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Preissensitivität von Konsumenten als Werbewirkung: Theoretische Grundlagen und ausgewählte empirische Befunde unter besonderer Berücksichtigung der z
Iven Jainta
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• Author(s): Iven Jainta • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Rheinisch-Westfälische Technisc...
View full detailsDer Mere-Exposure-Effekt und dessen Anwendung im Marketing
Julius Heyers
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• Author(s): Julius Heyers • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0...
View full detailsEine quantitative Untersuchung der Involvementauslöser als Werbemaßnahmen anhand chinesischer Autobesitzer
Jun Huo
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• Author(s): Jun Huo • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Medienpsychologie, Note: 1,0, FOM Hochschule für Oekonomie & Management gem...
View full detailsDer Einfluss von Emotionen auf das Käuferverhalten
Anonym
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• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, FOM Hochschule für Oekonomie & M...
View full detailsConsumer Society
Lorne Tepperman, Nicole Meredith
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• Author(s): Lorne Tepperman | Nicole Meredith • Publisher: Rock's Mills Press • Publisher Imprint: Rock's Mills Press • BISAC: Consumer Behavior - GeneralThis ground-breaking book provides the clearest, most comprehensive examination of consumer...
View full detailsDer Kunde im Fokus: Das Konzept der Customer Journey
Andreas Janson
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• Author(s): Andreas Janson • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel (IBWL), V...
View full detailsTransformative Consumer Research for Personal and Collective Well-Being
David Glen Mick
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View full detailsWerden die Bewertungen der FSK den jeweiligen Altersgruppen gerecht und werden diese von Verbrauchern als richtig oder falsch eingestuft?: Eine empiri
Matthias Schömer
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View full detailsMicroeconomics Explained in 10 Minutes: A Fast and Simple, Big Picture Guide to Supply, Demand, Pricing, and Consumer Behavior
Roggie Clark, Raj Clark
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View full detailsEmotionalisierung Von Marken: Inter-Industrieller Vergleich Der Relevanz Emotionaler Markenimages Für Das Konsumentenverhalten
Tjark Freundt, Prof Dr Manfred Kirchgeorg
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• Author(s): Tjark Freundt | Prof Dr Manfred Kirchgeorg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralTjark Christian Freundt untersucht, welcher Stellenwert emotionalen Ma...
View full detailsDas Informationsverhalten der Best Ager: Eine empirische Studie am Beispiel der Unterhaltungselektronik
Rafael Grieger
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• Author(s): Rafael Grieger • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Erstmal mach ich mich schlau... überwiegend im Internet. Ja. Erstmal Stiftung Warentest im Internet. Früher hab ich sie m...
View full detailsWhose Utility?
John Ernst, Ernst
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• Author(s): John Ernst | Ernst • Publisher: Open University Press • Publisher Imprint: Open University Press • BISAC: GeneralAn in-depth analysis of the impact of public utility privatization on ordinary consumers. This text traces the history o...
View full detailsHow do Fintech Startups and a Changing Consumer Behavior Reshape the Financial Services Industry?
Viktor Kanzler
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• Author(s): Viktor Kanzler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralBachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Frank...
View full detailsIntercultural Product Communication. An Assessment of Consumer Electronic Products in India and China
Patrizio Basso
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• Author(s): Patrizio Basso • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sales & Selling - GeneralBachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,1,...
View full detailsLanguage, Intertextuality and Subjectivity
Mary Talbot
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• Author(s): Mary Talbot • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Linguistics - GeneralWomen in industrialized societies have a lifelong relationship with consumerism. They are cau...
View full detailsVogue Kids: uno studio sul consumo di moda da parte dei bambini
Larissa Maria Ribeiro Da Silva, Dib Karam Junior
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• Author(s): Larissa Maria Ribeiro Da Silva | Dib Karam Junior • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIl libro � uno studio per i professionisti del tessile, della moda e della comunicazi...
View full detailsEffetto del paese d'origine sul comportamento del consumatore di vino irlandese
Helene Viot
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• Author(s): Helene Viot • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralQuando si tratta di scegliere una singola bottiglia di vino tra un'ampia gamma di scelta in un'enoteca, quali criteri conta...
View full detailsPop-Up Retail: The Evolution, Application and Future of Ephemeral Stores
Ghalia Boustani
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• Author(s): Ghalia Boustani • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - RetailingEphemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared...
View full detailsCustomer Relationship Marketing in der Luxusgüterindustrie
Alice Haupt
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View full detailsInternationalization, Market Power and Consumer Welfare
Yves Bourdet
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• Author(s): Yves Bourdet • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsIn the years prior to this book being originally published in 1992, the study of industrial economics had been dominated by the USA...
View full detailsThe Buyer-Centric Operating System: Building A Customer Obsessed Company
Andy Halko
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• Author(s): Andy Halko • Publisher: Andy Halko • Publisher Imprint: Andy Halko • BISAC: Consumer Behavior - GeneralThe Buyer-Centric Operating System isn't just another business book-it's a wake-up call for leaders who want to revolutionize thei...
View full detailsWhy People (Don't) Buy: The Go and Stop Signals
Amitav Chakravarti
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View full detailsWillingness to pay for Fair Trade products: Analysis and implications
Michaela Gröpel
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• Author(s): Michaela Gröpel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Munich U...
View full detailsUnternehmensreputation Und Markenstärke: Analyse Von Wechselwirkungen Und Ansätzen Zur Prognose Des Konsumentenverhaltens
Sebastian Fuchs, Prof Dr Manfred Schwaiger
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• Author(s): Sebastian Fuchs | Prof Dr Manfred Schwaiger • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralSebastian Fuchs untersucht mittels einer deutschlandweiten Onlinebefragung und eines Experimentalde...
View full detailsDie Auswirkung von Involvement auf grünen Werbeskeptizismus
Bettina Schneider
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• Author(s): Bettina Schneider • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...
View full detailsThe Strategy of Desire
Ernest Dichter
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• Author(s): Ernest Dichter • Publisher: Martino Fine Books • Publisher Imprint: Martino Fine Books • BISAC: Psychotherapy - Behaviorism2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition...
View full detailsTrends in Marketing Habits of Local People
Jyotirmoy Koley, Apurba Chinya
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• Author(s): Jyotirmoy Koley | Apurba Chinya • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralThe research study "Trends in Marketing Habits of Local People: A Study between Malls a...
View full detailsEssentials of Consumer Behavior: An Applied Approach
Debra L. Stephens
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• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis thoroughly updated second edition of Essentials of Consumer Behavior offers a ...
View full detailsHow Information Technology Impacts Global Society
John Lok
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• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: New Business EnterprisesNowadays, human is encountering high technological information period as well as we are encountering in...
View full detailsUrsachen nachlassender Kundenbindung im 21. Jahrhundert
Sebastian Neininger
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• Author(s): Sebastian Neininger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Fachhochschule Trier - ...
View full detailsRoutledge International Handbook Of Consumer Psychology
Jansson-Boyd, Cathrine V.
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• Author(s): Jansson-Boyd | Cathrine V. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Consumer Behavior - GeneralThis unique handbook maps the growing field of consumer psychology ...
View full detailsConsumer Behavior: Information Processing and Decision Making
Naresh K. Malhotra
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• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Sales & Selling - GeneralUnravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Ma...
View full detailsThe Science of Shopping
Kate Hardcastle
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• Author(s): Kate Hardcastle • Publisher: Kogan Page Ltd • Publisher Imprint: Kogan Page Ltd • BISAC: Industries - RetailingIn the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offlin...
View full detailsMore and More and More: An All-Consuming History
Jean-Baptiste Fressoz
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• Author(s): Jean-Baptiste Fressoz • Publisher: Penguin Books Ltd • Publisher Imprint: Penguin Books Ltd • Subject: Creative Writing, Fiction, • BISAC: Industries - Energy
Zusammenhänge zwischen Nachhaltigkeit und Digitalisierung
Anonymous
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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, AKAD University, ehem. AKAD Fachh...
View full detailsKundenmeinungen im Internet
Frank Schimansky
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• Author(s): Frank Schimansky • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Communication StudiesDiplomarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Medi...
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