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Search results for “[Subject: consumer-behavior]”

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Modell adaptiver Präferenzen: Wirkung von Unterbewusstsein und Emotion auf das Käuferverhalten

Julia Streit

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• Author(s): Julia Streit • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2011 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Universität Potsdam (Wirtschaft...

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Influencing Shopper Decisions: Unleash the Power of Your Brand to Win Customers

Rebecca Brooks

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• Author(s): Rebecca Brooks • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralShould I advertise on TV? Is print dead? Should I work with an influencer? Should I promote my product through Facebook and In...

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Proceedings of the 1998 Multicultural Marketing Conference

Jean-Charles Chebat

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• Author(s): Jean-Charles Chebat • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Cana...

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The Consumer Citizen

Ethan Porter

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• Author(s): Ethan Porter • Publisher: Oxford University Press, USA • Publisher Imprint: Oxford University Press, USA • BISAC: Civics & CitizenshipCitizens are asked to buy, and asked to consider to buy, goods of all sizes and all prices, nea...

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Influential Peers! Consumer behavior and complex business relationships in food supply chain networks

Christoph Wiedenroth

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• Author(s): Christoph Wiedenroth • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: GeneralConsumers and primary producers are identified as important stakeholders in the necessary evolution to more sustainable agri-food supply chain...

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Comportamento do consumidor em relação às compras online de moda para jovens adultos

Alice Berthuy-Carniato

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• Author(s): Alice Berthuy-Carniato • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO boom da Internet mudou os h�bitos dos consumidores em muitos aspetos. Hoje em dia, � poss�ve...

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Bridging Boundaries in Consumption, Markets and Culture

Fernandez Karen V., Bernardo Figueiredo

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• Author(s): Fernandez Karen V. | Bernardo Figueiredo • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis book focuses on the bridges that connect the dynamic relations between consumer actions, the mark...

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Market Signals from Online Behavior

Nicole J. Olynk Widmar, Michael L. Smith, Erin Robinson

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• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralMarket Signals From Online Behavior asks, What do social ...

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Auswirkung der Inflation auf das Kaufverhalten von Verbrauchern bei Lebensmitteleinkäufen

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2023 im Fachbereich BWL - Marktforschung, Note: 1,7, FOM Essen, Hochschule für Oekonomie & Management geme...

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An Analytical Study of Default Behaviour of Life Insurance Consumers from North Maharashtra

Shamkant N. Kotkar

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• Author(s): Shamkant N. Kotkar • Publisher: Lulu.com • Publisher Imprint: Lulu.com • BISAC: GeneralLife insurance is a tool that can be used to reduce risk. It ensures that family will receive financial support in absence of pillar of family. Th...

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Learning Time How Influences Consumer Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Non-Classifiable I write this book aims to explain whether time pressure factors can influence consumer behaviors. On chapter one, I shall explain how and...

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Multichannel Commerce: A Consumer Perspective on the Integration of Physical and Electronic Channels

Manuel Trenz

Hardcover

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• Author(s): Manuel Trenz • Publisher: Springer • Publisher Imprint: Springer • BISAC: Information ManagementFrom the Back CoverThis book takes an in-depth look at consumer behavior in the context of multichannel commerce, and explores how the co...

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Ungeplante Käufe - Über den Impulskauf

Anne Michel

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• Author(s): Anne Michel • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Georg-August-Universität Göttin...

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Consumer Time Psychology

John Lok

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• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - General In my this book, I shall indicate how time pressure can bring positive economy and psychology facto...

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Higher Education Consumer Choice

J. Hemsley-Brown

Hardcover

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• Author(s): J. Hemsley-Brown • Publisher: Springer • Publisher Imprint: Palgrave Pivot • BISAC: Consumer Behavior - GeneralHigher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer ...

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Consumer Neuroscience: Theory and Application

Cathrine Jansson-Boyd

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• Author(s): Cathrine Jansson-Boyd • Publisher: Academic Press • Publisher Imprint: Academic Press • BISAC: Consumer Behavior - GeneralConsumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and...

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Der Einfluss der Wirtschaftslage auf das Kaufverhalten der Verbraucher

Jason Nurjadi

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• Author(s): Jason Nurjadi • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralFallstudie zu PT. Mercedes-Benz Indonesia. Dieses Buch untersucht das Kaufverhalten bei Mercedes-Benz-Limousinen vor ...

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Spoleczna odpowiedzialnośc biznesu a gotowośc konsumentów do placenia

Sonja Schneeberger

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• Author(s): Sonja Schneeberger • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementCelem badania bylo zbadanie ewentualnego związku między spoleczną odpowiedzialności...

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Psychological tricks in supermarkets

Michael Gstöttenmayr

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• Author(s): Michael Gstöttenmayr • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Marketing - GeneralSupermarket psychology, or in other words, how to get customers to buy as much as possible, even if ...

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An Archaeology of Nineteenth-Century Consumer Behavior in Melbourne, Australia, and Buenos Aires, Argentina

Pamela Ricardi

Hardcover

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• Author(s): Pamela Ricardi • Publisher: Springer • Publisher Imprint: Springer • BISAC: ArchaeologyFrom the Back CoverThis book compares consumer behavior in two nineteenth-century peripheral cities: Melbourne, Australia and Buenos Aires, Argent...

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Food Choice and the Consumer

David W. Marshall

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• Author(s): David W. Marshall • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - ResearchFrom the Back CoverThis book provides an interdisciplinary survey of food selection and examines each of the stages which the consumer...

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China: The Consumer Revolution

Conghua Li, Deloitte & Touche Consulting Group

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• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics

Brand Loyalty and Consumer Behavior: Generation Z in Central and Eastern Europe

Elwira Gross-Gniot, Maciej Dębski, Ewa Szkudlarek

Hardcover

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• Author(s): Elwira Gross-Gniot | Maciej Dębski | Ewa Szkudlarek • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralHow does Generation Z in Central and Eastern Europe engage with brands, make purchasing dec...

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Proceedings of the 1998 Multicultural Marketing Conference

Jean-Charles Chebat

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• Author(s): Jean-Charles Chebat • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Cana...

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The Smarter Screen: What Your Business Can Learn from the Way Consumers Think Online

C.G. Jung

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• Author(s): C.G. Jung • Publisher: Little, Brown Book Group • Publisher Imprint: Little, Brown Book Group • BISAC: GeneralA leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.

Das Wechselverhalten Von Konsumenten Im Strommarkt: Eine Empirische Untersuchung Direkter Und Moderierender Effekte

Jörg Henseler, Prof Dr Friedhelm W. Bliemel

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• Author(s): Jörg Henseler | Prof Dr Friedhelm W. Bliemel • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralJörg Henseler untersucht, welche Faktoren bestimmen, ob ein Konsumen...

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Human Desire: The Psychology Behind Why People Buy and Why They Don't

Ayan Khan

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• Author(s): Ayan Khan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General

Proceedings of the 1991 Academy of Marketing Science (Ams) Annual Conference

Robert L. King

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• Author(s): Robert L. King • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back Cover​This volume includes the full proceedings from the 1991 Academy of Marketing Science (AMS) Annual Conference held in F...

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Consumer Psychology: A Life Span Developmental Approach

Brian M. Young

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• Author(s): Brian M. Young • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industrial & Organizational PsychologyFrom the Back CoverThis book approaches consumer psychology from a unique perspective - it covers the entire lifesp...

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Global Perspectives in Marketing for the 21st Century: Proceedings of the 1999 World Marketing Congress

Ajay K. Manrai

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• Author(s): Ajay K. Manrai • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - GeneralFrom the Back CoverThis volume includes the full proceedings from the 1999 World Marketing Congress held in Qawra, Malta with the theme Gl...

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Das Kaufverhalten von Konsumenten in Deutschland während des "Black Fridays" und des "Cyber Mondays"

Shalom Tedla

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• Author(s): Shalom Tedla • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyBachelorarbeit aus dem Jahr 2022 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,7, Hochschule Fresenius; Hamburg, Sprache...

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Consumerism

Roman Espejo

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• Author(s): Roman Espejo • Publisher: Greenhaven Publishing • Publisher Imprint: Greenhaven Publishing • BISAC: Consumer Behavior - GeneralEditor Roman Espejo has compiled several essays across four chapters that debate essential topics relating...

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Stress, Affluence and Sustainable Consumption

Cecilia Solér

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• Author(s): Cecilia Solér • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Economics - MacroeconomicsWhy do affluent consumers almost automatically acquire new versions or variations of products already at their disposal...

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Understanding Contemporary Diet Culture through the Lens of Lacanian Psychoanalytic Theory: Eating the Lack

Bethany Morris

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• Author(s): Bethany Morris • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Movements - PsychoanalysisThis book offers a close analysis of the relationship between diets and identity in modern Western culture through the examinatio...

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Verbraucherspezifische Promotionwirkungen

Gunnar Görtz, Prof Dr Hans H. Bauer

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• Author(s): Gunnar Görtz | Prof Dr Hans H. Bauer • Publisher: Deutscher Universitatsverlag • Publisher Imprint: Deutscher Universitatsverlag • BISAC: Marketing - GeneralGunnar Görtz untersucht das Potenzial verschiedener Verkaufsförderungsma nah...

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Marketing Information and Artificial Intelligent: Consumer Behavioral Method Difference

Lok, Johnny Ch

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• Author(s): Lok, Johnny Ch • Publisher: MixIG • Publisher Imprint: MixIG • Subject: Business Management • BISAC: Information ManagementMicro solution methods solve macro-economic problemNowadays, global financial crisis cause a slowdown in world...

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