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Consumption and Identity at Work

Paul Du Gay

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• Author(s): Paul Du Gay • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Sociology - GeneralThe realms of consumption have typically been seen to be distinct from those of work and production. This book examin...

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How does web design affect consumers' trust in online shopping?

Julia Petker

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• Author(s): Julia Petker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralScientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen...

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Consumer Lending in France and America

Gunnar Trumbull

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• Author(s): Gunnar Trumbull • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Political EconomyWhy did America embrace consumer credit over the course of the twentieth century, when most other count...

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Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Célia M. Q. Ramos, Carlos M. R. Sousa, Nelson M. S. Matos

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• Author(s): Célia M. Q. Ramos | Carlos M. R. Sousa | Nelson M. S. Matos • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchTo improve the hospitality and tourism services provided to customers, it is necessary f...

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Dealing with Consumer Uncertainty: Public Relations in the Food Sector

Karin Bergmann

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• Author(s): Karin Bergmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralFrom the Back CoverThis volume is the seventh publication within the framework of the scientific series of the Dr. Rainer Wild Foundati...

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Vor- und Nachteile personalisierter Werbung für den Konsumenten

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, ...

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The Expert Consumer: Associations and Professionals in Consumer Society

Alain Chatriot

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• Author(s): Alain Chatriot • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: GeneralRecent work has focused on the politics of consumption and its manifestation in a number of situations. This volume extends these debates...

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Consumer Psychology (Unveiling the Intricacies of Consumer Behavior and Decision-Making): The Psychological Perspective of Consumers' Choices and Thei

Ali Muattar

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• Author(s): Ali Muattar • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Applied Psychology"Consumer Psychology: The Psychological Perspective of Consumers' Choices and Their Psyche's Underlying Mechanis...

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Winning a Billion Consumers: A Disruptive Approach for Success in India

Atul Joshi

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• Author(s): Atul Joshi • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - GeneralAbout the Book India: A land of 1.2 billion consumers and mammoth potential. Ranks in the world's t...

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Der Zusammenhang zwischen Determinanten des Kaufverhaltens, Kaufentscheidungstypen und Arten der psychologischen Marktforschung

Lisa Mertens

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• Author(s): Lisa Mertens • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralEinsendeaufgabe aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, SRH Fernhochschule, Sprache:...

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Konsumentenseitiger Widerstand gegen nachhaltige Lebensweisen

Niklas Schöllhorn

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• Author(s): Niklas Schöllhorn • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Friedrich-Schiller-Unive...

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Cambiamento nelle preferenze dei consumatori riguardo alle bevande analcoliche

Syeda Sani-E-Zahra Bukhari

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• Author(s): Syeda Sani-E-Zahra Bukhari • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - General

Augmented Reality and Consumer Behavior in E-Commerce

Alexander Pfaff

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• Author(s): Alexander Pfaff • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralAugmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It en...

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Commercial Exploitation Of Color As A Consumer Stimulus

Vasileios Yfantis

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• Author(s): Vasileios Yfantis • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • Subject: Business Management • BISAC: Marketing - DirectThe extensive use of color in the w...

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Werbung und der Antagonismus zwischen Marketing und Verbraucherpolitik: Das Fallbeispiel Functional Food

Nico Titze

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• Author(s): Nico Titze • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2010 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3,...

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Customer Engagement: Contemporary Issues and Challenges

Roderick J. Brodie, Linda D. Hollebeek, Jodie Conduit

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• Author(s): Roderick J. Brodie | Linda D. Hollebeek | Jodie Conduit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHow customers and consumer behavior have been changing due to technology and other forc...

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E-tailing in India. Customer satisfaction and online consumer buying behaviour

Saumya Mishra

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• Author(s): Saumya Mishra • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: A, course: Mast...

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Corporate Social Irresponsibility and Consumers' Psychological Conflicts

Alexander Stich

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• Author(s): Alexander Stich • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDoctoral Thesis / Dissertation from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade...

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Comportement d'achat des clients: une étude sur les vêtements de confection en Inde

Sarbapriya Ray

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• Author(s): Sarbapriya Ray • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - GeneralL'objectif de cette �tude est d'explorer les facteurs qui influencent le comportement d'achat de v�tements de co...

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The Art of Useless: Fashion, Media, and Consumer Culture in Contemporary China

Calvin Hui

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• Author(s): Calvin Hui • Publisher: Columbia University Press • Publisher Imprint: Columbia University Press • BISAC: Consumer Behavior - GeneralSince embarking on economic reforms in 1978, the People's Republic of China has also undergone a swe...

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Die DNA erfolgreicher Marken: Game-Changing Consumer Insights

Werner Weißmann

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• Author(s): Werner Weißmann • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralWas macht Marken heute wirklich erfolgreich? Warum schaffen es manche Marken, nachhaltig zu wachsen u...

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Psychische Prozesse in der Konsumforschung, Kaufentscheidungstypen und Bereiche psychologischer Marktforschung

Vivien Albers

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• Author(s): Vivien Albers • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2022 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,7, SRH Fernhochschule (Psychologie), Ve...

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Consuming Germany in the Cold War

David F. Crew

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• Author(s): David F. Crew • Publisher: Berg 3pl • Publisher Imprint: Berg 3pl • BISAC: Economics - MacroeconomicsSitting in the ruins of the Third Reich, most Germans wanted to know which of the two post-war German states would erase the materia...

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Health Care Choices for Today's Consumer: Families Foundation USA Guide to Quality and Cost

Marc S. Miller

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• Author(s): Marc S. Miller • Publisher: Wiley • Publisher Imprint: Wiley • BISAC: Health Care IssuesFrom the Back Cover""Admirable . . . clearly written, well organized . . . easy and helpful."" --Washington Post""This is the surefire guide to m...

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The Psychology of Overeating: Food and the Culture of Consumerism

Kima Cargill

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• Author(s): Kima Cargill • Publisher: Bloomsbury Academic • Publisher Imprint: Bloomsbury Academic • BISAC: Agriculture & Food (see also Political Science - Public PoliDrawing on empirical research, clinical case material and vivid examples ...

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An Investigation of Young Indian Consumer's Perceptions on Foreign Branded Apparels: A Study on Consumer Behaviour

Murali Guruswamy

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• Author(s): Murali Guruswamy • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2014 in the subject Business economics - Offline Marketing and Online Marketing, grade: Merti, Unive...

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Lifestyle Journalism Social Media Consumption and Experience: Social Media, Consumption and Experience

Vodanovic

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• Author(s): Vodanovic • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Media Studies   Ranging from travel to wellbeing and fashion to food, Lifestyle Journalism explor...

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Der Einfluss von Einstellungen auf das Konsumentenverhalten

Konrad Brylla

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• Author(s): Konrad Brylla • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2005 im Fachbereich Psychologie - Sozialpsychologie, Note: 2,0, Universität Mannheim, Veranstaltung: Sozial...

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Stop Buying Health Plans and Start Buying Health Insurance!: An Easy-To-Understand Guide to the How and Why of Consumer Directed Healthcare (Hsas, Hra

Jeffrey Ingalls

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• Author(s): Jeffrey Ingalls • Publisher: iUniverse • Publisher Imprint: iUniverse • BISAC: Insurance - HealthWe are all excellent consumers. We collectively have no problem clearly identifying what we want, how we want it and when the price is r...

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Advertising and Consumer Culture in China

Hongmei Li

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• Author(s): Hongmei Li • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Media Studies This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for moderni...

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Shopping: Social and Cultural Perspectives

Jenny Shaw

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• Author(s): Jenny Shaw • Publisher: Polity Press • Publisher Imprint: Polity Press • BISAC: Sociology - GeneralWe spend more time shopping than doing anything else, after sleep and work. So why is it not taken more seriously? The answer: we take...

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Retail Gas Prices (Part I): Consumer Effects

United States Congress House of Represen

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• Author(s): United States Congress House of Represen • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via prin...

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Möglichkeiten und Grenzen der Konsumethik

Marina Jelencic

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• Author(s): Marina Jelencic • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Business EthicsStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 1,3, AKAD University, ehem. AKAD Fachho...

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Customers at Work: New Perspectives on Interactive Service Work

W. Dunkel

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• Author(s): W. Dunkel • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralExplores the ongoing transformation of service relationships, focusing on the incorporation of the customer's active contribu...

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Social Regulation in Markets for Consumer Goods and Services

David T. Scheffman, Elie Appelbaum

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• Author(s): David T. Scheffman | Elie Appelbaum • Publisher: University of Toronto Press • Publisher Imprint: University of Toronto Press • BISAC: CommerceThis study has two parts: In the first, the economics of rational policy formulation and t...

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Billions: Selling to the New Chinese Consumer

Tom Doctoroff

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• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...

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