Search results for “[Subject: consumer-behavior]”

• Author(s): David W. Marshall • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Consumer Behavior - GeneralLooking at consumption from the child's perspective this book differs from the competition by uncover...

• Author(s): Jan W. Wiktor • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionAdvertising is a company's major form of communication with the market; it is a component of the IMC system, having a ...

• Author(s): Tanusree Dutta | Manas Kumar Mandal • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Management - GeneralHow to understand human behaviour has been a very intriguing question to medicine, computer science, economics, ps...

• Author(s): Jennifer Yurchisin • Publisher: Berg Publishers • Publisher Imprint: Berg Publishers • BISAC: FashionThis text introduces important concepts related to the consumption of fashion and clothing to beginning students. Designed to suppor...

• Author(s): May Lee Ng • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Marketing - GeneralL'obiettivo di questo studio era determinare i fattori che influenzano l'intenzione di acquisto dei consumatori malesi attra...

• Author(s): Helene Viot • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralQuando se trata de escolher uma �nica garrafa de vinho de entre uma vasta gama de escolha numa loja de vi...

• Author(s): Zak Richardson • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Marketing - GeneralSo how much are we influenced by the opinions of strangers? In a world where technology has ...

• Author(s): Aylin Kästner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralStudienarbeit aus dem Jahr 2014 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,3, Otto-Friedrich-Universität Bamberg (Europä...

• Author(s): Sarah Höttges • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2022 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2, Fachhochschule des bfi Wien Gmb...

• Author(s): Alexandra Barokova • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Economics - GeneralSeminar paper from the year 2013 in the subject Economics - Innovation economics, grade: 2, University of Vienna (Institut für B...

• Author(s): Raouf Ahmad Rather • Publisher: Springer • Publisher Imprint: Springer • BISAC: Industries - Hospitality, Travel & Tourism

• Author(s): Simone Esposito • Publisher: Oaxies • Publisher Imprint: Oaxies • BISAC: Behavioral ManagementThis book is an investigation on the effectiveness of emotional marketing through the use of social media, from the perspective of the bran...

• Author(s): Michael Holzwig • Publisher: Diplomica Verlag • Publisher Imprint: Diplomica Verlag • BISAC: Media StudiesNoch vor wenigen Jahren war der Weg zum Briefkasten oder zum Zeitungsladen an der Ecke der erste und oftmals auch einzige Weg, ...

• Author(s): Claudia Schiefler • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - ResearchBachelorarbeit aus dem Jahr 2018 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Otto-von-Guericke-Unive...

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Marketing - ResearchRecent Work on Consumer Information Processing presents a curated collection of James R. Bettm...

• Author(s): Zuzana Birknerová Anna | Tatiana Pethö Ivana Ondrijová • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Production & Operations ManagementL'objectif de ce livre est de définir certains attrib...

• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Commercial PolicyLok delves into the methods e-marketers can employ to succeed in e-commerce. He emphasizes the importance of understanding internal and ex...

• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralWhat did we learn about consumer behavior when the world ...

• Author(s): Mathias Kemner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Berufsakademie Ost-F...

• Author(s): Avinash Kapoor • Publisher: Business Expert Press • Publisher Imprint: Business Expert Press • BISAC: Marketing - ResearchEmotions can organize cognitive processes or disorganize them, be active or passive, lead to adaptation, or mal...

• Author(s): Hy Mariampolski • Publisher: Sage Publications, Inc • Publisher Imprint: Sage Publications, Inc • BISAC: Marketing - ResearchEthnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to ident...

• Author(s): Malgorzata Bartosik-Purgat | Nela Filimon • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Marketing - MultilevelThis book offers a holistic perspective of consumer behavior in the 21st century in different European cul...

• Author(s): Nimish Rustagi • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Marketing - ResearchHow to spend your money to be happier? Does being an expert consumer have its pitfalls? Is more choice among products better th...

• Author(s): Juliet Schor | Douglas B. Holt • Publisher: New Press • Publisher Imprint: New Press • BISAC: Consumer Behavior - GeneralA unique and definitive read on our "national passion"--buying stuff--and its consequences for American society,...

• Author(s): Subhajit Basu Chowdhury | Debargha Banerjee | Uddipta Ghosh • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe book contains a research...

• Author(s): Maurya Wickstrom • Publisher: Routledge • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralPerforming Consumers is an exploration of the way in which brands insinuate themselves into the lives of ordinary people who e...

• Author(s): Nguyen Thi Van Anh | Robert McClelland | Nguyen Hoang Thuan • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralThis book provides valuable insights into omnichannel customer behaviour and experien...

• Author(s): Pamela Ricardi • Publisher: Springer • Publisher Imprint: Springer • BISAC: ArchaeologyThis book compares consumer behavior in two nineteenth-century peripheral cities: Melbourne, Australia and Buenos Aires, Argentina. It provides an...

• Author(s): Stefan Bauert • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2008 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 5.0, Universität Liechtenstein, fr...

• Author(s): Frank Kardes • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Applied PsychologyWhat impact can various research methods have on consumer psychology? How can they help us understand the workings of the consum...

• Author(s): Iska Mira Beißwenger • Publisher: Bachelor + Master Publishing • Publisher Imprint: Bachelor + Master Publishing • BISAC: GeneralDie vorliegende Arbeit hat die Analyse der Wirkung des Social Web auf das Konsumenten- und Kaufverhalten...

• Author(s): Valentina Carfora • Publisher: Academic Press • Publisher Imprint: Academic Press • BISAC: Food Science - GeneralThe Sustainable Food Choice: An Interdisciplinary Approach to Consumer Food Behaviour explores the intricate relationshi...

• Author(s): Gareth J. Harvey • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralUnderstanding the psychological elements of consumer behaviour is key for marketing success. This practical textbook for und...

• Author(s): James R. Bettman | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralRecent Work on Consumer Information Processing presents a curated collection of James R...

• Author(s): Michael E. Smith • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Consumer Behavior - GeneralWhile many consumers profess a desire to help end climate change by engaging in more sustainable behaviors, consumer behavio...

• Author(s): Ayantunji Gbadamosi • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Developing & Emerging CountriesAs developing nations consume more goods, their relevance in the global marketpla...