Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[subject: consumer]”

Filters

Products

Preissensitivität von Konsumenten als Werbewirkung: Theoretische Grundlagen und ausgewählte empirische Befunde unter besonderer Berücksichtigung der z

Iven Jainta

Paperback

Current price ₹1,892
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
(-14%)
₹1,892
Current price ₹1,892

• Author(s): Iven Jainta • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, Rheinisch-Westfälische Technisc...

View full details

Der Mere-Exposure-Effekt und dessen Anwendung im Marketing

Julius Heyers

Paperback

Current price ₹1,887
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
(-14%)
₹1,887
Current price ₹1,887

• Author(s): Julius Heyers • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: 1,0...

View full details

Eine quantitative Untersuchung der Involvementauslöser als Werbemaßnahmen anhand chinesischer Autobesitzer

Jun Huo

Paperback

Current price ₹2,394
Original price ₹2,793
Original price ₹2,793
Original price ₹2,793
(-14%)
₹2,394
Current price ₹2,394

• Author(s): Jun Huo • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Medienpsychologie, Note: 1,0, FOM Hochschule für Oekonomie & Management gem...

View full details

Der Einfluss von Emotionen auf das Käuferverhalten

Anonym

Paperback

Current price ₹1,427
Original price ₹1,657
Original price ₹1,657
Original price ₹1,657
(-14%)
₹1,427
Current price ₹1,427

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,3, FOM Hochschule für Oekonomie & M...

View full details

Consumer Society

Lorne Tepperman, Nicole Meredith

Paperback

Current price ₹6,226
Original price ₹6,958
Original price ₹6,958
Original price ₹6,958
(-11%)
₹6,226
Current price ₹6,226

• Author(s): Lorne Tepperman | Nicole Meredith • Publisher: Rock's Mills Press • Publisher Imprint: Rock's Mills Press • BISAC: Consumer Behavior - GeneralThis ground-breaking book provides the clearest, most comprehensive examination of consumer...

View full details

Der Kunde im Fokus: Das Konzept der Customer Journey

Andreas Janson

Paperback

Current price ₹2,256
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,256
Current price ₹2,256

• Author(s): Andreas Janson • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Universität Kassel (IBWL), V...

View full details

Transformative Consumer Research for Personal and Collective Well-Being

David Glen Mick

Paperback

Current price ₹4,411
Original price ₹6,785
Original price ₹6,785
Original price ₹6,785
(-35%)
₹4,411
Current price ₹4,411

• Author(s): David Glen Mick • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralDaily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-bein...

View full details

Werden die Bewertungen der FSK den jeweiligen Altersgruppen gerecht und werden diese von Verbrauchern als richtig oder falsch eingestuft?: Eine empiri

Matthias Schömer

Paperback

Current price ₹2,380
Original price ₹2,735
Original price ₹2,735
Original price ₹2,735
(-13%)
₹2,380
Current price ₹2,380

• Author(s): Matthias Schömer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesBachelorarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Film und Fernsehen, Note: 98,00 %, ( Middlesex University in Lo...

View full details

Microeconomics Explained in 10 Minutes: A Fast and Simple, Big Picture Guide to Supply, Demand, Pricing, and Consumer Behavior

Roggie Clark, Raj Clark

Paperback

Current price ₹640
Original price ₹909
Original price ₹909
Original price ₹909
(-30%)
₹640
Current price ₹640

• Author(s): Roggie Clark | Raj Clark • Publisher: Bounce Rank • Publisher Imprint: Bounce Rank • BISAC: Consumer Behavior - GeneralMicroeconomics doesn't have to be complicated, confusing, or filled with jargon that makes you feel lost. At its c...

View full details

Emotionalisierung Von Marken: Inter-Industrieller Vergleich Der Relevanz Emotionaler Markenimages Für Das Konsumentenverhalten

Tjark Freundt, Prof Dr Manfred Kirchgeorg

Paperback

Current price ₹5,492
Original price ₹8,448
Original price ₹8,448
Original price ₹8,448
(-35%)
₹5,492
Current price ₹5,492

• Author(s): Tjark Freundt | Prof Dr Manfred Kirchgeorg • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralTjark Christian Freundt untersucht, welcher Stellenwert emotionalen Ma...

View full details

Das Informationsverhalten der Best Ager: Eine empirische Studie am Beispiel der Unterhaltungselektronik

Rafael Grieger

Paperback

Current price ₹5,880
Original price ₹6,851
Original price ₹6,851
Original price ₹6,851
(-14%)
₹5,880
Current price ₹5,880

• Author(s): Rafael Grieger • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Marketing - General"Erstmal mach ich mich schlau... überwiegend im Internet. Ja. Erstmal Stiftung Warentest im Internet. Früher hab ich sie m...

View full details

Whose Utility?

John Ernst, Ernst

Paperback

Current price ₹3,205
Original price ₹3,846
Original price ₹3,846
Original price ₹3,846
(-17%)
₹3,205
Current price ₹3,205

• Author(s): John Ernst | Ernst • Publisher: Open University Press • Publisher Imprint: Open University Press • BISAC: GeneralAn in-depth analysis of the impact of public utility privatization on ordinary consumers. This text traces the history o...

View full details

How do Fintech Startups and a Changing Consumer Behavior Reshape the Financial Services Industry?

Viktor Kanzler

Paperback

Current price ₹5,103
Original price ₹5,969
Original price ₹5,969
Original price ₹5,969
(-15%)
₹5,103
Current price ₹5,103

• Author(s): Viktor Kanzler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralBachelor Thesis from the year 2015 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, Frank...

View full details

Intercultural Product Communication. An Assessment of Consumer Electronic Products in India and China

Patrizio Basso

Paperback

Current price ₹3,320
Original price ₹3,871
Original price ₹3,871
Original price ₹3,871
(-14%)
₹3,320
Current price ₹3,320

• Author(s): Patrizio Basso • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sales & Selling - GeneralBachelor Thesis from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2,1,...

View full details

Language, Intertextuality and Subjectivity

Mary Talbot

Paperback

Current price ₹6,277
Original price ₹7,140
Original price ₹7,140
Original price ₹7,140
(-12%)
₹6,277
Current price ₹6,277

• Author(s): Mary Talbot • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Linguistics - GeneralWomen in industrialized societies have a lifelong relationship with consumerism. They are cau...

View full details

Vogue Kids: uno studio sul consumo di moda da parte dei bambini

Larissa Maria Ribeiro Da Silva, Dib Karam Junior

Paperback

Current price ₹5,397
Original price ₹6,322
Original price ₹6,322
Original price ₹6,322
(-15%)
₹5,397
Current price ₹5,397

• Author(s): Larissa Maria Ribeiro Da Silva | Dib Karam Junior • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIl libro � uno studio per i professionisti del tessile, della moda e della comunicazi...

View full details

Effetto del paese d'origine sul comportamento del consumatore di vino irlandese

Helene Viot

Paperback

Current price ₹5,120
Original price ₹5,586
Original price ₹5,586
Original price ₹5,586
(-8%)
₹5,120
Current price ₹5,120

• Author(s): Helene Viot • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralQuando si tratta di scegliere una singola bottiglia di vino tra un'ampia gamma di scelta in un'enoteca, quali criteri conta...

View full details

Pop-Up Retail: The Evolution, Application and Future of Ephemeral Stores

Ghalia Boustani

Paperback

Current price ₹1,696
Original price ₹2,609
Original price ₹2,609
Original price ₹2,609
(-35%)
₹1,696
Current price ₹1,696

• Author(s): Ghalia Boustani • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - RetailingEphemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared...

View full details

Customer Relationship Marketing in der Luxusgüterindustrie

Alice Haupt

Paperback

Current price ₹8,958
Original price ₹10,477
Original price ₹10,477
Original price ₹10,477
(-14%)
₹8,958
Current price ₹8,958

• Author(s): Alice Haupt • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Die Luxusgüterindustrie steht einer strategischen Umkehr gegenüber, die ihr Kundenkonzept komplett ändern kann. ...

View full details

Internationalization, Market Power and Consumer Welfare

Yves Bourdet

Paperback

Current price ₹2,714
Original price ₹4,175
Original price ₹4,175
Original price ₹4,175
(-35%)
₹2,714
Current price ₹2,714

• Author(s): Yves Bourdet • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsIn the years prior to this book being originally published in 1992, the study of industrial economics had been dominated by the USA...

View full details

The Buyer-Centric Operating System: Building A Customer Obsessed Company

Andy Halko

Paperback

Current price ₹1,606
Original price ₹2,156
Original price ₹2,156
Original price ₹2,156
(-26%)
₹1,606
Current price ₹1,606

• Author(s): Andy Halko • Publisher: Andy Halko • Publisher Imprint: Andy Halko • BISAC: Consumer Behavior - GeneralThe Buyer-Centric Operating System isn't just another business book-it's a wake-up call for leaders who want to revolutionize thei...

View full details

Why People (Don't) Buy: The Go and Stop Signals

Amitav Chakravarti

Paperback

Current price ₹2,791
Original price ₹4,293
Original price ₹4,293
Original price ₹4,293
(-35%)
₹2,791
Current price ₹2,791

• Author(s): Amitav Chakravarti • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Consumer Behavior - GeneralProvides a robust framework of analysis for managers - the GO-STOP Signal Framework - that can be used to both avoid...

View full details

Willingness to pay for Fair Trade products: Analysis and implications

Michaela Gröpel

Paperback

Current price ₹3,313
Original price ₹3,871
Original price ₹3,871
Original price ₹3,871
(-14%)
₹3,313
Current price ₹3,313

• Author(s): Michaela Gröpel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelor Thesis from the year 2012 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, Munich U...

View full details

Unternehmensreputation Und Markenstärke: Analyse Von Wechselwirkungen Und Ansätzen Zur Prognose Des Konsumentenverhaltens

Sebastian Fuchs, Prof Dr Manfred Schwaiger

Paperback

Current price ₹6,992
Original price ₹8,391
Original price ₹8,391
Original price ₹8,391
(-17%)
₹6,992
Current price ₹6,992

• Author(s): Sebastian Fuchs | Prof Dr Manfred Schwaiger • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Marketing - GeneralSebastian Fuchs untersucht mittels einer deutschlandweiten Onlinebefragung und eines Experimentalde...

View full details

Die Auswirkung von Involvement auf grünen Werbeskeptizismus

Bettina Schneider

Paperback

Current price ₹1,887
Original price ₹2,205
Original price ₹2,205
Original price ₹2,205
(-14%)
₹1,887
Current price ₹1,887

• Author(s): Bettina Schneider • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2021 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...

View full details

The Strategy of Desire

Ernest Dichter

Paperback

Current price ₹1,576
Original price ₹1,892
Original price ₹1,892
Original price ₹1,892
(-17%)
₹1,576
Current price ₹1,576

• Author(s): Ernest Dichter • Publisher: Martino Fine Books • Publisher Imprint: Martino Fine Books • BISAC: Psychotherapy - Behaviorism2012 Reprint of 1960 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition...

View full details

Trends in Marketing Habits of Local People

Jyotirmoy Koley, Apurba Chinya

Paperback

Current price ₹4,102
Original price ₹4,810
Original price ₹4,810
Original price ₹4,810
(-15%)
₹4,102
Current price ₹4,102

• Author(s): Jyotirmoy Koley | Apurba Chinya • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: GeneralThe research study "Trends in Marketing Habits of Local People: A Study between Malls a...

View full details

Essentials of Consumer Behavior: An Applied Approach

Debra L. Stephens

Paperback

Current price ₹4,835
Original price ₹7,438
Original price ₹7,438
Original price ₹7,438
(-35%)
₹4,835
Current price ₹4,835

• Author(s): Debra L. Stephens • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Business Management • BISAC: Consumer Behavior - GeneralThis thoroughly updated second edition of Essentials of Consumer Behavior offers a ...

View full details

How Information Technology Impacts Global Society

John Lok

Paperback

Current price ₹1,669
Original price ₹1,764
Original price ₹1,764
Original price ₹1,764
(-5%)
₹1,669
Current price ₹1,669

• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: New Business EnterprisesNowadays, human is encountering high technological information period as well as we are encountering in...

View full details

Ursachen nachlassender Kundenbindung im 21. Jahrhundert

Sebastian Neininger

Paperback

Current price ₹2,256
Original price ₹2,637
Original price ₹2,637
Original price ₹2,637
(-14%)
₹2,256
Current price ₹2,256

• Author(s): Sebastian Neininger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Fachhochschule Trier - ...

View full details

Routledge International Handbook Of Consumer Psychology

Jansson-Boyd, Cathrine V.

Paperback

Current price ₹3,987
Original price ₹6,133
Original price ₹6,133
Original price ₹6,133
(-35%)
₹3,987
Current price ₹3,987

• Author(s): Jansson-Boyd | Cathrine V. • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Education & Psychology • BISAC: Consumer Behavior - GeneralThis unique handbook maps the growing field of consumer psychology ...

View full details

Consumer Behavior: Information Processing and Decision Making

Naresh K. Malhotra

Paperback

Current price ₹7,469
Original price ₹8,710
Original price ₹8,710
Original price ₹8,710
(-14%)
₹7,469
Current price ₹7,469

• Author(s): Naresh K. Malhotra • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Sales & Selling - GeneralUnravel the Psychology Behind Consumer Choices!Consumer Behavior: Information Processing and Decision Ma...

View full details

The Science of Shopping

Kate Hardcastle

Paperback

Current price ₹3,616
Original price ₹3,794
Original price ₹3,794
Original price ₹3,794
(-5%)
₹3,616
Current price ₹3,616

• Author(s): Kate Hardcastle • Publisher: Kogan Page Ltd • Publisher Imprint: Kogan Page Ltd • BISAC: Industries - RetailingIn the ever-evolving landscape of retail, understanding the science behind modern shopping habits - both online and offlin...

View full details

More and More and More: An All-Consuming History

Jean-Baptiste Fressoz

Paperback

Current price ₹963
Original price ₹1,391
Original price ₹1,391
Original price ₹1,391
(-31%)
₹963
Current price ₹963

• Author(s): Jean-Baptiste Fressoz • Publisher: Penguin Books Ltd • Publisher Imprint: Penguin Books Ltd • Subject: Creative Writing, Fiction, • BISAC: Industries - Energy

Zusammenhänge zwischen Nachhaltigkeit und Digitalisierung

Anonymous

Paperback

Current price ₹2,137
Original price ₹2,499
Original price ₹2,499
Original price ₹2,499
(-14%)
₹2,137
Current price ₹2,137

• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, AKAD University, ehem. AKAD Fachh...

View full details

Kundenmeinungen im Internet

Frank Schimansky

Paperback

Current price ₹6,423
Original price ₹7,325
Original price ₹7,325
Original price ₹7,325
(-12%)
₹6,423
Current price ₹6,423

• Author(s): Frank Schimansky • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Communication StudiesDiplomarbeit aus dem Jahr 2005 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Medi...

View full details