Skip to content

Booksellers & Trade Customers: Sign up for online bulk buying at trade.atlanticbooks.com for wholesale discounts

Booksellers: Create Account on our B2B Portal for wholesale discounts

Search results for “[Subject: consumer-behavior]”

Filters

Products

Social Influence and Consumer Behavior

Daniel Howard

Paperback

Current price ₹3,938
Original price ₹6,058
Original price ₹6,058
Original price ₹6,058
(-35%)
₹3,938
Current price ₹3,938

• Author(s): Daniel Howard • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Social PsychologyA good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context o...

View full details

Étude du comportement d'achat des consommateurs de logiciels de santé

Somnath Thigale, Vidya Karande-Thigale, Dipti Barge

Paperback

Current price ₹4,221
Original price ₹4,606
Original price ₹4,606
Original price ₹4,606
(-8%)
₹4,221
Current price ₹4,221

• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Administration - GeneralLe comportement d'achat des consommateurs est un domaine d'�tude rel...

View full details

Marketing 5.0

Kotler, Philip

Hardcover

Current price ₹1,755
Original price ₹2,700
Original price ₹2,700
Original price ₹2,700
(-35%)
₹1,755
Current price ₹1,755

• Author(s): Kotler, Philip • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - DirectRediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter ...

View full details

Ethics in Consumer Choice: An Empirical Analysis Based on the Example of Coffee

Nina Langen

Paperback

Current price ₹3,639
Original price ₹5,597
Original price ₹5,597
Original price ₹5,597
(-35%)
₹3,639
Current price ₹3,639

• Author(s): Nina Langen • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverIndividuals have a multitude of possibilities by means of their decisions to influence ecological, social and econo...

View full details

Emotions

Vibrant Publishers, Morris B. Holbrook

Hardcover

Current price ₹9,174
Original price ₹10,660
Original price ₹10,660
Original price ₹10,660
(-14%)
₹9,174
Current price ₹9,174

• Author(s): Vibrant Publishers | Morris B. Holbrook • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralEmotions by Morris B. Holbrook explores the profound role of emotions in consumer beh...

View full details

Agricultural Marketing and Consumer Behavior in a Changing World

Berend Wierenga

Hardcover

Current price ₹10,915
Original price ₹16,792
Original price ₹16,792
Original price ₹16,792
(-35%)
₹10,915
Current price ₹10,915

• Author(s): Berend Wierenga • Publisher: Springer • Publisher Imprint: Springer • BISAC: Agriculture - GeneralAs in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating...

View full details

Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2

Jacob Jacoby, Vibrant Publishers

Paperback

Current price ₹7,461
Original price ₹8,710
Original price ₹8,710
Original price ₹8,710
(-14%)
₹7,461
Current price ₹7,461

• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Civil ProcedureLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob Jacoby ...

View full details

The Modern Influence Stack: Digital Psychology Tactics for Ethical Persuasion in Business and Life

Rajan Nagarajan

Paperback

Current price ₹1,071
Original price ₹1,198
Original price ₹1,198
Original price ₹1,198
(-11%)
₹1,071
Current price ₹1,071

• Author(s): Rajan Nagarajan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralA modern playbook for influence in the digital era-without the manipulation.In a world saturated wi...

View full details

Stirbt die Mitte? Konsumentenverhalten im 21. Jahrhundert. Herausforderungen und Strategien für Marketing und Management

Jana Sazepin, Britta Mertens, Carsten Rennhak

Paperback

Current price ₹2,840
Original price ₹3,029
Original price ₹3,029
Original price ₹3,029
(-6%)
₹2,840
Current price ₹2,840

• Author(s): Jana Sazepin | Britta Mertens | Carsten Rennhak • Publisher: Ibidem Press • Publisher Imprint: Ibidem Press • BISAC: Accounting - ManagerialKundenorientierte Unternehmen erzielen im Wettbewerb Vorteile durch eine klare Positionierung...

View full details

Konsumentenverhalten und die Bedeutung von Waren für den Menschen am Beispiel des Romans "Vier Äpfel" von David Wagner

Anonym

Paperback

Current price ₹1,677
Original price ₹1,951
Original price ₹1,951
Original price ₹1,951
(-14%)
₹1,677
Current price ₹1,677

• Author(s): Anonym • Publisher: Grin Publishing • Publisher Imprint: Grin Publishing • BISAC: GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich Pädagogik - Sonstiges, Note: 1,7, Johann Wolfgang Goethe-Universität Frankfurt am Main, Veranstal...

View full details

Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats

Xuehua Wang

Paperback

Current price ₹7,277
Original price ₹11,194
Original price ₹11,194
Original price ₹11,194
(-35%)
₹7,277
Current price ₹7,277

• Author(s): Xuehua Wang • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores how cultural and social influences affect consumer decision making with a focus on uncertainty ...

View full details

Consumer Behaviour and Sustainable Fashion Consumption

Subramanian Senthilkannan Muthu

Hardcover

Current price ₹6,549
Original price ₹10,075
Original price ₹10,075
Original price ₹10,075
(-35%)
₹6,549
Current price ₹6,549

• Author(s): Subramanian Senthilkannan Muthu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Textiles & PolymersFrom the Back CoverThis book analyses the importance of consumer behaviour in sustainable fashion and consumption. Co...

View full details

Wie ein "Klick" uns zum Kauf verleitet. Produktgeräusche als audiovisuelles Marketinginstrument

Tobias Klöckner

Paperback

Current price ₹1,807
Original price ₹2,107
Original price ₹2,107
Original price ₹2,107
(-14%)
₹1,807
Current price ₹1,807

• Author(s): Tobias Klöckner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...

View full details

Cultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats

Xuehua Wang

Hardcover

Current price ₹10,187
Original price ₹15,672
Original price ₹15,672
Original price ₹15,672
(-35%)
₹10,187
Current price ₹10,187

• Author(s): Xuehua Wang • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores how cultural and social influences affect consumer decision making with a focus on uncertainty ...

View full details

Green Marketing und Konsumentenverhalten. Erfolgs- und Kontingenzfaktoren

Kerstin Bergmann

Paperback

Current price ₹3,316
Original price ₹3,871
Original price ₹3,871
Original price ₹3,871
(-14%)
₹3,316
Current price ₹3,316

• Author(s): Kerstin Bergmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Martin-Luther-Universität...

View full details

Verbraucherverhalten in Kaufhäusern

A. Sri Hari Prasath, S. Shajitha Banu

Paperback

Current price ₹7,007
Original price ₹7,644
Original price ₹7,644
Original price ₹7,644
(-8%)
₹7,007
Current price ₹7,007

• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - General

Onlineshopping. Konsumentenverhaltens bei personalisierten Empfehlungen und Popularitätsinformationen: Ein Szenario-Experiment

Anonym

Paperback

Current price ₹5,108
Original price ₹5,969
Original price ₹5,969
Original price ₹5,969
(-14%)
₹5,108
Current price ₹5,108

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Zeppelin University Friedrichshafen...

View full details

Learning Leisure Consumer

John Lok

Paperback

Current price ₹1,455
Original price ₹1,568
Original price ₹1,568
Original price ₹1,568
(-7%)
₹1,455
Current price ₹1,455

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: General In global service industry, entertainment industry has high market share in overall industries. entertainment industry may include: hotel, tourism,...

View full details

Verbraucherverhalten gegenüber grünen Marketingprodukten

Kishore Kumar

Paperback

Current price ₹6,266
Original price ₹7,143
Original price ₹7,143
Original price ₹7,143
(-12%)
₹6,266
Current price ₹6,266

• Author(s): Kishore Kumar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementDer Umweltschutz ist eine wichtige Aufgabe in der heutigen Zeit. Die neuesten Informationen �ber d...

View full details

The Economics of Digital Shopping in Central and Eastern Europe

Barbara Grabiwoda, Bogdan Mróz

Paperback

Current price ₹2,289
Original price ₹2,747
Original price ₹2,747
Original price ₹2,747
(-17%)
₹2,289
Current price ₹2,289

• Author(s): Barbara Grabiwoda | Bogdan Mróz • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - GeneralTransformations caused by increasing virtual connectivity reach all business touchpoi...

View full details

Les Determinants Du Comportement d'Achat Des Consommateurs

Tezera Alemu, Lemi Waktola

Paperback

Current price ₹4,101
Original price ₹4,810
Original price ₹4,810
Original price ₹4,810
(-15%)
₹4,101
Current price ₹4,101

• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralEn se concentrant sur les étudiants du campus Woliso de l'université d'Ambo et en utilisant les él...

View full details

Consumer Behavior and Behavioral Biases in the Sharing Economy

Katharina Dowling

Paperback

Current price ₹5,782
Original price ₹6,713
Original price ₹6,713
Original price ₹6,713
(-14%)
₹5,782
Current price ₹5,782

• Author(s): Katharina Dowling • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: EconometricsSharing business models have been rapidly growing over the past decade. The general idea behind these platforms is t...

View full details

Sensory food preferences. An analysis of consumer behaviour using organic food as an example

Sarah Hemmerling

Paperback

Current price ₹3,912
Original price ₹4,556
Original price ₹4,556
Original price ₹4,556
(-14%)
₹3,912
Current price ₹3,912

• Author(s): Sarah Hemmerling • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General

Shop 'Til You Drop: Consumer Behavior and American Culture

Arthur Asa Berger

Paperback

Current price ₹4,579
Original price ₹5,495
Original price ₹5,495
Original price ₹5,495
(-17%)
₹4,579
Current price ₹4,579

• Author(s): Arthur Asa Berger • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Marketing - ResearchAre Americans obsessed with shopping? Shop 'til You Drop is a lively look at our...

View full details

Die Abhängigkeit des Konsumverhaltens von äußeren Reizen und die Bedeutung der klassischen Konditionierung im Kontext

Anonym

Paperback

Current price ₹3,312
Original price ₹3,783
Original price ₹3,783
Original price ₹3,783
(-12%)
₹3,312
Current price ₹3,312

• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,2, ( Europäische ...

View full details

Consumer Behavior in Tourism and Hospitality Research

Alain Decrop, Arch G. Woodside

Hardcover

Current price ₹11,850
Original price ₹14,220
Original price ₹14,220
Original price ₹14,220
(-17%)
₹11,850
Current price ₹11,850

• Author(s): Alain Decrop | Arch G. Woodside • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchThis portrait of contemporary tourists proposes that these travelers create consumpt...

View full details

Machine And Psychology Consumer Behavioral: Measurement Comparison

John Lok

Paperback

Current price ₹2,170
Original price ₹2,254
Original price ₹2,254
Original price ₹2,254
(-4%)
₹2,170
Current price ₹2,170

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method ...

View full details

Comportamento do consumidor em relação aos produtos lácteos

Margani Soma Sekhara, Gugloth Sardar

Paperback

Current price ₹8,500
Original price ₹9,942
Original price ₹9,942
Original price ₹9,942
(-15%)
₹8,500
Current price ₹8,500

• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralNa �ndia, o leite � produzido pelas massas e, por conseguinte, o desenvolvimen...

View full details

Consumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges

Saloomeh Tabari

Paperback

Current price ₹3,267
Original price ₹5,026
Original price ₹5,026
Original price ₹5,026
(-35%)
₹3,267
Current price ₹3,267

• Author(s): Saloomeh Tabari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis insightful and expert-led volume presents a holistic view of the latest, cutting-edge global...

View full details

The Psychology of Consumer Profiling in a Digital Age

Barrie Gunter

Paperback

Current price ₹4,105
Original price ₹6,315
Original price ₹6,315
Original price ₹6,315
(-35%)
₹4,105
Current price ₹4,105

• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchUnderstanding how consumers choose between different products and services is a crucial part of professional marketing. Targe...

View full details

Zachowania konsumenckie i pokolenia w Szwajcarii

Karina Saakyan

Paperback

Current price ₹2,806
Original price ₹3,038
Original price ₹3,038
Original price ₹3,038
(-8%)
₹2,806
Current price ₹2,806

• Author(s): Karina Saakyan • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralZawsze intrygowalo mnie, aby dowiedziec się więcej o zachowaniach konsument�w oraz o tym, co wyzwala i wpl...

View full details

Unterschwellige Werbung als Priming-Instrument: Eine Untersuchung

Jens Kürschner

Paperback

Current price ₹3,645
Original price ₹4,162
Original price ₹4,162
Original price ₹4,162
(-12%)
₹3,645
Current price ₹3,645

• Author(s): Jens Kürschner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...

View full details

Organisations as messengers of sustainability measurements: The influence of the organisation type on the acceptance of a sustainability measurement a

Celia Bormuth

Paperback

Current price ₹6,277
Original price ₹7,301
Original price ₹7,301
Original price ₹7,301
(-14%)
₹6,277
Current price ₹6,277

• Author(s): Celia Bormuth • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, course: Sustainability Mangement, language: Eng...

View full details

Comportement d'achat des consommateurs ruraux dans le Tamil Nadu, en Inde - Une étude

Velavan Muthiyah, Badrinath Venkatraman

Paperback

Current price ₹3,465
Original price ₹3,951
Original price ₹3,951
Original price ₹3,951
(-12%)
₹3,465
Current price ₹3,465

• Author(s): Velavan Muthiyah | Badrinath Venkatraman • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCe texte est con�u pour r�pondre aux besoins des �tudiants et des chercheurs en gesti...

View full details

Learning Nowadays Consumer Behavior

Sanjay Pahuja

Paperback

Current price ₹2,533
Original price ₹2,646
Original price ₹2,646
Original price ₹2,646
(-4%)
₹2,533
Current price ₹2,533

• Author(s): Sanjay Pahuja • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, it divides three parts. First part explains how environment factor influences consumer behavioral change and...

View full details

Helping Define the Field and Expand Its Horizons

Jacob Jacoby, Vibrant Publishers

Hardcover

Current price ₹9,179
Original price ₹10,660
Original price ₹10,660
Original price ₹10,660
(-14%)
₹9,179
Current price ₹9,179

• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralHelping Define the Field and Expand Its Horizons offers an insightful and comprehensive loo...

View full details