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Products
Die Entwicklung des Käuferverhaltens. Mögliche Maßnahmen für Industrie und Handel als Reaktion auf aktuelle Tendenzen
Kurt Jagersbacher
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• Author(s): Kurt Jagersbacher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Karl-Franzens-Universitä...
View full detailsMarkenwahrnehmung am Point-of-Sale: Konzeption, Durchführung und Auswertung einer Verbraucherbefragung für eine mittelständische Brauerei
Daniel R. Schmutzer
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• Author(s): Daniel R. Schmutzer • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralDer zentrale Themenkomplex dieser Studie ist die Konzeption und Durchführung einer Kundenbefragung in Getränkemärkten...
View full detailsAuswirkungen von Produktplatzierungen in Filmen auf das Verbraucherverhalten
Maëlys Debatisse
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• Author(s): Maëlys Debatisse • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralW�hrend traditionelle Werbung von den Verbrauchern in Frage gestellt und diskreditiert wird, entwickelt sich Produ...
View full detailsDemand for Food Quantity and Quality in China
Departm Economic Research Service (Ers)
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• Author(s): Departm Economic Research Service (Ers) • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralAs their incomes rise, Chinese consumers are changing their diets and demanding greater quality, convenience, and safety in...
View full detailsSustainable Consumption. Charakteristika und Stand der Forschung
Angelo Sieron
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• Author(s): Angelo Sieron • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, FOM Essen, Hochschule für Oekonomie & ...
View full detailsVerbraucherschutz beim Abschluss von Verträgen im Internet unter Berücksichtigung der Neukonzeption des Verbraucher-Acquis
Lutz Völker
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• Author(s): Lutz Völker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Civil LawMasterarbeit aus dem Jahr 2012 im Fachbereich Jura - Zivilrecht / BGB AT / Schuldrecht / Sachenrecht, Note: 1,3, FernUniversität Hagen, Sprache: ...
View full detailsThe use of scent and music in the consumer goods marketing
Nina Obbelode
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• Author(s): Nina Obbelode • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: gut, Nürtingen Un...
View full detailsDashboard for Consumer Generated Media
Christian Hackel
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• Author(s): Christian Hackel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Universit...
View full detailsNew Ways of Handling Quality Change in the Us Consumer Price Index
Marshall B. Reinsdorf
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• Author(s): Marshall B. Reinsdorf • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralEconomists widely regard new products as a net source of upward bias in the US Consumer Price Index (CPI) relative to a true cost of living i...
View full detailsE-Commerce, Marketing, and Consumer Behavior in the AI Era
Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan
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• Author(s): Ahmed J. Obaid | Adriana Burlea-Schiopoiu | Bharat Bhushan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: E-Commerce - GeneralWith the rapid growth of e-commerce, business activities have shifted to web platforms, a...
View full detailsMedia Generations: Media Allocation In A Consumer-Controlled Marketplace
Ph. D. Don E. Schultz
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• Author(s): Ph. D. Don E. Schultz • Publisher: Prosper Business Development Corporation • Publisher Imprint: Prosper Business Development Corporation • BISAC: Advertising & PromotionIt is self-evident that media planning and buying cannot co...
View full detailsEmpfehlungsmarketing als Instrument der Kundenbindung
Lutz Herrmann
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• Author(s): Lutz Herrmann • Publisher: Igel • Publisher Imprint: Igel • BISAC: Marketing - GeneralIn Zeiten eines stetig härteren Wettbewerbs kommt der Kundenbindung eine immer grö ere Bedeutung für Unternehmen zu. Viele Untersuchungen beschäfti...
View full detailsThe Rise of Collaborative Consumption on the Example of Couchsurfing
Markus Karmann
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• Author(s): Markus Karmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade:...
View full detailsEfficient Consumer Response: Erfolg durch vernetzte Wertsysteme
Sebastian Kress
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• Author(s): Sebastian Kress • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 2, BVL Campus gGmb...
View full detailsMarketing for Competitiveness: Asia to the World - In the Age of Digital Consumers
Philip Kotler, Hermanwan Kartajaya, Den Huan Hooi
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• Author(s): Philip Kotler | Hermanwan Kartajaya | Den Huan Hooi • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: International - MarketingAsia is the most populated geographical r...
View full detailsElectronic Commerce and International Private Law: A Study of Electronic Consumer Contracts
Lorna E. Gillies
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• Author(s): Lorna E. Gillies • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business LawElectronic Commerce and International Private Law examines the maximization of consumer protection via the consumer's jurisdiction...
View full detailsInnovation Without Change?: Consumer Power in Psychiatric Services
David Brandon
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• Author(s): David Brandon • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: Education & Psychology • BISAC: Public Policy - Social Services & WelfareIn this stimulating book, the author argues that the only way for radical...
View full detailsThe International Consumer Protection Act of 2003
United States Congress House of Represen
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• Author(s): United States Congress House of Represen • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via prin...
View full detailsScenes of Parisian Modernity: Culture and Consumption in the Nineteenth Century
H. Hahn
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• Author(s): H. Hahn • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Europe - FranceIntegrating the history of Paris with the history of consumption, the press, publicity, advertising and spectacle, this book traces the evo...
View full detailsDes Associations COOP Ratives de Consommation...
Antony Roulliet
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• Author(s): Antony Roulliet • Publisher: Nabu Press • Publisher Imprint: Nabu Press • BISAC: GeneralThis is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictu...
View full detailsMarketing and Consumption in Modern Japan
Kazuo Usui
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• Author(s): Kazuo Usui • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Asia - JapanThis book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long...
View full detailsPreferencje klientów dotyczące LATWEGO ZAKUPU
Karthika M
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• Author(s): Karthika M • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - General
Qualitative Markt- Und Konsumforschung: Einführung Und Praxis-Handbuch
Thomas Kühn, Kay-Volker Koschel
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• Author(s): Thomas Kühn | Kay-Volker Koschel • Publisher: Springer vs • Publisher Imprint: Springer vs • BISAC: MethodologyDie Autoren Thomas Kühn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einführung in Grundgedanken und Method...
View full detailsRevealed Preference Theory
Christopher P. Chambers, Federico Echenique
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• Author(s): Christopher P. Chambers | Federico Echenique • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: EconometricsPioneered by American economist Paul Samuelson, revealed preference theory is b...
View full detailsde la Situation de Consommation À La Préférence Pour Une Marque
Tauxe-S
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• Author(s): Tauxe-S • Publisher: Omniscriptum • Publisher Imprint: Omniscriptum • BISAC: Marketing - GeneralCette étude part de l'idée que la situation de consommation est à la base du processus de choix des consommateurs; situation qui peut ètr...
View full detailsDistribution von Medien: Neue Distributionskanäle zum Konsumenten
Karsten Schwarzkopf, Steffen Paasch
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• Author(s): Karsten Schwarzkopf | Steffen Paasch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Mediengeschichte, Note: 1,3, Hochschule für ...
View full detailsKulturelle und soziale Einflussfaktoren auf Marketingaktivitäten und Kaufentscheidungen des Konsumenten
Alexander Bauer
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• Author(s): Alexander Bauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Paneurópska vysoká skola, Spr...
View full detailsAdvertising Progress: American Business and the Rise of Consumer Marketing
Pamela Walker Laird
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• Author(s): Pamela Walker Laird • Publisher: Johns Hopkins University Press • Publisher Imprint: Johns Hopkins University Press • BISAC: Advertising & PromotionSelected by Choice Magazine as an Outstanding Academic TitleOriginally published ...
View full detailsConsumer Surplus as the Appropriate Standard for Antitrust Enforcement
U. S. Department of Justice Antitrust Di, Russell Pittman
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• Author(s): U. S. Department of Justice Antitrust Di | Russell Pittman • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralIn antitrust enforcement as in cost-benefit analysis, neoclassical economics may be interpreted as argui...
View full detailsBlockchain, Metaverse, and Digital Payments: A Global Digital Consumer Perspective
Aijaz A. Shaikh, Galimkair Mutanov, Heikki Karjaluoto
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• Author(s): Aijaz A. Shaikh | Galimkair Mutanov | Heikki Karjaluoto • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Money & Monetary PolicyThis timely book provides an in-depth and relevant overview of the main theories, frame...
View full detailsConsumer Attitude towards Recycled Fashion Garments. Which factors make recycled fashion more appealing to consumers?
Rebecca Serban
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• Author(s): Rebecca Serban • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2021 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,3, Frankfurt...
View full detailsConsumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of I
Victoria Homeier
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• Author(s): Victoria Homeier • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelor Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, FH Vi...
View full detailsMethoden und Grenzen aktueller Verbraucherpanel am Praxisbeispiel des GfK Behavior Scans in Haßloch
Julia Göthe
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• Author(s): Julia Göthe • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: Marketing - GeneralOhne Marktforschung wären die Unternehmen blind im Bezug auf die Wünsche und Bedürfnisse der Konsumen...
View full detailsMedical Handbook: A Consumer Guide for Navigating the Medical System
Gregory G. Billy
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• Author(s): Gregory G. Billy • Publisher: Cognella Academic Publishing • Publisher Imprint: Cognella Academic Publishing • BISAC: Health Care DeliveryThe American healthcare system is vital, vibrant, and indispensable. However, it's also complex...
View full detailsWerbestrategien und symbolischer Interaktionismus
Andreas Kolbe
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• Author(s): Andreas Kolbe • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2002 im Fachbereich Soziologie - Medien, Kunst, Musik, Note: 2,0, Humboldt-Universität zu Berlin (Institut...
View full detailsPredict Consumer Behavior Psychology Methods
Lok, Johnny Ch
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• Author(s): Lok, Johnny Ch • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: EntrepreneurshipI shall indicate underground train and Disney entertainment theme park and University and unground train transportat...
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