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Consumer Responses to "Rebranding". The Concept of Brand Equity Transfers and Four Different Consumer Response Scenarios

Teresa Pavelka

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₹3,317
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• Author(s): Teresa Pavelka • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralBachelor Thesis from the year 2014 in the subject Business economics - Company formation, Business Plans, grade: 1,3, University of...

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The Impact of Advertisement on Consumer's Buying Behaviour

Vishal Karavadra

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• Author(s): Vishal Karavadra • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralMaster's Thesis from the year 2023 in the subject Sociology - Consumption and Advertising, grade: 81%, University of Europe for Ap...

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E-commerce aus Verbrauchersicht

Sandra Gröll

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• Author(s): Sandra Gröll • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Zusammenfassung: Der Begriff Electronic Commerce findet Verwendung für eine Vielzahl von bequemen Beschaffungsmöglichkeiten...

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The Rise of the Consumer in Modern China

Wang Ning

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• Author(s): Wang Ning • Publisher: Paths Publishing Group • Publisher Imprint: Paths Publishing Group • BISAC: Consumer Behavior - GeneralChina has undergone profound social changes, with far-reaching consequences in all walks of life since refo...

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Préférence des consommateurs pour les produits électroniques importés par rapport aux produits indiens

Abhilash S, Sivaramakrishnan R

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• Author(s): Abhilash S | Sivaramakrishnan R • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Marketing - General

Rural Marketing: Developing the Non-urban Consumer

Sanal Kumar Velayudhan

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• Author(s): Sanal Kumar Velayudhan • Publisher: Sage Publications • Publisher Imprint: SAGETexts • Subject: Business Management • BISAC: Marketing - GeneralThis revised edition comprehensively covers the fundamental aspects of rural marketing wi...

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Experiential Marketing: Consumer Behavior, Customer Experience and the 7es

Wided Batat

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• Author(s): Wided Batat • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Customer RelationsWhy do some brands make us feel good, while others frustrate us? What makes us engage with certain brands, rebuy the same product...

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Consumer-Brand Relationships: Konzeption, Messung Und Konsequenzen Emotionaler Markenbindung

Daniel Heinrich

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• Author(s): Daniel Heinrich • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - General​Ein wesentliches Ziel des heutigen Marketing ist es, Marken nicht nur in den Köpfen von Konsumenten zu positionieren, sondern ...

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Consumer behavior analysis of Chinese Auto Industry against foreign giant companies

Alex Ngumbi

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• Author(s): Alex Ngumbi • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralSeminar paper from the year 2012 in the subject Business economics - Business Management, Corporate Governance, grade: A, University o...

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Understanding Children As Consumers

Dave Marshall

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• Author(s): Dave Marshall • Publisher: Sage Publications • Publisher Imprint: Sage Publications • Subject: Business Management • BISAC: Marketing - GeneralWhat drives children as consumers? How do advertising campaigns and branding effect childr...

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Bright Modernity: Color, Commerce, and Consumer Culture

Regina Lee Blaszczyk

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• Author(s): Regina Lee Blaszczyk • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Social HistoryFrom the Back CoverBuilding on Regina Lee Blaszczyk's go-to history of the "color revolution" in the United States, this book e...

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Cultural Marketing and Metaverse for Consumer Engagement

Amandeep Singh, Sandhir Sharma, Amrinder Singh

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• Author(s): Amandeep Singh | Sandhir Sharma | Amrinder Singh • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchPeople have cultural boundaries. Their thinking and decisions are affected by their cultural values...

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Do Americans Shop Too Much?

Juliet Schor, Joshua Cohen

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• Author(s): Juliet Schor | Joshua Cohen • Publisher: Beacon Press • Publisher Imprint: Beacon Press • BISAC: Sociology - GeneralJuliet Schor breaks a taboo by exposing Americans' shopping habits to moral society. Schor disapproves of unfettered ...

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Market Mediations: Semiotic Investigations on Consumers, Objects and Brands

B. Heilbrunn

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• Author(s): B. Heilbrunn • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralMarket Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based o...

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Islam, Marketing and Consumption: Critical Perspectives on the Intersections

Aliakbar Jafari

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• Author(s): Aliakbar Jafari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingIn recent years, a critically oriented sub-stream of research on Muslim consumers and businesses has begun to emerge. ...

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Shopping for a better world. Das Potenzial eines strategischen und nachhaltigen Konsums

Denise Jung

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• Author(s): Denise Jung • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Konsum und Werbung, Note: keine, Universit t Paderborn, Sprache: Deutsch, ...

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The Rise of Consumer Capitalism in America, 1880 - 1930

Cesare Silla

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• Author(s): Cesare Silla • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Sociology - GeneralThis book offers a genealogical account of the rise of consumer capitalism, tracing its origins in America between 1880 and 193...

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Qualitative Methods, Part III Subjective Personal Introspection

Morris B. Holbrook, Vibrant Publishers

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• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem SolvingQualitative Methods, Part III: Subjective Personal Introspection by Morris ...

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Impact du marketing sur les consommateurs de compléments alimentaires à Pune

Harshali Bhalerao, Dhananjay Mandlik

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• Author(s): Harshali Bhalerao | Dhananjay Mandlik • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Production & Operations Management

Konsumverhalten der Bevölkerung in der Kleidungsbranche. Verhaltensänderung der Bevölkerung durch aktuelle Entwicklungen

Sinem Selin Özer

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• Author(s): Sinem Selin Özer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2023 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 3,0, Hochschule für angewandtes Manageme...

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Kundenorientierung für Innovationsstrategien auf Konsumgütermärkten

Jana Wick

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• Author(s): Jana Wick • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Inhaltsverzeichnis: Inhaltsverzeichnis: 1.Einleitung 2.Zielsetzung und Aufbau der Arbeit I.Grundlagen und begriffliche Abgrenz...

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The Mathematics of Work: Consumer Math

Steck-Vaughn Company

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• Author(s): Steck-Vaughn Company • Publisher: Steck-Vaughn • Publisher Imprint: Steck-Vaughn • BISAC: Teaching - Subjects - Mathematics

Shopping Environments 3.0: Die Customer Journey im Zeitalter mobiler, digitaler und sozialer Mediennutzung

Niklas Mahrdt

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• Author(s): Niklas Mahrdt • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Marketing - GeneralWas macht das Smartphone mit uns Konsumenten, die wir nach wie vor gerne bummeln gehen? Welche Folgen hat das Sma...

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Consumer Lending in France and America

Gunnar Trumbull

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• Author(s): Gunnar Trumbull • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Political EconomyWhy did America embrace consumer credit over the course of the twentieth century, when most other count...

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Decoding Consumer Behaviour: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices

Dr Shubhendu Shekher Shukla, Dr Saurabh Bajpai, Ruchita Chauhan Anuranjita Dixit

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• Author(s): Dr Shubhendu Shekher Shukla | Dr Saurabh Bajpai | Ruchita Chauhan Anuranjita Dixit • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: LeadershipIn an era marked by rapid technological change, globalization, and evol...

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Sport in Consumer Culture

John Horne

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• Author(s): John Horne • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Sociology - GeneralThis book offers a distinctive introduction to understanding the position of sport in consumer society. Drawing on recent ...

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Race Ethnicity and Consumption: A Sociological View

BANKS

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• Author(s): BANKS • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Sociology and Anthropology • BISAC: Sociology - GeneralRace, Ethnicity, and Consumption: A Sociological View looks at the central concerns of consumer ...

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Life Phases, Mobility and Consumption: An Ethnography of Shopping Routes

Helene Brembeck, Niklas Hansson, Jean-Sébastien Vayre

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• Author(s): Helene Brembeck | Niklas Hansson | Jean-Sébastien Vayre • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe very routines of our daily life are to a great extent the expression of ou...

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Domesticity and Consumer Culture in Iran: Interior Revolutions of the Modern Era

Pamela Karimi

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• Author(s): Pamela Karimi • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Middle East - GeneralExamining Iran's recent history through the double lens of domesticity and consumer culture, Domesticity and Consumer Culture in Iran d...

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Der manipulierte Konsument

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2012 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Technische Universität Berlin, Sp...

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Consumption and Identity at Work

Paul Du Gay

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• Author(s): Paul Du Gay • Publisher: Sage Publications UK • Publisher Imprint: Sage Publications UK • BISAC: Sociology - GeneralThe realms of consumption have typically been seen to be distinct from those of work and production. This book examin...

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Dealing with Consumer Uncertainty: Public Relations in the Food Sector

Karin Bergmann

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• Author(s): Karin Bergmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Food Science - GeneralFrom the Back CoverThis volume is the seventh publication within the framework of the scientific series of the Dr. Rainer Wild Foundati...

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Measuring Consumer Behavior in Hospitality for Enhanced Decision Making

Célia M. Q. Ramos, Carlos M. R. Sousa, Nelson M. S. Matos

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• Author(s): Célia M. Q. Ramos | Carlos M. R. Sousa | Nelson M. S. Matos • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - ResearchTo improve the hospitality and tourism services provided to customers, it is necessary f...

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How does web design affect consumers' trust in online shopping?

Julia Petker

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• Author(s): Julia Petker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralScientific Study from the year 2022 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,0, Mälardalen...

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Vor- und Nachteile personalisierter Werbung für den Konsumenten

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,3, ...

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Consumer Psychology (Unveiling the Intricacies of Consumer Behavior and Decision-Making): The Psychological Perspective of Consumers' Choices and Thei

Ali Muattar

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• Author(s): Ali Muattar • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Applied Psychology"Consumer Psychology: The Psychological Perspective of Consumers' Choices and Their Psyche's Underlying Mechanis...

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