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Products
Influences of Asian Cultural Identity on Global Marketing Strategies
Emily Bloom
Paperback
• Author(s): Emily Bloom • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Cultural & Ethnic Studies - GeneralSeminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwi...
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Mediale Repräsentationen des Alters in der Werbung. Welche (stereotypen) Bilder zeichnen die 2000er?
Mediale Repräsentationen des Alters in der Werbung. Welche (stereotypen) Bilder zeichnen die 2000er?
Julia Eydt
Paperback
• Author(s): Julia Eydt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralAkademische Arbeit aus dem Jahr 2018 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Sprache: Deutsch, Abstract: Das Thema Al...
View full detailsConsumer Behavior in Asia
Hellmut Schütte, Deanne Ciarlante
Hardcover
• Author(s): Hellmut Schütte | Deanne Ciarlante • Publisher: New York University Press • Publisher Imprint: New York University Press • BISAC: Consumer Behavior - GeneralAsia currently accounts for a quarter of the world economy and half of the w...
View full detailsThe Powerful Consumer: Psychological Studies Of The American Economy
George Katona
Hardcover
• Author(s): George Katona • Publisher: Literary Licensing, LLC • Publisher Imprint: Literary Licensing, LLC • BISAC: Economics - MacroeconomicsThe Powerful Consumer: Psychological Studies Of The American Economy by George Katona is a comprehensi...
View full detailsGegenüberstellung von Querschnittsbefragung und Experiment in der Marktforschung
Svenja Oppermann
Paperback
• Author(s): Svenja Oppermann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...
View full detailsDestination Involvement and Travelers' Revisit Intentions
Bo Hu
Paperback
• Author(s): Bo Hu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: ResearchRepeat travel demonstrates great potentials in terms of its size and economic contribution. However, the repeat travel market has been understudied. Theor...
View full detailsComportamento de compra do consumidor: Um estudo sobre medicamentos sem receita médica (OTC)
Kanupriya Adlakha
Paperback
• Author(s): Kanupriya Adlakha • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO comportamento de compra do consumidor � muito importante para qualquer produto que os consumidore...
View full detailsKultur und Kaufverhalten. Deutsche und chinesische Konsumenten aus informationsökonomischer und verhaltenswissenschaftlicher Perspektive
Christiane Lieb
Paperback
• Author(s): Christiane Lieb • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich BWL - Marktforschung, Note: 2,0, IU Internationale Hochschule, Veranstaltung: Marke...
View full detailsEntscheidende Emotionen für den Kauferfolg. Über die Zusammenführung visueller und sprachlicher Stilmittel in der Fernsehwerbung
Verena Laqua
Paperback
• Author(s): Verena Laqua • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralUnternehmen stehen vor gro en Herausforderungen, wenn es darum geht, die eigene Marke von der Konkurrenz abzuheben und Kunden für sich zu ge...
View full detailsAnalyse der Wahrnehmung von Markenarchitekturen in der Konsumgüterbranche
Sandra Brach
Paperback
• Author(s): Sandra Brach • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Auf Grund der zunehmenden Informationsüberflutung und Markeninflation wird es immer diffiziler neue Marken am M...
View full detailsFactors of Green Purchase Intention and Impact of Green Skepticism and Green Perceived Value
Niyomi Nicholas
Paperback
• Author(s): Niyomi Nicholas • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralThis book, Factors Influencing Green Purchase Intention and the Mediating Role of Green Skepticism and Green Perceived Value, prese...
View full detailsMarketing and Consumer Behavior: Concepts, Methodologies, Tools, and Applications, Vol 4
Irma
Hardcover
• Author(s): Irma • Publisher: Bsr • Publisher Imprint: Bsr • BISAC: Marketing - General
Typologie der Kaufentscheidungen
Sebastian Huber
Paperback
• Author(s): Sebastian Huber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ludwig-Maximilians-Universi...
View full detailsBranded Male: Marketing to Men
Mark Tungate
Hardcover
• Author(s): Mark Tungate • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralExplore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in ...
View full detailsAktivierende Prozesse zum Konsumverhalten, Bestimmung von Kaufentscheidungstypen und Methoden der psychologischen Marktforschung
Madeleine Hartleff
Paperback
• Author(s): Madeleine Hartleff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Sprache: De...
View full detailsMarketing To The Millennial Woman
Paperback
• Publisher: MixIUK • Publisher Imprint: MixIUK • Subject: Business Management • BISAC: Consumer Behavior - GeneralYes I can, I am, and I will! This can-do attitude of millennials (Gen Ys)-those born between 1982 and 2000-is redefining the image...
View full detailsDas Kaufverhalten moderner Studierender als Konsumenten auf dem Bildungsmarkt
Neel Rai, Rajeev Sijariya
Paperback
• Author(s): Neel Rai | Rajeev Sijariya • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Hauptanliegen dieses Buches ist es, die neuen Trends und Ver�nderungen in den Marketingkonzepten sow...
View full detailsBehavioral Economy Theory
John Lok
Paperback
• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Purchasing & Buying This book divides two parts to explain how environment economy factors which can influence consumer beh...
View full detailsThe Politics of Shopping: What Consumers Learn about Identity, Globalization, and Social Change
Kaela Jubas
Paperback
• Author(s): Kaela Jubas • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Consumer Behavior - GeneralThis revised version of Kaela Jubas' award winning dissertation focuses on contemporary shopping practices, analyzing th...
View full detailsFacetten des Konsumenten- und Käuferverhaltens in Theorie und Praxis
Beate Braun, Peter Jablonka, Michael Nicolai
Hardcover
• Author(s): Beate Braun | Peter Jablonka | Michael Nicolai • Publisher: Europaischer Hochschulverlag Gmbh & Co. Kg • Publisher Imprint: Europaischer Hochschulverlag Gmbh & Co. Kg • BISAC: GeneralOb Unternehmen aus dem "Business-to-Busine...
View full detailsConsumer's Online Buying Behavior Before and After COVID - 19
Vanitha Esaimani
Paperback
• Author(s): Vanitha Esaimani • Publisher: LAP Lambert Academic Publishing • Publisher Imprint: LAP Lambert Academic Publishing • BISAC: Production & Operations ManagementThe COVID-19 epidemic has caused significant disruptions in the retail ...
View full detailsBeyond The Barcode: The Science Behind Consumer Spending
Justin Calabrese
Hardcover
• Author(s): Justin Calabrese • Publisher: Green Mountain Publishing • Publisher Imprint: Green Mountain Publishing • BISAC: Marketing - ResearchEvery time you swipe your card, there's a little more going on than numbers on a receipt-it's psychol...
View full detailsGrundlagen der Standortpolitik im Einzelhandel: Das Beispiel von Sonnentor Kräuterhandel GesmbH
Anonymous
Paperback
• Author(s): Anonymous • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesAkademische Arbeit aus dem Jahr 2020 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note: ...
View full detailsLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2
Jacob Jacoby, Vibrant Publishers
Hardcover
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Advertising & PromotionLegal Considerations Applying to Consumer Decision Making and Purchase Behavior-Part 2 by J...
View full detailsConsumer Behavior, Organizational Strategy and Financial Economics: Proceedings of the 21st Eurasia Business and Economics Society Conference
Mehmet Huseyin Bilgin
Paperback
• Author(s): Mehmet Huseyin Bilgin • Publisher: Springer • Publisher Imprint: Springer • BISAC: Management - GeneralFrom the Back CoverThis volume presents selected articles from the 21st Eurasia Business and Economics Society (EBES) Conference, ...
View full detailsPrzewodnik po zachowaniach konsumenckich na poziomie licencjackim
Eshetu Tefera Bekele
Paperback
• Author(s): Eshetu Tefera Bekele • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Marketing - GeneralConsumer Behavior - Undergraduate Level Guide Book zapewnia doglębną analizę czynnik�w psychologiczn...
View full detailsZachowania konsumentów i innowacyjne technologie
Omar Ouro-Salim
Paperback
• Author(s): Omar Ouro-Salim • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Management - GeneralTa książka jest narzędziem dla studentów w każdej dziedzinie, aby zrozumiec stopień, w jakim produkty są...
View full detailsStudio del comportamento d'acquisto dei consumatori di prodotti software per la sanità
Somnath Thigale, Vidya Karande-Thigale, Dipti Barge
Paperback
• Author(s): Somnath Thigale | Vidya Karande-Thigale | Dipti Barge • Publisher: Edizioni Sapienza • Publisher Imprint: Edizioni Sapienza • BISAC: Administration - GeneralIl comportamento d'acquisto dei consumatori � un campo di studio relativamen...
View full detailsSustainable Consumer Behaviour and the Environment
Heesup Han
Paperback
• Author(s): Heesup Han • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Industries - Hospitality, Travel & TourismThis book advances the tourism and hospitality industry's contribution to meeting the United Nations S...
View full detailsComportement des consommateurs à l'égard de Colgate et Pepsodent
Brindhadevi C, Ann Mercy J, Yazhini D
Paperback
• Author(s): Brindhadevi C | Ann Mercy J | Yazhini D • Publisher: Editions Notre Savoir • Publisher Imprint: Editions Notre Savoir • BISAC: Management - GeneralCette �tude examine et compare le comportement des consommateurs � l'�gard de Colgate ...
View full detailsHelping Define the Field and Expand Its Horizons
Jacob Jacoby, Vibrant Publishers
Paperback
• Author(s): Jacob Jacoby | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralHelping Define the Field and Expand Its Horizons offers an insightful and comprehensive loo...
View full detailsDigital Advertising: Theory and Research
Esther Thorson
Paperback
• Author(s): Esther Thorson • Publisher: Taylor & Francis • Publisher Imprint: Routledge • Subject: Communication, Mass Media and Journalism • BISAC: Consumer Behavior - GeneralDigital Advertising offers a detailed and current overview of the...
View full detailsHuman Desire: The Psychology Behind Why People Buy and Why They Don't
Ayan Khan
Paperback
• Author(s): Ayan Khan • Publisher: Independently Published • Publisher Imprint: Independently Published • BISAC: Consumer Behavior - General
Information Asymmetry in Online Advertising
Jan W. Wiktor
Hardcover
• Author(s): Jan W. Wiktor • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Advertising & PromotionAdvertising is a company's major form of communication with the market; it is a component of the IMC system, having a ...
View full detailsHandbook of Marketing Scales: Multi-Item Measures for Marketing and Consumer Behavior Research
William O
Hardcover
• Author(s): William O • Publisher: SAGE Publications Inc • Publisher Imprint: SAGE Publications Inc • BISAC: Marketing - ResearchThe Handbook of Marketing Scales, Third Edition, represents a clear and user-friendly collection of multi-item, self...
View full detailsDie Wirkung von Furcht- und Angstappellen in der Werbung. Welchen Einfluss haben Werbebotschaften?
Sarah Gaede
Paperback
• Author(s): Sarah Gaede • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEssay aus dem Jahr 2021 im Fachbereich Psychologie - Medienpsychologie, Note: 1,3, FOM Hochschule für Oekonomie & Management gemeinn...
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