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Products
Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios
Teresa Pavelka
Paperback
• Author(s): Teresa Pavelka • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralBachelor Thesis from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 1,3, University of...
View full detailsThe Impact of Advertisement on Consumer's Buying Behaviour
Vishal Karavadra
Paperback
• Author(s): Vishal Karavadra • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralMaster's Thesis from the year 2023 in the subject Sociology - Consumption and Advertising, grade: 81%, University of Europe for Ap...
View full detailsE-commerce aus Verbrauchersicht
Sandra Gröll
Paperback
• Author(s): Sandra Gröll • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Zusammenfassung: Der Begriff Electronic Commerce findet Verwendung für eine Vielzahl von bequemen Beschaffungsmöglichkeiten...
View full detailsThe Rise of the Consumer in Modern China
Wang Ning
Paperback
• Author(s): Wang Ning • Publisher: Paths Publishing Group • Publisher Imprint: Paths Publishing Group • BISAC: Consumer Behavior - GeneralChina has undergone profound social changes, with far-reaching consequences in all walks of life since refo...
View full detailsPréférence des consommateurs pour les produits électroniques importés par rapport aux produits indiens
Abhilash S, Sivaramakrishnan R
Paperback
• Author(s): Abhilash S | Sivaramakrishnan R • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - General
Rural Marketing: Developing the Non-urban Consumer
Sanal Kumar Velayudhan
Paperback
• Author(s): Sanal Kumar Velayudhan • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Marketing - GeneralThis revised edition comprehensively covers the fundamental aspects of rural marketing wi...
View full detailsExperiential Marketing: Consumer Behavior, Customer Experience and the 7es
Wided Batat
Paperback
• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsWhy do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same product...
View full detailsConsumer-Brand Relationships: Konzeption, Messung Und Konsequenzen Emotionaler Markenbindung
Daniel Heinrich
Paperback
• Author(s): Daniel Heinrich • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralEin wesentliches Ziel des heutigen Marketing ist es, Marken nicht nur in den Köpfen von Konsumenten zu positionieren, sondern ...
View full detailsConsumer behavior analysis of Chinese Auto Industry against foreign giant companies
Alex Ngumbi
Paperback
• Author(s): Alex Ngumbi • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralSeminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University o...
View full detailsUnderstanding Children As Consumers
Dave Marshall
Paperback
• Author(s): Dave Marshall • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWhat drives children as consumers? How do advertising campaigns and branding effect childr...
View full detailsBright Modernity: Color, Commerce, and Consumer Culture
Regina Lee Blaszczyk
Paperback
• Author(s): Regina Lee Blaszczyk • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Social HistoryFrom the Back CoverBuilding on Regina Lee Blaszczyk's go-to history of the "color revolution" in the United States, this book e...
View full detailsCultural Marketing and Metaverse for Consumer Engagement
Amandeep Singh, Sandhir Sharma, Amrinder Singh
Paperback
• Author(s): Amandeep Singh | Sandhir Sharma | Amrinder Singh • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchPeople have cultural boundaries. Their thinking and decisions are affected by their cultural values...
View full detailsDo Americans Shop Too Much?
Juliet Schor, Joshua Cohen
Paperback
• Author(s): Juliet Schor | Joshua Cohen • Publisher: Beacon Press • Publisher Imprint: Beacon Press • BISAC: Sociology - GeneralJuliet Schor breaks a taboo by exposing Americans' shopping habits to moral society. Schor disapproves of unfettered ...
View full detailsMarket Mediations: Semiotic Investigations on Consumers, Objects and Brands
B. Heilbrunn
Paperback
• Author(s): B. Heilbrunn • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralMarket Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based o...
View full detailsIslam, Marketing and Consumption: Critical Perspectives on the Intersections
Aliakbar Jafari
Paperback
• Author(s): Aliakbar Jafari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingIn recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. ...
View full detailsShopping for a better world. Das Potenzial eines strategischen und nachhaltigen Konsums
Denise Jung
Paperback
• Author(s): Denise Jung • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Konsum und Werbung, Note: keine, Universit t Paderborn, Sprache: Deutsch, ...
View full detailsThe Rise of Consumer Capitalism in America, 1880 - 1930
Cesare Silla
Paperback
• Author(s): Cesare Silla • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThis book offers a genealogical account of the rise of consumer capitalism, tracing its origins in America between 1880 and 193...
View full detailsQualitative Methods, Part III Subjective Personal Introspection
Morris B. Holbrook, Vibrant Publishers
Paperback
• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem SolvingQualitative Methods, Part III: Subjective Personal Introspection by Morris ...
View full detailsImpact du marketing sur les consommateurs de compléments alimentaires à Pune
Harshali Bhalerao, Dhananjay Mandlik
Paperback
• Author(s): Harshali Bhalerao | Dhananjay Mandlik • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Production & Operations Management
Konsumverhalten der Bevölkerung in der Kleidungsbranche. Verhaltensänderung der Bevölkerung durch aktuelle Entwicklungen
Sinem Selin Özer
Paperback
• Author(s): Sinem Selin Özer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2023 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 3,0, Hochschule für angewandtes Manageme...
View full detailsKundenorientierung für Innovationsstrategien auf Konsumgütermärkten
Jana Wick
Paperback
• Author(s): Jana Wick • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: 1.Einleitung 2.Zielsetzung und Aufbau der Arbeit I.Grundlagen und begriffliche Abgrenz...
View full detailsThe Mathematics of Work: Consumer Math
Steck-Vaughn Company
Paperback
• Author(s): Steck-Vaughn Company • Publisher: Steck-Vaughn • Publisher Imprint: Steck-Vaughn • BISAC: Teaching - Subjects - Mathematics
Shopping Environments 3.0: Die Customer Journey im Zeitalter mobiler, digitaler und sozialer Mediennutzung
Niklas Mahrdt
Paperback
• Author(s): Niklas Mahrdt • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Marketing - GeneralWas macht das Smartphone mit uns Konsumenten, die wir nach wie vor gerne bummeln gehen? Welche Folgen hat das Sma...
View full detailsConsumer Lending in France and America
Gunnar Trumbull
Paperback
• Author(s): Gunnar Trumbull • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Political EconomyWhy did America embrace consumer credit over the course of the twentieth century, when most other count...
View full detailsDecoding Consumer Behaviour: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices
Dr Shubhendu Shekher Shukla, Dr Saurabh Bajpai, Ruchita Chauhan Anuranjita Dixit
Paperback
• Author(s): Dr Shubhendu Shekher Shukla | Dr Saurabh Bajpai | Ruchita Chauhan Anuranjita Dixit • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: LeadershipIn an era marked by rapid technological change, globalization, and evol...
View full detailsSport in Consumer Culture
John Horne
Paperback
• Author(s): John Horne • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - GeneralThis book offers a distinctive introduction to understanding the position of sport in consumer society. Drawing on recent ...
View full detailsRace Ethnicity and Consumption: A Sociological View
BANKS
Paperback
• Author(s): BANKS • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Sociology and Anthropology • BISAC: Sociology - GeneralRace, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer ...
View full detailsLife Phases, Mobility and Consumption: An Ethnography of Shopping Routes
Helene Brembeck, Niklas Hansson, Jean-Sébastien Vayre
Paperback
• Author(s): Helene Brembeck | Niklas Hansson | Jean-Sébastien Vayre • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe very routines of our daily life are to a great extent the expression of ou...
View full detailsDomesticity and Consumer Culture in Iran: Interior Revolutions of the Modern Era
Pamela Karimi
Paperback
• Author(s): Pamela Karimi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Middle East - GeneralExamining Iran's recent history through the double lens of domesticity and consumer culture, Domesticity and Consumer Culture in Iran d...
View full detailsDer manipulierte Konsument
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Technische Universität Berlin, Sp...
View full detailsConsumption and Identity at Work
Paul Du Gay
Paperback
• Author(s): Paul Du Gay • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Sociology - GeneralThe realms of consumption have typically been seen to be distinct from those of work and production. This book examin...
View full detailsDealing with Consumer Uncertainty: Public Relations in the Food Sector
Karin Bergmann
Paperback
• Author(s): Karin Bergmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralFrom the Back CoverThis volume is the seventh publication within the framework of the scientific series of the Dr. Rainer Wild Foundati...
View full detailsMeasuring Consumer Behavior in Hospitality for Enhanced Decision Making
Célia M. Q. Ramos, Carlos M. R. Sousa, Nelson M. S. Matos
Paperback
• Author(s): Célia M. Q. Ramos | Carlos M. R. Sousa | Nelson M. S. Matos • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchTo improve the hospitality and tourism services provided to customers, it is necessary f...
View full detailsHow does web design affect consumers' trust in online shopping?
Julia Petker
Paperback
• Author(s): Julia Petker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralScientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen...
View full detailsVor- und Nachteile personalisierter Werbung für den Konsumenten
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, ...
View full detailsConsumer Psychology (Unveiling the Intricacies of Consumer Behavior and Decision-Making): The Psychological Perspective of Consumers' Choices and Thei
Ali Muattar
Paperback
• Author(s): Ali Muattar • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Applied Psychology"Consumer Psychology: The Psychological Perspective of Consumers' Choices and Their Psyche's Underlying Mechanis...
View full details