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Der Einfluss von Influencer-Marketing auf das Konsumentenverhalten

Joëlle Armbruster

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₹2,138
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• Author(s): Joëlle Armbruster • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Not...

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Der Einfluss emotionaler Werbung auf das Konsumentenverhalten

Laurin Stappel

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• Author(s): Laurin Stappel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesBachelorarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...

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The Economics of Water Demands

Steven Renzetti

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• Author(s): Steven Renzetti • Publisher: Springer • Publisher Imprint: Springer • BISAC: Environmental Science (see also Chemistry - Environmental)This book arose out of a paper that I wrote for the World Bank at the request of Ariel Dinar, the ...

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Käuferverhalten, Einstellungen und Motive

Konstantin Lust

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• Author(s): Konstantin Lust • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Universität Siegen, Sprache...

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Stellenwert des World Wide Web im Kontext von Kaufentscheidungstypen

Olaf Sadzio

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• Author(s): Olaf Sadzio • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, SRH Hochschule Riedlingen, Veranstaltung: Ko...

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Die Ästhetik von Webseiten und Konsumentenverhalten

Stephan Schwertfeger

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• Author(s): Stephan Schwertfeger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2013 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,00, Leopold-Franzens-Uni...

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Influencer Marketing. Der psychologische Einfluss von Influencern auf unser Kaufverhalten

Carolin Wemhoff

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• Author(s): Carolin Wemhoff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,3, FOM Essen, Hochschule für Oekonomie ...

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What Consumers Need To Know About Mortgages: A Guide About What Really Happens From A Mortgage Insider

Dan Melson

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• Author(s): Dan Melson • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Consumer GuidesThe cold hard fact is that most people never pay off their mortgage. Most pe...

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Decoding Consumer Behaviour.: Insights, Trends, and Applications: Understanding the Dynamics of Modern Consumer Choices: Volume - 2

Dr Shubhendu S Shukla

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• Author(s): Dr Shubhendu S Shukla • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Professional DevelopmentThe completion of this second volume of Decoding Consumer Behaviour is the result of the collective efforts, intellect...

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Games and Gamification in Market Research: Increasing Consumer Engagement in Research for Business Success

Betty Adamou

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• Author(s): Betty Adamou • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - ResearchGames are the most engaging medium of all time: they harness storytelling and heuristics, drive emotion and push the evolution of techn...

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Microeconomics

Sadler, Thomas R.

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• Author(s): Sadler | Thomas R. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: Economics - MicroeconomicsMicroeconomics: The Basics is an accessible introduction to the core topics in the field. Int...

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Advertising and New Media

Christina Spurgeon

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• Author(s): Christina Spurgeon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Advertising & PromotionThis comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. T...

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Die neuen Transparenzgebote im UWG für Rankings von Suchergebnissen und Verbraucherbewertungen: Echte Verbesserung oder gesetzgeberische Pflichtübung?

Theresa Dregger

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• Author(s): Theresa Dregger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2021 im Fachbereich Jura - Medienrecht, Multimediarecht, Urheberrecht, Note: 14,00, Universität Münster, Sprache: De...

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The Product Manager's Guide to Pricing

W. Brian Wanless

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• Author(s): W. Brian Wanless • Publisher: Booksurge Publishing • Publisher Imprint: Booksurge Publishing • BISAC: Marketing - GeneralThe Product Manager's Guide to Pricing focuses on pricing strategies and tactics for consumer products and servi...

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The Making of the Consumer: Knowledge, Power and Identity in the Modern World

Frank Trentmann

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• Author(s): Frank Trentmann • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: Anthropology - Cultural & SocialWe constantly hear about 'the consumer'. The 'consumer' has become a ubiquitous person in public discourse...

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Empirische Untersuchung von Konsumentenentscheidungen auf Grundlage der Prospect-Theorie

Claudia Schiefler

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• Author(s): Claudia Schiefler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Otto-von-Guericke-Unive...

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Interreligiöses Marketing

Stefan Müller

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• Author(s): Stefan Müller • Publisher: Walter de Gruyter • Publisher Imprint: Walter de Gruyter • BISAC: Marketing - GeneralReligionen durchdringen alle Lebensbereiche, auch den Konsum. Die religionsvergleichende Konsumentenforschung zeigt, wie ...

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Le Déclic de la Vente: Triggering the Impulse and Overcoming Paralysis

Fatiha Machhour

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• Author(s): Fatiha Machhour • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - General

Consumer Identity & Access Management: Design Fundamentals

Simon Moffatt

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• Author(s): Simon Moffatt • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Security - GeneralDescription: Consumer identity and access management (CIAM) is a critical component of any modern organisation...

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Scent Marketing

Patrick Leimgruber

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• Author(s): Patrick Leimgruber • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralThe importance of store environment, which enhances the shopping experience of consumers and therefore increases sales, has long b...

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corporate logos: consumerism and the growth of apostasy

Lee Vanwesterborg

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• Author(s): Lee Vanwesterborg • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Christian Living - Social IssuesWe now live in a world where everything is a product...

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Consumer Education Series: The Consumer and the Law - Unit 5; Unit 5

Anonymous

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• Author(s): Anonymous • Publisher: Hassell Street Press • Publisher Imprint: Hassell Street Press • BISAC: Government - FederalThis work has been selected by scholars as being culturally important and is part of the knowledge base of civilizatio...

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Retromarkt. Eine Analyse der Motive für die Nachfrage nach vergangenheitsbezogenen Produkten und deren Auswirkung auf das Konsumverhalten

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2017 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Hochschule Fresenius; Köln, Spr...

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O impacto das montras no comportamento de compra dos consumidores

Maleeha Samar

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• Author(s): Maleeha Samar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralEste livro tem como objetivo investigar o impacto das montras no comportamento de compra dos consumidor...

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Consumer Behavior: Understanding Consumers- Designing Marketing Activities

Stefan Hoffmann

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• Author(s): Stefan Hoffmann • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverThis book teaches the basics of consumer behavior and analyzes what influences purchase decision processes in the lon...

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Shopping Addiction: A New Way to Understand Your Shopping Habits

Norah Deay

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• Author(s): Norah Deay • Publisher: Independent Publishing Network • Publisher Imprint: Independent Publishing Network • BISAC: Psychopathology - Compulsive BehaviorYou already know you shouldn't be buying things you don't need. You've tried cut...

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American Sports in an Age of Consumption: How Commercialization Is Changing the Game

Cory Hillman

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• Author(s): Cory Hillman • Publisher: McFarland & Company • Publisher Imprint: McFarland & Company • BISAC: General Sports are not what they used to be. New publicly funded stadiums resemble shopping malls. Fans compete for cash prizes i...

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Nachhaltigkeit und Konsum - Vom Konzept der nachhaltigen Entwicklung

Christin Schröder

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• Author(s): Christin Schröder • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2002 im Fachbereich Soziologie - Konsum und Werbung, Note: 2, Universität Rostock (Institut für Soziol...

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Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores

Ghalia Boustani

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• Author(s): Ghalia Boustani • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - RetailingEphemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared...

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Kaufen Kunden seit der Pandemie anders ein? Auswirkungen der Corona-Krise auf die Markt- und Kommunikationspolitik von Unternehmen

Phillip Jeksties

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• Author(s): Phillip Jeksties • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralDie Corona-Krise beschäftigt die Welt seit Dezember 2019. Die Pandemie betrifft die Menschen nicht nur gesundheitlich, sondern auch in i...

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The Language of Branding: Theory, Strategies, and Tactics

Dawn Lerman

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• Author(s): Dawn Lerman • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThe Language of Branding: Theory, Strategies and Tactics shows marketers how to use language successfully to improve bra...

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Window Shopping: Cinema and the Postmodern

Anne Friedberg

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• Author(s): Anne Friedberg • Publisher: University of California Press • Publisher Imprint: University of California Press • BISAC: Film - History & CriticismDeparting from those who define postmodernism in film merely as a visual style or s...

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The Unwritten Rules of Marketing: Revealing the Hidden Principles that Drive Consumer Behavior

Alex Nick

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• Author(s): Alex Nick • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Advertising & PromotionThe Unwritten Rules of Marketing: Revealing the Hidden Principles that Drive Consumer BehaviorStop relyin...

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Fundamentals Of Selling: Meeting Consumer Demand

R. G. Walters, John W. Wingate

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• Author(s): R. G. Walters | John W. Wingate • Publisher: Kessinger Publishing • Publisher Imprint: Kessinger Publishing • BISAC: Sales & Selling - ManagementFundamentals of Selling: Meeting Consumer Demand is a comprehensive guidebook writte...

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Preference Heterogeneity and Willingness-To-Pay for Organic Food Products in Germany

Rebecca Illichmann

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• Author(s): Rebecca Illichmann • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General

Routledge International Handbook Of Consumer Psychology

Jansson-Boyd, Cathrine V.

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• Author(s): Jansson-Boyd | Cathrine V. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Consumer Behavior - GeneralThis unique handbook maps the growing field of consumer psychology ...

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