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Search results for “[Subject: consumer-behavior]”

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Billions: Selling to the New Chinese Consumer

Tom Doctoroff

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• Author(s): Tom Doctoroff • Publisher: Macmillan • Publisher Imprint: Palgr Mac • Subject: Business Management • BISAC: Sales & Selling - General'Billions' cracks the supposedly indecipherable code of marketing to the new Chinese consumer. T...

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Qualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism

Morris B. Holbrook, Vibrant Publishers

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• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralQualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Symbolism by ...

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AI Impacts in Digital Consumer Behavior

Thomas Heinrich Musiolik, Raul Villamarin Rodriguez, Hemachandran Kannan

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• Author(s): Thomas Heinrich Musiolik | Raul Villamarin Rodriguez | Hemachandran Kannan • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn the ever-evolving landscape of digital innovation, businesses g...

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The Consumer Viewpoint

Mildred Maddocks Bentley

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• Author(s): Mildred Maddocks Bentley • Publisher: Anson Street Press • Publisher Imprint: Anson Street Press • BISAC: Consumer Behavior - General"The Consumer Viewpoint" by Mildred Maddocks offers a fascinating glimpse into the world of early co...

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Habit Modification in Consumption

George Messinis

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• Author(s): George Messinis • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: Economics - GeneralThe explosion of the consumer society and household credit has given rise to two contrasting views of modern man. One perceives the c...

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Country-of-Origin-Effekte im organisationalen Kaufverhalten

Alexander Parks

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• Author(s): Alexander Parks • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Hochschule Ludwigshafen am ...

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Consumer Neuroscience: Theory and Application

Cathrine Jansson-Boyd

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• Author(s): Cathrine Jansson-Boyd • Publisher: Academic Press • Publisher Imprint: Academic Press • BISAC: Consumer Behavior - GeneralConsumer Neuroscience: Theory and Application presents a clear overview of the fundamentals of neuroscience and...

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Käuferverhalten: Customer Insights - Customer Journey - Customer Relations

Bernhard Swoboda, Hanna Schramm-Klein

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• Author(s): Bernhard Swoboda | Hanna Schramm-Klein • Publisher: Springer Gabler • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralDas Verständnis des Käuferverhaltens ("Customer Insights") steht traditionell im Zentrum aller Marke...

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Marketing: Gezielte Beeinflussung von Kaufverhalten sowie Kaufentscheidung privater Endverbraucher

Arthur Lämmle

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• Author(s): Arthur Lämmle • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: Sales & Selling - GeneralAus der Erkenntnis, die das Schriftstück anbietet, wird es einem ermöglicht die folgenden Fähigkeiten a...

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Wplyw lokowania produktów w filmach na zachowania konsumentów

Maëlys Debatisse

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• Author(s): Maëlys Debatisse • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralPodczas gdy tradycyjna reklama zostala podważona i zdyskredytowana przez konsument�w, lokowanie produktu...

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Woosh Things Up A Bit: The Principles of Perception Management

David Rosenberg

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• Author(s): David Rosenberg • Publisher: David Rosenberg • Publisher Imprint: David Rosenberg • BISAC: Consumer Behavior - GeneralIn world of marketing, everything is about managing perceptions. Interrupting how people think and feel about a pro...

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Comportement des consommateurs pour les marques de luxe

Mohammad Hussain

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• Author(s): Mohammad Hussain • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Production & Operations ManagementLes achats répétés sont devenus un facteur essentiel pour les spécialistes du marketing, en...

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Research in Consumer Behavior

John F. Sherry, Russell W. Belk

Hardcover

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• Author(s): John F. Sherry | Russell W. Belk • Publisher: Jai Press Inc. • Publisher Imprint: Jai Press Inc. • BISAC: Management - GeneralDrawing on a vast array of research contexts ranging from brand collecting, globalizing food in India, and ...

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Encouraging Sustainable Behavior: Psychology and the Environment

Hans C.M. van Trijp

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• Author(s): Hans C.M. van Trijp • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Social PsychologyIncreasingly it is being recognized that consumer behavior may be a key trigger in the march toward sustainable dev...

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New Perspectives in Marketing by Word-Of-Mouth

Emerald Group Publishing Limited

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• Author(s): Emerald Group Publishing Limited • Publisher: Emerald Group Publishing • Publisher Imprint: Emerald Group Publishing • BISAC: Marketing - GeneralNew Perspectives on Marketing by Word-of-Mouth is a collection of key articles on this a...

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Lifestyle advertising in postmodernism - the accepted popular psychology

Alexandra Riepe

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• Author(s): Alexandra Riepe • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Maps & Road Atlases (see also Reference - Atlases, GazetteerEssay from the year 2011 in the subject Tourism - Miscellaneous, grade: 70% (First), U...

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The Psychology of Search Engines: Why People Click, Trust, and Choose Certain Results and What It Means for SEO

Roggie Clark, Raj Clark

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• Author(s): Roggie Clark | Raj Clark • Publisher: Bounce Rank • Publisher Imprint: Bounce Rank • BISAC: Consumer Behavior - GeneralSearch engines are not just technical systems. They are environments shaped by human behavior.Every search result,...

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Factores Determinantes Do Comportamento de Compra Do Consumidor

Tezera Alemu, Lemi Waktola

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• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralConcentrando-se nos estudantes do Campus de Woliso da Universidade de Ambo em woliso e u...

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Werbung im digitalen Zeitalter. Ein morphologischer Blick auf Werbemittel und Marktpsychologie

Marle Ganovsky

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• Author(s): Marle Ganovsky • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, BSP Business School Berlin (...

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Factors Influence Future US Consumer Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - GeneralThis book concerns how to apply behavioral economy and psychological methods to predict future America consumption market trend....

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Auswirkungen von SARS-CoV-2 auf das deutsche Verbraucherverhalten. Strategien zur Entwicklung eines nachhaltigen Konsumklimas

Johanna Heimann

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• Author(s): Johanna Heimann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2023 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Akademie JAK, Sprache: Deutsch, Abstract...

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Tourism and Retail: The Psychogeography of Liminal Consumption

Charles McIntyre

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• Author(s): Charles McIntyre • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - ServiceTourists are drawn to explore new environments and peoples. What better way to interact with a locality than to seek out a...

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Konsum aus Langeweile

Bettina Gasser

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• Author(s): Bettina Gasser • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2005 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,8, Universität Lüneburg, Verans...

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Neuroökonomik und die Heuristik des Homo Oeconomicus

Jana Bäcker

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• Author(s): Jana Bäcker • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Business EthicsStudienarbeit aus dem Jahr 2013 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Note: 2.0, Johann Wolfgang Goethe-Universität Fra...

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Attitude, Identity, and Influence

James R. Bettman, Vibrant Publishers

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• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralAttitude, Identity, and Influence by James R. Bettman offers a compelling look into how...

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Marketing Scales Handbook: Multi-Item Measures for Consumer Insight Research (Volume 8)

Gordon C., II Bruner

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• Author(s): Gordon C., II Bruner • Publisher: Createspace Independent Publishing Platform • Publisher Imprint: Createspace Independent Publishing Platform • BISAC: Marketing - ResearchThe Marketing Scales Handbook series is the longest-running s...

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Food Policy And The Environmental Credit Crunch: From Soup to Nuts

Julie Hudson, Paul Donovan

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• Author(s): Julie Hudson | Paul Donovan • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Economics • BISAC: Consumer Behavior - GeneralThe changing economic environment for the consumer that is emerging from the wrecka...

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Fashion and the Consumer

Jennifer Yurchisin

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• Author(s): Jennifer Yurchisin • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: FashionThis text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to suppor...

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Social Change How Influences Consumer Purchase Choice

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General Our business society had developed long time from farming period to manufacturing period, then to service industry period, till...

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Intelligenza emotiva del consumatore e comportamento di acquisto d'impulso

Kashif Abrar

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• Author(s): Kashif Abrar • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Careers - GeneralAvete mai pensato che il marketing sia un argomento noioso? Ripensateci! Il comportamento d'acquisto dei giovani consumatori...

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Communicate in a Crisis: Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust

Kate Hartley

Hardcover

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• Author(s): Kate Hartley • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Public RelationsCommunicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of...

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The effect of staff training practices on customer satisfaction: A case study of Pret a Manger

Ani Mtvralashvili

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• Author(s): Ani Mtvralashvili • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralThesis (M.A.) from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 2.1, Univ...

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Demand And Supply View Explains Amazon Online Shopping: Consumer Behavior

John Lok

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• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Commercial PolicyLok delves into the methods e-marketers can employ to succeed in e-commerce. He emphasizes the importance of understanding internal and ex...

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Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

David J. Burns

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• Author(s): David J. Burns • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Anthropology - Cultural & SocialConsumer culture influences virtually all activities within modern societies and has ...

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Comportamento del Consumatore: Una guida per analizzare la psiche dell'acquirente

Vivaldo Lombardi

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• Author(s): Vivaldo Lombardi • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralLo studio del comportamento dei consumatori mira a rispondere a diverse domande relative alle infl...

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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior

Malgorzata Bartosik-Purgat, Nela Filimon

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• Author(s): Malgorzata Bartosik-Purgat | Nela Filimon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - MultilevelThis book offers a holistic perspective of consumer behavior in the 21st century in different European cul...

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