca Brooks
Paperback
• Author(s): Rebecca Brooks • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralShould I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and In...
View full detailsLinking Consumer Mindset Metrics to Consumer Behavior and Capital Market Valuation
Jan Kirenz
Paperback
• Author(s): Jan Kirenz • Publisher: Josef Eul Verlag Gmbh • Publisher Imprint: Josef Eul Verlag Gmbh • BISAC: Marketing - GeneralWith the growing recognition that customers are market-based assets, research on linking consumer mindset metrics to...
View full detailsBlackstones Statutes on Commercial and Consumer Law 31st Edition
Rose
Paperback
• Author(s): Rose • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: Commercial - GeneralUnsurpassed in authority, reliability and accuracy; Blackstone's Statutes, trusted by students for over 30 ...
View full detailsThe Influence of Advertising's Affective Qualities on Consumer Response
Alvin J. Silk, Terry G. Vavra
Paperback
• Author(s): Alvin J. Silk | Terry G. Vavra • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis work has been selected by scholars as being culturally important, and is part of the knowledge base of civi...
View full detailsAds, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
Arthur Asa Berger
Paperback
• Author(s): Arthur Asa Berger • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Media StudiesNow in its sixth edition, this book provides an accessible and entertaining overview of...
View full detailsEfficient Consumer Response
Claudia Körber
Paperback
• Author(s): Claudia Körber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: keine, Hochschule f...
View full detailsNeurosensory and Neuromarketing Impacts on Consumer Behavior
Reena Malik, Shivani Malhan, Manpreet Arora
Paperback
• Author(s): Reena Malik | Shivani Malhan | Manpreet Arora • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralThe intersection of neurosensory and neuromarketing continues to reshape our understanding of consumer ...
View full detailsConsuming Behaviours: Identity, Politics and Pleasure in Twentieth-Century Britain
Erika Rappaport
Paperback
• Author(s): Erika Rappaport • Publisher: Taylor & Francis • Publisher Imprint: Bloomsbury Academic • BISAC: Anthropology - Cultural & SocialIn twentieth-century Britain, consumerism increasingly defined and redefined individual and socia...
View full detailsConsumer Identity and Global Branding Strategies
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralEssay from the year 2021 in the subject Economics - Other, grade: 98, course: Bs. economics, language: English, abstract: Consumer trends...
View full detailsThe Glass Consumer: Life in a Surveillance Society
Susanne Lace
Paperback
• Author(s): Susanne Lace • Publisher: Policy Press • Publisher Imprint: Policy Press • BISAC: GeneralWe are all 'glass consumers'. Organisations know so much about us, they can almost see through us. Governments and businesses collect and proces...
View full detailsStrategies and Tools for Managing Connected Consumers
Ree C. Ho
Paperback
• Author(s): Ree C. Ho • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Customer RelationsPresents research exploring the techniques and impacts of new technologies deployed in today's digital marke...
View full detailsAudience Sociology and Consumer Behavior in the Film Industry
Azime Cantaş
Paperback
• Author(s): Azime Cantaş • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Industries - EntertainmentWith traditional media forms merging with emerging digital platforms, researchers and scholars face the daunting task of untangli...
View full detailsNavigating the World of Offline and Online Shopping
C. P. Kumar
Paperback
• Author(s): C. P. Kumar • Publisher: C. P. Kumar • Publisher Imprint: C. P. Kumar • BISAC: Consumer Behavior - GeneralIn "Navigating the World of Offline and Online Shopping", we embark on a comprehensive journey through the ever-evolving realm ...
View full detailsConsumer Awareness and Fast Fashion. Information on consumer perceptions of fashion retailers
Una Glennon
Paperback
• Author(s): Una Glennon • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralBachelor Thesis from the year 2020 in the subject Sociology - Consumption and Advertising, Dublin Institute of Technology, course: Inte...
View full detailsConsumer Behaviour
Jim Blythe
Paperback
• Author(s): Jim Blythe • Publisher: Cengage • Publisher Imprint: Thom Learn • Subject: Business ManagementAbout the Book Consumer behaviour is the starting point for all marketing planning. This book provides the necessary insights to understand...
View full detailsGlobal Consumer Organisations
Karsten Ronit
Paperback
• Author(s): Karsten Ronit • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: History & Theory - GeneralAs corporate activity continues to expand in line with the continued globalization of the econ...
View full detailsOnline Shopping Habits and Consumer Behavior: A Study on Consumer Behavior and E-tailing
Murali Guruswamy
Paperback
• Author(s): Murali Guruswamy • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2013 in the subject Business economics - Offline Marketing and Online Marketing, grade: 64.6, Univer...
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Consumer Insights - Love them and leverage them: ... und Ihre Marketingaktivitäten werden effektiver
Consumer Insights - Love them and leverage them: ... und Ihre Marketingaktivitäten werden effektiver
Mel Schoen
Paperback
• Author(s): Mel Schoen • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Marketing - GeneralDurch den konsequenten Einsatz von Consumer Insights ist es m glich, die Effektivit t von Markenkommunikation, Neupr...
View full detailsConsuming Technologies: Media and Information in Domestic Spaces
Eric Hirsch, Roger Silverstone
Paperback
• Author(s): Eric Hirsch | Roger Silverstone • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Teaching - Subjects - Arts & HumanitiesConsuming Technologies opens for analysis some crucial but rarely examined areas of social, cul...
View full detailsDie Entstehung der Konsumgesellschaft: Über die europäische Gesellschaft des 18. Jahrhunderts und die Entwicklung des Bürgers zum Konsumenten
Philip Grabowski
Paperback
• Author(s): Philip Grabowski • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralExamensarbeit aus dem Jahr 2010 im Fachbereich Soziologie - Konsum und Werbung, Ludwig-Maximilians-Universität München, Sprache: D...
View full detailsA History of Everyday Things: The Birth of Consumption in France, 1600-1800
Daniel Roche
Paperback
• Author(s): Daniel Roche • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: TriviaA History of Everyday Things is a pioneering essay by one of the world's leading cultural historians that sheds light...
View full detailsWhat is more important in case of consumption: Current income or expectations?
Gabriele Pauliuk
Paperback
• Author(s): Gabriele Pauliuk • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralSeminar paper from the year 2014 in the subject Sociology - Consumption and Advertising, language: English, abstract: The main goa...
View full detailsMarketing Food Brands: Private Label Versus Manufacturer Brands in the Consumer Goods Industry
Ranga Chimhundu
Paperback
• Author(s): Ranga Chimhundu • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverWith a special focus on private label food brands and manufacturer brands, this book provides a comprehensiv...
View full detailsThe Co-Operative Consumer, Volume 2...
Paperback
• Publisher: Nabu Press • Publisher Imprint: Nabu Press • BISAC: GeneralThis is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictures, errant marks, etc. that...
View full detailsMulticultural Mainstream: The Power of Hispanics In Consumer Marketing
Hernan Tagliani
Paperback
• Author(s): Hernan Tagliani • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralThis book is an essential guide to seizing one of the greatest sales and brand growth opportunities...
View full detailsMarketing to the Ageing Consumer: The Secrets to Building an Age-Friendly Business
D. Stroud
Paperback
• Author(s): D. Stroud • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralUnderstand the impact of a global ageing population on how products are bought, and the effect this has on how to market and ...
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