Search results for “[Subject: consumer-behavior]”

• Author(s): Ava Tress • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2015 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,0, Humboldt-Universität zu Berlin (W...

• Author(s): Daniele Scarpi • Publisher: Springer • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - GeneralFrom the Back CoverThis book investigates the effects of utilitarian and hedonic shopping behavior, drawing on original empirica...

• Author(s): Sujith Jayasooriya | Shamala Kumar • Publisher: Wydawnictwo Nasza Wiedza • Publisher Imprint: Wydawnictwo Nasza Wiedza • BISAC: Production & Operations ManagementZrozumienie zachowań konsument�w jest kluczowym elementem w opracow...

• Author(s): Peter Latzke • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2006 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 1,7, Katholische Universität Eichst...

• Author(s): Christiana Markou • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Civil ProcedureThis book looks at two technological advancements in the area of e-commerce, which dramatically seem to change the way consume...

• Author(s): Eric Arnould • Publisher: Sage Publications Ltd • Publisher Imprint: Sage Publications Ltd • BISAC: Consumer Behavior - General*NOW FULLY UPDATED AND EXPANDED WITH SIX NEW CHAPTERS* Over the past forty years, Consumer Culture Theory ...

• Author(s): Kamel Mouloudj | Ahmed Chemseddine Bouarar • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Consumer Behavior - GeneralIn recent years, the digital landscape has dramatically transformed the way consumers interact wit...

• Author(s): Ehsan Ali Tanlou | Ali Naziri Firouzsalari • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Management - GeneralConsumer Behaviour Analytics in the Digital Era: with Emphasis on Data-Dr...

• Author(s): Gerrit Heinemann • Publisher: Gabler Verlag • Publisher Imprint: Gabler Verlag • BISAC: Economics - GeneralAngesichts der zunehmenden Pluralisierung der Handels- leistungen ist in jUngster Zeit eine beschleunigte Abwer- tung der am M...

• Author(s): Howard C. Kunreuther | Mark V. Pauly | Stacey McMorrow • Publisher: Cambridge University Press • Publisher Imprint: Cambridge University Press • BISAC: Insurance - GeneralInsurance is an extraordinarily useful tool to manage risk. Wh...

• Author(s): Morris B. Holbrook | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Decision Making & Problem SolvingQualitative Methods, Part II: Symbolic Consumer Behavior or Consumption Sym...

• Author(s): Vera Teixeira Vale | Adriana Coutinho Gradim • Publisher: IGI Global • Publisher Imprint: IGI Global • BISAC: Marketing - GeneralEffective marketing and consumer behavior tactics for high-end products require a better understanding o...

• Author(s): Erdener Kaynak • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: International - MarketingUnderstand the Asian consumer's demands and effective marketing strategies! The emergence of China as a viable consumer...

• Author(s): Russell W. Belk | Vibrant Publishers • Publisher: Vibrant Publishers • Publisher Imprint: Vibrant Publishers • BISAC: Consumer Behavior - GeneralAn Alternative Approach: Re-enchanting Consumption explores how consumption can be more ...

• Author(s): Sarmistha Sarma • Publisher: Business Science Reference • Publisher Imprint: Business Science Reference • BISAC: Consumer Behavior - GeneralPositive consumerism is the backbone to a strong economy. Examining the relationship between ...

• Author(s): Rajagopal • Publisher: Palgrave MacMillan • Publisher Imprint: Palgrave MacMillan • BISAC: Marketing - General

• Author(s): Emily Bloom • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Cultural & Ethnic Studies - GeneralSeminar paper from the year 2014 in the subject Cultural Studies - Miscellaneous, grade: 1,0, University of Greenwi...

• Author(s): Bo Hu • Publisher: VDM Verlag • Publisher Imprint: VDM Verlag • BISAC: ResearchRepeat travel demonstrates great potentials in terms of its size and economic contribution. However, the repeat travel market has been understudied. Theor...

• Author(s): John O'Shaughnessy • Publisher: Taylor & Francis • Publisher Imprint: Routledge • BISAC: Marketing - ResearchThis book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional i...

• Author(s): Hellmut Schütte | Deanne Ciarlante • Publisher: New York University Press • Publisher Imprint: New York University Press • BISAC: Consumer Behavior - GeneralAsia currently accounts for a quarter of the world economy and half of the w...

• Author(s): George Katona • Publisher: Literary Licensing, LLC • Publisher Imprint: Literary Licensing, LLC • BISAC: Economics - MacroeconomicsThe Powerful Consumer: Psychological Studies Of The American Economy by George Katona is a comprehensi...

• Author(s): Irma • Publisher: Bsr • Publisher Imprint: Bsr • BISAC: Marketing - General

• Author(s): Nicole J. Olynk Widmar | Michael L. Smith | Erin Robinson • Publisher: Purdue University Press • Publisher Imprint: Purdue University Press • BISAC: Consumer Behavior - GeneralWhat did we learn about consumer behavior when the world ...

• Author(s): Svenja Oppermann • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Communication StudiesStudienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Public Relations, Werbung, Marketing, Social Media, Note...

• Author(s): Kanupriya Adlakha • Publisher: Edicoes Nosso Conhecimento • Publisher Imprint: Edicoes Nosso Conhecimento • BISAC: Marketing - GeneralO comportamento de compra do consumidor � muito importante para qualquer produto que os consumidore...

• Author(s): Sandra Brach • Publisher: Diplom.de • Publisher Imprint: Diplom.de • BISAC: Marketing - GeneralInhaltsangabe: Einleitung: Auf Grund der zunehmenden Informationsüberflutung und Markeninflation wird es immer diffiziler neue Marken am M...

• Author(s): Christiane Lieb • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Management - GeneralStudienarbeit aus dem Jahr 2016 im Fachbereich BWL - Marktforschung, Note: 2,0, IU Internationale Hochschule, Veranstaltung: Marke...

• Author(s): Verena Laqua • Publisher: Studylab • Publisher Imprint: Studylab • BISAC: Marketing - GeneralUnternehmen stehen vor gro en Herausforderungen, wenn es darum geht, die eigene Marke von der Konkurrenz abzuheben und Kunden für sich zu ge...

• Author(s): Niyomi Nicholas • Publisher: Eliva Press • Publisher Imprint: Eliva Press • BISAC: Marketing - GeneralThis book, Factors Influencing Green Purchase Intention and the Mediating Role of Green Skepticism and Green Perceived Value, prese...

• Author(s): Sebastian Huber • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Marketing - GeneralStudienarbeit aus dem Jahr 2004 im Fachbereich BWL - Offline-Marketing und Online-Marketing, Note: 2,7, Ludwig-Maximilians-Universi...

• Author(s): Mark Tungate • Publisher: Kogan Page • Publisher Imprint: Kogan Page • BISAC: Marketing - GeneralExplore the evolution of marketing to men and the male consumer, branding and the marketing strategies used to reach the male market in ...

• Author(s): Julia Eydt • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Sociology - GeneralAkademische Arbeit aus dem Jahr 2018 im Fachbereich Soziologie - Konsum und Werbung, Note: 1,0, Sprache: Deutsch, Abstract: Das Thema Al...

• Author(s): Madeleine Hartleff • Publisher: Grin Verlag • Publisher Imprint: Grin Verlag • BISAC: Applied PsychologyEinsendeaufgabe aus dem Jahr 2020 im Fachbereich Psychologie - Wirtschaftspsychologie, Note: 1,0, SRH Fernhochschule, Sprache: De...

• Author(s): Neel Rai | Rajeev Sijariya • Publisher: Verlag Unser Wissen • Publisher Imprint: Verlag Unser Wissen • BISAC: Marketing - GeneralDas Hauptanliegen dieses Buches ist es, die neuen Trends und Ver�nderungen in den Marketingkonzepten sow...

• Author(s): John Lok • Publisher: Notion Press Media Pvt Ltd • Publisher Imprint: Notion Press Media Pvt Ltd • BISAC: Purchasing & Buying This book divides two parts to explain how environment economy factors which can influence consumer beh...