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Influences of Asian Cultural Identity on Global Marketing Strategies

Emily Bloom

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• Author(s): Emily Bloom • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Cultural & Ethnic Studies - GeneralSeminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwi...

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Mediale Repräsentationen des Alters in der Werbung. Welche (stereotypen) Bilder zeichnen die 2000er?

Julia Eydt

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• Author(s): Julia Eydt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralAkademische Arbeit aus dem Jahr 2018 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Sprache: Deutsch, Abstract: Das Thema Al...

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Consumer Behavior in Asia

Hellmut Schütte, Deanne Ciarlante

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• Author(s): Hellmut Schütte | Deanne Ciarlante • Publisher: New York University Press • Publisher Imprint: New York University Press • BISAC: Consumer Behavior - GeneralAsia currently accounts for a quarter of the world economy and half of the w...

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The Powerful Consumer: Psychological Studies Of The American Economy

George Katona

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• Author(s): George Katona • Publisher: Literary Licensing, LLC • Publisher Imprint: Literary Licensing, LLC • BISAC: Economics - MacroeconomicsThe Powerful Consumer: Psychological Studies Of The American Economy by George Katona is a comprehensi...

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Gegenüberstellung von Querschnittsbefragung und Experiment in der Marktforschung

Svenja Oppermann

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• Author(s): Svenja Oppermann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...

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Destination Involvement and Travelers' Revisit Intentions

Bo Hu

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• Author(s): Bo Hu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: ResearchRepeat travel demonstrates great potentials in terms of its size and economic contribution. However, the repeat travel market has been understudied. Theor...

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Comportamento de compra do consumidor: Um estudo sobre medicamentos sem receita médica (OTC)

Kanupriya Adlakha

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• Author(s): Kanupriya Adlakha • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO comportamento de compra do consumidor � muito importante para qualquer produto que os consumidore...

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Kultur und Kaufverhalten. Deutsche und chinesische Konsumenten aus informationsökonomischer und verhaltenswissenschaftlicher Perspektive

Christiane Lieb

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• Author(s): Christiane Lieb • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich BWL - Marktforschung, Note: 2,0, IU Internationale Hochschule, Veranstaltung: Marke...

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Entscheidende Emotionen für den Kauferfolg. Über die Zusammenführung visueller und sprachlicher Stilmittel in der Fernsehwerbung

Verena Laqua

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• Author(s): Verena Laqua • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralUnternehmen stehen vor gro en Herausforderungen, wenn es darum geht, die eigene Marke von der Konkurrenz abzuheben und Kunden für sich zu ge...

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Analyse der Wahrnehmung von Markenarchitekturen in der Konsumgüterbranche

Sandra Brach

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• Author(s): Sandra Brach • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Auf Grund der zunehmenden Informationsüberflutung und Markeninflation wird es immer diffiziler neue Marken am M...

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Factors of Green Purchase Intention and Impact of Green Skepticism and Green Perceived Value

Niyomi Nicholas

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• Author(s): Niyomi Nicholas • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralThis book, Factors Influencing Green Purchase Intention and the Mediating Role of Green Skepticism and Green Perceived Value, prese...

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Marketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 4

Irma

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• Author(s): Irma • Publisher: Bsr • Publisher Imprint: Bsr • BISAC: Marketing - General

Typologie der Kaufentscheidungen

Sebastian Huber

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• Author(s): Sebastian Huber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ludwig-Maximilians-Universi...

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Branded Male: Marketing to Men

Mark Tungate

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• Author(s): Mark Tungate • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralExplore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in ...

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Aktivierende Prozesse zum Konsumverhalten, Bestimmung von Kaufentscheidungstypen und Methoden der psychologischen Marktforschung

Madeleine Hartleff

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• Author(s): Madeleine Hartleff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Sprache: De...

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Marketing To The Millennial Woman

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• Publisher: MixIUK • Publisher Imprint: MixIUK • Subject: Business Management • BISAC: Consumer Behavior - GeneralYes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image...

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Das Kaufverhalten moderner Studierender als Konsumenten auf dem Bildungsmarkt

Neel Rai, Rajeev Sijariya

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• Author(s): Neel Rai | Rajeev Sijariya • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Hauptanliegen dieses Buches ist es, die neuen Trends und Ver�nderungen in den Marketingkonzepten sow...

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Behavioral Economy Theory

John Lok

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• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Purchasing & Buying This book divides two parts to explain how environment economy factors which can influence consumer beh...

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The Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change

Kaela Jubas

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• Author(s): Kaela Jubas • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing th...

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Facetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis

Beate Braun, Peter Jablonka, Michael Nicolai

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• Author(s): Beate Braun | Peter Jablonka | Michael Nicolai • Publisher: Europaischer Hochschulverlag Gmbh & Co. Kg • Publisher Imprint: Europaischer Hochschulverlag Gmbh & Co. Kg • BISAC: GeneralOb Unternehmen aus dem "Business-to-Busine...

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Consumer's Online Buying Behavior Before and After COVID - 19

Vanitha Esaimani

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• Author(s): Vanitha Esaimani • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe COVID-19 epidemic has caused significant disruptions in the retail ...

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Beyond The Barcode: The Science Behind Consumer Spending

Justin Calabrese

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• Author(s): Justin Calabrese • Publisher: Green Mountain Publishing • Publisher Imprint: Green Mountain Publishing • BISAC: Marketing - ResearchEvery time you swipe your card, there's a little more going on than numbers on a receipt-it's psychol...

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Grundlagen der Standortpolitik im Einzelhandel: Das Beispiel von Sonnentor Kräuterhandel GesmbH

Anonymous

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• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesAkademische Arbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...

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Legal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2

Jacob Jacoby, Vibrant Publishers

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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by J...

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Consumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference

Mehmet Huseyin Bilgin

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• Author(s): Mehmet Huseyin Bilgin • Publisher: Springer • Publisher Imprint: Springer • BISAC: Management - GeneralFrom the Back CoverThis volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, ...

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Przewodnik po zachowaniach konsumenckich na poziomie licencjackim

Eshetu Tefera Bekele

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• Author(s): Eshetu Tefera Bekele • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book zapewnia doglębną analizę czynnik�w psychologiczn...

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Zachowania konsumentów i innowacyjne technologie

Omar Ouro-Salim

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• Author(s): Omar Ouro-Salim • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralTa książka jest narzędziem dla studentów w każdej dziedzinie, aby zrozumiec stopień, w jakim produkty są...

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Studio del comportamento d'acquisto dei consumatori di prodotti software per la sanità

Somnath Thigale, Vidya Karande-Thigale, Dipti Barge

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• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Administration - GeneralIl comportamento d'acquisto dei consumatori � un campo di studio relativamen...

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Sustainable Consumer Behaviour and the Environment

Heesup Han

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• Author(s): Heesup Han • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis book advances the tourism and hospitality industry's contribution to meeting the United Nations S...

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Comportement des consommateurs à l'égard de Colgate et Pepsodent

Brindhadevi C, Ann Mercy J, Yazhini D

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• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCette �tude examine et compare le comportement des consommateurs � l'�gard de Colgate ...

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Helping Define the Field and Expand Its Horizons

Jacob Jacoby, Vibrant Publishers

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• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralHelping Define the Field and Expand Its Horizons offers an insightful and comprehensive loo...

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Digital Advertising: Theory and Research

Esther Thorson

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• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Consumer Behavior - GeneralDigital Advertising offers a detailed and current overview of the...

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Human Desire: The Psychology Behind Why People Buy and Why They Don't

Ayan Khan

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• Author(s): Ayan Khan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General

Information Asymmetry in Online Advertising

Jan W. Wiktor

Hardcover

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• Author(s): Jan W. Wiktor • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionAdvertising is a company's major form of communication with the market; it is a component of the IMC system, having a ...

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Handbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research

William O

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• Author(s): William O • Publisher: SAGE Publications Inc • Publisher Imprint: SAGE Publications Inc • BISAC: Marketing - ResearchThe Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self...

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Die Wirkung von Furcht- und Angstappellen in der Werbung. Welchen Einfluss haben Werbebotschaften?

Sarah Gaede

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• Author(s): Sarah Gaede • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEssay aus dem Jahr 2021 im Fachbereich Psychologie - Medienpsychologie, Note: 1,3, FOM Hochschule für Oekonomie & Management gemeinn...

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