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Methoden und Grenzen aktueller Verbraucherpanel am Praxisbeispiel des GfK Behavior Scans in Haßloch
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• Author(s): Julia Göthe • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: Marketing - GeneralOhne Marktforschung wären die Unternehmen blind im Bezug auf die Wünsche und Bedürfnisse der Konsumen...
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Medical Handbook: A Consumer Guide for Navigating the Medical System
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• Author(s): Gregory G. Billy • Publisher: Cognella Academic Publishing • Publisher Imprint: Cognella Academic Publishing • BISAC: Health Care DeliveryThe American healthcare system is vital, vibrant, and indispensable. However, it's also complex...
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Werbestrategien und symbolischer Interaktionismus
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• Author(s): Andreas Kolbe • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2002 im Fachbereich Soziologie - Medien, Kunst, Musik, Note: 2,0, Humboldt-Universität zu Berlin (Institut...
View full detailsPredict Consumer Behavior Psychology Methods
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• Author(s): Lok, Johnny Ch • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: EntrepreneurshipI shall indicate underground train and Disney entertainment theme park and University and unground train transportat...
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Which psychological processes are involved in intentional buying and how rational is the buyer?
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• Author(s): Vladislav Tsekov • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralEssay from the year 2018 in the subject Psychology - Work, Business, Organisation, grade: A, University College London, language: English, abs...
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Empowered Citizens, Informed Consumers and Skilled Workers
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• Author(s): Oecd • Publisher: OECD • Publisher Imprint: OECD • BISAC: Environmental EconomicsThe challenges posed by climate change, biodiversity loss, and pollution have become defining issues of our time. These crises are global in scope, affe...
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Consumer Behavior: New Essays on the Study of Consumption
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• Author(s): Morris B. Holbrook • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralConsumer Behavior presents an autobiographical view of Morris B. Holbrook's contributions to the study of consume...
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Political Consumerism. Eine effektive Form politischer Partizipation?
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• Author(s): Stefanie Aue • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralAkademische Arbeit aus dem Jahr 2008 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,5, Universität Siegen, Sprache: Deutsch, ...
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Produktmanagement für Konsumgüter
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• Author(s): Kurt Vogel • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Management - General
Efficient Consumer Response als Instrument zur Reduktion von Out-of-Stock
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• Author(s): Andreas Berrisch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2007 im Fachbereich BWL - Handel und Distribution, Note: 2,3, FOM Hochschule für Oekonomie & Manag...
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Sensory Marketing in Retail: An Introduction to the Multisensory Nature of Retail Stores
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• Author(s): Arto Lindblom • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: General Books • BISAC: Marketing - GeneralFrom the Back CoverSensory marketing is a way to differentiate businesses from their competition while influenci...
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The Life of Y: Engaging Millennials as Employees and Consumers
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• Author(s): Debashish Sengupta • Publisher: Sage Publications • Publisher Imprint: SAGERespon • Subject: Business Management • BISAC: Management - General1st prize in the DMA-NTPC Management Book Awards, 2018. Currently, we have about 2 billion...
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Der Verbraucherdarlehensvertrag: Umsetzung der EU Verbraucherkreditrichtlinie 48/2008 EG
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• Author(s): Tobias Püschel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Civil LawBachelorarbeit aus dem Jahr 2011 im Fachbereich Jura - Zivilrecht / BGB AT / Schuldrecht / Sachenrecht, Note: 1,3, Katholische Universität Eic...
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Consuming Citizens: Countercultural Bodies in Twentieth-Century Mexico
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• Author(s): Iván Eusebio Aguirre Darancou • Publisher: State University of New York Press • Publisher Imprint: State University of New York Press • BISAC: Cultural & Ethnic Studies - Caribbean & Latin American StudiExplores twentieth-cen...
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Konsumräume und Kaufentscheidungen: Zur Bedeutung des Social Web
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• Author(s): Iska Mira Beißwenger • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: GeneralDie vorliegende Arbeit hat die Analyse der Wirkung des Social Web auf das Konsumenten- und Kaufverhalten...
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The effectiveness of product placement for the automobile industry and its impact on consumer behavior: A cross-cultural perspective
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• Author(s): Frank Günnemann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralMaster's Thesis from the year 2005 in the subject Business economics - Offline Marketing and Online Marketing, grade: A (1,0), Hawa...
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Neurobranding: Strategies for shaping consumer behavior
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• Author(s): Peter Steidl • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - GeneralNeuromarketing is fast becoming more visible in mainstream marketing a...
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La responsabilità sociale d'impresa e la disponibilità a pagare dei consumatori
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• Author(s): Sonja Schneeberger • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Production & Operations ManagementLo scopo dello studio era quello di indagare una possibile relazione tra la CSR e la disponibilit...
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Wonach schmeckt Herkunft?: Über (Nicht-)Wissen beim Lebensmittelkonsum und die Bedeutung der Geographien und Biographien von frischem Obst und Gemüse
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• Author(s): Julia Fülling • Publisher: Wurzburg University Press • Publisher Imprint: Wurzburg University Press • BISAC: Human GeographyDurch die globale Organisation von Lebensmittelwarenketten steht Konsument*innen heute ein vielfältiges, ganz...
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Nostalgia Marketing: Rekindling the Past to Influence Consumer Choices
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• Author(s): Marco Pichierri • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Marketing - GeneralFrom the Back CoverThe book examines the use of nostalgia as a marketing lever that can potentially affe...
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Steuerung des Konsumverhaltens durch die Musik in der Fernsehwerbung
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• Author(s): Patrick Trebse • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2018 im Fachbereich Soziologie - Medien, Kunst, Musik, Note: 1.0, Deutsche Hochschule für Gesundheit und ...
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Emotionale Werbekommunikation aus Sicht der Consumer Neuroscience: Eine Analyse und Diskussion aktueller wissenschaftlicher Erkenntnisse
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• Author(s): Isabella Kügler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyStudienarbeit aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Veranstaltung: M...
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Fattori che influenzano l'intenzione di acquisto dei consumatori malesi attraverso
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• Author(s): May Lee Ng • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralL'obiettivo di questo studio era determinare i fattori che influenzano l'intenzione di acquisto dei consumatori malesi attra...
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Refiguring Identity in Corporate Times: Rediscovering Oneself in a Consumer Culture
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• Author(s): David Vella • Publisher: Liverpool University Press • Publisher Imprint: Liverpool University Press • BISAC: Economics - TheoryRefiguring Identity in Corporate Times is aimed as a response to the narcissistic life-strategies promoted...
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Electoral Systems and the Balance of Consumer-Producer Power
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• Author(s): Eric C. C. Chang | Mark Andreas Kayser | Drew A. Linzer • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: GeneralThis book investigates the effects of electoral systems on the relative l...
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Charakteristiken von Lebensmitteln. Wie Werbemaßnahmen das Medien- und Kaufverhalten von Kindern beeinflussen
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• Author(s): Marie-Therese Laschinger • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation und Wirtschaft, Note: 1,7, Hochschule für a...
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Consuming Female Beauty: British Literature and Periodicals, 1840-1914
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• Publisher: Edinburgh University Press • Publisher Imprint: Edinburgh University Press • BISAC: Subjects & Themes - WomenPinpointing how consumer culture transformed female beauty ideals during the nineteenth and early twentieth centuries, ...
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Die Ansätze zur Erklärung der Werbewirkung
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• Author(s): Bernd Hildebrandt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2011 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Not...
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The UK Fast Moving Consumer Good (FMCG) Business
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• Author(s): Julia Menke • Publisher: VDM Verlag Dr. Mueller E.K. • Publisher Imprint: VDM Verlag Dr. Mueller E.K. • BISAC: Business Communication - GeneralWith regard to the topic "New Methods of Technology and their Appropriateness for the UK F...
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Lernspiele im Fach Ernährung und Verbraucherbildung
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• Author(s): Bianca Pri • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2019 im Fachbereich Sport - Sportmedizin, Therapie, Ernährung, Note: 1,3, Universität Koblenz-Landau (Ernährung und Verbr...
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Konsum als politische Partizipation - die deutschen Verbraucherinteressen in der Grünen Gentechnik
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• Author(s): Harm Sönksen • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich Politik - Klima- und Umweltpolitik, Note: 1,7, Freie Universität Berlin (Otto-Suhr Institut), Veran...
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The Modern Marketing Playbook: Win Digital-First Consumers with Real-World Strategies
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• Author(s): Doreen Kum | Howie Lau • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Marketing - GeneralMARKETING HAS EVOLVED -- HAVE YOU?Today's digital-first consumers are armed ...
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Understanding the Chinese Consumer
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• Author(s): Xiumei Liu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Marketing - GeneralGo east, young man. Sell one tube of toothpaste to every person in China, and you will become rich. That sounds simple. However, this book...
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Analyse der Wahrnehmung von Markenarchitekturen in der Konsumgüterbranche
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• Author(s): Sandra Brach • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Auf Grund der zunehmenden Informationsüberflutung und Markeninflation wird es immer diffiziler neue Marken am M...
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Word-of-Mouth: Influences on the Choice of Recommendation Sources
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• Author(s): Klaus Schöfer • Publisher: Examicus Verlag • Publisher Imprint: Examicus Verlag • BISAC: Research & DevelopmentThesis (M.A.) from the year 1998 in the subject Business economics - Operations Research, grade: 1.3, University of No...
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The Buyer's Way: The Path to Revenue Growth
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• Author(s): John Kearney • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralGo-To-Market leaders in growing companies are charged with growing revenue, but few do so consistently...
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