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Products
Der Einfluss von Influencer-Marketing auf das Konsumentenverhalten
Joëlle Armbruster
Paperback
• Author(s): Joëlle Armbruster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Not...
View full detailsDer Einfluss emotionaler Werbung auf das Konsumentenverhalten
Laurin Stappel
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• Author(s): Laurin Stappel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...
View full detailsThe Economics of Water Demands
Steven Renzetti
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• Author(s): Steven Renzetti • Publisher: Springer • Publisher Imprint: Springer • BISAC: Environmental Science (see also Chemistry - Environmental)This book arose out of a paper that I wrote for the World Bank at the request of Ariel Dinar, the ...
View full detailsKäuferverhalten, Einstellungen und Motive
Konstantin Lust
Paperback
• Author(s): Konstantin Lust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Siegen, Sprache...
View full detailsStellenwert des World Wide Web im Kontext von Kaufentscheidungstypen
Olaf Sadzio
Paperback
• Author(s): Olaf Sadzio • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, SRH Hochschule Riedlingen, Veranstaltung: Ko...
View full detailsDie Ästhetik von Webseiten und Konsumentenverhalten
Stephan Schwertfeger
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• Author(s): Stephan Schwertfeger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,00, Leopold-Franzens-Uni...
View full detailsInfluencer Marketing. Der psychologische Einfluss von Influencern auf unser Kaufverhalten
Carolin Wemhoff
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• Author(s): Carolin Wemhoff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,3, FOM Essen, Hochschule für Oekonomie ...
View full detailsWhat Consumers Need To Know About Mortgages: A Guide About What Really Happens From A Mortgage Insider
Dan Melson
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• Author(s): Dan Melson • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer GuidesThe cold hard fact is that most people never pay off their mortgage. Most pe...
View full detailsDecoding Consumer Behaviour.: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices: Volume - 2
Dr Shubhendu S Shukla
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• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...
View full detailsGames and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success
Betty Adamou
Paperback
• Author(s): Betty Adamou • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchGames are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of techn...
View full detailsMicroeconomics
Sadler, Thomas R.
Paperback
• Author(s): Sadler | Thomas R. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: Economics - MicroeconomicsMicroeconomics: The Basics is an accessible introduction to the core topics in the field. Int...
View full detailsAdvertising and New Media
Christina Spurgeon
Paperback
• Author(s): Christina Spurgeon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. T...
View full detailsDie neuen Transparenzgebote im UWG für Rankings von Suchergebnissen und Verbraucherbewertungen: Echte Verbesserung oder gesetzgeberische Pflichtübung?
Theresa Dregger
Paperback
• Author(s): Theresa Dregger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2021 im Fachbereich Jura - Medienrecht, Multimediarecht, Urheberrecht, Note: 14,00, Universität Münster, Sprache: De...
View full detailsThe Product Manager's Guide to Pricing
W. Brian Wanless
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• Author(s): W. Brian Wanless • Publisher: Booksurge Publishing • Publisher Imprint: Booksurge Publishing • BISAC: Marketing - GeneralThe Product Manager's Guide to Pricing focuses on pricing strategies and tactics for consumer products and servi...
View full detailsThe Making of the Consumer: Knowledge, Power and Identity in the Modern World
Frank Trentmann
Paperback
• Author(s): Frank Trentmann • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: Anthropology - Cultural & SocialWe constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse...
View full detailsEmpirische Untersuchung von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie
Claudia Schiefler
Paperback
• Author(s): Claudia Schiefler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Otto-von-Guericke-Unive...
View full detailsInterreligiöses Marketing
Stefan Müller
Paperback
• Author(s): Stefan Müller • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Marketing - GeneralReligionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie ...
View full detailsLe Déclic de la Vente: Triggering the Impulse and Overcoming Paralysis
Fatiha Machhour
Paperback
• Author(s): Fatiha Machhour • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - General
Consumer Identity & Access Management: Design Fundamentals
Simon Moffatt
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• Author(s): Simon Moffatt • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Security - GeneralDescription: Consumer identity and access management (CIAM) is a critical component of any modern organisation...
View full detailsScent Marketing
Patrick Leimgruber
Paperback
• Author(s): Patrick Leimgruber • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe importance of store environment, which enhances the shopping experience of consumers and therefore increases sales, has long b...
View full detailscorporate logos: consumerism and the growth of apostasy
Lee Vanwesterborg
Paperback
• Author(s): Lee Vanwesterborg • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Christian Living - Social IssuesWe now live in a world where everything is a product...
View full detailsConsumer Education Series: The Consumer and the Law - Unit 5; Unit 5
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Government - FederalThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilizatio...
View full detailsRetromarkt. Eine Analyse der Motive für die Nachfrage nach vergangenheitsbezogenen Produkten und deren Auswirkung auf das Konsumverhalten
Anonymous
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Fresenius; Köln, Spr...
View full detailsO impacto das montras no comportamento de compra dos consumidores
Maleeha Samar
Paperback
• Author(s): Maleeha Samar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralEste livro tem como objetivo investigar o impacto das montras no comportamento de compra dos consumidor...
View full detailsConsumer Behavior: Understanding Consumers- Designing Marketing Activities
Stefan Hoffmann
Paperback
• Author(s): Stefan Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverThis book teaches the basics of consumer behavior and analyzes what influences purchase decision processes in the lon...
View full detailsShopping Addiction: A New Way to Understand Your Shopping Habits
Norah Deay
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• Author(s): Norah Deay • Publisher: Independent Publishing Network • Publisher Imprint: Independent Publishing Network • BISAC: Psychopathology - Compulsive BehaviorYou already know you shouldn't be buying things you don't need. You've tried cut...
View full detailsAmerican Sports in an Age of Consumption: How Commercialization Is Changing the Game
Cory Hillman
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• Author(s): Cory Hillman • Publisher: McFarland & Company • Publisher Imprint: McFarland & Company • BISAC: General Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes i...
View full detailsNachhaltigkeit und Konsum - Vom Konzept der nachhaltigen Entwicklung
Christin Schröder
Paperback
• Author(s): Christin Schröder • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2002 im Fachbereich Soziologie - Konsum und Werbung, Note: 2, Universität Rostock (Institut für Soziol...
View full detailsPop-Up Retail: The Evolution, Application and Future of Ephemeral Stores
Ghalia Boustani
Paperback
• Author(s): Ghalia Boustani • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - RetailingEphemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared...
View full detailsKaufen Kunden seit der Pandemie anders ein? Auswirkungen der Corona-Krise auf die Markt- und Kommunikationspolitik von Unternehmen
Phillip Jeksties
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• Author(s): Phillip Jeksties • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralDie Corona-Krise beschäftigt die Welt seit Dezember 2019. Die Pandemie betrifft die Menschen nicht nur gesundheitlich, sondern auch in i...
View full detailsThe Language of Branding: Theory, Strategies, and Tactics
Dawn Lerman
Paperback
• Author(s): Dawn Lerman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve bra...
View full detailsWindow Shopping: Cinema and the Postmodern
Anne Friedberg
Paperback
• Author(s): Anne Friedberg • Publisher: University of California Press • Publisher Imprint: University of California Press • BISAC: Film - History & CriticismDeparting from those who define postmodernism in film merely as a visual style or s...
View full detailsThe Unwritten Rules of Marketing: Revealing the Hidden Principles that Drive Consumer Behavior
Alex Nick
Paperback
• Author(s): Alex Nick • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionThe Unwritten Rules of Marketing: Revealing the Hidden Principles that Drive Consumer BehaviorStop relyin...
View full detailsFundamentals Of Selling: Meeting Consumer Demand
R. G. Walters, John W. Wingate
Paperback
• Author(s): R. G. Walters | John W. Wingate • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: Sales & Selling - ManagementFundamentals of Selling: Meeting Consumer Demand is a comprehensive guidebook writte...
View full detailsPreference Heterogeneity and Willingness-To-Pay for Organic Food Products in Germany
Rebecca Illichmann
Paperback
• Author(s): Rebecca Illichmann • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General
Routledge International Handbook Of Consumer Psychology
Jansson-Boyd, Cathrine V.
Paperback
• Author(s): Jansson-Boyd | Cathrine V. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Consumer Behavior - GeneralThis unique handbook maps the growing field of consumer psychology ...
View full details