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Products
Social Influence and Consumer Behavior
Daniel Howard
Paperback
• Author(s): Daniel Howard • Publisher: Taylor & Francis • Publisher Imprint: Psychology Press • BISAC: Social PsychologyA good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context o...
View full detailsÉtude du comportement d'achat des consommateurs de logiciels de santé
Somnath Thigale, Vidya Karande-Thigale, Dipti Barge
Paperback
• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Administration - GeneralLe comportement d'achat des consommateurs est un domaine d'�tude rel...
View full detailsMarketing 5.0
Kotler, Philip
Hardcover
• Author(s): Kotler, Philip • Publisher: Wiley • Publisher Imprint: Wiley • Subject: Business Management • BISAC: Marketing - DirectRediscover the fundamentals of marketing from the best in the business In Marketing 5. 0, the celebrated promoter ...
View full detailsEthics in Consumer Choice: An Empirical Analysis Based on the Example of Coffee
Nina Langen
Paperback
• Author(s): Nina Langen • Publisher: Springer • Publisher Imprint: Springer Gabler • BISAC: Marketing - GeneralFrom the Back CoverIndividuals have a multitude of possibilities by means of their decisions to influence ecological, social and econo...
View full detailsEmotions
Vibrant Publishers, Morris B. Holbrook
Hardcover
• Author(s): Vibrant Publishers | Morris B. Holbrook • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralEmotions by Morris B. Holbrook explores the profound role of emotions in consumer beh...
View full detailsAgricultural Marketing and Consumer Behavior in a Changing World
Berend Wierenga
Hardcover
• Author(s): Berend Wierenga • Publisher: Springer • Publisher Imprint: Springer • BISAC: Agriculture - GeneralAs in many other sectors, in agribusiness major changes are taking place. On the demand side, consumers are changing lifestyles, eating...
View full detailsLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2
Jacob Jacoby, Vibrant Publishers
Paperback
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Civil ProcedureLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by Jacob Jacoby ...
View full detailsThe Modern Influence Stack: Digital Psychology Tactics for Ethical Persuasion in Business and Life
Rajan Nagarajan
Paperback
• Author(s): Rajan Nagarajan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - GeneralA modern playbook for influence in the digital era-without the manipulation.In a world saturated wi...
View full detailsStirbt die Mitte? Konsumentenverhalten im 21. Jahrhundert. Herausforderungen und Strategien für Marketing und Management
Jana Sazepin, Britta Mertens, Carsten Rennhak
Paperback
• Author(s): Jana Sazepin | Britta Mertens | Carsten Rennhak • Publisher: Ibidem Press • Publisher Imprint: Ibidem Press • BISAC: Accounting - ManagerialKundenorientierte Unternehmen erzielen im Wettbewerb Vorteile durch eine klare Positionierung...
View full detailsKonsumentenverhalten und die Bedeutung von Waren für den Menschen am Beispiel des Romans "Vier Äpfel" von David Wagner
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Publishing • Publisher Imprint: Grin Publishing • BISAC: GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich Pädagogik - Sonstiges, Note: 1,7, Johann Wolfgang Goethe-Universität Frankfurt am Main, Veranstal...
View full detailsCultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats
Xuehua Wang
Paperback
• Author(s): Xuehua Wang • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores how cultural and social influences affect consumer decision making with a focus on uncertainty ...
View full detailsConsumer Behaviour and Sustainable Fashion Consumption
Subramanian Senthilkannan Muthu
Hardcover
• Author(s): Subramanian Senthilkannan Muthu • Publisher: Springer • Publisher Imprint: Springer • BISAC: Textiles & PolymersFrom the Back CoverThis book analyses the importance of consumer behaviour in sustainable fashion and consumption. Co...
View full detailsWie ein "Klick" uns zum Kauf verleitet. Produktgeräusche als audiovisuelles Marketinginstrument
Tobias Klöckner
Paperback
• Author(s): Tobias Klöckner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2016 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note:...
View full detailsCultural and Social Influences on Consumer Behavior: Uncertainty Avoidance, Rituals, and External Threats
Xuehua Wang
Hardcover
• Author(s): Xuehua Wang • Publisher: Springer • Publisher Imprint: Springer • BISAC: Consumer Behavior - GeneralFrom the Back CoverThis book explores how cultural and social influences affect consumer decision making with a focus on uncertainty ...
View full detailsGreen Marketing und Konsumentenverhalten. Erfolgs- und Kontingenzfaktoren
Kerstin Bergmann
Paperback
• Author(s): Kerstin Bergmann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2020 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,0, Martin-Luther-Universität...
View full detailsVerbraucherverhalten in Kaufhäusern
A. Sri Hari Prasath, S. Shajitha Banu
Paperback
• Author(s): A. Sri Hari Prasath | S. Shajitha Banu • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - General
Onlineshopping. Konsumentenverhaltens bei personalisierten Empfehlungen und Popularitätsinformationen: Ein Szenario-Experiment
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralBachelorarbeit aus dem Jahr 2016 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,3, Zeppelin University Friedrichshafen...
View full detailsLearning Leisure Consumer
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: General In global service industry, entertainment industry has high market share in overall industries. entertainment industry may include: hotel, tourism,...
View full detailsVerbraucherverhalten gegenüber grünen Marketingprodukten
Kishore Kumar
Paperback
• Author(s): Kishore Kumar • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Production & Operations ManagementDer Umweltschutz ist eine wichtige Aufgabe in der heutigen Zeit. Die neuesten Informationen �ber d...
View full detailsThe Economics of Digital Shopping in Central and Eastern Europe
Barbara Grabiwoda, Bogdan Mróz
Paperback
• Author(s): Barbara Grabiwoda | Bogdan Mróz • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Economics - GeneralTransformations caused by increasing virtual connectivity reach all business touchpoi...
View full detailsLes Determinants Du Comportement d'Achat Des Consommateurs
Tezera Alemu, Lemi Waktola
Paperback
• Author(s): Tezera Alemu | Lemi Waktola • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralEn se concentrant sur les étudiants du campus Woliso de l'université d'Ambo et en utilisant les él...
View full detailsConsumer Behavior and Behavioral Biases in the Sharing Economy
Katharina Dowling
Paperback
• Author(s): Katharina Dowling • Publisher: Bod - Books on Demand • Publisher Imprint: Bod - Books on Demand • BISAC: EconometricsSharing business models have been rapidly growing over the past decade. The general idea behind these platforms is t...
View full detailsSensory food preferences. An analysis of consumer behaviour using organic food as an example
Sarah Hemmerling
Paperback
• Author(s): Sarah Hemmerling • Publisher: Cuvillier • Publisher Imprint: Cuvillier • BISAC: General
Shop 'Til You Drop: Consumer Behavior and American Culture
Arthur Asa Berger
Paperback
• Author(s): Arthur Asa Berger • Publisher: Rowman & Littlefield Publishers • Publisher Imprint: Rowman & Littlefield Publishers • BISAC: Marketing - ResearchAre Americans obsessed with shopping? Shop 'til You Drop is a lively look at our...
View full detailsDie Abhängigkeit des Konsumverhaltens von äußeren Reizen und die Bedeutung der klassischen Konditionierung im Kontext
Anonym
Paperback
• Author(s): Anonym • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Industrial & Organizational PsychologyStudienarbeit aus dem Jahr 2015 im Fachbereich Psychologie - Arbeit, Betrieb, Organisation, Note: 1,2, ( Europäische ...
View full detailsConsumer Behavior in Tourism and Hospitality Research
Alain Decrop, Arch G. Woodside
Hardcover
• Author(s): Alain Decrop | Arch G. Woodside • Publisher: Emerald Publishing Limited • Publisher Imprint: Emerald Publishing Limited • BISAC: Marketing - ResearchThis portrait of contemporary tourists proposes that these travelers create consumpt...
View full detailsMachine And Psychology Consumer Behavioral: Measurement Comparison
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General I wrote this book for several reasons. I want to give my opinions to let businessmen to know how to apply psychological method ...
View full detailsComportamento do consumidor em relação aos produtos lácteos
Margani Soma Sekhara, Gugloth Sardar
Paperback
• Author(s): Margani Soma Sekhara | Gugloth Sardar • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralNa �ndia, o leite � produzido pelas massas e, por conseguinte, o desenvolvimen...
View full detailsConsumer Behaviour in Hospitality and Tourism: Contemporary Perspectives and Challenges
Saloomeh Tabari
Paperback
• Author(s): Saloomeh Tabari • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis insightful and expert-led volume presents a holistic view of the latest, cutting-edge global...
View full detailsThe Psychology of Consumer Profiling in a Digital Age
Barrie Gunter
Paperback
• Author(s): Barrie Gunter • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchUnderstanding how consumers choose between different products and services is a crucial part of professional marketing. Targe...
View full detailsZachowania konsumenckie i pokolenia w Szwajcarii
Karina Saakyan
Paperback
• Author(s): Karina Saakyan • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralZawsze intrygowalo mnie, aby dowiedziec się więcej o zachowaniach konsument�w oraz o tym, co wyzwala i wpl...
View full detailsUnterschwellige Werbung als Priming-Instrument: Eine Untersuchung
Jens Kürschner
Paperback
• Author(s): Jens Kürschner • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...
View full detailsOrganisations as messengers of sustainability measurements: The influence of the organisation type on the acceptance of a sustainability measurement a
Celia Bormuth
Paperback
• Author(s): Celia Bormuth • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: GeneralMaster's Thesis from the year 2022 in the subject Business economics - Miscellaneous, grade: 1,0, course: Sustainability Mangement, language: Eng...
View full detailsComportement d'achat des consommateurs ruraux dans le Tamil Nadu, en Inde - Une étude
Velavan Muthiyah, Badrinath Venkatraman
Paperback
• Author(s): Velavan Muthiyah | Badrinath Venkatraman • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCe texte est con�u pour r�pondre aux besoins des �tudiants et des chercheurs en gesti...
View full detailsLearning Nowadays Consumer Behavior
Sanjay Pahuja
Paperback
• Author(s): Sanjay Pahuja • Publisher: Notion Press • Publisher Imprint: Notion Press • BISAC: Consumer Behavior - General In this book, it divides three parts. First part explains how environment factor influences consumer behavioral change and...
View full detailsHelping Define the Field and Expand Its Horizons
Jacob Jacoby, Vibrant Publishers
Hardcover
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralHelping Define the Field and Expand Its Horizons offers an insightful and comprehensive loo...
View full details