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Die Entwicklung des Käuferverhaltens. Mögliche Maßnahmen für Industrie und Handel als Reaktion auf aktuelle Tendenzen

Kurt Jagersbacher

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• Author(s): Kurt Jagersbacher • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2009 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Karl-Franzens-Universitä...

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Markenwahrnehmung am Point-of-Sale: Konzeption, Durchführung und Auswertung einer Verbraucherbefragung für eine mittelständische Brauerei

Daniel R. Schmutzer

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• Author(s): Daniel R. Schmutzer • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - GeneralDer zentrale Themenkomplex dieser Studie ist die Konzeption und Durchführung einer Kundenbefragung in Getränkemärkten...

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Auswirkungen von Produktplatzierungen in Filmen auf das Verbraucherverhalten

Maëlys Debatisse

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• Author(s): Maëlys Debatisse • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralW�hrend traditionelle Werbung von den Verbrauchern in Frage gestellt und diskreditiert wird, entwickelt sich Produ...

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Demand for Food Quantity and Quality in China

Departm Economic Research Service (Ers)

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• Author(s): Departm Economic Research Service (Ers) • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralAs their incomes rise, Chinese consumers are changing their diets and demanding greater quality, convenience, and safety in...

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Sustainable Consumption. Charakteristika und Stand der Forschung

Angelo Sieron

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• Author(s): Angelo Sieron • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, FOM Essen, Hochschule für Oekonomie & ...

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Verbraucherschutz beim Abschluss von Verträgen im Internet unter Berücksichtigung der Neukonzeption des Verbraucher-Acquis

Lutz Völker

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• Author(s): Lutz Völker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Civil LawMasterarbeit aus dem Jahr 2012 im Fachbereich Jura - Zivilrecht / BGB AT / Schuldrecht / Sachenrecht, Note: 1,3, FernUniversität Hagen, Sprache: ...

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The use of scent and music in the consumer goods marketing

Nina Obbelode

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• Author(s): Nina Obbelode • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2008 in the subject Business economics - Offline Marketing and Online Marketing, grade: gut, Nürtingen Un...

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Dashboard for Consumer Generated Media

Christian Hackel

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• Author(s): Christian Hackel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralSeminar paper from the year 2009 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,0, Universit...

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New Ways of Handling Quality Change in the Us Consumer Price Index

Marshall B. Reinsdorf

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• Author(s): Marshall B. Reinsdorf • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralEconomists widely regard new products as a net source of upward bias in the US Consumer Price Index (CPI) relative to a true cost of living i...

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E-Commerce, Marketing, and Consumer Behavior in the AI Era

Ahmed J. Obaid, Adriana Burlea-Schiopoiu, Bharat Bhushan

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• Author(s): Ahmed J. Obaid | Adriana Burlea-Schiopoiu | Bharat Bhushan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: E-Commerce - GeneralWith the rapid growth of e-commerce, business activities have shifted to web platforms, a...

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Media Generations: Media Allocation In A Consumer-Controlled Marketplace

Ph. D. Don E. Schultz

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• Author(s): Ph. D. Don E. Schultz • Publisher: Prosper Business Development Corporation • Publisher Imprint: Prosper Business Development Corporation • BISAC: Advertising & PromotionIt is self-evident that media planning and buying cannot co...

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Empfehlungsmarketing als Instrument der Kundenbindung

Lutz Herrmann

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• Author(s): Lutz Herrmann • Publisher: Igel • Publisher Imprint: Igel • BISAC: Marketing - GeneralIn Zeiten eines stetig härteren Wettbewerbs kommt der Kundenbindung eine immer grö ere Bedeutung für Unternehmen zu. Viele Untersuchungen beschäfti...

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The Rise of Collaborative Consumption on the Example of Couchsurfing

Markus Karmann

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• Author(s): Markus Karmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade:...

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Efficient Consumer Response: Erfolg durch vernetzte Wertsysteme

Sebastian Kress

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• Author(s): Sebastian Kress • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Production & Operations ManagementStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Beschaffung, Produktion, Logistik, Note: 2, BVL Campus gGmb...

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Marketing for Competitiveness: Asia to the World - In the Age of Digital Consumers

Philip Kotler, Hermanwan Kartajaya, Den Huan Hooi

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• Author(s): Philip Kotler | Hermanwan Kartajaya | Den Huan Hooi • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: International - MarketingAsia is the most populated geographical r...

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Electronic Commerce and International Private Law: A Study of Electronic Consumer Contracts

Lorna E. Gillies

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• Author(s): Lorna E. Gillies • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Business LawElectronic Commerce and International Private Law examines the maximization of consumer protection via the consumer's jurisdiction...

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Innovation Without Change?: Consumer Power in Psychiatric Services

David Brandon

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• Author(s): David Brandon • Publisher: Macmillan • Publisher Imprint: Red Globe • Subject: Education & Psychology • BISAC: Public Policy - Social Services & WelfareIn this stimulating book, the author argues that the only way for radical...

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The International Consumer Protection Act of 2003

United States Congress House of Represen

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• Author(s): United States Congress House of Represen • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralThe BiblioGov Project is an effort to expand awareness of the public documents and records of the U.S. Government via prin...

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Scenes of Parisian Modernity: Culture and Consumption in the Nineteenth Century

H. Hahn

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• Author(s): H. Hahn • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Europe - FranceIntegrating the history of Paris with the history of consumption, the press, publicity, advertising and spectacle, this book traces the evo...

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Des Associations COOP Ratives de Consommation...

Antony Roulliet

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• Author(s): Antony Roulliet • Publisher: Nabu Press • Publisher Imprint: Nabu Press • BISAC: GeneralThis is a reproduction of a book published before 1923. This book may have occasional imperfections such as missing or blurred pages, poor pictu...

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Marketing and Consumption in Modern Japan

Kazuo Usui

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• Author(s): Kazuo Usui • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Asia - JapanThis book explores the development in Japan throughout the twentieth century of marketing and consumerism. It shows how Japan had a long...

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Preferencje klientów dotyczące LATWEGO ZAKUPU

Karthika M

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• Author(s): Karthika M • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - General

Qualitative Markt- Und Konsumforschung: Einführung Und Praxis-Handbuch

Thomas Kühn, Kay-Volker Koschel

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• Author(s): Thomas Kühn | Kay-Volker Koschel • Publisher: Springer vs • Publisher Imprint: Springer vs • BISAC: MethodologyDie Autoren Thomas Kühn und Kay-Volker Koschel geben in diesem Buch eine praxisnahe Einführung in Grundgedanken und Method...

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Revealed Preference Theory

Christopher P. Chambers, Federico Echenique

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• Author(s): Christopher P. Chambers | Federico Echenique • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: EconometricsPioneered by American economist Paul Samuelson, revealed preference theory is b...

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de la Situation de Consommation À La Préférence Pour Une Marque

Tauxe-S

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• Author(s): Tauxe-S • Publisher: Omniscriptum • Publisher Imprint: Omniscriptum • BISAC: Marketing - GeneralCette étude part de l'idée que la situation de consommation est à la base du processus de choix des consommateurs; situation qui peut ètr...

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Distribution von Medien: Neue Distributionskanäle zum Konsumenten

Karsten Schwarzkopf, Steffen Paasch

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• Author(s): Karsten Schwarzkopf | Steffen Paasch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 2009 im Fachbereich Medien / Kommunikation - Mediengeschichte, Note: 1,3, Hochschule für ...

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Kulturelle und soziale Einflussfaktoren auf Marketingaktivitäten und Kaufentscheidungen des Konsumenten

Alexander Bauer

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• Author(s): Alexander Bauer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Paneurópska vysoká skola, Spr...

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Advertising Progress: American Business and the Rise of Consumer Marketing

Pamela Walker Laird

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• Author(s): Pamela Walker Laird • Publisher: Johns Hopkins University Press • Publisher Imprint: Johns Hopkins University Press • BISAC: Advertising & PromotionSelected by Choice Magazine as an Outstanding Academic TitleOriginally published ...

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Consumer Surplus as the Appropriate Standard for Antitrust Enforcement

U. S. Department of Justice Antitrust Di, Russell Pittman

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• Author(s): U. S. Department of Justice Antitrust Di | Russell Pittman • Publisher: Bibliogov • Publisher Imprint: Bibliogov • BISAC: GeneralIn antitrust enforcement as in cost-benefit analysis, neoclassical economics may be interpreted as argui...

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Blockchain, Metaverse, and Digital Payments: A Global Digital Consumer Perspective

Aijaz A. Shaikh, Galimkair Mutanov, Heikki Karjaluoto

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• Author(s): Aijaz A. Shaikh | Galimkair Mutanov | Heikki Karjaluoto • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Money & Monetary PolicyThis timely book provides an in-depth and relevant overview of the main theories, frame...

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Consumer Attitude towards Recycled Fashion Garments. Which factors make recycled fashion more appealing to consumers?

Rebecca Serban

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• Author(s): Rebecca Serban • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralMaster's Thesis from the year 2021 in the subject Business economics - Customer Relationship Management, CRM, grade: 1,3, Frankfurt...

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Consumer Perception of Internal Brand Extension: A Literature Based Work on Perceived Fit as Determining Factor for Enhancing Consumer Acceptance of I

Victoria Homeier

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• Author(s): Victoria Homeier • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelor Thesis from the year 2012 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, FH Vi...

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Methoden und Grenzen aktueller Verbraucherpanel am Praxisbeispiel des GfK Behavior Scans in Haßloch

Julia Göthe

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• Author(s): Julia Göthe • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: Marketing - GeneralOhne Marktforschung wären die Unternehmen blind im Bezug auf die Wünsche und Bedürfnisse der Konsumen...

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Medical Handbook: A Consumer Guide for Navigating the Medical System

Gregory G. Billy

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• Author(s): Gregory G. Billy • Publisher: Cognella Academic Publishing • Publisher Imprint: Cognella Academic Publishing • BISAC: Health Care DeliveryThe American healthcare system is vital, vibrant, and indispensable. However, it's also complex...

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Werbestrategien und symbolischer Interaktionismus

Andreas Kolbe

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• Author(s): Andreas Kolbe • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2002 im Fachbereich Soziologie - Medien, Kunst, Musik, Note: 2,0, Humboldt-Universität zu Berlin (Institut...

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Predict Consumer Behavior Psychology Methods

Lok, Johnny Ch

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₹8,208
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• Author(s): Lok, Johnny Ch • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: EntrepreneurshipI shall indicate underground train and Disney entertainment theme park and University and unground train transportat...

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