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Products
Billions: Selling to the New Chinese Consumer
Tom Doctoroff
Paperback
• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...
View full detailsQualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism
Morris B. Holbrook, Vibrant Publishers
Hardcover
• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralQualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism by ...
View full detailsAI Impacts in Digital Consumer Behavior
Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan
Paperback
• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn the ever-evolving landscape of digital innovation, businesses g...
View full detailsThe Consumer Viewpoint
Mildred Maddocks Bentley
Paperback
• Author(s): Mildred Maddocks Bentley • Publisher: Anson Street Press • Publisher Imprint: Anson Street Press • BISAC: Consumer Behavior - General"The Consumer Viewpoint" by Mildred Maddocks offers a fascinating glimpse into the world of early co...
View full detailsHabit Modification in Consumption
George Messinis
Paperback
• Author(s): George Messinis • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralThe explosion of the consumer society and household credit has given rise to two contrasting views of modern man. One perceives the c...
View full detailsCountry-of-Origin-Effekte im organisationalen Kaufverhalten
Alexander Parks
Paperback
• Author(s): Alexander Parks • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Ludwigshafen am ...
View full detailsConsumer Neuroscience: Theory and Application
Cathrine Jansson-Boyd
Paperback
• Author(s): Cathrine Jansson-Boyd • Publisher: Academic Press • Publisher Imprint: Academic Press • BISAC: Consumer Behavior - GeneralConsumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and...
View full detailsKäuferverhalten: Customer Insights - Customer Journey - Customer Relations
Bernhard Swoboda, Hanna Schramm-Klein
Paperback
• Author(s): Bernhard Swoboda | Hanna Schramm-Klein • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralDas Verständnis des Käuferverhaltens ("Customer Insights") steht traditionell im Zentrum aller Marke...
View full detailsMarketing: Gezielte Beeinflussung von Kaufverhalten sowie Kaufentscheidung privater Endverbraucher
Arthur Lämmle
Paperback
• Author(s): Arthur Lämmle • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralAus der Erkenntnis, die das Schriftstück anbietet, wird es einem ermöglicht die folgenden Fähigkeiten a...
View full detailsWplyw lokowania produktów w filmach na zachowania konsumentów
Maëlys Debatisse
Paperback
• Author(s): Maëlys Debatisse • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralPodczas gdy tradycyjna reklama zostala podważona i zdyskredytowana przez konsument�w, lokowanie produktu...
View full detailsWoosh Things Up A Bit: The Principles of Perception Management
David Rosenberg
Paperback
• Author(s): David Rosenberg • Publisher: David Rosenberg • Publisher Imprint: David Rosenberg • BISAC: Consumer Behavior - GeneralIn world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a pro...
View full detailsComportement des consommateurs pour les marques de luxe
Mohammad Hussain
Paperback
• Author(s): Mohammad Hussain • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Production & Operations ManagementLes achats répétés sont devenus un facteur essentiel pour les spécialistes du marketing, en...
View full detailsResearch in Consumer Behavior
John F. Sherry, Russell W. Belk
Hardcover
• Author(s): John F. Sherry | Russell W. Belk • Publisher: Jai Press Inc. • Publisher Imprint: Jai Press Inc. • BISAC: Management - GeneralDrawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and ...
View full detailsEncouraging Sustainable Behavior: Psychology and the Environment
Hans C.M. van Trijp
Paperback
• Author(s): Hans C.M. van Trijp • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Social PsychologyIncreasingly it is being recognized that consumer behavior may be a key trigger in the march toward sustainable dev...
View full detailsNew Perspectives in Marketing by Word-Of-Mouth
Emerald Group Publishing Limited
Paperback
• Author(s): Emerald Group Publishing Limited • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: Marketing - GeneralNew Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this a...
View full detailsLifestyle advertising in postmodernism - the accepted popular psychology
Alexandra Riepe
Paperback
• Author(s): Alexandra Riepe • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Maps & Road Atlases (see also Reference - Atlases, GazetteerEssay from the year 2011 in the subject Tourism - Miscellaneous, grade: 70% (First), U...
View full detailsThe Psychology of Search Engines: Why People Click, Trust, and Choose Certain Results and What It Means for SEO
Roggie Clark, Raj Clark
Paperback
• Author(s): Roggie Clark | Raj Clark • Publisher: Bounce Rank • Publisher Imprint: Bounce Rank • BISAC: Consumer Behavior - GeneralSearch engines are not just technical systems. They are environments shaped by human behavior.Every search result,...
View full detailsFactores Determinantes Do Comportamento de Compra Do Consumidor
Tezera Alemu, Lemi Waktola
Paperback
• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralConcentrando-se nos estudantes do Campus de Woliso da Universidade de Ambo em woliso e u...
View full detailsWerbung im digitalen Zeitalter. Ein morphologischer Blick auf Werbemittel und Marktpsychologie
Marle Ganovsky
Paperback
• Author(s): Marle Ganovsky • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, BSP Business School Berlin (...
View full detailsFactors Influence Future US Consumer Behavior
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralThis book concerns how to apply behavioral economy and psychological methods to predict future America consumption market trend....
View full detailsAuswirkungen von SARS-CoV-2 auf das deutsche Verbraucherverhalten. Strategien zur Entwicklung eines nachhaltigen Konsumklimas
Johanna Heimann
Paperback
• Author(s): Johanna Heimann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2023 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Akademie JAK, Sprache: Deutsch, Abstract...
View full detailsTourism and Retail: The Psychogeography of Liminal Consumption
Charles McIntyre
Paperback
• Author(s): Charles McIntyre • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - ServiceTourists are drawn to explore new environments and peoples. What better way to interact with a locality than to seek out a...
View full detailsKonsum aus Langeweile
Bettina Gasser
Paperback
• Author(s): Bettina Gasser • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,8, Universität Lüneburg, Verans...
View full detailsNeuroökonomik und die Heuristik des Homo Oeconomicus
Jana Bäcker
Paperback
• Author(s): Jana Bäcker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Business EthicsStudienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 2.0, Johann Wolfgang Goethe-Universität Fra...
View full detailsAttitude, Identity, and Influence
James R. Bettman, Vibrant Publishers
Paperback
• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralAttitude, Identity, and Influence by James R. Bettman offers a compelling look into how...
View full detailsMarketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)
Gordon C., II Bruner
Paperback
• Author(s): Gordon C., II Bruner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchThe Marketing Scales Handbook series is the longest-running s...
View full detailsFood Policy And The Environmental Credit Crunch: From Soup to Nuts
Julie Hudson, Paul Donovan
Hardcover
• Author(s): Julie Hudson | Paul Donovan • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: Consumer Behavior - GeneralThe changing economic environment for the consumer that is emerging from the wrecka...
View full detailsFashion and the Consumer
Jennifer Yurchisin
Paperback
• Author(s): Jennifer Yurchisin • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: FashionThis text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to suppor...
View full detailsSocial Change How Influences Consumer Purchase Choice
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General Our business society had developed long time from farming period to manufacturing period, then to service industry period, till...
View full detailsIntelligenza emotiva del consumatore e comportamento di acquisto d'impulso
Kashif Abrar
Paperback
• Author(s): Kashif Abrar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Careers - GeneralAvete mai pensato che il marketing sia un argomento noioso? Ripensateci! Il comportamento d'acquisto dei giovani consumatori...
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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Kate Hartley
Hardcover
• Author(s): Kate Hartley • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Public RelationsCommunicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of...
View full detailsThe effect of staff training practices on customer satisfaction: A case study of Pret a Manger
Ani Mtvralashvili
Paperback
• Author(s): Ani Mtvralashvili • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralThesis (M.A.) from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1, Univ...
View full detailsDemand And Supply View Explains Amazon Online Shopping: Consumer Behavior
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Commercial PolicyLok delves into the methods e-marketers can employ to succeed in e-commerce. He emphasizes the importance of understanding internal and ex...
View full detailsMultifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society
David J. Burns
Paperback
• Author(s): David J. Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialConsumer culture influences virtually all activities within modern societies and has ...
View full detailsComportamento del Consumatore: Una guida per analizzare la psiche dell'acquirente
Vivaldo Lombardi
Paperback
• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralLo studio del comportamento dei consumatori mira a rispondere a diverse domande relative alle infl...
View full detailsEuropean Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior
Malgorzata Bartosik-Purgat, Nela Filimon
Paperback
• Author(s): Malgorzata Bartosik-Purgat | Nela Filimon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - MultilevelThis book offers a holistic perspective of consumer behavior in the 21st century in different European cul...
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