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Welche Rolle spielen soziale Herkunft und Persönlichkeit bei der Mediennutzung von Jugendlichen? Eine Untersuchung in der gymnasialen Mittel- und Ober
Alexander Kerbs
Paperback
• Author(s): Alexander Kerbs • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2012 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Universität Osnabrück, Veranstaltung: PO...
View full detailsVereinbarkeit von Kaufverhalten und Nachhaltigkeit im Bereich der Ernährung
Sophia Rauch
Paperback
• Author(s): Sophia Rauch • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Green BusinessStudienarbeit aus dem Jahr 2013 im Fachbereich VWL - Umweltökonomie, Note: 15 Punkte, (sehr gut) 1,0, Korbinian-Aigner-Gymnasium Erding, Sp...
View full detailsLadenatmosphäre Und Konsumentenverhalten
Erhard Bost
Paperback
• Author(s): Erhard Bost • Publisher: Springer • Publisher Imprint: Springer • BISAC: Marketing - General
Konsument Und Gewohnheit: Eine Theoretische Und Empirische Untersuchung Zum Habituellen Kaufverhalten
M. Dieterich
Paperback
• Author(s): M. Dieterich • Publisher: Physica-Verlag • Publisher Imprint: Physica-Verlag • BISAC: Economics - GeneralGewohnheiten spielen im Leben eines jeden Menschen eine bedeutende Rolle. Fast alle Entscheidungen sind mehr oder weniger stark ...
View full detailsInvestigating Consumer Behavior in an Online Grocery Context
Els Breugelmans
Paperback
• Author(s): Els Breugelmans • Publisher: VDM Verlag Dr. Mueller E.K. • Publisher Imprint: VDM Verlag Dr. Mueller E.K. • BISAC: GeneralThe first objective of this book is to map the differences between an electronic and a traditional shopping env...
View full detailsHaushälterische Kompetenzen. Gesunde Ernährung trotz Sozialleistungen
Jenny Feierabend
Paperback
• Author(s): Jenny Feierabend • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2013 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,7, Technische Universität Berlin (Arbeitsl...
View full detailsComportamento d'acquisto dei consumatori: uno studio sui farmaci da banco (OTC)
Kanupriya Adlakha
Paperback
• Author(s): Kanupriya Adlakha • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralIl comportamento d'acquisto dei consumatori � molto importante per qualsiasi prodotto che i consumatori acquistano au...
View full detailsPsychology of customer
Arvind Upadhyay
Paperback
• Author(s): Arvind Upadhyay • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Consumer Behavior - GeneralThis is a book for specialty area that studies how our thoughts, beliefs, feelings, and perce...
View full detailsDer Einfluss von Konsumentencharakteristika auf das Kaufverhalten: Eine kritische Analyse existierender Konsumententypologien
Helmut Fösel
Paperback
• Author(s): Helmut Fösel • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Nach dem 2. Weltkrieg wuchs die Wirtschaft in der Bundesrepublik Deutschland progressiv. Allmählich überstieg d...
View full detailsComputing Attitude and Affect in Text: Theory and Applications
James G. Shanahan, Yan Qu, Janyce Wiebe
Hardcover
• Author(s): James G. Shanahan | Yan Qu | Janyce Wiebe • Publisher: Springer • Publisher Imprint: Springer • BISAC: Information TechnologyHuman Language Technology (HLT) and Natural Language Processing (NLP) systems have typically focused on the ...
View full detailsThe Routledge Handbook of Consumer Behaviour in Hospitality and Tourism
Saurabh Kumar Dixit
Paperback
• Author(s): Saurabh Kumar Dixit • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismConsumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangea...
View full detailsChina: The Consumer Revolution
Conghua Li, Deloitte & Touche Consulting Group
Paperback
• Author(s): Conghua Li | Deloitte & Touche Consulting Group • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Economics
An Alternative Approach: Re-enchanting Consumption
Russell W. Belk, Vibrant Publishers
Hardcover
• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchAn Alternative Approach: Re-enchanting Consumption explores how consumption can be more than ro...
View full detailsA Practical Approach to Marketing Management
Kujnish Vashisht
Paperback
• Author(s): Kujnish Vashisht • Publisher: Atlantic • Publisher Imprint: Atlantic • Subject: Business ManagementIn the modern world, every individual indulges in marketing process in a variety of forms and at all places—be it buying of goods or s...
View full detailsOrdinary Consumption
Jukka Groncow, Alan Warde
Hardcover
• Author(s): Jukka Groncow | Alan Warde • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Anthropology - Cultural & SocialThe sociology of consumption has concentrated unduly on the more spectacular and visual aspects of contempo...
View full detailsIntrinsisch motiviertes Streben nach sozialer Anerkennung: Eine Analyse der Ursachen und Wirkung
Christoph Geyer
Paperback
• Author(s): Christoph Geyer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralDiplomarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Friedrich-Schiller-Universit...
View full detailsAdvertising in the Aging Society: Understanding Representations, Practitioners, and Consumers in Japan
Florian Kohlbacher
Hardcover
• Author(s): Florian Kohlbacher • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Advertising & PromotionFrom the Back CoverPopulation aging is a powerful megatrend affecting many countries around the world. This demograp...
View full detailsThe Early Years: Attitudes, Brand Loyalty, and Perceived Risk
Jacob Jacoby, Vibrant Publishers
Paperback
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralThe Early Years: Attitudes, Brand Loyalty, and Perceived Risk delves into the foundational ...
View full detailsHedonischer Konsum: Emotionen ALS Treiber Im Konsumentenverhalten
Marie-Kristin Franke
Paperback
• Author(s): Marie-Kristin Franke • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Information ManagementKonsumenten orientieren sich bei der Selektion und Bewertung eines hedonischen Produktes (z.B. S� igkeit, Hotelzim...
View full detailsQuando i comportamenti si confrontano con i profili
Yisong Wang, Joaquim Soeiro
Paperback
• Author(s): Yisong Wang | Joaquim Soeiro • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: General
The Modern Marketing Playbook
Kum Doreen
Hardcover
• Author(s): Kum Doreen • Publisher: World Scientific Publishing Company • Publisher Imprint: World Scientific Publishing Company • BISAC: Marketing - GeneralMARKETING HAS EVOLVED -- HAVE YOU?Today's digital-first consumers are armed with informa...
View full detailsWerbung in der Marktwirtschaft: Methoden der Fernsehwerbung und deren ethische Reflexion
Roland Engelhart
Paperback
• Author(s): Roland Engelhart • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Media StudiesStudienarbeit aus dem Jahr 1982 im Fachbereich Medien / Kommunikation - Medienethik, Note: 2,0, Eberhard-Karls-Universität Tübingen (Kat...
View full detailsConsumer Behaviour and the Arts: A Marketing Perspective
François Colbert
Hardcover
• Author(s): François Colbert • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchAlthough the literature on marketing of the arts is abundant, very few (if any) full-length works have examined the other ...
View full detailsA influência dos fatores do comportamento do consumidor no turismo
Nikola Cuculeski, Nako Tashkov, Vasko Cuculeski
Paperback
• Author(s): Nikola Cuculeski | Nako Tashkov | Vasko Cuculeski • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: GeneralEste livro representa os esfor�os dos autores para fornecer uma quantidade exte...
View full detailsConsumer Profiles (Rle Consumer Behaviour): An Introduction to Psychographics
Barrie Gunter
Hardcover
• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPsychographics have been developed in the field of market research as a way to relate consumer behaviour to market cho...
View full detailsConsumer behavior and the use of telecommunications
Rebeca Formiga Figueira, Suzana G. M. Nicolau
Paperback
• Author(s): Rebeca Formiga Figueira | Suzana G. M. Nicolau • Publisher: Our Knowledge Publishing • Publisher Imprint: Our Knowledge Publishing • BISAC: Management - GeneralConsumer behavior has been the focus of much research and is considered a...
View full detailsMarketing and Consumer Behavior: Concepts Methodologies Tools and Applications Vol 1
Irma
Hardcover
• Author(s): Irma • Publisher: Bsr • Publisher Imprint: Bsr • BISAC: Marketing - General
Der Einfluss von Faktoren des Verhaltens der Verbraucher auf den Tourismus
Nikola Cuculeski, Nako Tashkov, Vasko Cuculeski
Paperback
• Author(s): Nikola Cuculeski | Nako Tashkov | Vasko Cuculeski • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: GeneralDieses Buch spiegelt die Bem�hungen der Autoren wider, umfassende und detaillierte Fakten und...
View full detailsInfluenza del Colore E Della Tipografia Sul Comportamento Dei Consumatori
Ca Sourabh Pandey
Paperback
• Author(s): Ca Sourabh Pandey • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Management - GeneralComportamento del consumatore: Colore e tipografia nel packaging dei beni di largo consumo: Questo studio analizza l...
View full detailsKonsumverhalten. Was motiviert zum Kauf nachhaltiger Lebensmittel?
Noel Balzer
Paperback
• Author(s): Noel Balzer • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyMasterarbeit aus dem Jahr 2019 im Fachbereich Psychologie - Medienpsychologie, Note: 1,0, BSP Business School Berlin (ehem. Potsdam), Sp...
View full detailsChinese Consumers in a New Era: Their Travel Behaviors and Psychology
Kam Hung, Xiang (Robert) Li
Paperback
• Author(s): Kam Hung | Xiang (Robert) Li • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralAs a newcomer to tourism, China has amazed the world with its rapid growth of inbound, outbound, and domestic tour...
View full detailsDefining, Measuring and Managing Consumer Experiences
Annarita Sorrentino
Hardcover
• Author(s): Annarita Sorrentino • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book offers a comprehensive overview of the challenges that marketing faces in understanding, managing and measuri...
View full detailsMarktstellung Und Marktverhalten Des Verbrauchers
Günter Petermann
Paperback
• Author(s): Günter Petermann • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralDie vorliegende Schrift gehort zum Bereich der Verbrauchsforschung. Sie geht vom Begriff und Wesen der Konsumtion aus und wend...
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Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Identifying Substitute and Complementary Relationships Revealed by Consumer Variety Seeking Behavior
Leigh McAlister, Sloan School of Management, James M. Lattin
Hardcover
• Author(s): Leigh McAlister | Sloan School of Management | James M. Lattin • Publisher: Legare Street Press • Publisher Imprint: Legare Street Press • BISAC: GeneralThis groundbreaking study offers new insights into the behavior of consumers in ...
View full detailsLearning Consumer Behavior
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralIn this book, it divides two parts. First part explains how environment factor influences consumer behavioral change and second ...
View full detailsFactors that influence Consumer Behaviour towards buying Sustainable Products
Yusuf Balarabe Abdullahi
Paperback
• Author(s): Yusuf Balarabe Abdullahi • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralResearch Paper (undergraduate) from the year 2018 in the subject Business economics - Offline Marketing and Online Marketi...
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